The best early Black Friday 2025 UK deals: LG OLEDs, Sony headphones, soundbars, speakers and more
Black Friday is coming, but some deals are already live, if you know where to look...
  
1. Quick links
2. Editor's picks
3. Best TV deals
4. Best headphones deals
5. Best soundbar deals
6. Best projector deals
7. Best Bluetooth speaker deals
8. Best hi-fi speaker deals
9. Best turntable deals
10. Best system deals
11. Best home cinema deals
12. Black Friday FAQ
It feels like autumn has only just started, yet Black Friday is already on the horizon. In fact, it's so close that some Black Friday deals are already live.
As ever, there's a lot of hype surrounding the event, which is hardly surprising, given that it's the biggest sale of the year. But fear not – we're very selective when it comes to deals. If you see one featured below, you can rest assured it's a genuinely great discount on a genuinely great product.
So far we've seen great deals on some of our favourite OLED TVs, wireless headphones, hi-fi separates and AV kit. Read on for our pick of the best deals around.
• Browse all of today's best Amazon deals
We focus on flagging deals on products that the What Hi-Fi? review team has tested and recommended – there will be no 1-star products here. Everything below has scored either four or five, and plenty have won the coveted What Hi-Fi? Awards.
We're doing our best to highlight specialist retailers such as Richer Sounds and Sevenoaks, as well as the biggest deals in the Amazon Black Friday sale. And we will be keeping watch throughout the month and into Cyber Monday, so you can rest easy knowing you'll get the lowest price on this page.
Best early Black Friday deals – quick links
- Amazon: browse all of today's best deals
- B&W speakers: save £200
- Bluetooth speaker: 48% off five-star JBL
- Bose QC Ultra Earbuds: save £100
- Bravia 8 TV: save 34% on 55in TV
- Denon AV receiver: save £500
- ELAC Debut 2: five-star speakers now £199
- John Lewis: £500 off LG and Sony OLED TVs
- Richer Sounds: browse Black Friday deals
- Sevenoaks: £150 off Award-winning speakers
- TVs, movies, home cinema: browse the best deals
- Wine, beer and spirits: save up to 34% on drinks
Editor's picks – best early Black Friday deals
Best early Black Friday deals 2025 already live
Sony WH-CH520 wireless over-ears was £49 now £30 at Amazon (save £19)
Sony's most affordable wireless headphones sacrifice as little quality as they possibly can, and the results are truly impressive: you won't get such a balanced, engaging sound anywhere else at this price. If getting value for money is your priority, you've just found your next pair. Five stars
Read our Sony WH-CH520 review
Bowers & Wilkins 607 S3 was £599 now £449 at Peter Tyson (save £150)
In our five-star B&W 607 S3 review, we called them "entertaining in spades" and "a delight". They set the bar high for clarity, refinement and detail, but also have plenty in the way of punch and dynamism to entertain. Ideal for a step-up system and for small rooms, these superb mid-price speakers are a terrific proposition – so this price is an absolute bargain! Five stars
Read our Bowers & Wilkins 607 S3 review
Deal also at Richer Sounds and Sevenoaks
This five-star microsystem might be a blast from the past, but it's still a very convenient and affordable way to get into the world of hi-fi. DAB radio, CD playback, Bluetooth streaming and a remote control are all included and sound quality remains superb for the money. What Hi-Fi? Awards winner
Read our Denon RCD-M41DAB review
Bose QuietComfort Ultra Earbuds (1st Gen) was £299 now £199 at Amazon (save £100)
The QC Ultra Earbuds are class leaders on the noise-cancelling front and sound wonderful. They are surpassed by the newer 2nd Gen model, but they're still nicely made and offer Immersive Audio support, too. Five stars
Read our Bose QuietComfort Earbuds Ultra review
TCL 85C805K was £1799 now £1298 at Amazon (save £501)
If you want to go really big but on a modest budget, the 85-inch TCL C805K is for you. It's huge, bright, great with HDR and has very good gaming specs. As we said in our review, it's "a dream come true for home cinema fans who aren’t lucky enough to have limitlessly deep pockets". Five stars
Read the full TCL 85C805K review
Bowers & Wilkins 603 S3 was £1999 now £1599 at Peter Tyson (save £400)
It's always a good day when a pair of B&W speakers drop by any margin. These have fallen to £1499 before, so this isn't the lowest price ever. But it's still a sizeable discount on a great pair of speakers.
