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Prime Day Live: your last chance for deals on five-star headphones, stellar turntables, OLED TVs, Dolby Atmos soundbars and more

Looks like it’s going to be a sprint finish on this year’s deals bonanza

Amazon Prime day 2025 home cinema
(Image: © What Hi-Fi?)

If you feel like you’ve been stuck in a time loop for the past week, you’re not alone.

With Amazon extending its Prime Day sale into a four day long event, the headlines have been dominated with a sea of hi-fi and home cinema discounts, many on the same core products we recommend all year round.

With that in mind, we have some good and bad news. Starting with the good, the time loop's end is in sight, as today is 100 per cent the last day of Prime Day – we know because we double checked with Amazon to make sure it wasn’t planning any encores.

But, sadly, that means you have only until the clock strikes midnight to take advantage of one of the stellar savings our team of experts has found – which include huge discounts on Award-winning Sony headphones, five-star WiiM streamers, top-notch OLED TVs and more.

So if you want to get a solid discount on a top-quality piece of hi-fi or home cinema hardware this Prime Day, the clock is ticking. Here to help, our experts are still on hand updating this page with the top savings they have spotted on products we have tried, tested and recommend.

On the off chance you don’t find what you’re looking for, or are after something specific, don’t be afraid to get in touch, either on our forum, social media channels or directly using our shared whathifi@futurenet.com email address.

We can’t make any promises, but we will always endeavour to help you find the deal you’re looking for.

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Are rare discount on Apple’s tiny, but great sounding, smart speaker

Apple tech famously doesn’t get big, or even any, discounts often. Which is a shame as, while its speakers and headphones are great, they also tend to come with a premium price tag.

Which is why we’re super pleased to see its five-star HomePod Mini smart speaker get a rare discount over Prime Day.

You can buy the What Hi-Fi? Award-winning HomePod Mini for £84 at the O2 Store (save £15).

Apple HomePod Mini was £99now £84 at O2 (save £15)
What Hi-Fi? Awards winner

Apple HomePod Mini was £99 now £84 at O2 (save £15)
Allow us to rub our eyes in disbelief, we do not see deals like this very often. The Apple HomePod Mini is an Award-winning dynamo, but given its popularity and Apple's propensity not to cut prices on its smart speakers, deals are rare. Grab £15 off with both hands!

Is that the biggest saving ever? No. But as we said discounts on Apple tech are very rare, so if you are in the company’s ecosystem this is a rare opportunity to get its smallest speaker at a discounted price.

If you do, you’ll be treated to one of the best speakers in its class, with the Mini proving capable of delivering a surprisingly room fill sound packed with energy when we tested it.

One of our favourite streaming sticks has had its price slashed

Amazon Fire TV Stick 4K Max

(Image credit: Amazon)

We tend to recommend the Apple TV 4K as the best streaming box from a pure quality perspective.

But if that’s a bit rich for your blood, or you’re looking for a streamer to add smart TV powers to a bedroom/kitchen TV, or just prefer Amazon’s Fire OS to whatever is running your lounge set, then the Amazon Fire TV Stick 4K Max is a fantastic choice.

This is especially true right now, as you can grab the streamer for just £40 at Amazon (save £30).

Amazon Fire TV Stick 4K Max: was £70 now £40 at Amazon (save £30)

Amazon Fire TV Stick 4K Max: was £70 now £40 at Amazon (save £30)
The Amazon Fire TV Stick 4K Max is a powerful plug-and-play streaming solution that can upgrade your streaming experience or add smart capabilities to any "dumb" TV. It offers a clear and punchy picture with a wide range of streaming apps supported, and it's a complete no-brainer at this price.

For your money you’ll get a competent streaming stick with an included remote that delivers solid picture quality and decent audio for everything but serious music listening.

Looking for a Dolby Atmos soundbar?

Sonos Arc

(Image credit: Future)

If you want a new Dolby Atmos soundbar, then there’s one in particular our TV and AV editor, Tom Parsons, recommends you look at – and keeping up the trend in this year’s Prime Day live blog, it’s not on a new flagship model.

Instead, if you want the best bang for your buck buying a Dolby Atmos soundbar, he recommends looking at the now retired Sonos Arc, which you can buy at Amazon for £489 – a huge £410 discount on its £899 regular price and the best we’ve seen across every retailer.

