Amazon Prime Day 2026: the best deals on headphones, TVs, speakers, home cinema and more

Prime Day is here! Though the biggest sale of the summer isn't just one day – it's four. Prime Day kicked off at midnight last night and will run until 11.59pm on Friday. This is the place to be to find the best deals on the best audio and visual products.

They include some of the best TVs, headphones, hi-fi and home cinema gear to grace our test rooms in recent years. We've collected the best of the best below.

We're a discerning bunch, so only the best deals make it through to our recommendations. It has to be a genuinely good discount on a genuinely great product in order to qualify. We've tested the vast majority of the products below ourselves, and have awarded them either four or five stars.

Where we haven't tested that device, we'll make that clear and spell out why we think this particular product is still worth buying. We also put the price in context – if it's been lower before, we'll let you know. That way, you can decide for yourself just how good the deal is.

Browse all of today's best Amazon deals

We include all reputable retailers – big and small – in our search, too. Because while Prime Day might be exclusive to Amazon, plenty of other retailers are holding sales of their own.

If you are shopping at Amazon, you'll need an Amazon Prime subscription in order to qualify for the Prime Day deals. Prime costs £8.99 a month or £95 a year. But here's how to sign up for a free Amazon Prime trial and not pay a penny.

Now on with the deals!

At a glance

Editor's picks: the best deals overall

Bowers & Wilkins Pi6 was £219 now £127 at Amazon (save £92)

Bowers & Wilkins Pi6 was £219 now £127 at Amazon (save £92)
The Bowers & Wilkins Pi6 have enjoyed a solid price reduction at Amazon. With a healthy £92 off (that's around £40 more than during the last sale), they're suddenly a lot more competitively priced compared to the competition.

Q Acoustics 5050 was £1299 now £999 at Sevenoaks (save £300)Five stars Read our Q Acoustics 5050 review

Q Acoustics 5050 was £1299 now £999 at Sevenoaks (save £300)
The Q Acoustics 5050 are sensational-sounding floorstanders, capable of impressive insight, clarity and scale. Avoid partnering them with bright or aggressive amplification and you’ll be handsomely rewarded. Five stars
Read our Q Acoustics 5050 review

Sony WF-C700Nwas £99now £55 at Amazon (save £44)Five starsRead our Sony WF-C700N review

Sony WF-C700N was £99 now £55 at Amazon (save £44)
These are a step up from the C510, but not as advanced as the range-topping WF-1000XM5. Active noise cancellation comes as standard, they're comfortable, and like their stablemates their sound quality is off the chart for the money. A deserved Award winner, and absolute bargain at this price – though they have been replaced by the C710N. Five stars
Read our Sony WF-C700N review

Sonos Beam (Gen 2) was £499 now £337 at Amazon (save £162)What Hi-Fi? Awards winnerRead our Sonos Beam (Gen 2) review
Award Winner

Sonos Beam (Gen 2) was £499 now £337 at Amazon (save £162)
The latest Sonos Beam impressed us with its exceptional and immersive Dolby Atmos performance. Being a Sonos product, it also has wi-fi and network streaming onboard, plus compatibility with Amazon Alexa and Google Assistant. It has dropped to £299 before though, so this isn't its best deal ever. Still a nice saving. What Hi-Fi? Awards winner
Read our Sonos Beam (Gen 2) review

Samsung HW-Q990D
Save £950
Samsung HW-Q990D: was £1,699 now £749 at Amazon

The Samsung HW-Q990D is, hands down, the finest soundbar system we've ever tested. This is backed up by the fact that we gave it a much coveted five-stars as well as a What Hi-Fi? Award in 2024. And now you can pick up the set for one of the best prices we've ever seen. What Hi-Fi? Awards winner
Read our Samsung HW-Q990D review

WiiM Pro Plus was £219now £175 at Richer Sounds (save £50)What Hi-Fi? Awards winnerRead our WiiM Pro Plus reviewDeal also available at Peter Tyson, Sevenoaks and Richer Sounds

WiiM Pro Plus was £219 now £175 at Richer Sounds (save £50)
The WiiM Pro Plus is THE best affordable streamer to pass through our listening room in the past few months. It's compact, affordable, sounds great and is packed with every popular streaming feature. It was a bargain at full price, so with this deal it's a steal. What Hi-Fi? Awards winner
Read our WiiM Pro Plus review
Deal also available at Peter Tyson, Sevenoaks and Richer Sounds

Sony WF-C710Nwas £99 now £65 at Amazon (save £34)What Hi-Fi? Awards winnerRead our Sony WF-C710N review
Five stars

Sony WF-C710N was £99 now £65 at Amazon (save £34)
An outstanding pair of affordable noise-cancelling buds, the Sony WF-C710N have proven worthy successors to the outstanding WF-C700N. With more features, better sound and an improved build, little can touch them at this price – which is their lowest ever. What Hi-Fi? Awards winner
Read our Sony WF-C710N review

