Amazon's big sale is live and it's Day 2 and the final day of deals. Called Prime Big Deal Days, it's basically this season's Prime Day. We're already seeing discounts on headphones, speakers, TVs, hi-fi gear and all kinds of AV equipment.
It lasts until midnight Wednesday, and promises "more deeply discounted deals across top brands than during last year’s event". Sony, Bose and Samsung are all participating, and Amazon's Fire TV and Echo speaker devices are among the biggest discounts around.
But a word of caution. While there are plenty of deals around, they're not all worth your money. Sometimes, even with a hefty discount, the product simply isn’t worth buying – we’ve seen more than a few deals go live on three-star products we’ve reviewed that aren’t good purchases even with a decent discount.
And while we all love a good deal, sometimes it’s better to wait for the right product, or simply save your money – a lesson we know is easy to say and hard to follow.
But thankfully there are some very good deals around – and even some great ones. Here are the best Prime Big Deal Days deals.
• Browse all the Amazon Prime Day deals now
Quick links
- AirPods Pro 2
was $250now $190 at Amazon (save $60) - Amazon devices: save up to 55% on Amazon's smart devices
- Audio and hi-fi deals: save up to 40% on record players, speakers
- Bose QuietComfort 45 headphones down to $229 (save $100)
- Cheap wireless earbuds: Sony buds now $90 at Amazon (save $30)
- Echo speakers: save up to 70% off
- Fire TV Stick 4K: save 54% on Amazon sticks
- Home theater deals: save up to $400 on home theater kit
- LG C2 OLED 55-inch TV: now $1097 (save $800)
- Q Acoustics M20 speakers:
was $500now $400 (save $100) - Ring doorbells: up to 45% off
- Samsung TV and soundbars: save up to 33%
- Sennheiser Momentum: 49% off true wireless earbuds
- Sony WH-1000XM4: now $248 at Amazon (save $102)
- TCL Fire TVs: up to 28% off
Editor's picks: the best Prime Day deals overall
The best Prime Day headphones deals
The best Prime Day TV deals
The best Prime Day wireless speaker deals
The best Prime Day stereo speaker deals
The best Prime Day projector deals
The best Prime Day hi-fi deals
The best Prime Day home cinema deals
What is Amazon Prime?
To be eligible for Prime Big Deal Days discounts, you need Amazon Prime. This is effectively a membership fee that gives you 'free' unlimited one-day delivery (in select areas) on millions of items bought from Amazon, as well as the Prime Video and Amazon Music streaming services (but not Amazon Music Unlimited – that costs extra), free ebooks, and the ability to share some of these benefits with others in your household.
Amazon Prime costs $14.99 a month, or $139 if you pay yearly (saving you $40.88 compared to paying monthly). Students pay $7.49 a month or $69 a year. Changed your mind? You can cancel your Prime membership on the Manage Prime Membership page. And if you haven't placed a Prime-eligible order or used any of your Prime benefits, you'll be refunded in full.
There's a free trial, too. Sign up here, select 'Start my free trial', and you'll have access to Prime for 30 days with nothing to pay. That means you can sign up, take all the deals, then cancel your trial before the 30-day period ends and not be charged the fee for Prime. Not that we would condone such behavior, of course.
In order to be eligible for the trial, you can't have had Prime in the last 12 months.
What is Amazon Prime Big Deal Days?
It's essentially Prime Day but in the fall. Prime Day is Amazon's take on Black Friday. It began in 2015 as a celebration of the retail giant's 20th anniversary. While other online retailers get involved in the Black Friday bargain bun fight, Prime Day is generally all about Amazon, though you might see other retailers lowering prices at the same time in order to stay competitive.
Prime Day is a big sale that encompasses most areas of the Amazon site – as well as audio visual gear, you'll find discounts on toasters, books, clothes, and pretty much anything that Amazon sells. And that's a lot!
Like with Prime Day, you'll need to be a Prime member to take advantage of the best Prime Big Deal Days offers. Not yet a member? Amazon’s free Prime trial gives you the option to sign up, bag a few bargains during the sale, and cancel your membership without paying a cent. Go you.
When does Amazon Prime Big Deal Days 2023 start?
The 48-hour Prime Big Deal Days 2023 sale starts at 00:00 PT (03.00 EDT) on Tuesday 10th October.
When does Amazon Prime Big Deal Days 2023 end?
Prime Big Deal Days is a 48-hour event. So the sale is officially live through Wednesday 11th July. But some deals last longer – stay tuned to What Hi-Fi?, as we'll key you in on what's worth your money.
Prime Big Deal Days 2023 secret hacks and tips
1. Sign up for the free Prime trial
If you're new to Amazon Prime, make sure you take advantage of the 30-day free Prime trial. And remember to cancel if you don't want a monthly bill for $14.99 when the trial ends.
2. Google a product before buying
Not every Prime Big Deal Days 2023 deal is going to be a winner, so make sure you compare prices online before you buy.
3. Big brands can equal big savings
Amazon often slashes the cost of a few big brand items – think Playstation and Xbox accessories, Samsung TVs and tablets, etc – to get the attention of shoppers. Keep an eye out for these 'marquee' deals.
4. Check the Amazon Warehouse
Returned goods end up on sale at the Amazon Warehouse at a decent discount, so there's a chance you could spot an open-box bargain that beats the box-fresh Prime Big Deal Days price.
5. Stay tuned to What Hi-Fi.com
Amazon unleashes thousands of deals around Prime Big Deal Days, which can make it tricky to find genuine bargains on five-star tech and AV. That's why we'll be publishing an up-to-the minute list of the very best Prime Big Deal Days 2023 deals.
Is Amazon Prime Big Deal Days only once a year?
It is. It usually takes place in the summer to generate sales during the otherwise quieter months (we say 'usually' as in 2020 it was delayed until October because of the pandemic). Think of it as the summer equivalent of November's Black Friday. But seeing as Prime Big Deal Days is basically a second Prime Day, you could say it takes place twice a year, just under a different name.
What discount is offered on Prime Big Deal Days?
All sorts. Amazon's own devices are always among the most heavily discounted – last year saw 60 per cent off – but there are deals on headphones, TVs, Bluetooth speakers, cables, hi-fi, smartphones and more.
What benefits do Prime members get on Prime Big Deal Days?
In a word, deals. Without Prime, you can't take advantage of the Prime Big Deal Days discounts. There are all sorts of other benefits to Prime year round, like early access to 'Lightning deals', Prime Video and Amazon Music streaming, and try before you buy on certain items. For more on Prime benefits, read this.
Is Amazon Prime Big Deal Days sale for everyone?
It is, as long as they have Prime. No Prime, no deals. You can pay for Prime monthly ($14.99) or yearly ($139).
Is Prime Big Deal Days the same thing as Prime Day 2?
Essentially yes. Prime Big Deal Days is basically another Prime Day, just later in the year and with a different name. Hence you might see it referred to as Prime Day 2, as it was commonly called before Amazon had announced the official name.
