1. Quick links
2. Editor's picks: best deals overall
3. Best headphones deals
4. Best TV deals
5. Best wireless speaker deals
6. Best stereo speaker deals
7. Best soundbar deals
8. Best projector deals
9. Best hi-fi deals
10. Best home cinema deals
11. Amazon Prime Big Deal Days FAQ
Christmas is in sight, so thoughts inevitably turn to Black Friday. But wait! There's another major sale happening before then. Next week, Amazon will hold its Prime Big Deal Days sales event, which is essentially an autumn version of July's Prime Day. (Last year, Prime Big Deal Days was called Prime Early Access Sale.)
As the name suggests, Prime Big Deal Days is a big deal for fans of headphones, TVs, speakers, hi-fi equipment and more. It will take place on 10-11th October (next Tuesday and Wednesday), and promises "more deeply discounted deals across top brands than during last year’s event". Sony, Bose and Samsung are confirmed as participating, but there's no mention of which products will see deals.
This year's Prime Day should be a good guide. It saw the lowest-ever price on Bose's QuietComfort II wireless earbuds, and also on Sony's classic WH-1000XM4 wireless over-ears. Hi-fi kit was also discounted, including £200 off KEF's outstanding LSX II wireless speaker system and a whopping £550 off the Marantz PM7000N just-add-speakers streamer.
Let's not forget TVs, with £1300 slashed off LG's 65-inch C2 OLED TV.
• Browse all of Amazon Prime Day deals now
Let's check out some of the best deals from Prime Day 2023 as a taster of what could be in store for Amazon Prime Big Deal Days 2023 next week.
Quick links
- Daily deals - today's Prime Big Deal Days deals
- Deals under £15 - bag yourself a bargain
- Alcohol: Up to 33% off whisky, rum and vodka
- Up to 60% off Amazon devices - Alexa, Echo, Fire TV, Fire Tablet
- TVs: up to 39% off Samsung, Sony and Hisense
- Headphones: up to 43% off wired and wireless
- Up to 22% off Apple and Beats - headphones, accessories, wearables
Editor's picks: the best Prime Day deals overall
Sony WF-C700N was £99 now £79 at Amazon (save £20)
OK, so this deal is £3 more than during Prime Day. But £20 off is still a bargain. Boasting impressive musicality and excellent levels of detail and insight, these comfortable, sporty earbuds are well worth even their non-discounted price. The WF-C700N feature 7.5 hours of battery life per charge, multipoint Bluetooth and IPX4 water resistance.
Sony WH-1000XM4 was £350 now £199 at Amazon (save £151)
Sony’s premium wireless noise-cancelling headphones deliver on all fronts. They're detailed, dynamic and have a natural knack for timing. Nothing really lets them down – battery life, build, comfort and usability are all great at this level, not least at this knockdown price. They're £1 pricier than during Prime Day, but who's counting?
LG OLED55A2 2022 OLED TV was £1499 now £799 at OnBuy (save £700)
This 55-inch A2 OLED does without the C2's advanced gaming specs and brighter panel, but otherwise should offer the excellent LG OLED picture quality we've come to know and love. A 55-inch LG OLED for under £800 is a brilliant bargain.
Sony XR-55A80L 2023 OLED TV was £2399 now £1699 at John Lewis (save £700)
Our favourite performance-per-pound TV of 2023 so far, the Sony A80L uses standard OLED technology to amazing effect, delivering a picture that balances the spectacular with the cinematically subtle with absolute aplomb. If it's a brand-new TV you want, this is a great choice.
JBL Flip 6 was £119 now £79 at Amazon (save £40)
One of the best portable speakers around, the JBL Flip 6 model has consistently impressed over its various generations, and this latest is no different. Expect musical, broad sound, rugged build and excellent usability. Make a £40 saving on certain finishes.