Sony WH-1000XM5 was £380 now £189 at Amazon (save £151)Five starsRead our Sony WH-1000XM5 review

Sony WH-1000XM5 was £380 now £189 at Amazon (save £151)
They may have been succeeded by the XM6, but at this price, these are quite a lot cheaper than the newer model. Still a top pair, with or without a discount. Five stars
Read our Sony WH-1000XM5 review

Sony Bravia 8 (K55XR80) was £2199now £1294 at Amazon (save £905)What Hi-Fi? Awards winnerRead our Sony Bravia 8 review

Sony Bravia 8 (K55XR80) was £2199 now £1294 at Amazon (save £905)
We tested the 65-inch variant of the Bravia 8, but this smaller model should perform similarly to the larger five-star model. We praised the Bravia 8's balanced and immersive picture, and it even sounds pretty great by TV standards. What Hi-Fi? Awards winner
Read our Sony Bravia 8 review

Sony TA-AN1000 AV amplifier was £999now £699 at Amazon (save £300)Read our Sony TA-AN1000 review
Lowest ever price!

Sony TA-AN1000 AV amplifier was £999 now £699 at Amazon (save £300)
We've not been shy in professing how much we admire the Sony TA-AN1000. Its crisp, detailed, punchy and precise sound ticks every box we look for in an AVR and it's quickly becoming one of our favourite models on the market.
Read our Sony TA-AN1000 review

LG C5 65-inch 2025 OLED TV
Save £1,401
LG C5 65-inch 2025 OLED TV: was £2,700 now £1,299 at Amazon

The LG C5 is an exceptional TV for the money, with stunning yet balanced movie picture quality, and gaming specs and performance that even flagship rivals can't match. And right now, it's got a very hefty discount indeed.
Read our LG C5 review

Sony WH-CH520 wireless over-earswas £59now £30 at Amazon (save £29)Five starsRead our Sony WH-CH520 review

Sony WH-CH520 wireless over-ears was £59 now £30 at Amazon (save £29)
Sony's most affordable wireless headphones sacrifice as little quality as they possibly can, and the results are truly impressive: you won't get such a balanced, engaging sound anywhere else at this price. If getting value for money is your priority, you've just found your next pair. Five stars
Read our Sony WH-CH520 review

4 months' Amazon Music Unlimited was £48now FREE Read our Amazon Music Unlimited review

4 months' Amazon Music Unlimited was £48 now FREE
Make a massive saving on Amazon's dedicated streaming platform for four whole months up until 27th June. Normally £12.99 a month (£11.99 for Amazon Prime members), you can now save around £48 with this deal.
Read our Amazon Music Unlimited review

Bose QuietComfort Ultra Earbuds was £300 now £180 at Amazon (save £120)Five starsRead our Bose QuietComfort Ultra Earbuds review

Bose QuietComfort Ultra Earbuds was £300 now £180 at Amazon (save £120)
The QC Ultra Earbuds have been superseded by the 2nd Gen model, but are still mighty fine performers, especially on the noise cancellation front. They are nicely made and offer Immersive Audio support, too. Five stars
Read our Bose QuietComfort Ultra Earbuds review

Sony HT-A3000 was £599 now £329 at Amazon (save £270)Read our Sony HT-A3000 review

Sony HT-A3000 was £599 now £329 at Amazon (save £270)
This Sony soundbar delivers cinematic Dolby Atmos sound for a relatively affordable price. Expect Bluetooth, Apple AirPlay 2 and HDMI eARC support and a dynamic, muscular sound with clear dialogue.
Read our Sony HT-A3000 review

Sony WF-1000XM5 was £259now £160 at Amazon (save £99)Five starsRead our Sony WF-1000XM5 review

Sony WF-1000XM5 was £259 now £160 at Amazon (save £99)
Sony's exemplary wireless earbuds sound more detailed, more refined and more accomplished than ever before. They also pack in some of the most extensive features available for the price. We can't think of a rival pair of wireless buds that can touch them, bar the XM6, but they cost a fair bit more. Five stars
Read our Sony WF-1000XM5 review

Samsung Q990C was £1599now £749at Amazon (save £850)Read our full Samsung Q990C review

Samsung Q990C was £1599 now £749 at Amazon (save £850)
This compelling soundbar package from Samsung includes a Dolby Atmos soundbar, two wireless satellite speakers with upward-firing drivers and a wireless subwoofer for a full surround sound experience. We thought it sounded big and spacious while remaining cohesive and well-integrated. This is an ideal solution for those who want an immersive sound experience without trailing cables around their living room.
Read our full Samsung Q990C review

Best headphones deals

Apple AirPods 4 with ANC
Save £54
Apple AirPods 4 with ANC: was £179 now £125 at Amazon

This is their lowest ever price. 'Open' tipless design earbuds are not known for their noise-cancelling capabilities, but the AirPods 4 with ANC are a different beast altogether. Alongside excellent ANC, you'll also benefit from great sound, flagship features and a comfortable fit.
Read our Apple AirPods 4 with ANC review

Bowers & Wilkins Pi6 was £219 now £127 at Amazon (save £92)

Bowers & Wilkins Pi6 was £219 now £127 at Amazon (save £92)
The Bowers & Wilkins Pi6 have enjoyed a solid price reduction at Amazon. With a healthy £90 off, they're suddenly a lot more competitively priced compared to the competition.

