1. Quick links
2. Editor's picks: best deals overall
3. Best headphones deals
4. Best TV deals
5. Best wireless speaker deals
6. Best stereo speaker deals
7. Best soundbar deals
8. Best projector deals
9. Best hi-fi deals
10. Best home cinema deals
11. Amazon Prime Day FAQ
The dust is still settling on Prime Day 2023, but there's no time to take stock – another Amazon sale event is coming soon.
Called Prime Big Deal Days, it's, well, a big deal for fans of headphones, TVs, speakers, hi-fi equipment and more. It will take place on 10-11th October, and promises "more deeply discounted deals across top brands than during last year’s event". Sony, Bose and Samsung are mentioned as participating, but there's no mention of which products will see deals.
Prime Day 2023 proved itself to be another strong summer sales event. We’ve seen the lowest-ever price on Bose's QuietComfort II wireless earbuds, and the lowest price on Sony's classic WH-1000XM4 wireless over-ears. Hi-fi kit has also been discounted, including £200 off KEF's outstanding LSX II wireless speaker system and a whopping £550 off the Marantz PM7000N just-add-speakers streamer.
Let's not forget TVs, where we've also seen £1300 slashed off LG's 65-inch C2 OLED TV.
• Browse all of Amazon Prime Day deals now
Check out some of the best deals from Prime Day 2023 below.
Quick links
- Daily deals - today's Prime Day deals
- Deals under £15 - bag yourself a bargain
- Alcohol: Up to 33% off whisky, rum and vodka
- Up to 60% off Amazon devices - Alexa, Echo, Fire TV, Fire Tablet
- TVs: up to 39% off Samsung, Sony and Hisense
- Headphones: up to 43% off wired and wireless
- Up to 22% off Apple and Beats - headphones, accessories, wearables
Editor's picks: the best Prime Day deals overall
The best Prime Day headphones deals
The best Prime Day TV deals
The best Prime Day wireless speaker deals
The best Prime Day stereo speaker deals
The best Prime Day soundbar deals
The best Prime Day projector deals
The best Prime Day hi-fi deals
The best Prime Day home cinema deals
Amazon Prime Day FAQ
What is Amazon Prime?
In order to be eligible for Prime Day discounts, you need Amazon Prime. This is effectively a membership fee that gives you 'free' unlimited one-day delivery (in select areas) on millions of items bought from Amazon, plus Prime Video and Amazon Music streaming services (but not Amazon Music Unlimited – that costs extra), free ebooks, and the ability to share some of these benefits with others in your household.
Amazon Prime costs £8.99 a month, or £95 if you pay yearly (saving you £12.88 compared to paying monthly). Students pay £4.49 a month or £47.49 a year. Changed your mind? You can cancel your Prime membership on the Manage Prime Membership page. And if you haven't placed a Prime-eligible order or used any of your Prime benefits, you'll be refunded in full.
There's an Amazon Prime free trial, too. Sign up, select 'Start my free trial', and you'll have access to Prime for 30 days with nothing to pay. That means you can sign up, take advantage of the deals, and then cancel your trial before the 30-day period ends and not be charged your second month's fee for Prime. Not that we would condone such behaviour, of course.
In order to be eligible for the trial, you can't have subscribed to Prime in the last 12 months.
What is Amazon Prime Day?
Prime Day began in 2015 as a celebration of Amazon's 20th anniversary. While other online retailers get involved in the Black Friday bargain bun fight, Prime Day is generally all about Amazon, though you might see other retailers lowering prices at the same time in order to stay competitive.
Prime Day is a big sale that encompasses most areas of the Amazon site – as well as audio-visual gear, you'll find discounts on toasters, books, clothes, and pretty much anything that Amazon sells. And that's a lot!
You'll need to be a Prime member to take advantage of the best Prime Day offers. Not yet a member? Amazon Prime's free trial gives you the option to sign up, bag a few bargains on Prime Day, and cancel your membership without paying a penny. You scallywag, you.
When does Amazon Prime Day 2023 start?
Amazon Prime Day 2023 started at 00:01 BST on Tuesday 11th July, and lasted for 48 hours.
When does Amazon Prime Day 2023 end?
Once again, Prime Day was a 48-hour event. So the sales were officially live until Wednesday 12th July at 23:59. Though some deals stick around longer than that.
