Prime Day 2022 – Amazon's annual 48-hour sales bonanza – is slated for Tuesday 12th – Wednesday 13th July. Over the course of two days, Amazon will drop new deals every few minutes – including limited stock lightning deals – in order to get its virtual tills ringing.
So far, the big news is that starting 21st June Amazon US will be discounting Amazon devices, including the Echo Dot (4th Gen) and Echo Show 5 (2nd Gen), by up to 55%. Prime Day 2022 will also bring see Amazon slash 50% off selected Fire Tvs.
Last year, Amazon slashed up top 50% off Fire TV streamers and Fire HD tablets, so we'd expect the same of better come July. Shoppers were also treated to Prime Day deals on Sony, LG, Samsung and Hisense TVs.
Had your eye on a Bluetooth speaker for the summer? Maybe you've been dreaming of a Dolby Atmos soundbar? Or perhaps you fancy Apple's latest headphones? Chances are, Prime Day 2022 will knock a big chunk of change off the MSRP.
We've been covering Prime Day for several years now, so we know a thing or two about what to expect from Amazon's summer sale – and how to score the best deals.
Join us as we preview the best early Prime Day deals, share our secret hacks for Prime Day success and take a misty-eyed look back at last year's bargains...
When is Amazon Prime Day 2022?
This year, Amazon Prime Day will take place on Tuesday 12th and Wednesday 13th July 2022. Precise start/finish times are as follows:
- US (ET/PT): 12th July 3am (ET) / 00:00am (PT) to 2:59am (ET) / 23:59pm (PT) 13th July
- UK (BST): 12th July 00:01am to 23:59pm 13th July
- Australia (AEST): 12th July 00:00am to 17:00pm on 14th July
Prime Day is typically a summer affair but it was was all change in 2020. The coronavirus pandemic caused Amazon to delay its Prime Day sale until 13th and 14th October.
Here's a look at past Prime Day dates, stretching back to the original Prime Day in 2015:
- Prime Day 2022: 11th – 12th July 2022 (predicted dates)
- Prime Day 2021: 21st – 22nd June 2021
- Prime Day 2020: 13th – 14th October 2020
- Prime Day 2019: 15th – 16th July 2019
- Prime Day 2018: 16th – 17th July 2018
- Prime Day 2017: 11th – 12th July 2017
- Prime Day 2016: 12th July 2016
- Prime Day 2015: 15th July 2015
What is Amazon Prime Day 2022?
Prime Day – Amazon's take on Black Friday – started in 2015 as a celebration of the retail giant's 20th anniversary. While other online retailers get involved in the now-annual Black Friday bargain bun fight, Prime Day is generally all about Amazon.
You'll need to be a Prime member to take advantage of the best Prime Day offers. Not yet a member? Don't panic. Amazon's 30-day Prime free trial gives you the option to sign up, bag a few bargains, and then cancel your membership without paying a dime!
Prime members can take advantage of limited time only 'Lightning deals' as well as broader Prime Day deals across the site and on the Amazon app. The latter is particularly useful as it sometimes gives members an early heads-up on the deals.
As well as the US, Prime Day 2022 is expected to take place in the UK, Australia, India, United Arab Emirates, Spain, Singapore, the Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Turkey and Brazil.
Fun fact: the Australian version of Prime Day ends at the same time as the US one, meaning Aussies are treated to a total 65 hours of savings, as opposed to the usual 48 hours. (Eager Aussie punters can access UK and US Amazon deals as well.)
Amazon Prime Day 2022: predicted deals
Last year, Amazon surprised us with some extraordinary deals on everything from the best OLED TVs to the best cheap headphones and best iPads. That said, it reserves the deepest discounts for its own tech.
This year, early bird deals starting 21st June mean Prime members can save up to 55% off selected Amazon devices (opens in new tab), including Echo Show 5 (2nd Gen) and Echo Show 5 (2nd Gen) Kids, Fire 7 Tablet (2019 release) and Echo Dot (4th Gen) with a Free Smart Bulb.
Amazon has confirmed a host of early savings on Fire TV smart TVs, too.
