Amazon Prime Day 2025: before the big sale, 39 great deals already live
The sale is likely to be happening soon
1. Quick links
2. Editor's picks: best deals overall
3. Best headphones deals
4. Best TV deals
5. Best hi-fi deals
6. Best home cinema deals
7. Best wireless speaker deals
8. Amazon Prime Day FAQ
Amazon hasn't confirmed Prime Day 2025 yet, but given that it's been a fixture of the sales calendar for the last decade, you can be pretty certain that it will take place soon. Exactly when is less certain, but given the sale usually takes place in July, next month seems a pretty safe bet.
This being the 10th anniversary of Prime Day, we're expecting Amazon to go all out. Its recent Spring Deal Days sale saw hefty discounts on the likes of the Sonos Beam (Gen 2), soundbar, Q Acoustics 5050 speakers, B&W Pi6 and Sony WF-C700N wireless earbuds and Samsung Q80D TV. All of which are five-star products, and some are Award winners.
Browse all of today's best Amazon deals
As ever, the deals are exclusive to Amazon, but you can expect other retailers to join in the fun. Hello John Lewis, and its recently reinstated "Never knowingly undersold" promise.
To take advantage of the Amazon deals, you'll need a Prime membership, which costs £8.99 a month or £95 a year. But here's how to sign up for a free Amazon Prime trial and not pay a penny.
Below are the best deals already live – they're not Prime Day deals, strictly speaking, but they are great discounts. And they're a sign of things to come.
All of these deals are on products that we have reviewed and can heartily recommend. Some of them aren't on Amazon as well – we're not brand loyal, and neither should you be. But rest assured we only feature reputable retailers so you can buy with confidence.
Let's see what's available.
Quick links
- Amazon Music Unlimited: 1 month free trial
- Audiolab music streamer: now £199
- Award-winning earbuds: now just £59
- Best deals under £100: affordable devices
- Bravia 8 TV: save £600 on 55in TV
- John Lewis: free next-day delivery on some Apple devices
- Sony WH-CH520: lowest ever price
- Sony soundbar: save 19%
- TVs, movies and home cinema: browse the best deals
- Wine, beer and spirits: save up to 31% on drinks
Editor's picks: the best deals overall
Sonos Beam (Gen 2) was £499 now £349 at Amazon (save £150)
The latest Sonos Beam impressed us with its exceptional and immersive Dolby Atmos performance. Being a Sonos product, it also has wi-fi and network streaming onboard, plus compatibility with Amazon Alexa and Google Assistant. Available in black or white. What Hi-Fi? Awards winner
Read our Sonos Beam (Gen 2) review
Q Acoustics 5050 was £1299 now £1169 at Sevenoaks (save £130)
The Q Acoustics 5050 are sensational-sounding floorstanders, capable of impressive insight, clarity and scale. Avoid partnering them with bright or aggressive amplification and you’ll be handsomely rewarded. What Hi-Fi? Product of the Year
Read our Q Acoustics 5050 review
Sony WF-C700N was £99 now £59 at Amazon (save £40)
These are a step up from the C510, but not as advanced as the range-topping WF-1000XM5. Active noise cancellation comes as standard, they're comfortable, and like their stablemates their sound quality is off the chart for the money. A deserved Award winner, and absolute bargain at this price – though they have been replaced by the C710N. What Hi-Fi Awards winner
Read our Sony WF-C700N review
The Samsung HW-Q990D is, hands down, the finest soundbar system we've ever tested and reviewed. This is backed up by the fact that we gave it a much coveted five-stars as well as a What Hi-Fi? Award in 2024. And for just £819, you can pick up the set for the best price we've ever seen. What Hi-Fi? Awards winner
Read our Samsung HW-Q990D review
LG OLED65G4 was £3299 now £1699 at Richer Sounds (save £1600) plus free soundbar
The 65-inch LG G4 is a fantastic OLED TV which we happily awarded five-stars when we first got our hands on it. And that's down to its brilliantly bright picture, stellar gaming features and general improvements across the board. It's a solid competitor in the busy OLED market, and at this price, you'd be silly not to pounce. Five stars
Read our LG G4 review
Sony WH-1000XM5 was £380 now £251 at Amazon (save £129)
They may have been succeeded by the XM6, but at this price, these are quite a lot cheaper than the newer model. Still a top pair, with or without a discount.