Sonos Arc
Save £410
Sonos Arc: was £899 now £489 at Amazon

The Sonos Arc is a soundbar that we continue to endorse, even with its five-star successor firmly assuming its spot since it launched towards the end of last year. With its expansive, dynamic and detailed sound, alongside a wealth of wireless streaming options, the Arc remains an excellent choice for those hunting for a Dolby Atmos soundbar, especially with £410 slashed from the price.

Why this one when we found the newer Sonos Arc Ultra offers better audio quality, especially at lower frequencies when we ran them head-to-head? Like our LG C4 OLED TV recommendation, it all comes down to our hallowed performance-per-pound metric.

The Arc isn’t as good as its Ultra sibling, but it is still an excellent performer that will elevate most home cinema setups. It’s also by far the best sounding you’ll find at its current price. So, for most people it’s the best option available right now.

Don't go for gimmicks

Dyson OnTrac headphones on wooden table

(Image credit: What Hi-Fi?)

Prime Day always brings with it at least 10 terrible deals for every good one we recommend. A good example is the current discount it’s offering on Dyson’s wireless headphones.

Sure, there’s no denying The Dyson OnTrac is interesting and a strong opening effort from the British tech firm – especially considering its focus on vacuums.

But after testing them against the competition, we don’t recommend them to any serious music fan, even with their current discount – they're down from £450 to just £359 at Amazon.

Trust us, we tested them against rivals and if audio quality is your priority there are multiple better sets available with healthy discounts that will serve you better. Here’s a shortlist of the ones we recommend considering.

Bowers & Wilkins Px7 S3 was £399now £359 at Peter Tyson (save £40)
Five stars

Bowers & Wilkins Px7 S3 was £399 now £359 at Peter Tyson (save £40)
The Px7 S3 are some of the best headphones that Bowers & Wilkins have made in a long while, with stunning build quality and a sound that blends authority and punch with clarity and detail. Their battery life is solid, their voice calls are great, and their codec support is ample. Tasty.

Deal also at Amazon (£359) with a Prime membership

Bose QuietComfort Ultra Headphones was £450now £300 at Amazon (save £150)
Five stars

Bose QuietComfort Ultra Headphones was £450 now £300 at Amazon (save £150)
The Bose QuietComfort Ultra Headphones sound brilliant, delivering Sony-beating noise cancelling, a good selection of useful features, a folding design, a comfortable fit and 24-hour battery life. This is a colossal deal, too, dropping down a premium pair of noise cancellers down by £150 to one of the lowest figures we've seen.

Sony WH-1000XM5 was £380now £219 at Amazon (save £161)
What Hi-Fi? Awards winner

Sony WH-1000XM5 was £380 now £219 at Amazon (save £161)
The Sony WH-1000XM5 remain some of the best premium headphones around. For our money, whether it's their exceptional sound, brilliant set of features or satisfying build quality, they're pretty much unbeatable. Well, apart from the Sony WH-1000XM6, but that's a different matter.

If you want new headphones or earbuds, Sony has you covered

Sony WH-1000XM5 headphones next to their carry case

(Image credit: What Hi-Fi?)

Sony has made some of the best wireless headphones and best wireless earbuds we’ve tested this year. That’s why you'll find so many of them recommended in our buying guides.

Which is why you may justifiably be after a set during Prime Day. If you are, our deputy editor, Andy Madden, has some good news and advice.

First, pretty much every Sony set we’ve checked has had some form of Prime Day discount. Second, some of the best are on sets we’ve fully reviewed and wholeheartedly recommend.

As a key team member that helped review them, these are the ones Andy recommends most.

Sony WF-C510
Save £16
Sony WF-C510: was £55 now £39 at Amazon

Forget all those no-name brand deals under £20, if you want really cheap earbuds, then the Sony WF-C510 are the place to start. Having used them, I think they're comfortable to wear, the sound is musical and entertaining, and battery life is going to last you more than most, since you get an impressive 11 hours per charge. For £39 you really can't go wrong. Five stars
What Hi-Fi? Awards winner

Sony WF-C700N
Save £45
Sony WF-C700N: was £100 now £55 at Amazon

Want a step up from the WF-C510? Take a look at the Sony WF-C700N, which are currently sitting at their lowest price yet. I tested this pair when they first came out and was impressed with their impressive musicality and excellent levels of detail. They're also comfortable, and their small design is perfect for people with smaller ears. They offer 7.5 hours of battery life, multipoint Bluetooth and IPX4 water resistance, plus noise-cancelling. Five stars
What Hi-Fi? Awards winner