Sony WH-CH520 wireless over-earswas £59now £30 at Amazon (save £29)Five starsRead our Sony WH-CH520 review

Sony WH-CH520 wireless over-ears was £59 now £30 at Amazon (save £29)
Sony's affordable wireless headphones sacrifice as little quality as they possibly can, and the results are truly impressive: you won't get such a balanced, engaging sound anywhere else at this price. If getting value for money is your priority, you've just found your next pair. Five stars
Read our Sony WH-CH520 review

Sony WF-1000XM5 was £259now £160 at Amazon (save £99)Five starsRead our Sony WF-1000XM5 review

Sony WF-1000XM5 was £259 now £160 at Amazon (save £99)
Sony's exemplary wireless earbuds sound more detailed, more refined and more accomplished than ever before. They also pack in some of the most extensive features available for the price. We can't think of a rival pair of wireless buds that can touch them, except for the XM6, but they cost a fair bit more. Five stars
Read our Sony WF-1000XM5 review

Bose QuietComfort Ultra Earbuds was £300 now £180 at Amazon (save £120)Five starsRead our Bose QuietComfort Ultra Earbuds review

Bose QuietComfort Ultra Earbuds was £300 now £180 at Amazon (save £120)
The QC Ultra Earbuds might have been superseded by the 2nd Gen model, but they're still mighty fine performers, especially on the noise cancellation front. They are nicely made and offer Immersive Audio support, too. Five stars
Read our Bose QuietComfort Ultra Earbuds review

Bose Ultra Open Earbuds was £299now £180 at Amazon (save £120)Read our Bose Ultra Open Earbuds review

Bose Ultra Open Earbuds was £299 now £180 at Amazon (save £120)
For something a little different, you might want to consider the four-star Bose Ultra Open Earbuds. Bringing impressively weighty Bose sound to a clever, 'clip-on' open-ear design, they are impressively competent buds that have dared to be different. Great for commuters and athletes alike.
Read our Bose Ultra Open Earbuds review

Bose QuietComfort Ultra Headphoneswas £450now £272 at Amazon (save £178)Five starsRead our Bose QuietComfort Ultra Headphones review

Bose QuietComfort Ultra Headphones was £450 now £272 at Amazon (save £178)
The flagship Bose QuietComfort Ultra Headphones earned the full five stars from us, and for good reason. The flagship over-ear headphones offer exceptional noise-cancelling tech, a richly involving sound with Immersive Audio support and a decent battery life. They have been succeeded by the 2nd Gen model now. Five stars
Read our Bose QuietComfort Ultra Headphones review

Bose QuietComfort SC was £320 now £170 at Amazon (save £150)

Bose QuietComfort SC was £320 now £170 at Amazon (save £150)
We haven't technically reviewed this SC model, but they are essentially the same as the standard QuietComforts, only with a soft (instead of a hard) carry case and only a black finish. You still get strong ANC, decent audio and a 24-hour battery life. Consider this a great gateway into Bose's noise-cancelling over-ear offering if you can't afford the Ultra above.

Sony WF-C700Nwas £99now £55 at Amazon (save £44)What Hi-Fi Awards winnerRead our Sony WF-C700N review

Sony WF-C700N was £99 now £55 at Amazon (save £44)
These are a step up from the C510, but not as advanced as the range-topping WF-1000XM5. Active noise cancellation comes as standard, they're comfortable, and like their stablemates their sound quality is off the chart for the money. A deserved Award winner, and absolute bargain at this price – though they have been replaced by the C710N. What Hi-Fi Awards winner
Read our Sony WF-C700N review

Sony WF-C710Nwas £99 now £65 at Amazon (save £34)What Hi-Fi? Awards winner Read our Sony WF-C710N review
Five stars

Sony WF-C710N was £99 now £65 at Amazon (save £34)
An outstanding pair of affordable noise-cancelling buds, the Sony WF-C710N have proven worthy successors to the outstanding WF-C700N. With more features, better sound and an improved build, little can touch them at this price, especially now that they're on a discount for the first time. What Hi-Fi? Awards winner
Read our Sony WF-C710N review