What Hi-Fi? Awards winner
Read our Sony WH-1000XM5 review
Sony WH-CH520 wireless over-ears was £59 now £33 at Amazon (save £26)
Sony's most affordable wireless headphones sacrifice as little quality as they possibly can, and the results are truly impressive: you won't get such a balanced, engaging sound anywhere else at this price. If getting value for money is your priority, you've just found your next pair. Five stars
Read our Sony WH-CH520 review
Audiolab 6000N Play was £449 now £199 at Peter Tyson (save £250)
The Audiolab 6000N Play is well-equipped, easy to use, and produces a clear, informative and entertaining sound. Anyone looking for a budget music streamer should jump at the chance to own this five-star performer. Join the free Peter Tyson VIP programme to get the £199 price.
Read our Audiolab 6000N Play review
Sony HT-A3000 was £599 now £485 at Amazon (save £114)
This Sony soundbar delivers cinematic Dolby Atmos sound for a relatively affordable price. Expect Bluetooth, Apple AirPlay 2 and HDMI eARC support and a dynamic, muscular sound with clear dialogue.
Read our Sony HT-A3000 review
Sony WF-1000XM5 was £259 now £199 at Amazon (save £60)
Sony's exemplary wireless earbuds sound more detailed, more refined and more accomplished than ever before. They also pack in some of the most extensive features available for the price. We can't think of a rival pair of wireless buds that can touch them, and this discount is more than welcome. What Hi-Fi? Awards winner
Read our Sony WF-1000XM5 review
Samsung Q990C was £1599 now £799 at Amazon (save £800)
This compelling soundbar package from Samsung includes a Dolby Atmos soundbar, two wireless satellite speakers with upward-firing drivers and a wireless subwoofer for a full surround sound experience. We thought it sounded big and spacious while remaining cohesive and well-integrated. This is an ideal solution for those who want an immersive sound experience without trailing cables around their living room.
Read our full Samsung Q990C review
Best headphones deals
Sony WH-CH520 wireless over-ears was £59 now £33 at Amazon (save £26)
Sony's affordable wireless headphones sacrifice as little quality as they possibly can, and the results are truly impressive: you won't get such a balanced, engaging sound anywhere else at this price. If getting value for money is your priority, you've just found your next pair. Five stars
Read our Sony WH-CH520 review
Sony WF-1000XM5 was £259 now £199 at Amazon (save £60)
Sony's exemplary wireless earbuds sound more detailed, more refined and more accomplished than ever before. They also pack in some of the most extensive features available for the price. We can't think of a rival pair of wireless buds that can touch them, and this discount is more than welcome. What Hi-Fi? Awards winner
Read our Sony WF-1000XM5 review
Sony WF-C700N was £99 now £59 at Amazon (save £40)
These are a step up from the C510, but not as advanced as the range-topping WF-1000XM5. Active noise cancellation comes as standard, they're comfortable, and like their stablemates their sound quality is off the chart for the money. A deserved Award winner, and absolute bargain at this price – though they have been replaced by the C710N. What Hi-Fi Awards winner
Read our Sony WF-C700N review
Sony WH-1000XM5 was £380 now £251 (save £129)
These have been succeeded by the XM6, but they're still a class act, with or without a discount. What Hi-Fi? Awards winner
Read our Sony WH-1000XM5 review
Sony WH-CH720N was £99 now £67 at John Lewis (save £32)
The Sony WH-CH720N are well-made, fun-sounding headphones that deliver good active noise-cancelling and a strong feature set. Great at full price and now even better value thanks to this discount. What Hi-Fi? Awards winner
Read our Sony WH-CH720N review
The Focal Bathys' name refers to a bathysphere, the deep-sea submersible used for exploring the ocean depths, an apt moniker considering that, like the aforementioned vessel, their price is also sinking rapidly. Down from £699 to £549, we don't often see the Bathys enjoying major discounts, though when prices do drop, they tend to drop pretty hard. Nab a set while you have the chance. Five stars
Read our Focal Bathys review
Earfun Air was £50 now £25 at Amazon (save £25)
These true wireless buds were a bargain at their full launch price, so picking a pair up for half price is something of a no-brainer if you want good sound but are on a super tight budget. Five stars
Read our Earfun Air review
Cambridge Audio Melomania M100 was £169 now £99 at Amazon (save £70)
The Cambridge Audio Melomania M100 go big on battery life, offering a total of 52 hours when the charging case is accounted for. They sound clean, detailed and extremely balanced, with a host of decent features rounding things off nicely. Certainly some of the finer mid-range earbuds around today.