Sony WF-C710N
My top pick!
Save £20
Sony WF-C710N: was £99 now £79 at Amazon

I'm excited to see these earbuds get a Prime Day deal and their first-ever price drop. The Sony WF-C710N are successors to the WF-C700N above and an improvement in most ways. You get better noise cancelling, call quality, one hour more of battery life per charge and even better sound. Just note they are a bulkier design than their predecessors, so people with smaller ears might prefer the older pair. Five stars

Sony WF-1000XM5
Save £89
Sony WF-1000XM5: was £259 now £170 at Amazon

I think the Sony WF-1000XM5 are still Sony's most impressive wireless earbuds to date, and the fact that they've been out a couple of years now means there are great deals to be had. They sound detailed, refined and and pack in numerous features. Call quality and noise cancelling are excellent. Five stars
What Hi-Fi? Awards winner

Sony  WH-CH520
Brilliant cheap buy!
Save £16
Sony WH-CH520: was £49 now £33 at Amazon

Personally, I wouldn't spend less than this on Prime Day on wireless headphones. The Sony WH-CH520 are a brilliant budget buy, and we haven't heard a rival pair that's as competitive at this level. They produce a balanced, engaging sound and boast a whopping 50 hours of battery life. A no-brainer for the money. Five stars

Sony WH-CH720N
Save £32
Sony WH-CH720N: was £99 now £67 at Amazon

If you want something on the next level from the WH-CH520 above, Sony has the perfect step-up model in the shape of the WH-CH720N. The jump in price gets you better sound quality and adds noise cancelling to the equation, which is good at this level. Five stars
What Hi-Fi? Awards winner

Sony WH-1000XM4
Save £182
Sony WH-1000XM4: was £350 now £168 at Amazon

The Sony WH-1000XM4 have been succeeded twice since we first reviewed them, but Sony seems to be keeping them around at a heavily discounted price. They are still very competitive at this new low price and deliver good sound quality, ANC, call quality, comfort and portability for a very respectable price. Five stars

Sony WH-1000XM5
Save £160
Sony WH-1000XM5: was £379 now £219 at Amazon

With the WH-1000XM6 now on the scene, all eyes are on the WH-1000XM5 and their pricing. They might not be Sony's latest and greatest, but I do think they are a fine option at their discounted price. This isn't the cheapest price I've seen in recent months, but they're still a good buy and a step up in sound quality from the WH-1000XM4. Five stars
What Hi-Fi? Awards winner

If you’re picking between LG OLEDs we have some advice

65-inch LG C4 TV photographed straight-on on a wooden stand. On the screen is an image of a golfer celebrating.

(Image credit: What Hi-Fi? / Netflix, Full Swing)

LG OLED TVs are always a hot item, especially during sales events. And this Prime Day is no different. Over the past week we've seen savings appear on the firm’s ever-popular C-line of TVs in particular.

And while many of you may be tempted to take advantage of the current, and atypically early discount doing the rounds on the newest, five-star, 55-inch LG C5 – which is available at Amazon for £1699 ($1599.99 in the US / AU$2920 in Australia) – our editor would advise caution before pulling the trigger.

This is because there’s a much more impressive discount available on its, still excellent predecessor, the LG C4. Specifically, you can grab the 55-inch LG C4 at Amazon now for a significantly cheaper £859 ($1096.99 in the US / N/A Australia). That’s a massive £1240 saving on its launch price.

Having tested both, while the C5 does offer better peak brightness levels and better colour volumes, especially during low light scenes, its perks don’t justify such a huge gap in price. Which is why we’re recommending most of you go for the LG C4.

LG OLED55C4
LG OLED55C4: was £2,100 now £859 at Amazon

The C4 isn't LG's latest model and the C5 does offer improvements. But at its current price this is one of the best value OLEDs around – period. Add to this great picture quality and flawless gaming specifications and it's one of the easiest recommendations we have made this Prime Day.

Remember it’s not just about Amazon

A woman flicking through stacks of vinyl records in a Rough Trade shop.