Read our Bowers & Wilkins 606 S3 review
Sony Bravia 8 (K55XR80) was £2199 now £1449 at Amazon (save £750)
We tested the 65-inch variant of the Bravia 8, but this smaller model should perform similarly to the larger five-star model. We praised the Bravia 8's balanced and immersive picture, which even sounds pretty great by TV standards. No wonder it's an Award winner two years running. What Hi-Fi? Awards winner
Read our Sony Bravia 8 review
Anker Nebula Mars 3 Air was £549 now £379 at Amazon (save £170)
The Anker Nebula Mars 3 Air is a great mix of portability and convenience tied up nicely in a solid smart system that you can carry around with one hand. With surprisingly good sound and picture quality, this portable projector boasts a 2 x 8W speaker set-up that will surprise you.
Read our Anker Nebula Mars 3 Air review
Deal also at Argos
Sony HT-A3000 was £599 now £399 at Amazon (save £200)
This Sony soundbar delivers cinematic Dolby Atmos sound for a relatively affordable price. Expect Bluetooth, Apple AirPlay 2 and HDMI eARC support and a dynamic, muscular sound with clear dialogue.
Read our Sony HT-A3000 review
77-inch Philips OLED809 was £3239 now £1699 at Richer Sounds (save £1540)
The Philips OLED809 is an excellent mid-range choice offering solid HDR performance at a competitive price. Add to this its Ambilight tech and reliable, punchy picture quality and it becomes an easy recommendation this Black Friday. Five stars
Read our Philips OLED809 review
Sony XR-55A80L 2023 OLED TV was £2399 now £1099 at Amazon (save £1300)
Our favourite performance-per-pound TV of 2023, the Sony A80L uses standard OLED technology to amazing effect, delivering a picture that balances the spectacular with the cinematically subtle with absolute aplomb. It sounds good by TV standards, too, and has a solid gaming feature set. Five stars
Read our Sony A80L review
Best early Black Friday deals: TVs
Sony Bravia 8 (K55XR80) was £2199 now £1449 at Amazon (save £750)
We tested the 65-inch variant of the Bravia 8, but this smaller model should perform similarly to the larger five-star model. We praised the Bravia 8's balanced and immersive picture, which even sounds pretty great by TV standards. No wonder it won an Award two years running. What Hi-Fi? Awards winner
Read our Sony Bravia 8 review
77-inch Philips OLED809 was £3239 now £1699 at Richer Sounds (save £1540)The Philips OLED809 is an excellent mid-range choice offering solid HDR performance at a competitive price. Add to this its Ambilight tech and reliable, punchy picture quality and it becomes an easy recommendation this Black Friday. Five stars
Read our Philips OLED809 review
TCL 85C805K was £1799 now £1298 at Amazon (save £501)
If you want to go really big but on a modest budget, the 85-inch TCL C805K is for you. It's huge, bright, great with HDR and has very good gaming specs. As we said in our review, it's "a dream come true for home cinema fans who aren’t lucky enough to have limitlessly deep pockets". Five stars
Read the full TCL 85C805K review
Hisense U8N 65-inch was £1800 now £1099 at Amazon (save £701)
Hisense's 2024 flagship Mini LED scored favourably in our AV testing room thanks to its balanced picture and great gaming specs. The U8N features support for all of the major HDR formats too, which pairs nicely with the claimed 3000 nits of dazzling brightness.
Read our Hisense U8N review
Amazon Fire TV Omni QLED 50 inches was £650 now £359 at Amazon (save £291)
At full price, this is a really good TV. With this discount, it's an absolute bargain. It combines QLED technology with capable local dimming and considered tuning to produce a surprisingly balanced and cinematic picture. It also supports all HDR formats, has surprisingly good gaming specs and, of course, features the app-packed Fire OS smart platform. Five stars
Read our Amazon Omni QLED TV review.