Early Prime Day TV deals
- Insignia 24-inch HD Smart Fire TV: $89.99 (47% off) (opens in new tab)
- Insignia 32-inch HD Smart Fire TV: $99.99 (44% off) (opens in new tab)
- Amazon Fire TV 55-inch Omni Series 4K UHD smart TV, hands-free with Alexa: $299.99 (46% off) (opens in new tab)
- Amazon Fire TV 43-inch 4-Series 4K UHD smart TV: $199.99 (46% off) (opens in new tab)
- Amazon Fire TV 50-inch 4-Series 4K UHD smart TV: $259.99 (45% off) (opens in new tab)
- Amazon Fire TV 55-inch 4-Series 4K UHD smart TV: $284.99 (45% off) (opens in new tab)
With the Ryder Cup and FIFA World Cup on the horizon, we'd expect to see some epic OLED TV deals, too. Last year, Amazon chopped over $900 off the 2020 65-inch Sony A8H OLED. More recently, the Award-winning 48-inch LG C1 OLED TV dropped to just $897. Could it drop even lower come Prime Day? It's certainly one to watch.
And with more of us booking holidays, plenty of shoppers will be ready to pounce on wireless headphones discounts. Amazon previously cut our favourites, the five-star Sony WH-1000XM4, from $350 to $248. The arrival of the new WH-1000XM5 could see the older XM4 drop to around $200 come July.
Prime Day 2022 could be good news for gamers, too. With PS5 and Xbox Series X stock becoming more available, we'd expect to see the first Prime Day console deals. The same goes for the Nintendo Switch, which is always a big draw on Prime Day.
Fancy $10 free credit? From now until Prime Day 2022, members can collect a virtual "stamp" for exploring four Prime activities: stream Prime Video, listen to Prime Music, borrow a Prime Reading or Kindle Unlimited book or add one to their library, and make a Prime-shipping eligible purchase. Visit the Amazon Stampcard (opens in new tab) webpage for full details.
Last but not least, from 21st June through 11th July, for every $1 spent on eligible small business products, customers will be in with a chance to win prizes. Amazon says hundreds of thousands of Amazon gift cards will be up for grabs, for starters.
Prime Day secret hacks
1. Sign up for the free Prime trial
If you're new to Amazon Prime, make sure you take advantage of the 30-day free Prime trial (opens in new tab). And remember to cancel if you don't want a monthly bill for $14.99 when the trial ends.
2. Google a product before buying
Not every Prime Day 2022 deal is a winner, so make sure you compare prices online before you buy.
3. Big brands can equal big savings
Amazon often slashes the cost of a few big brand items – think Playstation and Xbox accessories, Samsung TVs and tablets, etc – to get the attention of shoppers. Keep an eye out for these 'marquee' deals.
4. Check the Amazon Warehouse
Returned goods end up on sale at the Amazon Warehouse at a decent discount., so there's a chance you could spot an open-box bargain that beats the box-fresh Prime Day price.
5. Stay tuned to What Hi-Fi.com
Amazon unleashes thousands of deals around Prime Day, which can make it tricky to find genuine bargains on five-star tech and AV. That's why we'll be publishing an up-to-the minute list of the very best Prime Day 2022 deals.
6. Create personalised deal alerts
Visit the Prime Day page on the US Amazon app and click 'create deal alerts'. Once Prime Day starts, you'll receive push notifications about deals on your recently viewed items.
Last year's best Prime Day deals
Prime Day headphones deals (2021)
- See all our best headphone deals
Prime Day TV deals
Prime Day speaker deals
Prime Day tablet deals
- Browse all the best tablet deals
Prime Day hi-fi deals
- Browse all the best hi-fi and audio deals
Prime home theater deals
- View all the best home theater and AV deals
Prime Day Apple deals
- Check out our pick of the best TV deals
Amazon quick links
Still in the mood for shopping? Check out the best deals right now via the links below.
- Amazon daily deals – today's Amazon deals (opens in new tab)
- Amazon Gift Cards - Birthday, Thank You, Back to School (opens in new tab)
- Amazon Echo and Alexa devices – all of Amazon's smart devices (opens in new tab)
- Amazon TV and video – TVs, projectors, set-top boxes and more (opens in new tab)
- Amazon home audio and theater – turntables, headphones, speakers (opens in new tab)
- Amazon cell phones and accessories – cables, SIM cards, phone adapters (opens in new tab)