Sony WH-1000XM5 was £380 now £180 at Amazon (save £200)Five starsRead our Sony WH-1000XM5 review

Sony WH-1000XM5 was £380 now £180 at Amazon (save £200)
They may have been succeeded by the XM6, but at this price, these are quite a lot cheaper than the newer model. Still a top pair, with or without a discount. Five stars
Read our Sony WH-1000XM5 review

Sony WH-CH720N was £99 now £60 at Amazon (save £39)What Hi-Fi? Awards winnerRead our Sony WH-CH720N review

Sony WH-CH720N was £99 now £60 at Amazon (save £39)
The Sony WH-CH720N are well-made, fun-sounding headphones that deliver good active noise-cancelling and a strong feature set. Great at full price and now even better value thanks to this discount. What Hi-Fi? Awards winner
Read our Sony WH-CH720N review

Earfun Air was £50 now £22 at Amazon (save £28)Five starsRead our Earfun Air review

Earfun Air was £50 now £22 at Amazon (save £28)
These true wireless buds were a bargain at their full launch price, so picking a pair up at this price is something of a no-brainer if you want good sound but are on a super tight budget. Five stars
Read our Earfun Air review

Sennheiser HD 599 SE was £179now £65 at Amazon (save £114)

Sennheiser HD 599 SE was £179 now £65 at Amazon (save £114)
The open-backed HD 599 promise a "natural tonal balance" and "spatial presentation", plus comfy velour earpads and detachable cables. This special-edition black finish is exclusive to Amazon.

Sennheiser Momentum 4 Wireless Headphones was £350 now £161 at Amazon (Save £189)Five starsRead our Sennheiser Momentum 4 Wireless review
Lowest Price Ever!

Sennheiser Momentum 4 Wireless Headphones was £350 now £161 at Amazon (Save £189)
The Sennheiser Momentum 4 Wireless have reached their lowest price once again thanks to the sale. The ANC over-ears received five stars during testing for their great sound and quality feature set. Oh, and did we mention they boast a 60-hour battery life? They are now cheaper than ever, though they have been superseded by the Momentum 5 Wireless. Five stars
Read our Sennheiser Momentum 4 Wireless review

Apple AirPods Max was £549 now £369 at Amazon (save £180)Five starsRead our Apple AirPods Max review

Apple AirPods Max was £549 now £369 at Amazon (save £180)
The Apple AirPods Max are usually expensive at £549 or £499, so this drop is deeply attractive. Apple's wireless noise-cancelling over-ears were recently replaced by the AirPods Max 2, but these originals are are still wonderful to use, with spatial audio support and fantastic sound quality. Five stars
Read our Apple AirPods Max review

Best TV deals

LG C5 65-inch 2025 OLED TV
Save £1,401
LG C5 65-inch 2025 OLED TV: was £2,700 now £1,299 at Richer Sounds

The LG C5 is an exceptional TV for the money, with stunning yet balanced movie picture quality, and gaming specs and performance that even flagship rivals can't match. And right now it has a colossal amount of money off. What Hi-Fi? Awards winner
Read our LG C5 review
Deal also at Amazon

LG OLED48C56LB
Save £440
LG OLED48C56LB: was £1,199 now £759 at Richer Sounds

The 48-inch LG C5 is pretty much as premium as TVs of this size get, and it's a clear step ahead of its predecessor. This compact OLED delivers exceptional sharpness and detail, with natural, cinematic motion handling. Enter the code at checkout and save a fortune. Five stars
Read our LG C5 review

Samsung QE48S90F
Save £350
Samsung QE48S90F: was £1,149 now £799 at Richer Sounds

The Samsung S90F is one of the best 48-inch OLEDs we've tested, delivering a bright, punchy picture full of pop. Colours are stunning, contrast is excellent, and the sharpness is phenomenal without ever looking artificial. Five stars
Read our Samsung S90F review

LG OLED55C54LA
Save £510
LG OLED55C54LA: was £1,499 now £989 at Richer Sounds

The 55-inch LG C5 is the best TV for most people, delivering everything we loved about the Award-winning C4 with some useful upgrades. Picture quality is exceptional, with rich, punchy colours. If you pull the trigger, you can also nab £400 off an LG soundbar. What Hi-Fi? Awards winner
Read our LG C5 review

LG OLED55G54LW
Save £700
LG OLED55G54LW: was £1,999 now £1,299 at Richer Sounds

The LG G5 represents a leap forward for OLED TV technology, thanks to its new Primary RGB Tandem OLED panel. This flagship delivers stunning brightness, while maintaining OLED's trademark deep blacks. Better yet, this offer comes with £400 off the LG US70TR soundbar.
Read our LG G5 review

Sony Bravia 8 II
Save £300
Sony Bravia 8 II: was £1,999 now £1,699 at Richer Sounds