Samsung QE65S95C 2023 QD-OLED TV was £3599 now £2249 at Amazon (save £1350)
Samsung's second-gen flagship QD-OLED TV has only been available for five minutes, but you can already get this absolutely massive discount on it. It's one of the most technically capable TVs we've ever tested, and it will absolutely knock your socks off.
Bowers and Wilkins Panorama 3 was £899 now £499 at Peter Tyson (save £400)
Bowers & Wilkins's first Dolby Atmos soundbar is a sleek, standalone system that delivers 3.1.2 channels of audio from a single unit. There’s Amazon Alexa onboard for hands-free voice commands and streaming is well catered for with AirPlay 2, aptX Adaptive Bluetooth and Spotify Connect, while high-resolution listening is supported via the Bowers & Wilkins Music App.
Sony XR-48A90K 2022 OLED TV was £1899 now £1599 at Amazon (save £300)
"An astonishingly good 'small' OLED TV" is how we described the 48-inch Sony A90K in our review. For picture authenticity and sound quality, you can't buy better at this size, and its gaming specs (while not quite up there with the LG C2) are strong.
The best Prime Day headphones deals
Sony WF-C700N was £99 now £79 at Amazon (save £20)
Boasting impressive musicality and excellent levels of detail and insight, these comfortable, sporty earbuds are well worth even their non-discounted price. The WF-C700N feature 7.5 hours of battery life per charge, multipoint Bluetooth and IPX4 water resistance. Five stars
Read our Sony WF-C700N review
Sony WH-1000XM4 was £350 now £199 at Amazon (save £151)
Sony’s premium wireless noise-cancelling headphones deliver on all fronts. They're detailed, dynamic and have a natural knack for timing. Nothing really lets them down – battery life, build, comfort and usability are all great at this level, not least at this knockdown price.
What Hi-Fi? Awards winner
Read the Sony WH-1000XM4 review
Bose Noise Cancelling Headphones 700 was £350 now £279 at Amazon (save £71)
A breakaway from the famous Bose QuietComfort range, the 2019-released 700 are more of a premium series with a concentration on noise-cancelling, which is best in class with 11 levels of ANC adjustment. Comfort and aesthetics are spot-on too and they sound pretty decent – though not as good as the Sony XM4 and XM5.
Read our Bose 700 review
Sony WF-C500 was £90 now £59 at Amazon (save £31)
Boasting impressive musicality and excellent levels of detail and insight, these comfortable, sporty earbuds are well worth even their non-discounted price. The WF-C500 feature 20 hours of battery life, IPX4 splash resistance and Bluetooth 5.0, and are available in black, white, orange and mint.
What Hi-Fi? Awards winner
Read our Sony WF-C500 review
Bowers & Wilkins Px7 S2 wireless, ANC headphones was £379 now £279 at Amazon (save £95)
Premium noise-cancelling headphones don't get more handsome than the stylish-looking Px7 S2 from B&W. They also serve up 30 hours of battery life and one of the most detailed performances we've heard at this level.
Bowers & Wilkins Px7 S2 review
Sony WH-1000XM5 was £379 now £316 at Amazon (save £63)
The latest and greatest Sony over-ear wireless noise-cancelling headphones are best in class, and a £63 saving makes them even better performance-per-pound value. What Hi-Fi? Awards winner
Read our Sony WH-1000XM5 review
Grado SR325x was £330 now £249 at Peter Tyson (save £79)
Our favourite wired headphones at this price, these latest-gen open-back Grados are effortlessly musical. If you don't mind an open-back (leaky) design, this deal deserves to be snapped up. What Hi-Fi? Awards winner
Read our Grado SR325x review
Apple AirPods Max £549 £499 at Amazon (save £50)
Yes, even with this fantastic deal Apple's wireless noise-cancelling over-ear headphones are still quite expensive. But they are wonderful to use, boast spatial audio support and are one of the very best-sounding wireless headphones we've heard. Worth it.