(Image credit: Rough Trade)

We’ve said it before and we’ll say it again – Amazon is not always the best place to find top savings on hi-fi, especially if you’re after something beyond entry level.

That’s why if you regularly read What Hi-Fi? you will know many of the deals we recommend come from specialist retailers including Richer Sounds, Sevenoaks Sound and Vision, Peter Tyson and more.

This remains true on Prime Day. So much so, that our hi-fi and audio editor, Kashfia Kabir, and TV and AV editor, Tom Parsons, both penned lists detailing the top savings they’ve found on said specialists – and as expected, many beat what you’ll find on Amazon.

These include:

WiiM Pro Plus
Five stars
Save £44
WiiM Pro Plus: was £219 now £175 at Richer Sounds

The WiiM Pro Plus is the best affordable streamer we've tested – and some of us on the review team even use it in our homes. It's tiny, affordable, sounds great and is packed with every popular streaming feature, from Qobuz Connect to AirPlay and DLNA.

Currently enjoying a great £175 deal price across a number of retailers, this is a stellar price on a stellar product for those wishing to add streaming skills to their audio system.

It's actually 20p pricier at Amazon, so the hi-fi retailers have it for cheaper. Every little helps!

Same deal at Sevenoaks and Peter Tyson

Cambridge Audio DacMagic 200M
Five stars
Save £170
Cambridge Audio DacMagic 200M: was £449 now £279 at Richer Sounds

This former Award-winner is a hugely versatile DAC and headphone amp that can accommodate every music source you own – and can handle all hi-res files, from 24-bit/192kHz PCM to DSD and MQA files.

The DacMagic 200M is nicely built, a great size and delivers a smooth and clear presentation that's a joy to listen to.

A solid buy for anyone looking to upgrade their laptop-based headphones set-up, and a stonking great £170 saving right now.

Sony VPL-XW5000ES 4K laser projector was £5999now £3999 at Richer Sounds (save £2000)

Sony VPL-XW5000ES 4K laser projector was £5999 now £3999 at Richer Sounds (save £2000)
This five-star projector has won the prestigious Product of the Year Award in the projectors category for three consecutive years, which should tell you everything you need to know about its performance. We praised its "stunningly detailed native 4K pictures" and "impressive black levels and contrast", and while it certainly isn't cheap, it remains the most affordable native 4K projector on the market.

Hisense PL2 was £1999now £1299 at Sevenoaks (save £700)Price check: £1349 at Richer Sounds, £1299 at Peter Tyson
Five Stars

Hisense PL2 was £1999 now £1299 at Sevenoaks (save £700)
The Hisense PL2 follows up on the Award-winning PL1, and it delivers a similarly excellent picture performance. This second-generation model is brighter and features punchy yet balanced colours that impress across a wide range of content. We deemed it to be a great purchase at the full asking price, but this discount makes it an even more compelling replacement for your TV.
Price check: £1349 at Richer Sounds, £1299 at Peter Tyson

LG OLED65G4was £3299now £1499 at Richer Sounds (save £1500) and get a free soundbarPrice check: £1699 at John Lewis

LG OLED65G4 was £3299 now £1499 at Richer Sounds (save £1500) and get a free soundbar
The 65-inch LG G4 is a fantastic OLED TV that we happily awarded five stars to when we first got our hands on it. That's down to its brilliantly bright picture, stellar gaming features and general improvements across the board. Not only is Richer Sounds selling the TV for less than anyone else, it's throwing a soundbar into the bargain, too.
Price check: £1699 at John Lewis

So make sure to give other stores a check and make sure the deal you’ve spotted on Amazon is actually the best price available before you pull the trigger.

Meet the team looking after this live blog!

What Hi-Fi? Alastair Stevenson profile pic
Alastair Stevenson

Alastair is What Hi-Fi?’s editor in chief. He has well over a decade’s experience as a journalist working in both B2C and B2B press. During this time, he’s covered everything from the launch of the first Amazon Echo to government cybersecurity policy. Prior to joining What Hi-Fi?, he served as Trusted Reviews’ editor-in-chief. Alastair is in the process of turning his newly converted attic into a full-blown cinema room, so he walks the walk just as much as he talks the talk.

