Once again, Amazon Prime Day sales have come and gone for 2023. The October sale, titled 'Amazon Prime Big Deal Days' gave shoppers a second round of Prime Day discounts following the July sale, and while it has technically ended in Australia, there's still deals coming through from the global sites until 6pm AEST tonight, October 12.
From Amazon-branded devices to everything from headphones, soundbars and more, Amazon delivered up two full days of deals from October 10 to October 11. Of course, just like Prime Day itself, Prime Big Deal Days mostly consisted of Prime-exclusive savings, so you needed to be a Prime member or sign up for the 30-day free trial to access the best perks.
Amazon's still got another big sale coming up this year, though it won't be Prime exclusive. Black Friday is just over a month away, but if you don't want to wait for the November sales, there's still a few post-Prime Big Deal Days discounts to snatch up below.
The Prime Day deals still available
Best Prime Day 2 Amazon device deals
Sony Linkbuds |
AU$249 AU$142 (save $107)
The Sony LinkBuds are wireless earbuds for people who don’t like, er, wireless earbuds. Their eartip-less design is an interesting one that gets around a lot of the congested fit and isolation issues that conventional in-ears can present. They’re not perfect from a sound quality point of view, but overall there’s still a lot to like.
Sennheiser Momentum True Wireless 3 |
AU$399 AU$249 (save AU$150)
Seven years into the true wireless game, Sennheiser is as competitive as ever in the premium space. The latest noise-cancelling Momentums build on an already winning recipe with an improved feature set, a decent step-up in performance and 38% off saving. Great premium buds, not heavily discounted.
Sony WF-C500 |
AU$149 AU$98 (save AU$68.01)
Boasting impressive musicality and excellent levels of detail and insight, these comfortable, sporty earbuds are well worth even their non-discounted price. The WF-C500 feature 20 hours of battery life, IPX4 splash resistance and Bluetooth 5.0, and are AU$51 off the regular price.
The budget buds to buy.
Apple AirPods (2nd Gen) |
AU$219 AU$164 (save AU$55)
The 2nd-gen AirPods have been sitting at around AU$178 on Amazon for a while now, especially since the AU$279 3rd-Gen AirPods became available. But currently Amazon is offering a 25% discount. While the latest 'standard' AirPods don't offer noise-cancelling like their Pro counterparts, they still offer excellent connectivity (particularly for iPhone users), decent sound, good battery life, and quick access to the Siri voice assistant.
Technics EAH-AZ60M2 |
AU$399 AU$299 (save AU$100)
The sequels to the well-reviewed, four-star AZ60. You get a design that’s smart, practical and comfortable, a reasonable specification that includes active noise cancellation and 24-hour battery life, and – if they're anything like their predecessors – solid, easy-to-appreciate and competitive sound quality. Note that this item ships in from Amazon Germany.
Sony Pulse 3D Wireless headset for PS5 |
AU$159.95 starting from AU$119.95
The Sony Pulse 3D Wireless headset released alongside the PS5, and takes full advantage of the console's 3D audio. If you don’t have the money, space or circumstances for a home cinema system, this is pretty much the next best thing as far as PS5 gaming is concerned, and that makes it a great buy. The white set is AU$119.95, black is AU$129.95, while camo is AU$139.95.
- See all the Amazon Prime Day 2 headphones deals
Best Prime Day 2 TV & soundbar deals
Sony HT-G700 |
AU$695 AU$561 (save AU$134)
The Sony HT-G700 is big on sound and on value – for cinematic scale and weight, there are few better Dolby Atmos soundbars at this budget level. With an AU$134 saving over its original RRP, it's excellent value.
PRISM+ 55/65-inch TVs | from AU$699 (save up to 51%)
We haven't reviewed any PRISM+ TVs, so can't vouch for their performance, but they seem well spec'd for budget big-screen TVs, with Android TV OS and 4K, HDR10 and Dolby Vision support – and certainly offer a lot of screen real estate for their modest prices, now discounted by up to AU$600, so long as you check the coupon before proceeding to checkout.
Best Prime Day 2 audio deals
Bose SoundLink Flex |
AU$249.95 AU$129.95 (save AU$120)
This Bluetooth speaker was was cheaper by a few dollars in the lead up to the big sale but is back to its previous price. The Bose SoundLink Flex is a wonderfully easy-to-use, straightforward, portable Bluetooth speaker. It’s nice to have it playing while we work or cook dinner. And while we prefer the JBL Charge 5 below, it gets the job done and we appreciate a fuss-free music experience.
