Amazon Prime Day 2023 US: Prime Big Deal Days sale coming October

Prime Day 2023 has been over for a while now, but don't go paying full price just yet – Amazon has another sale just around the corner.

Called Prime Big Deal Days, it's another sale event in the same vein as Prime Day. We should see lots of discounts on headphones, speakers, TVs, hi-fi gear and all kinds of AV equipment.

It will take place on 10-11th October across 19 countries, and promises "more deeply discounted deals across top brands than during last year’s event". Sony, Bose and Samsung are mentioned as participating, but there's no mention of which products will see deals.

If it's anything like Prime Day, we should see plenty of opportunities for savings. Because Prime Day 2023 saw massive discounts on everything from top-end LG OLED TVs to swish turntables. But, while the volume of deals was awesome, having covered the event since it started, our team of tech experts can safely say that not all the deals were great.

Plenty just weren't worth your money. Key issues can be that, even with a hefty discount the product being offered simply isn’t worth buying – we’ve seen more than a few deals go live on 3-star products we’ve reviewed that aren’t good purchases even with a decent discount.

And while we all love a good deal, sometimes it’s better to wait for the right product, or simply save your money – a lesson we know is easy to say and hard to follow.

But thankfully there were some very good deals around – and even some great ones.  Here are some of the best deals we saw at Prime Day 2023.

Browse all the Amazon Prime Day deals now

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Editor's picks: the best Prime Day deals overall

AirPods Max was

AirPods Max was $550, now $450 (save $100)
The AirPods Max are sleek, well-built wireless headphones that offer up excellent audio quality and great noise cancellation. Plus, they're the perfect accessory for anyone using Apple devices. With $70 off, this is a great deal.

Read our AirPods Max review

Apple iPad (2021) 64GB was 

Apple iPad (2021) 64GB was $329, now $250 (save $79)
The 2021 iPad comes packed with an impressive display, engaging audio, and an excellent camera. If you need a tablet for browsing the internet, playing games, and streaming your favorite shows, this is an awesome choice.

Read our iPad (2021) review

65-inch TCL QLED TV was

65-inch TCL QLED TV was $528, now $398 (save $130)
This TCL TV comes with a QLED panel, 4K support, HDR10, HLG, HDR10+, Dolby Vision, Dolby Digital Plus, and Dolby Atmos all for the low price of just $398 for a 65-inch model with this Prime Day sale at Walmart.

Apple AirPods Pro 2 (2022) $249

Apple AirPods Pro 2 (2022) $249 $199 at Amazon
The 2nd Gen AirPods Pro wowed us with their, excellent noise-cancelling, improved battery life and fantastic sound quality. Apple discounts don't come around very often, so now could be the perfect time to buy.

Read our AirPods Pro 2 (2022) review

48-inch LG A2 OLED was

48-inch LG A2 OLED was $1299, now $599 (save $700)
With an OLED display, 4K and HDR support, and a smart OS capable of streaming just about any content you can dream up, the A2 is a strong choice for a TV. Make sure to check this TV out, now that it has $700 off.

JBL Xtreme 2 was

JBL Xtreme 2 was $350, now $179 at Walmart (save $171)
When we reviewed this larger portable speaker, we concluded: "One of the best portable speakers around, the Xtreme 2 offers sonic subtlety you wouldn’t expect from first impressions". And look at that discount from its original MSRP! 

Read our JBL Xtreme 2 review

Elac Debut 2.0 B6.2  was

Elac Debut 2.0 B6.2 was $399, now $287 at Amazon (save $113)
The B6.2 speakers take what we loved about their Award-winning siblings and build on it with an even fuller-bodied and more mature presentation. If you want a faithful representation of what the rest of your system can do, the Elac Debut 2.0 B6.2 speakers will deliver just that. Five stars.

Read our Elac Debut 2.0 B6.2 review

Sony XR-55A80J was

Sony XR-55A80J was $3500, now $999 at Best Buy (save $2501)
While a bit long in the tooth now, the 55-inch Sony A80J OLED got a full five-star rating when it first came out, and you can now pick it up for less than a third of its original price. That's great value for a TV of this quality at this size.

Read our Sony XR-55A80J review

Walmart+ annual plan was

Walmart+ annual plan was $99, now $49 (save $50)
Get yourself Paramount+, free store delivery, free shipping, various savings, rewards, mobile scan & go, early access to deals, home returns, and Pluto TV with this subscription package deal while you can.

