About What Hi-Fi?

What Hi-Fi? test room
(Image credit: Future)

Our comprehensive reviews help you buy the very best tech products for your money, from speakers to TVs, headphones to soundbars. Everything is tested by our dedicated team of in-house reviewers in our custom-built test rooms.

Our advice section gives you step-by-step information on what to buy and how to make the most of your purchases, while our features offer music and movie tips, opinions, interviews and more. We'll bring you the latest news and even help you find the best deals.

For almost 40 years, the What Hi-Fi? Awards have been the ‘Oscars’ of the hi-fi and home cinema industry, honouring Product of the Year and Best Buy winners across a huge range of product categories and price points. 

You can also subscribe to the monthly magazine online in either print or digital form. 

What Hi-Fi? Awards 2021 issue

(Image credit: Future)

Meet the team

Joe Cox
Joe Cox

Joe is Content Director for Future’s Product Testing and What Hi-Fi?, and was previously the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across print and online for almost 20 years, writing news, reviews and features. He has covered product launch events all over the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show and Munich High End for many years; and provided comment for sites such as the BBC and the Guardian. In his spare time, he enjoys playing records and cycling (not at the same time).

Jonathan Evans
Jonathan Evans

Jonathan Evans is the editor of What Hi-Fi? magazine, and has been with the title for around 15 years. He has been a journalist for more than a quarter of a century now, working on a variety of technology and motoring titles, including Stuff, Autocar and Jaguar. With his background in sub-editing and magazine production, he likes nothing more than a discussion on the finer points of grammar. And golf.

Andy Madden bio pic
Andy Madden

Andy is Deputy Editor of What Hi-Fi? and a consumer electronics journalist with nearly 20 years of experience writing news, reviews and features. Over the years he's also contributed to a number of other outlets, including The Sunday Times, the BBC, Stuff, and BA High Life Magazine. Premium wireless earbuds are his passion but he's also keen on car tech and in-car audio systems and can often be found cruising the countryside testing the latest set-ups. In his spare time Andy is a keen golfer and gamer.

Ketan Bharadia
Ketan Bharadia

Ketan Bharadia is the Technical Editor of What Hi-Fi? He's been been reviewing hi-fi, TV and home cinema equipment for over two decades, and over that time has covered thousands of products. Ketan works across the What Hi-Fi? brand including the website and magazine. His background is based in electronic and mechanical engineering.

Becky Roberts
Becky Roberts

Becky is the managing editor of What Hi-Fi? and, since her recent move to Melbourne, also the editor of Australian Hi-Fi magazine. During her nine years in the hi-fi industry, she has been fortunate enough to travel the world to report on the biggest and most exciting brands in hi-fi and consumer tech (and has had the jetlag and hangovers to remember them by). In her spare time, Becky can often be found running, watching Liverpool FC and horror movies, and hunting for gluten-free cake.

Kashfia Kabir
Kashfia Kabir

Kashfia is the Hi-Fi and Audio Editor of What Hi-Fi? and first joined the brand over 10 years ago. During her time in the consumer tech industry, she has reviewed hundreds of products, been to countless trade shows across the world and fallen in love with hi-fi kit much bigger than her. In her spare time, Kash can be found catching up with TV shows, tending to an ever-growing houseplant collection and hanging out with her cat Jolene.

Tom Parsons
Tom Parsons

Tom Parsons has been writing about TV, AV and hi-fi products (not to mention plenty of other 'gadgets' and even cars) for over 15 years. He began his career as What Hi-Fi?'s Staff Writer and is now the TV and AV Editor. In between, he worked as Reviews Editor and then Deputy Editor at Stuff, and over the years has had his work featured in publications such as T3, The Telegraph and Louder. He's also appeared on BBC News, BBC World Service, BBC Radio 4 and Sky Swipe. Outside of work Tom is a father, runner and gamer.

Lewis Empson author profile image
Lewis Empson

Staff Writer Lewis is the newest addition to the What Hi-Fi? editorial team. Previously Gaming and Digital editor for Cardiff University's 'Quench Magazine', Lewis graduated in 2021 and has since worked on a selection of lifestyle magazines and regional newspapers. In his down time he enjoys gaming and regular cinema trips.