Andy Madden author bio pic
Andy Madden

Andy Madden is one of the most seasoned and senior members of the What Hi-Fi? editorial team. Though he’s reviewed pretty much every category we cover in his career, in the past few years, he’s become one of our main headphone expert. Whether it’s a pair of premium wireless headphones from Focal or an affordable but musical set of earbuds, he’ll be on hand here offering his expert advice on which is the best pair to get.

Kashfia Kabir
Kashfia Kabir

Kash is the veteran professional shiny things chaser who runs our hi-fi and audio section. She first joined What Hi-Fi? 13 years and has spent a good chunk of that time reviewing everything from premium stereo amplifiers and turntables to affordable DACs and speakers. If you’re after some hi-fi this Prime Day, she’s the person you want to speak to.

A photo of What Hi-Fi? journalist Tom Parsons. He is wearing an unbuttoned shirt over a t-shirt, has shoulder-length dark hair and is smiling at the camera.
Tom Parsons

Tom Parsons has been writing about TV, AV and hi-fi products for over 18 years. He began his career as What Hi-Fi?'s Staff Writer and is now the TV and AV Editor. Tom is a huge fan of OLED TVs and Dolby Atmos speaker packages, but he also loves budget kit that punches above its price tag and appreciates lifestyle-friendly gear that allows more people to get a great home cinema experience at home.

Lewis Empson author profile image
Lewis Empson

Lewis Empson is a Senior Staff Writer on What Hi-Fi?. He was previously Gaming and Digital Editor for Cardiff University's Quench Magazine. Lewis graduated in 2021 and worked on a selection of lifestyle magazines and regional newspapers before joining the What Hi-Fi? team. He is an avid gamer and movie-lover, and a champion of the 4K Blu-ray format.

Harry McKerrell headshot
Harry McKerrell

Though he’s the youngest member of our audio team, Harry brings a fresh perspective to our coverage. Though he initially focused on reviewing headphones, he has since branched out and helped us test everything from record players to floorstanding speakers to all-in-one systems. This gives him a fantastic holistic knowledge of the hi-fi market.

robyn quick headshot
Robyn Quick

Robyn Quick is a Staff Writer for What Hi Fi?. After graduating from Cardiff University with a postgraduate degree in magazine journalism, they have worked for a variety of film and culture publications. In their spare time, Robyn can be found playing board games too competitively, going on cinema trips and learning muay thai.

It’s the final countdown

Europe - The Final Countdown (Official Video) - YouTube Europe - The Final Countdown (Official Video) - YouTube
Watch On

Prime Day has been a marathon, not a sprint, this year. But all signs suggest Amazon is planning on having its 2025 sales event end with a bang, not a whimper.

Which is why we’d strongly recommend keeping an eye on it and rival specialist retailers' deals sections, as we’re expecting a wave of new deals, or deeper discounts on products that have already had their prices slashed.

As a word of advice, if you’re looking for a new pair of wireless headphones, we’d suggest looking at older models in particular. Some of the best discounts we’ve seen this week have targeted outgoing, but still very capable sets.

These include a massive saving on the older Sony models.

If you want a set of over-ears, the Sony WH-1000XM5 are available at Amazon now for £249 (save £131).

If in-ear’s your game, then there’s a solid discount on the Sony WF-C700N, which you can also nab at Amazon five-star, Sony WF-C700N for £55 – a £45 saving on their launch price.

They may not be the latest models, but we can personally confirm they are both still very capable options that will meet most music fans' needs.

Sony WF-C700Nwas £99now £55 at Amazon (save £44)What Hi-Fi Awards winnerRead our Sony WF-C700N review

Sony WF-C700N was £99 now £55 at Amazon (save £44)
These are a step up from the C510, but not as advanced as the range-topping WF-1000XM5. Active noise cancellation comes as standard, they're comfortable, and like their stablemates their sound quality is off the chart for the money. A deserved Award winner, and absolute bargain at this price – though they have been replaced by the C710N. What Hi-Fi Awards winner
Read our
Sony WF-C700N review

Sony WH-1000XM5 was £380 now £249 at Amazon (save £131)What Hi-Fi? Awards winnerRead our Sony WH-1000XM5 review

Sony WH-1000XM5 was £380 now £249 at Amazon (save £131)
They may have been succeeded by the XM6, but at this price, these are quite a lot cheaper than the newer model. Still a top pair, with or without a discount.
What Hi-Fi? Awards winner
Read our
Sony WH-1000XM5 review