The Sony Bravia 8 II is a truly exceptional TV and potentially the most balanced flagship OLED we've tested. The Acoustic Surface Audio+ sound system is also one of the best built-in TV speakers available. You can also nab selected soundbars at up to £500 off as part of the deal. Five stars
Read our Sony Bravia 8 II review

LG OLED65G56LS
Save £900
LG OLED65G56LS: was £2,699 now £1,799 at Richer Sounds

The 65-inch LG G5 showcases the very best of the Primary RGB Tandem OLED technology on a larger screen. Again, there are offers on soundbars as part of this deal. Five stars
Read our LG G5 review

Samsung QE65S95F
Save £899.90
Samsung QE65S95F: was £2,699 now £1,799.10 at Richer Sounds

The Samsung S95F is one of the best all-round TVs that Samsung has ever produced. Vibrant, punchy and crisp, it's a thrilling TV to live with. It has fallen to a slightly lower price before, but this deal comes with a free Samsung projector and £200 off a Samsung soundbar. Phenomenal. Five stars
Read our Samsung S95F review

Sony Bravia 8 (K55XR80) was £2199now £1294 at Amazon (save £905)What Hi-Fi? Awards winnerRead our Sony Bravia 8 review

Sony Bravia 8 (K55XR80) was £2199 now £1294 at Amazon (save £905)
We tested the 65-inch variant of the Bravia 8, but this smaller model should perform similarly to the larger five-star model. We praised the Bravia 8's balanced and immersive picture, which even sounds pretty great by TV standards. What Hi-Fi? Awards winner
Read our Sony Bravia 8 review

Best hi-fi deals

WiiM Ultra
Five stars
Save £70
WiiM Ultra: was £349 now £279 at Amazon

The WiiM Ultra has many of the charms of the Pro Plus, but builds on them with extra connectivity (including an HDMI ARC input and a moving magnet phono stage) and a more advanced performance, which is, as our experts concluded, "a clear step above". It has an interactive touchscreen display that is great to use and the only downside is the lack of AirPlay support. Five stars
Read our WiiM Ultra review

Deal also available at Sevenoaks

Q Acoustics 5050 was £1299 now £999 at Sevenoaks (save £300)Five starsRead our Q Acoustics 5050 review

Q Acoustics 5050 was £1299 now £999 at Sevenoaks (save £300)
The Q Acoustics 5050 are sensational-sounding floorstanders, capable of impressive insight, clarity and scale. Avoid partnering them with bright or aggressive amplification and you’ll be handsomely rewarded. They've previously won our coveted Product of the Year Award. Five stars
Read our Q Acoustics 5050 review

iFi Zen DAC 3
Save £30
iFi Zen DAC 3: was £229 now £199 at Amazon

The iFi Zen DAC 3's refined presentation, solid build quality, and versatile connectivity make it worthy of your desktop – especially at this discounted price, although it has been £179 before.
Read our iFi Zen DAC 3 review

WiiM Pro Plus was £219now £175 at Richer Sounds (save £44)What Hi-Fi? Awards winnerRead our WiiM Pro Plus reviewDeal also available at Peter Tyson

WiiM Pro Plus was £219 now £175 at Richer Sounds (save £44)
The WiiM Pro Plus is THE best affordable streamer to pass through our listening room in the past few months. It's compact, affordable, sounds great and is packed with every popular streaming feature. It was a steal at full price, so with this deal it's phenomenal value. What Hi-Fi? Awards winner
Read our WiiM Pro Plus review
Deal also available at Peter Tyson

Fyne Audio F300i
Save £50
Fyne Audio F300i: was £249 now £199 at Richer Sounds

The F300i builds on the original Fyne Audio F300 with an enhanced titanium tweeter and improved crossover for better treble performance. They're also capable of an admirably engaging performance.

Astell&Kern Kann Ultra
Save £600
Astell&Kern Kann Ultra: was £1,599 now £999 at Richer Sounds

The Astell&Kern Kann Ultra is a powerhouse portable music player that lives up to its name. It's exceptionally powerful, capable of driving even the most demanding headphones with headroom to spare. Promising an incredibly expansive soundstage with precise imaging and weighty bass.