Prime Day 2023 secret hacks and tips
1. Sign up for the free Prime trial
If you're new to Amazon Prime, make sure you take advantage of the 30-day free Prime trial. And remember to cancel if you don't want a monthly bill for £8.99 when the trial ends.
2. Google a product before buying
Not every Prime Day 2023 deal is going to be a winner, so make sure you compare prices online before you buy, and, of course, check our reviews to make sure the product is worth buying at all!
3. Big brands can equal big savings
Amazon often slashes the cost of a few big brand items – think PlayStation and Xbox accessories, Samsung TVs and tablets, etc – to get the attention of shoppers. Keep an eye out for these 'marquee' deals.
4. Check the Amazon Warehouse
Returned goods end up on sale at the Amazon Warehouse at a decent discount, so there's a chance you could spot an open-box bargain that beats the box-fresh Prime Day price.
5. Stay tuned to What Hi-Fi.com
Amazon unleashes thousands of deals around Prime Day, which can make it tricky to find genuine bargains on five-star tech and AV. That's why we'll be publishing an up-to-the minute list of the very best Prime Day 2023 deals.
Is Amazon Prime Day only once a year?
It is. It usually takes place in the summer to generate sales during the otherwise quieter months (we say 'usually' as in 2020 it was delayed until October because of the pandemic). Think of it as the summer equivalent of November's Black Friday although on a slightly smaller scale.
What discounts are offered on Prime Day?
All sorts. Amazon's own devices are always among the most heavily discounted – last year saw discounts of up to 60 per cent – but there are deals on headphones, TVs, Bluetooth speakers, cables, hi-fi, smartphones and more.
Basically, you can expect price drops on some of the best headphones and best wireless speakers (and every tech category in between) on the market, from big brands such as Sony, Samsung, Bose, JBL and Bang & Olufsen to smaller consumer electronics names.
Even the odd Apple and Sonos product makes it in there.
What benefits do Prime members get on Prime Day?
In a word, deals. Without Prime, you can't take advantage of the discounts offered on Prime Day. There are all sorts of other benefits to Prime year round, like early access to 'Lightning deals', Prime Video and Amazon Music streaming, and try before you buy on certain items. Here's a list of more Prime benefits.
Amazon is also trying something new for 2023...
What are Prime Experiences?
New for 2023, Prime Experiences will offer Prime members in the UK the chance to buy "limited-edition, once-in-a-lifetime" experiences during the sales event.
Currently, Amazon has confirmed just one – a trip to the set of Neighbours in Australia. “One lucky Prime member will have the opportunity to take a trip to Erinsborough with a friend, meet their new Neighbours and stroll through world-famous sets as seen on TV. The full list of Prime Experiences and famous faces taking part will be announced in the run-up to Prime Day. Each experience will be paired with a great value Prime Day product and available as a limited, one-off purchase during Prime Day,” says Amazon.
Is Amazon Prime Day sale for everyone?
It is, as long as you have signed up for Amazon Prime. No Prime, no deals. You can pay for Prime monthly (£8.99) or yearly (£95).
Amazon Prime Day 2022 highlights
The best way to predict what will happen this year is to look back at what happened at Prime Day 2022. That took place from 12-13th July, and saw some big discounts on all manner of kit.
Amazon's own Echo devices were slashed by up to 60 per cent, for example, while the Bose Noise Cancelling Headphones 700 dropped in price by £90. But they weren't the only headphones going for a song – Sony's WF-1000XM3 dropped by £127, the Sony WF-C500 were down by over £30, and Panasonic's five-star RZ-S500W dropped by £89.
TVs also feature heavily in the Prime Day sale, and last year was no different. LG's excellent C1 was slashed by nearly £500 at its 48-inch size, bringing it down to just over £800. The follow-up C2 had a saving of over £300 at the 42-inch size, while Philips's OLED806 – our favourite TV of 2021 – dropped by £500. Big discounts on the biggest screen in the home.
We even saw a slew of discounts on products made by Apple and Sonos – two brands notorious for their deal aversion. The Sonos Arc soundbar dropped from £899 to £775, for example, a saving of £124, while the AirPods Pro dropped by £60 and the AirPods Max by £100. Proof that Prime Day brings out the deals in everyone.
Check out some of the best deals of yesteryear below.