The best Prime Day headphones deals

AirPods Max was

AirPods Max was $550, now $450 (save $100)
The AirPods Max are sleek, well-built wireless headphones that offer up excellent audio quality and great noise cancellation. Plus, they're the perfect accessory for anyone using Apple devices. With $70 off, this is a great deal.

Read our AirPods Max review

Apple AirPods Pro 2 (2022) $249

Apple AirPods Pro 2 (2022) $249 $199 at Amazon
The 2nd Gen AirPods Pro wowed us with their, excellent noise-cancelling, improved battery life and fantastic sound quality. Apple discounts don't come around very often, so now could be the perfect time to buy.

Read our AirPods Pro 2 (2022) review

AKG Y500 Wireless was

AKG Y500 Wireless was $150, now $50 at Amazon (save $100)
"Juggling good sound quality, clever features, durable build quality and attractive design in equal measure is no mean feat, but AKG pulls it off while making it look easy" – that's what we said of these wireless on-ears in our Y500 review. Five stars.

Read our AKG Y500 review

Shure Aonic 50 was

Shure Aonic 50 was $399, now $299 at Amazon (save $100)
Given this is new ground for Shure, the Aonic 50 are a solid first attempt at a pair of wireless noise-canceling headphones. They aren't quite as engaging as the Sony and Sennheiser class leaders, but they do offer outstanding levels of detail, clear and clean delivery and solid bass. Four stars.

Read our Shure Aonic 50 review review

Technics EAH-AZ70W was

Technics EAH-AZ70W was $249, now $103 at Amazon (save $146)
US buyers can grab a great deal on these earbuds. Save over $100 on premium wireless earbuds that impress with punchy sound, good noise-cancelling and a comfortable design, as we noted in our AZ70W review.

Read our Technics AZ70W review

Beats Powerbeats Pro was

Beats Powerbeats Pro was $250, now $150 at Amazon (save $100)
At this price, the Pros aren't bad options at all for sporty types. Build quality is excellent, as is their fit and list of useful features. These true wireless earbuds come into their own for exercise, so this new low price shouldn't be sniffed at. 

Read our Powerbeats Pro review

The best Prime Day TV deals

65-inch TCL QLED TV was

65-inch TCL QLED TV was $528, now $398 (save $130)
This TCL TV comes with a QLED panel, 4K support, HDR10, HLG, HDR10+, Dolby Vision, Dolby Digital Plus, and Dolby Atmos all for the low price of just $398 for a 65-inch model with this Prime Day sale at Walmart.

48-inch LG A2 OLED was

48-inch LG A2 OLED was $1299, now $599 (save $700)
With an OLED display, 4K and HDR support, and a smart OS capable of streaming just about any content you can dream up, the A2 is a strong choice for a TV. Make sure to check this TV out, now that it has $700 off.

LG OLED42C2 was

LG OLED42C2 was $1399, now $879 at Walmart (save $520)
The 42-inch version of LG's C2 OLED is so brilliant, we gave it an Award, and that was when it was new and therefore pretty expensive. Now that it's been out over a year, there are massive discounts to be had – like this one at Walmart.

Read our LG OLED42C2 review

Sony XR-55A95K was

Sony XR-55A95K was $3000, now $2479 at Walmart (save $521)
The Sony A95K was the first QD-OLED we tested. Its combination of Quantum Dot and OLED technologies results in a picture with incredible contrast and colors, all tied together with Sony's usual cinematic subtlety. It sounds very good by TV standards, too. A very expensive TV at launch, this trailblazer is now much more affordable.

Read our Sony A95K review

Sony XR-55A80J was

Sony XR-55A80J was $3500, now $999 at Best Buy (save $2501)
While a bit long in the tooth now, the 55-inch Sony A80J OLED got a full five-star rating when it first came out, and you can now pick it up for less than a third of its original price. That's great value for a TV of this quality at this size.

Sony XR-55A80L was

Sony XR-55A80L was $1899, now $1699 at Best Buy (save $200)
The brand new Sony A80L is the surprise of 2023 so far. It uses standard OLED panel technology (rather than QD-OLED or MLA) but produces an incredibly punchy, vibrant and exciting picture that still exhibits Sony's trademark authenticity.

Read our Sony XR-55A80L review

LG OLED65C3 was

LG OLED65C3 was $2599, now $1976 at Amazon (save $623)
The C3 is the successor to the Award-winning C2. Performance is very much as before, which is to say excellent, but because this is a very new TV, discounts aren't as good as they are for the C2. Still, over $600 off a new model is pretty great by anyone's standards.