The best Prime Day TV deals
Sony XR-55A80L 2023 OLED TV was £2399 now £1699 at John Lewis (save £700)
One of the biggest surprises of 2023 so far, the Sony A80L uses standard OLED technology to amazing effect, delivering a performance that balances the spectacular with the cinematically subtle with absolute aplomb. It's still an expensive TV, even with this discount, but if it's a brand-new TV you want, this is a great choice.
Read our Sony XR-55A80L review
LG OLED42C2 2022 OLED TV was £1399 now £979 at Amazon (save £420)
LG's first 42-inch OLED TV gets a big discount. It's slightly less bright than the 55-inch-plus C2 models but otherwise has the same features. That should make it a huge hit, particularly with gamers who want a desktop TV with all of the next-gen specs.
Read our LG OLED42C2 review
LG OLED42C3 2023 OLED TV £1499 £1299 at Sevenoaks (save £200)
The C3 isn't much of an upgrade on the C2 it replaces but it's priced much higher, even with this discount. Still, if you must have the latest model, this is the deal for you.
Read our LG OLEDC3 review
Samsung QE65S95C 2023 QD-OLED TV was £3599 now £2249 at Amazon (save £1350)
Samsung's second-gen flagship QD-OLED TV has only been available for five minutes, but you can already get this absolutely massive discount on it. It's one of the most technically capable TVs we've ever tested, and it will absolutely knock your socks off.
Read our Samsung QE65S95C review
Samsung QE55S95B 2022 QD-OLED TV was £2399 now £1149 at Amazon (save £1250)
You'd have thought that the first QD-OLED TV (which combines Quantum Dot and OLED technologies) would be obscenely expensive, but Samsung is offering huge discounts on the 55-inch S95B. This is one of the best TV deals you're ever going to find.
Read our 65-inch Samsung QE55S95B review
LG OLED55C2 2022 OLED TV was £1899 now £1049 at PRC Direct (save £850)
LG's 2022 C2 is the ideal TV for most people. It's brighter than any 2021 OLED, produces brilliantly punchy but natural images and boasts every next-gen gaming feature you could ask for. Read our 65-inch LG OLEDC2 review
LG OLED55G2 2022 OLED TV was £2399 now £2199 at Currys (save £200)
While most people will be best served by the C2 above, the G2 is even brighter and punchier and boasts a frame-like design that makes it look particularly brilliant when wall-mounted. Do bear in mind that there's no stand in the box.
Read our 65-inch LG OLEDG2 review
Sony XR-65A95K 2022 OLED TV was £3499 now £2999 at Amazon (save £500)
QD-OLED is a brand-new TV technology that combines the Quantum Dots of QLED with the self-emissive pixels of OLED to excellent effect. Only Sony and Samsung have so far launched QD-OLED TVs, and this A95K is arguably the best TV of 2022. It's expensive, but less so with this deal.
Read our 55-inch Sony A95K review
The best Prime Day wireless speaker deals
JBL Flip 6 was £119 now £80 at Amazon (save £39)
One of the best portable speakers around, the JBL Flip 6 model has consistently impressed over its various generations, and this latest is no different. Expect musical, broad sound, rugged build and excellent usability. Make a £20 saving on certain finishes.
Read our JBL Flip 6 review
JBL Flip 5 was £120 now £79 at Amazon (save £41)
Small, pocketable and perfect for your travels, the Flip 5 is a superb little Bluetooth speaker, with 12 hours of battery life, brilliant sound quality and a £42 saving at Amazon.
Read our JBL Flip 5 review
Bowers & Wilkins Zeppelin was £699 now £489 at Amazon (save £210)
Make a £210 saving on the B&W Zeppelin Wireless speaker. Unique looks, excellent streaming smarts and expansive and weighty sound that will fill your room easily.
Read our B&W Zeppelin review
Audio Pro Addon C3 was £280 now £148 at Amazon (save £132)
The C3 portable speaker has it all, combining multi-room skills, solid build and excellent sound quality in an impressively well-priced package. Now that said price has fallen dramatically, it could be the best time to buy.
