Prime Day 2023 has been over for a while now, but don't go paying full price just yet – Amazon has another sale just around the corner.
Called Prime Big Deal Days, it's another sale event in the same vein as Prime Day. We should see lots of discounts on headphones, speakers, TVs, hi-fi gear and all kinds of AV equipment.
It will take place on 10-11th October across 19 countries, and promises "more deeply discounted deals across top brands than during last year’s event". Sony, Bose and Samsung are mentioned as participating, but there's no mention of which products will see deals.
If it's anything like Prime Day, we should see plenty of opportunities for savings. Because Prime Day 2023 saw massive discounts on everything from top-end LG OLED TVs to swish turntables. But, while the volume of deals was awesome, having covered the event since it started, our team of tech experts can safely say that not all the deals were great.
Plenty just weren't worth your money. Key issues can be that, even with a hefty discount the product being offered simply isn’t worth buying – we’ve seen more than a few deals go live on 3-star products we’ve reviewed that aren’t good purchases even with a decent discount.
And while we all love a good deal, sometimes it’s better to wait for the right product, or simply save your money – a lesson we know is easy to say and hard to follow.
But thankfully there were some very good deals around – and even some great ones. Here are some of the best deals we saw at Prime Day 2023.
• Browse all the Amazon Prime Day deals now
Quick links
- Amazon daily deals – save up to 75% with today's Amazon deals
- Amazon electronics store – save $100s at the home of all Amazon electronics
- Amazon devices – save up to 55% on Amazon's smart devices
- Amazon TV and home theater – save up to $400 on home cinema kit
- Amazon audio and hi-fi – save up to 40% on record players, radios, speakers
- Amazon headphones and earphones – save up to $100 on headphones
- Amazon phones and accessories – save up to 50% on accessories
Editor's picks: the best Prime Day deals overall
The best Prime Day headphones deals
The best Prime Day TV deals
The best Prime Day wireless speaker deals
The best Prime Day stereo speaker deals
The best Prime Day projector deals
The best Prime Day hi-fi deals
The best Prime Day home cinema deals
What is Amazon Prime?
To be eligible for Prime Day discounts, you need Amazon Prime. This is effectively a membership fee that gives you 'free' unlimited one-day delivery (in select areas) on millions of items bought from Amazon, as well as the Prime Video and Amazon Music streaming services (but not Amazon Music Unlimited – that costs extra), free ebooks, and the ability to share some of these benefits with others in your household.
Amazon Prime costs $14.99 a month, or $139 if you pay yearly (saving you $40.88 compared to paying monthly). Students pay $7.49 a month or $69 a year. Changed your mind? You can cancel your Prime membership on the Manage Prime Membership page. And if you haven't placed a Prime-eligible order or used any of your Prime benefits, you'll be refunded in full.
There's a free trial, too. Sign up here, select 'Start my free trial', and you'll have access to Prime for 30 days with nothing to pay. That means you can sign up, take all the deals, then cancel your trial before the 30-day period ends and not be charged the fee for Prime. Not that we would condone such behavior, of course.
In order to be eligible for the trial, you can't have had Prime in the last 12 months.
What is Amazon Prime Day?
Prime Day – Amazon's take on Black Friday – began in 2015 as a celebration of the retail giant's 20th anniversary. While other online retailers get involved in the Black Friday bargain bun fight, Prime Day is generally all about Amazon, though you might see other retailers lowering prices at the same time in order to stay competitive.
Prime Day is a big sale that encompasses most areas of the Amazon site – as well as audio visual gear, you'll find discounts on toasters, books, clothes, and pretty much anything that Amazon sells. And that's a lot!
You'll need to be a Prime member to take advantage of the best Prime Day offers. Not yet a member? Amazon’s free Prime trial gives you the option to sign up, bag a few bargains on Prime Day, and cancel your membership without paying a cent. Go you.
When does Amazon Prime Day 2023 start?
The 48-hour Prime Day 2023 sale started at 03:00 EDT on Tuesday, July 11th.
When does Amazon Prime Day 2023 end?
Once again, Prime Day was a 48-hour event. So the sales will were officially live through Wednesday, July 12th. But some last longer.
Prime Day 2023 secret hacks and tips
1. Sign up for the free Prime trial
If you're new to Amazon Prime, make sure you take advantage of the 30-day free Prime trial. And remember to cancel if you don't want a monthly bill for $14.99 when the trial ends.
2. Google a product before buying
Not every Prime Day 2023 deal is going to be a winner, so make sure you compare prices online before you buy.
3. Big brands can equal big savings
Amazon often slashes the cost of a few big brand items – think Playstation and Xbox accessories, Samsung TVs and tablets, etc – to get the attention of shoppers. Keep an eye out for these 'marquee' deals.
4. Check the Amazon Warehouse
Returned goods end up on sale at the Amazon Warehouse at a decent discount, so there's a chance you could spot an open-box bargain that beats the box-fresh Prime Day price.
5. Stay tuned to What Hi-Fi.com
Amazon unleashes thousands of deals around Prime Day, which can make it tricky to find genuine bargains on five-star tech and AV. That's why we'll be publishing an up-to-the minute list of the very best Prime Day 2023 deals.
Is Amazon Prime Day only once a year?
It is. It usually takes place in the summer to generate sales during the otherwise quieter months (we say 'usually' as in 2020 it was delayed until October because of the pandemic) . Think of it as the summer equivalent of November's Black Friday.
What discount is offered on Prime Day?
All sorts. Amazon's own devices are always among the most heavily discounted – last year saw 60 per cent off – but there are deals on headphones, TVs, Bluetooth speakers, cables, hi-fi, smartphones and more.
What benefits do Prime members get on Prime Day?
In a word, deals. Without Prime, you can't take advantage of the Prime Day discounts. There are all sorts of other benefits to Prime year round, like early access to 'Lightning deals', Prime Video and Amazon Music streaming, and try before you buy on certain items. For more on Prime benefits, read this.
Is Amazon Prime Day sale for everyone?
It is, as long as they have Prime. No Prime, no deals. You can pay for Prime monthly ($14.99) or yearly ($139).