WiiM Amp Pro
Save £80
WiiM Amp Pro: was £399 now £319 at Richer Sounds

The WiiM Amp Pro delivers amplification, a DAC and wireless streaming in one compact, space-saving box. The sonic improvements over its predecessor are clear – the Amp Pro digs out more detail and offers more light and shade, making it a more interesting listen. Five stars
Read our WiiM Amp Pro review

Technics SA-C100 streaming system was £850 now £699 (save £151)What Hi-Fi Awards winnerRead our Technics SA-C100 review

Technics SA-C100 streaming system was £850 now £699 (save £151)
The model down from the Award-winning SA-C600, this streaming amplifier has a built-in CD player as well as support for Bluetooth, AirPlay 2, Chromecast and streaming services such as Spotify, Tidal and Amazon Music. There's an integrated phono stage for adding a deck (like the SL-100C!) too. Just add speakers and you're good to go. What Hi-Fi Awards winner
Read our Technics SA-C100 review

Best home cinema deals

Xgimi  Horizon Ultra
Save £891
Xgimi Horizon Ultra: was £1,649 now £758 at Amazon

At this price the Ultra is one of the best “home cinema in a box” projectors available and a great option for anyone who wants a flexible, easy to setup beamer to use in their bedroom, games room or pull out for an impromptu movie night when friends are over.
Read our Xgimi Horizon Ultra review

Sonos Beam (Gen 2) was £499 now £337 at Amazon (save £162)What Hi-Fi? Awards winnerRead our Sonos Beam (Gen 2) review
Award Winner

Sonos Beam (Gen 2) was £499 now £337 at Amazon (save £162)
This compact soundbar from Sonos impressed us with its exceptional and immersive Dolby Atmos performance. Being a Sonos product, it also has wi-fi and network streaming onboard, plus compatibility with Amazon Alexa and Google Assistant. It has dropped to £299 before though. What Hi-Fi? Awards winner
Read our Sonos Beam (Gen 2) review

BenQ W2720i
Save £200
BenQ W2720i: was £1,999 now £1,799 at Richer Sounds

The BenQ W2720i does an outstanding job of straddling the usually incompatible worlds of serious and casual home cinema projection. It delivers phenomenal sharpness with its native 4K resolution, excellent contrast with deep, neutral blacks, and impressive detail levels throughout. Five stars
Read our BenQ W2720i review

Samsung HW-Q990D
Save £950
Samsung HW-Q990D: was £1,699 now £749 at Amazon

The Samsung HW-Q990D is, hands down, the finest soundbar system we've ever tested and reviewed. This is backed up by the fact that we gave it a much coveted five-stars as well as a What Hi-Fi? Award in 2024. And now you can pick up the set with a very generous discount. Five stars
Read our Samsung HW-Q990D review

Xgimi MoGo 4 was £509 now £429 at Amazon (save £80)Read the full Xgimi MoGo 4 review

Xgimi MoGo 4 was £509 now £429 at Amazon (save £80)
If you are looking for a small, portable projector with solid picture performance and easy set up, the MoGo 4 could be the product for you. It uses Google TV with built-in Netflix, plus the usual streaming suspects.
Read the full Xgimi MoGo 4 review

Hisense HS214 was £129 now £69 at Amazon (save £60)Read our Hisense HS214 review

Hisense HS214 was £129 now £69 at Amazon (save £60)
This might be one of the cheapest ways to get your hands on a decent soundbar to improve your TV's audio. We gave this bar a four-star review when we tested it and were impressed with its vocal clarity and low end, despite the compact nature of the unit.
Read our Hisense HS214 review

Epson EH-TW7000 4K projector was £1199now £889 at Amazon (save £310)Five starsRead our Epson EH-TW7000 review

Epson EH-TW7000 4K projector was £1199 now £889 at Amazon (save £310)
This is the best projector at around the thousand-pound mark at the moment and an excellent entry-level 4K model. Black depth is unsophisticated but contrast, colour and cinematic appeal are well beyond the competition. It's a great starter projector for a budget home cinema set-up. Five stars
Read our Epson EH-TW7000 review

Sony HT-A3000 was £599 now £329 at Amazon (save £270)Read our Sony HT-A3000 review

Sony HT-A3000 was £599 now £329 at Amazon (save £270)
This Sony soundbar delivers cinematic Dolby Atmos sound for a relatively affordable price. Expect Bluetooth, Apple AirPlay 2 and HDMI eARC support and a dynamic, muscular sound with clear dialogue.
Read our Sony HT-A3000 review

Epson EH-TW7000 4K projector was £1199 now £942 at Amazon (save £257)Five starsRead our Epson EH-TW7000 review
Five-star projector

Epson EH-TW7000 4K projector was £1199 now £942 at Amazon (save £257)
This is the best projector at around the thousand-pound mark at the moment. Black depth is unsophisticated but contrast, colour and cinematic appeal are well beyond the competition. It's a great starter projector for a budget home cinema set-up. Five stars
Read our Epson EH-TW7000 review

Sony TA-AN1000 AV amplifier was £999now £699 at Amazon (save £300)What Hi-Fi? Awards winnerRead our Sony TA-AN1000 review

Sony TA-AN1000 AV amplifier was £999 now £699 at Amazon (save £300)
We've not been shy in professing how much we admire the Sony TA-AN1000. Its crisp, detailed, punchy and precise sound ticks every box we look for in an AVR and it's quickly becoming one of our favourite models on the market. What Hi-Fi? Awards winner
Read our Sony TA-AN1000 review