What Hi-Fi? Awards winner
Read our Audio Pro Addon C3 review
The best Prime Day stereo speaker deals
KEF LS50 Meta was £1100 now £999 at Richer Sounds (save £101)
Delivering class-leading sound for less than a grand, the KEF LS50 Meta are sensational five-star speakers and brilliant all-rounders. If you can afford them, buy them.
What Hi-Fi? Awards 2022 winner.
Read our KEF LS50 Meta review
B&W 607 S2 Anniversary Edition was £449 now £329 at Richer Sounds (save £120)
Far from simply being rolled out to capitalise on an anniversary, the B&W 607 S2 are some of the very best standmounters you can buy for the money.
What Hi-Fi? Awards 2022 winner
Read our B&W 607 S2 Anniversary Edition review
Triangle Borea BR03 was £399 now £320 at Amazon (save £79)
You'll struggle to find a pair of speakers that sound so sophisticated for the money. And they're now even more attractive thanks to this extra Amazon discount. White finish only.
Read our Triangle Borea BR03 review
Triangle Borea BR08 was £999 now £799 at Richer Sounds (save £200)
Partnered with the right electronics and given room to breathe, these floorstanding speakers really shine. Expect a dynamic, punchy and rhythmic sound that keeps you coming back for more.
Q Acoustics 3030i speakers was £329 now £260 at Amazon (save £66)
On the hunt for a pair of budget bookshelf speakers? How about this five-star pair from Q Acoustics? Give them a bit of space to let the bass ports breathe and you'll be able to sit back and enjoy their wonderfully dynamic sound.
Read our Q Acoustics 3030i review
Q Acoustics 3020i speakers was £249 now £209 at Amazon (save £40)
Small and sonically gifted, these excellent bookshelf speakers are a great budget buy and you can now save £40 at Amazon.
Read our Q Acoustics 3020i review
Q Acoustics Concept 40 was £999 now £499 at Sevenoaks (save £500)
Five-star speakers from a few years back but good sound doesn't get old. With £500 off the original price, these talented, easy-going speakers are now an absolute steal, and one of the biggest discounts you'll find anywhere online.
Read our Q Acoustics Concept 40 review
The best Prime Day soundbar deals
Sonos Arc soundbar was £899 now £799 at Amazon (save £100)
This soundbar delivers five-star Dolby Atmos performance, HDMI eARC for connecting a TV and WiFi connectivity for easy music streaming and integration with other Sonos products.
Read our Sonos Arc review
Denon DHT-S216 was £199 now £149 at Amazon (save £50)
Denon is renowned for its stellar AVRs, but the company also makes some decent inexpensive soundbars. At this price, this Denon might not have top-tier features, but it's a great starter soundbar for the price. It features Dolby Digital and DTS encoding, Bluetooth connection and HDMI ARC support.
Sony HT-A3000 3.1ch Dolby Atmos soundbar was £599 now £449 at Amazon (save £50)
This Sony soundbar delivers cinematic Dolby Atmos sound for a relatively affordable price. Expect Bluetooth, Apple AirPlay 2 and HDMI eARC support and a dynamic, muscular sound with clear dialogue.
Read our Sony HT-A3000 review
Bose TV Speaker was £270 now £199 at Amazon (save £71)
This soundbar thrives on simplicity: there's a one-connection set-up to your TV via an optical audio cable or an HDMI. You can use your current TV remote to control the volume of the speaker and it detects the signal from your TV when turned on and automatically turns on, too. There's Bluetooth for streaming and settings for vocal clarity and extra bass too.
Read our Bose TV Speaker review
Bowers and Wilkins Panorama 3 was £899 now £499 at Peter Tyson (save £400)
Bowers & Wilkins's first Dolby Atmos soundbar is a sleek, standalone system that delivers 3.1.2 channels of audio from a single unit. There’s Amazon Alexa onboard for hands-free voice commands and streaming is well catered for with AirPlay 2, aptX Adaptive Bluetooth and Spotify Connect, while high-resolution listening is supported via the Bowers & Wilkins Music App.