Read our Cambridge Audio Melomania M100 review
Best TV deals
Samsung QN95D (QE65QN95D) was £3299 now £1199 at Amazon (save £2100)
The Samsung QN95D (QE65QN95D) Mini LED TV is a well-equipped TV that offers sharp and clear picture quality, excellent gaming specs and some superb features. When we first tested this TV, it was £3299. Now it's come down a lot. For a high end Mini LED TV, you'd be hard pushed to find something better at this price.
Read our Samsung QN95D review
Philips 48OLED809 was £1299 now £899 at Richer Sounds (save £400)
If you want a 48-inch OLED TV this Philips 809 is one of the best prices you'll find. For your money you'll get a great blow your socks off home cinema experience complete with Philips Ambilight bias light tech. The 65-inch model earned five stars in our review.
Read our Philips OLED809 review
Sony XR55A95L QD-OLED TV was £2999 now £1999 at Sevenoaks (save £1000)
The five-star Sony A95L is a true marvel in terms of picture and sound quality, which is exactly why we voted it one of the best 55-inch TVs on the market right now. And it earned that moniker when it was full price. How about now with £1000 off? Colour us impressed. Five stars
Read our Sony A95L review
A £70 saving on a highly capable 32-inch TV makes this a very tempting deal indeed. The fact that it's even cheaper than it was during Black Friday just goes to show how good this deal is. It might not deliver flagship performance, but what you do get is surprisingly solid and balanced Full HD picture quality and the very smart Fire TV platform. The sound isn't going to blow you away but at this price you could always buy one of the best soundbars to sort that out.
Read the full TCL 32SF540K review
Amazon Fire TV Omni QLED 65in was £1000 now £759 at Amazon (save £241)
The Amazon Omni is a much better TV than its original £1000 price suggested, so with this deal, it's a serious bargain. Its picture is really balanced and consistent, it supports all HDR formats and it's got really good gaming specs as long as you don't need 120Hz. And, of course, it runs the Fire OS platform, which features more or less every app under the sun.
Read our full Amazon Omni QLED TV review
Sony XR-55A80L 2023 OLED TV was £2399 now £1099 at Richer Sounds (save £1300)
Our favourite performance-per-pound TV of 2023, the Sony A80L uses standard OLED technology to amazing effect, delivering a picture that balances the spectacular with the cinematically subtle with absolute aplomb. It sounds good by TV standards, too, and has a solid gaming feature set.
Read our Sony A80L review
Samsung QE55Q80D was £999 now £500 at Amazon (save £499)
Samsung's QE55Q80D is a five-star set, and even without Mini LEDs, this mid-ranger hits the mark. We praised it for its powerful processing, rich colours, excellent contrast and potent sound – and now we have the privilege of praising an epic discount with the Q80D now being almost half price. Five stars
Read our Samsung QE55Q80D review
RCA Roku TV 24-inch (RK24HF1) was £136 now £105 at Amazon (save £31)
This 24-inch RCA Roku TV isn't fancy, but it gets the basics of picture quality right and has a very comprehensive and easy-to-use smart platform. We were impressed enough to award the TV four stars at £136, so this is a real bargain.
Read our RCA Roku TV review
Best hi-fi deals
Q Acoustics 5050 was £1299 now £1169 at Sevenoaks (save £130)
The Q Acoustics 5050 are sensational-sounding floorstanders, capable of impressive insight, clarity and scale. Avoid partnering them with bright or aggressive amplification and you’ll be handsomely rewarded. What Hi-Fi? Product of the Year
Read our Q Acoustics 5050 review
Technics SA-C600 was £899 now £759 at Peter Tyson (save £140)
There isn’t much the Technics SA-C600 can’t do. It will play your CDs, stream music from your favourite service, connect to a turntable, and it has 30W per channel to power the speakers of your choosing. This is its lowest ever price. Five stars
Read our Technics SA-C600 review
Sony PS-LX310BT Bluetooth was £249 now £198 at Amazon (save £51)
Here, Sony has generously given us a ‘plug and play’ fully automatic deck, including a phono stage, thrown in Bluetooth and priced it at the low end of the market. Very kind of it. Five stars
Read our Sony PS-LX310BT review
Audiolab 6000N Play was £449 now £199 at Peter Tyson (save £250)
The Audiolab 6000N Play is well-equipped, easy to use, and produces a clear, informative and entertaining sound. Anyone looking for a budget music streamer should jump at the chance to own this five-star performer. Join the free Peter Tyson VIP programme to get the £199 price.