Read our LG OLED65C3 review

Samsung QN65S95C was

Samsung QN65S95C was $3299, now $2999 at Amazon (save $300)
Samsung's second-generation QD-OLED TV is utterly spectacular, hitting new heights in terms of OLED brightness and color reproduction. It's fair to say that it could do with a little more subtlety in its performance – hence the four-star rating in our QN65S95C review – but if you want to have your socks knocked off, this is the TV that will do it.

Read our Samsung QN65S95C review

The best Prime Day wireless speaker deals

JBL Charge 5 was

JBL Charge 5 was $180, now $120 at Amazon (save $60)
This five-star Bluetooth speaker comes packed with a clear, detailed sound; a wide open soundstage; and even robust dust- and waterproofing, too. At $60 off, it's hard to say no to the Charge 5.

Read our JBL Charge 5

JBL Xtreme 2 was

JBL Xtreme 2 was $350, now $179 at Walmart (save $171)
When we reviewed this larger portable speaker, we concluded: "One of the best portable speakers around, the Xtreme 2 offers sonic subtlety you wouldn’t expect from first impressions". And look at that discount from its original MSRP! 

Read our JBL Xtreme 2 review

The best Prime Day stereo speaker deals

Elac Debut 2.0 B6.2  was

Elac Debut 2.0 B6.2 was $399, now $287 at Amazon (save $112)
The B6.2 speakers take what we loved about their Award-winning siblings and build on it with an even fuller-bodied and more mature presentation. If you want a faithful representation of what the rest of your system can do, the Elac Debut 2.0 B6.2 speakers will deliver just that. Five stars.

Read our Elac Debut 2.0 B6.2 review

The best Prime Day projector deals

Epson Home Cinema 3800 4K projector was

Epson Home Cinema 3800 4K projector was $1700, now $1599 at Amazon (save $101)
This 4K HDR Epson provides almost everything you could need of an entry level machine. Its natural motion handling, well-balanced colors and excellent abilities with contrast go a very long way indeed. This is an exceptional budget projector.

Samsung The Freestyle Full HD portable smart projector was

Samsung The Freestyle Full HD portable smart projector was $800, now $600 at Best Buy (save $200)
Samsung's portable projector takes the fun on the go, with integrated streaming apps and a compact form factor that means you can take this mini projector anywhere. 

Read our Samsung Freestyle review

The best Prime Day hi-fi deals

Denon DP-400 was

Denon DP-400 was $589, now $399 at Crutchfield (save $190)
We haven't tested this record player for ourselves, but Denon is a hugely respected audio brand so it could be worth trying this one out. The DP-400 has a built-in phono preamp and spins at 33 1/3, 45 and 78rpm – perfect for those older collections.

Onkyo TX-8220 was

Onkyo TX-8220 was $349, now $249 at Amazon (save $100)
This stereo receiver features two powerful amplifiers, digital audio inputs for TV and BD/DVD player connection, analog inputs for your audio devices and built-in Bluetooth connectivity. There is even a dedicated phono input for your vinyl record player. And you can make a $100 saving.

Arcam SA10 was

Arcam SA10 was $999, now $880 at World Wide Stereo (save $119)
The integrated SA10 gives you 50 watts of power per channel, an optical and two coaxial inputs, plus three RCA inputs. For vinyl enthusiasts, there's a dedicated phono input, plus a built-in DAC. This amp has a marvellously rich, solid presentation too, even if it isn't the most dynamically expressive. Four stars.

Read our Arcam SA10 review

The best Prime Day home cinema deals

Elac Debut 2.0 5.1.2 Dolby Atmos cinema pack was

Elac Debut 2.0 5.1.2 Dolby Atmos cinema pack was $2470, now $1750 at Amazon (save $720)
This is essentially a five-star home theater speaker package but with a pair of Elac Dolby Atmos speaker modules to pop on top of the floorstanders and add a new dimension to your movie sound. A great Prime Day deal. 

Read our Elac Debut review

What is Amazon Prime?

Prime Video displayed on a TV

(Image credit: Amazon)

To be eligible for Prime Day discounts, you need Amazon Prime. This is effectively a membership fee that gives you 'free' unlimited one-day delivery (in select areas) on millions of items bought from Amazon, as well as the Prime Video and Amazon Music streaming services (but not Amazon Music Unlimited – that costs extra), free ebooks, and the ability to share some of these benefits with others in your household.