Harry McKerrell headshot
Harry McKerrell

Harry McKerrell is a staff writer at What Hi-Fi?. He studied law and history at university before working as a freelance journalist covering TV and gaming for numerous platforms both online and in print. When not at work he can be found playing hockey, practising the piano or forcing himself to go long-distance running.

How we test

What Hi-Fi? test rooms

(Image credit: Future)

We have state-of-the-art testing facilities in Reading and Bath, where our experienced reviewers put more kit through its paces than any other brand. We can, and do, handle anything from the smallest portable speaker to the largest home cinema system. We’re the only brand in the UK to have a dedicated team of in-house reviewers delivering all of our reviews, all working in the same acoustically-treated listening rooms. 

You can find out more about how we test and review products on What Hi-Fi?, as well as what kit is in our test room reference systems.

Why trust us?

The products we cover, test and place in our buying guides are chosen by nobody but our experienced team of reviewers and Editors. The content of our editorial articles is entirely independent and no ratings or recommendations have been paid for. Our ratings and verdicts are reached in our dedicated suite of test rooms and are always discussed and agreed upon by at least two members of the review team.

Our editorial independence is backed by the weight of one of the world's largest technology publishers, Future PLC, which means we can give our honest opinion of a product or technology, without compromise.

We sometimes go on press trips and attend events to see products, in order to bring you instant coverage. It never affects our judgement or the way we write about a product, but it can sometimes be the only way we are able to bring you timely coverage of a new product, device or service.

For our reviews, we predominantly use a company's loan programme. Again, we do not pull any punches in our reviews and the readers are always at the forefront of our minds when testing - we only give star ratings to products that are representative of what you'll be able to buy and this is often the only way to secure products in a timely manner so you can have our unbiased verdict and make an informed buying decision. 

We always return products at the request of the brand or at the end of the agreed loan period.

Sponsored content

If you see the word 'Promoted' or 'Sponsored' in a headline it means one of the following things:

'Promoted content' is paid for and provided by an advertiser but is content that we believe is relevant to and of interest to our readers, and is written in the style of What Hi-Fi? It is not written by the editorial team.

'Sponsored content' is commercially supported by a third-party sponsor but is written by our own editorial team and may not include sponsor sign-off on the content or a direct product message.

Affiliate & Advertising disclosure

We always aim to provide unbiased editorial created by our journalists and writers. We also need to pay our teams and website costs so we make money in a number of ways. We sometimes use affiliate links to products and services on retailer sites for which we can receive compensation if you click on those links or make purchases through them. From time to time we also publish advertorials (paid-for editorial content) and sponsored content on the site. When this is the case the content is clearly marked as sponsored or promoted, so you’ll always know which content is editorial and which is not. Future PLC is our parent company and has an in-depth terms and conditions page with a lot more information that you can read right here

IPSO membership

(Image credit: IPSO)

What Hi-Fi? is a member of the Independent Press Standards Organisation (which regulates the UK’s magazine and newspaper industry). We abide by the Editors’ Code of Practice and are committed to upholding the highest standards of journalism. 

If you think that we have not met those standards and want to make a complaint please contact whathifi@futurenet.com. If we are unable to resolve your complaint, or if you would like more information about IPSO or the Editors’ Code, contact IPSO on 0300 123 2220 or visit www.ipso.co.uk.


Is What Hi-Fi? a reliable site?

What Hi-Fi? is a member of the Independent Press Standards Organisation (which regulates the UK’s magazine and newspaper industry). We abide by the Editors’ Code of Practice and are committed to upholding the highest standards of journalism.

Who is What Hi-Fi? owned by?

What Hi-Fi? is owned by Future PLC, one of the largest publishers of print and digital media in the United Kingdom, and is also climbing the ranks in the US and Australia. Future PLC has offices in Bath, London and Newport in the United Kingdom, New York and Los Angeles in the US and Sydney, Australia. 



For any editorial or publishing opportunities: joe.cox@futurenet.com

If you have a comment or suggestion about the website or magazine: whathifi@futurenet.com / 020 7042 4000

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W2 6JR

Please note that we are unable to give personal replies to all individual queries.

Advertising and sales

To advertise or for further information, feel free to contact the What Hi-Fi? sales team:

Sasha McGregor, Advertising Director
T: 0203 965 9478
M: 07917769177

Charlotte Beckett, Advertising Account Manager
T: 0330 390 7422
M: 07813 031023


For any endorsement licensing information: julie.hassan@futurenet.com


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