Read our B&W Panorama 3 review
Denon Home Sound Bar 550 was £599 now £399 at Richer Sounds (save £200)
This is a good deal on what looks like a very good soundbar. Dolby Atmos, DTS:X, HEOS built-in and AirPlay 2 support combine to make it one of the more feature-rich of its kind we've seen.
Bose Smart Soundbar 900 was £899 now £799 at Amazon (save £100)
This slick soundbar has all the specs you'd expect from Bose with wi-fi connectivity, Airplay, Bluetooth, Chromecast and multi-room streaming. Sonically it produces an impressively wide soundfield and an articulate and crisp Dolby Atmos performance.
Read our Bose Smart Soundbar 900 review
The best Prime Day projector deals
Samsung The Freestyle portable projector was £999 now £499 at Richer Sounds (save £500)
Originally retailing for £999, The Freestyle is a portable projection bargain at this price. With a Full HD resolution, integrated speaker and streaming apps, you basically have a cinema that you can take wherever you go.
Read our Samsung The Freestyle review
Epson EH-TW7000 4K projector was £1199 now £999 at Amazon (save £200)
This is the best projector at around the thousand-pound mark at the moment. Black depth is unsophisticated but contrast, colour and cinematic appeal are well beyond the competition. It's a great starter projector for a budget home cinema set-up.
Read our Epson EH-TW7000 review
BenQ W2700 4K HDR projector was £1499 now £1299 at Richer Sounds (save £200)
BenQ has a knack for serving up fun and compact 4K projectors that bring cinematic flair to your home cinema. This plucky projector looks to follow suit with the company's other sets, and at £200 off, it's even more tempting.
Read our BenQ W2700 review
Optoma UHZ50 was £2699 now £1799 at Amazon (save £900)
While not the most subtle projector out there, the UHZ50 produces a sharp, clean and punchy image, making it a solid choice if you’re in the market for a 4K projector – particularly at this price.
Read our Optoma UHZ50 review
The best Prime Day hi-fi deals
KEF LSX II was £1199 now £999 at Amazon (save £200)
This wireless all-in-one system sequel is just as appealing and sounds even better than before. It's taken what was already a winning formula and introduced some key upgrades that improve functionality – and remains a talented set-up that sings with any genre of music sent its way. This fantastic discount across all finishes makes this an even more appealing buy.
What Hi-Fi? Awards winner
Read our KEF LSX II review
Deal also at Richer Sounds, Peter Tyson and Sevenoaks
Cambridge Audio Evo 75 was £1799 now £1499 at Richer Sounds (save £300)
A talented box packed with streaming smarts and physical connectivity, the Evo 75 looks appealing and sounds exciting. Partner it with a good pair of speakers and you've got an excellent, modern streaming system – and at even better value with this deal.
Read our Cambridge Evo 75 review
Chord Mojo 2 DAC was £495 now £395 at Amazon (save £100)
A superb DAC that transforms your laptop/headphone-based music listening. With unparalleled transparency, a lively, open sound and plenty of customisation options (not to mention a tidy compact size), it's the absolute best portable or desktop DAC solution in this price region by a country mile. Snap it up at this hefty discount price.
What Hi-Fi? Award winner
Read our Chord Mojo 2 review
Marantz PM7000N was £1199 now £649 at Richer Sounds (save £550)
A huge £550 saving on a former What Hi-Fi? Award winner is not to be sniffed at, and this Marantz is a really special piece of kit. It's a practical, well-furnished just-add-speakers streaming system that really impressed us with its entertaining performance.
Read our Marantz PM7000N review
AudioQuest DragonFly Cobalt was £269 now £199 at Amazon (save £70)
Any money off this excellent, multi-Award-winning DAC is welcome and this is a sizable discount. Want to boost your laptop, PC or mobile sound? This dinky USB device will do it tenfold. What Hi-Fi? Award winner
Read our AudioQues