Amazon Prime costs $14.99 a month, or $139 if you pay yearly (saving you $40.88 compared to paying monthly). Students pay $7.49 a month or $69 a year. Changed your mind? You can cancel your Prime membership on the Manage Prime Membership page. And if you haven't placed a Prime-eligible order or used any of your Prime benefits, you'll be refunded in full.

There's a free trial, too. Sign up here, select 'Start my free trial', and you'll have access to Prime for 30 days with nothing to pay. That means you can sign up, take all the deals, then cancel your trial before the 30-day period ends and not be charged the fee for Prime. Not that we would condone such behavior, of course.

In order to be eligible for the trial, you can't have had Prime in the last 12 months.

What is Amazon Prime Day?

Prime Day – Amazon's take on Black Friday – began in 2015 as a celebration of the retail giant's 20th anniversary. While other online retailers get involved in the Black Friday bargain bun fight, Prime Day is generally all about Amazon, though you might see other retailers lowering prices at the same time in order to stay competitive.

Prime Day is a big sale that encompasses most areas of the Amazon site – as well as audio visual gear, you'll find discounts on toasters, books, clothes, and pretty much anything that Amazon sells. And that's a lot!

You'll need to be a Prime member to take advantage of the best Prime Day offers. Not yet a member? Amazon’s free Prime trial gives you the option to sign up, bag a few bargains on Prime Day, and cancel your membership without paying a cent. Go you.

When does Amazon Prime Day 2023 start?

The 48-hour Prime Day 2023 sale started at 03:00 EDT on Tuesday, July 11th.

When does Amazon Prime Day 2023 end?

Once again, Prime Day was a 48-hour event. So the sales will were officially live through Wednesday, July 12th. But some last longer.

Samsung TV in a living room

(Image credit: Samsung)

Prime Day 2023 secret hacks and tips

1. Sign up for the free Prime trial
If you're new to Amazon Prime, make sure you take advantage of the 30-day free Prime trial. And remember to cancel if you don't want a monthly bill for $14.99 when the trial ends.

2. Google a product before buying
Not every Prime Day 2023 deal is going to be a winner, so make sure you compare prices online before you buy.

3. Big brands can equal big savings
Amazon often slashes the cost of a few big brand items – think Playstation and Xbox accessories, Samsung TVs and tablets, etc – to get the attention of shoppers. Keep an eye out for these 'marquee' deals.

4. Check the Amazon Warehouse
Returned goods end up on sale at the Amazon Warehouse at a decent discount, so there's a chance you could spot an open-box bargain that beats the box-fresh Prime Day price.

5. Stay tuned to What Hi-Fi.com
Amazon unleashes thousands of deals around Prime Day, which can make it tricky to find genuine bargains on five-star tech and AV. That's why we'll be publishing an up-to-the minute list of the very best Prime Day 2023 deals.

Is Amazon Prime Day only once a year?

It is. It usually takes place in the summer to generate sales during the otherwise quieter months (we say 'usually' as in 2020 it was delayed until October because of the pandemic) . Think of it as the summer equivalent of November's Black Friday. 

What discount is offered on Prime Day?

All sorts. Amazon's own devices are always among the most heavily discounted – last year saw 60 per cent off – but there are deals on headphones, TVs, Bluetooth speakers, cables, hi-fi, smartphones and more.

What benefits do Prime members get on Prime Day?

In a word, deals. Without Prime, you can't take advantage of the Prime Day discounts. There are all sorts of other benefits to Prime year round, like early access to 'Lightning deals', Prime Video and Amazon Music streaming, and try before you buy on certain items. For more on Prime benefits, read this.

Is Amazon Prime Day sale for everyone?

It is, as long as they have Prime. No Prime, no deals. You can pay for Prime monthly ($14.99) or yearly ($139).

What Hi-Fi?

What Hi-Fi?, founded in 1976, is the world's leading independent guide to buying and owning hi-fi and home entertainment products. Our comprehensive tests help you buy the very best for your money, with our advice sections giving you step-by-step information on how to get even more from your music and movies. Everything is tested by our dedicated team of in-house reviewers in our custom-built test rooms in London, Reading and Bath. Our coveted five-star rating and Awards are recognised all over the world as the ultimate seal of approval, so you can buy with absolute confidence.


Read more about how we test

  • Friesiansam
    I can't help wondering, how much has Amazon paid Future PLC? All their sites are awash with Amazon Prime Day articles.
    Reply