Read our Audiolab 6000N Play review
AudioQuest DragonFly Cobalt was £269 now £190 at Amazon (save £79)
Any money off this excellent, multi-Award-winning DAC is welcome and this is a sizeable discount. Want to boost your laptop, PC or mobile sound? This dinky USB device will do it tenfold. What Hi-Fi? Awards winner
Read our AudioQuest DragonFly Cobalt review
NAD D 3020 V2 was £399 now £299 at Amazon (save £100)
A compact, unique, delightful amplifier based on a classic favourite, with ample connections (phono stage, digital inputs, Bluetooth, headphone jack). An enthusiastic performer that's brilliant with timing and dynamics, it's perfect for those who want a tiny but mighty system that will fit into the smallest room or on a desk for the home office.
Deal also available at Sevenoaks
Best home cinema deals
Sonos Beam (Gen 2) was £499 now £349 at Amazon (save £150)
The latest offering from Sonos impressed us with its exceptional and immersive Dolby Atmos performance. Being a Sonos product, it also has wi-fi and network streaming onboard, plus compatibility with Amazon Alexa and Google Assistant. Available in black or white. What Hi-Fi? Awards winner
Read our Sonos Beam (Gen 2) review
The Samsung HW-Q990D is, hands down, the finest soundbar system we've ever tested and reviewed. This is backed up by the fact that we gave it a much coveted five-stars as well as a What Hi-Fi? Award in 2024. And for just £819, you can pick up the set for the best price we've ever seen. What Hi-Fi? Awards winner
Read our Samsung HW-Q990D review
Samsung HW-Q990DBL was £1111 now £793 at Amazon (save £318)
One of our favourite Dolby Atmos soundbars, the Samsung HW-Q990D is what our expert reviews team called "a hugely compelling package overall" thanks to its big, immersive and three-dimensional sound. It's not only a superb choice for movie enthusiasts but also gamers courtesy of its 4K/120Hz HDMI 2.1 inputs. Five stars
Read our Samsung HW-Q990D review
Samsung Q990C was £1599 now £799 at Amazon (save £800)
This compelling soundbar package from Samsung includes a Dolby Atmos soundbar, two wireless satellite speakers with upward-firing drivers and a wireless subwoofer for a full surround sound experience. We thought it sounded big and spacious while remaining cohesive and well-integrated. This is an ideal solution for those who want an immersive sound experience without trailing cables around their living room.
Read our full Samsung Q990C review
Denon Home Sound Bar 550 was £599 now £399 at Richer Sounds (save £200)
This is a good deal on what looks like a very good soundbar. Dolby Atmos, DTS:X, HEOS built-in and AirPlay 2 support combine to make it one of the more feature-rich of its kind we've seen.
Best wireless speaker deals
JBL Flip 6 was £129 now £79 at Amazon (save £50)
With top-notch sound and a durable waterproof build designed to withstand life's mishaps and challenges, the JBL Flip 6 is a sturdy, reliable bit of kit for enjoying tunes on-the-go. The Flip 7 is out now, so snap up this deal while stocks last. Five stars
Read our JBL Flip 6 review
Beats Pill was £149 now £104 at Amazon (save £45)
The Beats Pill is a sleek speaker with clean, rich sound and rich bass that offers plenty to love, and is particularly great for travel given its petite, packable curves and IP67-rated waterproofing. A strong battery life rounds things off rather nicely. Yes, you can get better sound for the price, but if the whole package appeals, you won't be disappointed with the latest Pill.
Read our Beats Pill review
Amazon Prime Day FAQ
What is Amazon Prime?
In order to be eligible for Amazon Spring Deal Days discounts, you need Amazon Prime. This is effectively a membership fee that gives you 'free' unlimited one-day delivery (in select areas) on millions of items bought from Amazon, plus Prime Video and Amazon Music streaming services (but not Amazon Music Unlimited – that costs extra), free ebooks, and the ability to share some of these benefits with others in your household.
Amazon Prime costs £8.99 a month, or £95 if you pay yearly (saving you £12.88 compared to paying monthly). Students pay £4.49 a month or £47.49 a year. Changed your mind? You can cancel your Prime membership on the Manage Prime Membership page. And if you haven't placed a Prime-eligible order or used any of your Prime benefits, you'll be refunded in full.