Sennheiser Ambeo Soundbar Plus
Save £500
Sennheiser Ambeo Soundbar Plus: was £1,299 now £799 at Amazon

The Ambeo Soundbar Plus is a five-star pick that, while it may be the smaller version of the Ambeo Max, still impresses where it counts. A wide soundfield, good musical ability and easy app set-up and controls are just some of what you get with this excellent soundbar. And right now, it's sporting a seriously enticing £500 discount. Five stars
Read our Sennheiser Ambeo Soundbar Plus review

Bose TV Speaker
Save £81
Bose TV Speaker : was £270 now £189 at Amazon

This soundbar thrives on simplicity: there's a one-connection set-up to your TV via an optical audio cable or an HDMI. You can use your current TV remote to control the volume of the speaker and it detects the signal from your TV when turned on and automatically turns on, too. There's Bluetooth for streaming and settings for vocal clarity and extra bass too.
Read our Bose TV Speaker review

Best wireless speaker deals

JBL Flip 6 was £129 now £83 at Amazon (save £46)Five starsRead our JBL Flip 6 review

JBL Flip 6 was £129 now £83 at Amazon (save £46)
With top-notch sound and a durable waterproof build designed to withstand life's mishaps and challenges, the JBL Flip 6 is a sturdy, reliable bit of kit for enjoying tunes on-the-go. Five stars
Read our JBL Flip 6 review

JBL Flip 7
Save £30
JBL Flip 7: was £130 now £100 at Amazon

The JBL Flip 7 is a more rounded performer than previous models, with new levels of clarity and insight, skilful handing of dynamics, a strong feature set and excellent rugged build quality. And right now, you can pick it up at this bargain price. What Hi-Fi? Awards winner
Read our JBL Flip 7 review

JBL Charge 6
Save 41% (£70)
JBL Charge 6: was £170 now £100 at Amazon

The JBL Charge 6 brings clear, detailed and hugely confident sound to this burrito-shaped speaker. It wows on quality as well as sound and has even more waterproof, dust-proof and drop-proof capabilities than its predecessor, the Charge 5. There's lots to love about it, especially when there's a discount. What Hi-Fi? Awards winner
Read our JBL Charge 6 review

Beats Pill was £149 now £89 at Amazon (save £60)Read our Beats Pill review

Beats Pill was £149 now £89 at Amazon (save £60)
The Beats Pill is a sleek speaker with clean, rich sound and rich bass that offers plenty to love, and is particularly great for travel given its petite, packable curves and IP67-rated waterproofing. A strong battery life rounds things off rather nicely. Yes, you can get better sound for the price, but if the whole package appeals, you won't be disappointed with the latest Pill.
Read our Beats Pill review

B&O Beosound A1 2nd Genwas £239now £155 at Amazon (save £84)Five starsRead our B&O Beosound A1 2nd Gen review

B&O Beosound A1 2nd Gen was £239 now £155 at Amazon (save £84)
The chic little speaker delivers a pleasing yet authoritative performance that you'd be happy listening to all day. Throw in its stylish design plus the bonus of Alexa smarts, and you're looking at a top Bluetooth speaker. It has been £147 before though. Five stars
Read our B&O Beosound A1 2nd Gen review

Amazon Echo Dot (5th Generation) was £55now £30 at Amazon (save £25)Five starsRead our Amazon Echo Dot (5th Generation) review
Better than half price!

Amazon Echo Dot (5th Generation) was £55 now £30 at Amazon (save £25)
It's no surprise that Amazon is offering heavy discounts on its own hardware, but even so, this Echo Dot deal is pretty stellar. This latest generation model is already down to almost half price – though it has dropped lower before. Did we also mention it's a five-star smart speaker? Five stars
Read our Amazon Echo Dot (5th Generation) review

Tribit Stormbox Micro 2 was £60 now £43 at Amazon (save £17)Five starsRead our Tribit Stormbox Micro 2 review
Five-star 2020 Bluetooth speaker, crazy price!

Tribit Stormbox Micro 2 was £60 now £43 at Amazon (save £17)
This adorable yet sonically significant five-star budget Bluetooth speaker has been reduced and remains a steal. It's a dinky but powerful speaker with 12 hours of battery life, an IP67 water-proof rating and is ultra-portable. A palm-sized speaker that punches well above its weight.
Five stars
Read our Tribit Stormbox Micro 2 review

Amazon Prime Day FAQ

What is Amazon Prime?

Amazon Prime Video displayed on a wall-mounted TV above a shelf.

(Image credit: Amazon)

In order to be eligible for Amazon Prime Day discounts, you need Amazon Prime.