JBL Charge 5 |
AU$199.95 AU$158 (save AU$41.95)
The Charge 5 offers as good a sound as you can get in a portable Bluetooth speaker design at this level. The combination of rugged, portable build, easy-to-use features and overall punchy, detailed and engaging sound for this money makes the Award-winning Charge 5 still the one the beat. Highly recommend.
B&O Beosound A1 (2nd Gen) |
AU$550 AU$341.95 (save AU$208.05)
Bang & Olufsen isn't often involved in sales events. So is this speaker a rare miss? Not at all. The Beosound A1 (2nd Gen) delivers a pleasing yet authoritative performance that you'd be happy listening to all day. Throw in its classy design plus the bonus of Alexa, and you're looking at a top Bluetooth speaker. It's still pricey, but if you can afford it you won't regret buying it.
Prime Day FAQ & tips
What is Amazon Prime?
First things first: in order to be eligible for Prime Day discounts, you need Amazon Prime. This is effectively a membership fee that gives you free standard international delivery on select orders over $49 or expedited delivery (in select areas) on eligible items bought from Amazon, as well as the Prime Video and Amazon Music streaming services (but not Amazon Music Unlimited – that costs extra), free ebooks, and the ability to share some of these benefits with others in your household.
Amazon Prime costs AU$9.99 a month, or AU$79 if you pay yearly (saving you AU$40 compared to paying monthly). Changed your mind? You can cancel your Prime membership on the Manage Prime Membership page. And if you haven't placed a Prime-eligible order or used any of your Prime benefits within your membership, you'll be refunded in full.
There's an Amazon Prime free trial, too. Sign up, select 'Start my free trial', and you'll have access to Prime for 30 days with nothing to pay. That means you can sign up, take advantage of the deals, and then cancel your trial before the 30-day period ends and not be charged your second month's fee for Prime. Not that we would condone such behaviour, of course.
In order to be eligible for the trial, you can't have subscribed to Prime in the last 12 months.
Prime Day 2023 dates: when is Prime Day in Australia?
Prime Day has gotten longer and longer over recent years. Prime Day 2019 was a two-day sale of pretty much non-stop deals that started at midnight on 15th July 2019. In Australia, it kicked off at local AEST time, but ended when the sales event finished in the US, making for a marathon 65-hour shopping event. Back in 2018, it was a 36-hour shopping spree that landed on 16th July.
The Prime Day 2020 sales were pushed back to October 13, kicking things off on midnight (local time) with sales extending via US sellers until 6pm on October 15, totalling an insane 66 hours. But since 2021, it has returned to its winter spot.
This year, the dates were Tuesday 11th and Wednesday 12th July 2023. Prime Day kicked off on Tuesday 11th July at 00:01am AEST and ran right through to 11:59pm AEST the following day. That's when Aussie deals took take place, anyway...
Deals from Germany, Japan, the UK and the US were also available to Australian shoppers through the Amazon Global Store until 5:00pm AEST on Thursday 13th July, meaning Aussie Prime members could take advantage of the longest Prime Day (65 hours) in the world.
For Prime Big Deal Days – or Prime Day 2, as we like to call it – the event is a 48-hour deals bonanza across Tuesday 11th and Wednesday 12th October 2023.
Prime Day 2023 tips
1. Sign up for the free Prime trial
If you're new to Amazon Prime, make sure you take advantage of the 30-day free Prime trial. And remember to cancel if you don't want a monthly bill for AU$9.99 when the trial ends.
2. Google a product before buying
Not every Prime Day 2023 deal is going to be a winner, so make sure you compare prices online before you buy, and, of course, check reviews to make sure the product is worth buying at all! We at What Hi-Fi? work tirelessly to call out the best deals on the consumer electronics categories we cover – our job, after all, is to point customers towards the best products on the market – so if we haven't included one in our deals coverage, there's usually a good reason for it!
3. Big brands can equal big savings
Amazon often slashes the cost of a few big brand items – think Playstation and Xbox accessories, Samsung TVs and tablets, etc – to get the attention of shoppers. Keep an eye out for these 'marquee' deals.
4. Check the Amazon Warehouse
Returned goods end up on sale at the Amazon Warehouse at a decent discount, so there's a chance you could spot an open-box bargain that beats the box-fresh Prime Day price.
5. Stay tuned to whathifi.com
Amazon unleashes thousands of deals around Prime Day, which can make it tricky to find genuine bargains on five-star tech and AV. That's why we'll be publishing an up-to-the-minute list of the very best Prime Day 2023 deals.