There's an Amazon Prime free trial, too. Sign up, select 'Start my free trial', and you'll have access to Prime for 30 days with nothing to pay. That means you can sign up, take advantage of the deals, and then cancel your trial before the 30-day period ends and not be charged your second month's fee for Prime. Not that we would condone such behaviour, of course.
In order to be eligible for the trial, you can't have subscribed to Prime in the last 12 months.
What is Amazon Spring Deal Days?
It's Amazon's spring sale, essentially another Prime Day but in March rather than July.
Prime Day began in 2015 as a celebration of Amazon's 20th anniversary. While other online retailers get involved in the Black Friday bargain bun fight, Prime Day is generally all about Amazon, though you will see other retailers lowering prices at the same time in order to stay competitive.
Prime Day is a big sale that encompasses most areas of the Amazon site – as well as audio-visual gear, you'll find discounts on toasters, books, clothes, and pretty much anything that Amazon sells. And that's a lot!
Spring Deal Days officially takes place over seven days, but the deals can go on for weeks.
You'll need to be a Prime member to take advantage of the offers. Not yet a member? Amazon Prime's free trial gives you the option to sign up, bag a few bargains on Spring Deal Days, and cancel your membership without paying a penny. You scallywag, you.
When does Amazon Spring Deal Days 2025 start?
Amazon Spring Deal Days 2025 takes place 25th-31st March 2025.
When does Amazon Spring Deal Days 2025 end?
Amazon Spring Deal Days 2025 finishes at 23.59 on 31st March.
Amazon Spring Deal Days 2025 secret hacks and tips
1. Sign up for the free Prime trial
If you're new to Amazon Prime, make sure you take advantage of the 30-day free Prime trial. And remember to cancel if you don't want a monthly bill for £8.99 when the trial ends.
2. Google a product before buying
Not every deal is going to be a winner, so make sure you compare prices online before you buy, and, of course, check our reviews to make sure the product is worth buying at all!
3. Big brands can equal big savings
Amazon often slashes the cost of a few big brand items – think PlayStation and Xbox accessories, Samsung TVs and tablets, etc – to get the attention of shoppers. Keep an eye out for these 'marquee' deals.
4. Check the Amazon Warehouse
Returned goods end up on sale at the Amazon Warehouse at a decent discount, so there's a chance you could spot an open-box bargain that beats the box-fresh sales price.
5. Stay tuned to What Hi-Fi.com
Amazon unleashes thousands of deals around Spring Deal Days, which can make it tricky to find genuine bargains on five-star tech and AV. That's why we'll be publishing an up-to-the minute list of the very best Spring Deal Days 2025 deals.
Is Amazon Spring Deal Days only once a year?
Technically, yes, but Amazon's other sales are near-identical, but just go by different names. Prime Day takes place in the summer, Prime Big Deal Days happens in the autumn, then Black Friday is at the end of November.
Amazon Spring Deal Days vs Prime Day
Wondering what the difference is between Prime Spring Deal Days and Prime Day? It's really just the name.
Both are multi-day sales, and both see similar discounts on mostly the same products. It's just that Prime Spring Deal Days takes place in March, while Prime Day is a summer event.
What discounts are offered on Amazon Spring Deal Days?
We're expecting plenty of deals on all kinds of devices, including headphones, TVs, Bluetooth speakers, cables, hi-fi and smartphones from big brands like Sony, Samsung, Bose, JBL, Bang & Olufsen, Apple and Sonos.
But beware: not all that glitters is gold. Some discounts might seem hefty, but they might have been bettered previously, or be on sub-par products. We'll only feature deals that offer a worthwhile amount of money off on products that we recommend.
What benefits do Prime members get on Amazon Spring Deal Days?
Without Prime, you can't take advantage of the discounts. There are all sorts of other benefits to Prime year round, like early access to 'Lightning deals', Prime Video and Amazon Music streaming, and try before you buy on certain items. Here's a list of more Prime benefits.
Is Amazon Spring Deal Days for everyone?
It is, as long as you have signed up for Amazon Prime. No Prime, no deals. You can pay for Prime monthly (£8.99) or yearly (£95).
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What Hi-Fi?, founded in 1976, is the world's leading independent guide to buying and owning hi-fi and home entertainment products. Our comprehensive tests help you buy the very best for your money, with our advice sections giving you step-by-step information on how to get even more from your music and movies. Everything is tested by our dedicated team of in-house reviewers in our custom-built test rooms in London, Reading and Bath. Our coveted five-star rating and Awards are recognised all over the world as the ultimate seal of approval, so you can buy with absolute confidence.
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