This is effectively a membership fee that gives you 'free' unlimited one-day delivery (in select areas) on millions of items bought from Amazon, plus Prime Video and Amazon Music streaming services (but not Amazon Music Unlimited – that costs extra), free ebooks, and the ability to share some of these benefits with others in your household.

Amazon Prime costs £8.99 a month, or £95 if you pay yearly (saving you £12.88 compared to paying monthly). Students pay £4.49 a month or £47.49 a year. Changed your mind? You can cancel your Prime membership on the Manage Prime Membership page. And if you haven't placed a Prime-eligible order or used any of your Prime benefits, you'll be refunded in full.

There's an Amazon Prime free trial, too. Sign up, select 'Start my free trial', and you'll have access to Prime for 30 days with nothing to pay. That means you can sign up, take advantage of the deals, and then cancel your trial before the 30-day period ends and not be charged your second month's fee for Prime. Not that we would condone such behaviour, of course.

In order to be eligible for the trial, you can't have subscribed to Prime in the last 12 months.

What is Amazon Prime Day?

It's Amazon's summer sale, essentially another Black Friday but in June instead of November.

Prime Day began in 2015 as a celebration of Amazon's 20th anniversary. While other online retailers get involved in the Black Friday bargain bunfight, Prime Day is generally all about Amazon, though you will see other retailers lowering prices at the same time in order to stay competitive.

Prime Day is a big sale that encompasses most areas of the Amazon site – as well as audio-visual gear, you'll find discounts on toasters, books, clothes, and pretty much anything that Amazon sells. And that's a lot!

This year, the sale takes place over four days. But the deals can go on for weeks.

You'll need to be a Prime member to take advantage of the offers. Not yet a member? Amazon Prime's free trial gives you the option to sign up, bag a few bargains on Prime Day, and cancel your membership without paying a penny. You scallywag, you.

When does Amazon Prime Day 2026 start?

Amazon Prime Day 2026 starts at 00:00 on Tuesday 23rd June.

When does Amazon Prime Day 2026 end?

Amazon Prime Day 2026 finishes at 23.59 on Friday 26th June.

Amazon Prime Day 2026 secret hacks and tips

1. Sign up for the free Prime trial
If you're new to Amazon Prime, make sure you take advantage of the 30-day free Prime trial. And remember to cancel if you don't want a monthly bill for £8.99 when the trial ends.

2. Google a product before buying
Not every deal is going to be a winner, so make sure you compare prices online before you buy, and, of course, check our reviews to make sure the product is worth buying at all!

3. Big brands can equal big savings
Amazon often slashes the cost of a few big brand items – think PlayStation and Xbox accessories, Samsung TVs and tablets, etc – to get the attention of shoppers. Keep an eye out for these 'marquee' deals.

4. Check the Amazon Warehouse
Returned goods end up on sale at the Amazon Warehouse at a decent discount, so there's a chance you could spot an open-box bargain that beats the box-fresh sales price.

5. Stay tuned to What Hi-Fi.com
Amazon unleashes thousands of deals around Prime Day, which can make it tricky to find genuine bargains on five-star tech and AV. That's why we'll be publishing an up-to-the minute list of the very best Prime Day 2026 deals.

Is Amazon Prime Day only once a year?

Technically, yes, but Amazon's other sales are near-identical, but just go by different names. Prime Day takes place in the summer, Prime Big Deal Days happens in the autumn, then Black Friday is at the end of November. Prime Spring Deal Days kicks off the sales year around March or April.

What discounts are offered on Amazon Prime Day?

We're expecting plenty of deals on all kinds of devices, including headphones, TVs, Bluetooth speakers, cables, hi-fi and smartphones from big brands like Sony, Samsung, Bose, JBL, Bang & Olufsen, Apple and Sonos.

But beware: not all that glitters is gold. Some discounts might seem hefty, but they might have been bettered previously, or be on sub-par products. We'll only feature deals that offer a worthwhile amount of money off on products that we recommend.

What benefits do Prime members get on Amazon Prime Day?

Without Prime, you can't take advantage of the discounts. There are all sorts of other benefits to Prime year round, like early access to 'Lightning deals', Prime Video and Amazon Music streaming, and try before you buy on certain items. Here's a list of more Prime benefits.

Is Amazon Prime Day for everyone?

It is, as long as you have signed up for Amazon Prime. No Prime, no deals. You can pay for Prime monthly (£8.99) or yearly (£95).

What Hi-Fi?

What Hi-Fi?, founded in 1976, is the world's leading independent guide to buying and owning hi-fi and home entertainment products. Our comprehensive tests help you buy the very best for your money, with our advice sections giving you step-by-step information on how to get even more from your music and movies. Everything is tested by our dedicated team of in-house reviewers in our custom-built test rooms in London, Reading and Bath. Our coveted five-star rating and Awards are recognised all over the world as the ultimate seal of approval, so you can buy with absolute confidence.


Read more about how we test

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