Best early Black Friday deals: Headphones
Sony WH-CH520 wireless over-ears was £59 now £30 at Amazon (save £19)
Sony's most affordable wireless headphones sacrifice as little quality as they possibly can, and the results are truly impressive: you won't get such a balanced, engaging sound anywhere else at this price. If getting value for money is your priority, you've just found your next pair. Five stars
Read our Sony WH-CH520 review
Sony WH-CH720N was £99 now £69 (save £30)
For a very reasonable price, the Sony WH-CH720N are a nicely made, enthusiastic-sounding pair of headphones that, while occasionally straying into the realm of excessive bass, are far more refined and detailed than the excessively brash ULT Wear. Better still, they deliver strong ANC and a wide-ranging feature set to the mid-to-low price bracket of the wireless headphone market. What Hi-Fi? Awards winner
Read our Sony WH-CH720N review
Bose QC Ultra Earbuds (1st Gen) was £300 now £198 at Amazon (save £102)
Bose has consistently set the bar high when it comes to noise-cancelling technology, and with its flagship QuietComfort Ultra Earbuds it raised it once again. These have been surpassed by the 2nd Gen model, but with excellent ANC, a competitive sound that is likeably punchy and musical, and a solid design, these classy earbuds are still well worth their discounted price. Five stars
Read our Bose QC Ultra Earbuds review
Sennheiser Momentum 4 Wireless Headphones was £309 now £169 at Amazon (Save £150)
The Sennheiser Momentum 4 Wireless are discounted once again. The ANC over-ears received five stars during testing for their great sound and quality feature set. Oh, and did we mention they boast 60-hour battery life? Staggering. Five stars
Read our Sennheiser Momentum 4 Wireless review
Rode NTH-100 was £150 now £108 at Amazon (save £42)
This is one of the lowest-ever prices we've seen for the Award-winning Rode NTH-100, the first headphones ever produced by the Australian audio brand. Given their dynamic, engaging sound, pleasing build and stylish exterior, we hope to see plenty more where these came from. Five stars
Read our Rode NTH-100 review
Sony LinkBuds Fit was £179 now £108 at John Lewis (save £71)
We've only just reviewed the Sony LinkBuds Fit, so imagine our surprise when we saw that the Black Friday sales had already treated the sporty, comfortable and robust-sounding buds to a substantial discount of nearly 20 per cent. Deals on new gear can be hard to come by, meaning it's well worth taking this discount seriously, especially if you're a dedicated runner or aspiring athlete.
Read our Sony LinkBuds Fit review 
Cambridge Audio Melomania M100 was £169 now £99 at Amazon (save £60)
The Cambridge Audio Melomania M100 go big on battery life, offering a total of 52 hours when the charging case is accounted for. They sound clean, detailed and extremely balanced, with a host of decent features rounding things off nicely. Certainly some of the finer mid-range earbuds around today.
Read our Cambridge Audio Melomania M100 review
Sennheiser Momentum True Wireless 4 was £260 now £154 at Amazon (save £106)
The Momentum True Wireless 4 offer a level of sonic refinement and comfort that makes them serious contenders at this level. These noise-cancelling Momentums are great alternatives to the Sony XM5 and the Bose QuietComfort Ultra Earbuds, offering great sound, fit and features at a scandalously low price. Five stars
Read our Sennheiser Momentum True Wireless 4 review
Technics EAH-AZ80 was £259 now £149 at Amazon (save £110)
We haven't seen the Technics EAH-AZ80 fall this much before Black Friday (they don't drop regularly anyway) making any deal quite an occasion. Anyone who likes that clean, spacious and detailed Technics sound should sit up and pay attention to one of these buds' first major discount and their lowest price ever.
Read our Technics EAH-AZ80 review
Best early Black Friday deals: Soundbars
Hisense HS214 was £129 now £69 at Amazon (save £60)
This might be one of the cheapest ways to get your hands on a decent soundbar to improve your TV's audio. We gave this bar a four-star review when we tested it and were impressed with its vocal clarity and low end, despite the compact nature of the unit.
Read our Hisense HS214 review
Sony HT-A3000 was £599 now £399 at Amazon (save £200)
This Sony soundbar delivers cinematic Dolby Atmos sound for a relatively affordable price. Expect Bluetooth, Apple AirPlay 2 and HDMI eARC support and a dynamic, muscular sound with clear dialogue.
Read our Sony HT-A3000 review
Sonos Arc soundbar was £899 now £524 at Amazon (save £375)
This soundbar delivers five-star Dolby Atmos performance and WiFi connectivity for easy music streaming and integration with other Sonos products. Five stars
Read our Sonos Arc review
Sony Bravia Theatre Bar 9 was £1399 now £949 at Sevenoaks (save £450)
The Sony Bravia Theatre Bar 9 is one of the finest Dolby Atmos soundbars we’ve tested this year – which is why we gave it a What Hi-Fi? Award last year. Five stars
Read our Sony Bravia Theatre 9 review
JBL Bar 1300 was £1299 now £799 at Peter Tyson (save £500)
This JBL scored four stars in our review earlier this year. With detachable rear speakers, a wireless subwoofer and 15 audio channels, it's a versatile, highly capable beast that serves as a one-stop-shop for all your home audio needs.
Read our JBL Bar 1300 review
Best early Black Friday deals: Projectors
Anker Nebula Mars 3 Air was £549 now £379 at Amazon (save £170)
The Anker Nebula Mars 3 Air is a great mix of portability and convenience tied up nicely in a solid smart system that you can carry around with one hand. With surprisingly good sound and picture quality, this portable projector boasts a 2 x 8W speaker set-up that will surprise you.
Read our Anker Nebula Mars 3 Air review
Deal also at Argos
Epson EH-TW7100 4K HDR projector was £1699 now £1249 at Amazon (save £450)
It seem pricey for what is an entry level 4K product but this projector is a real gem. The black depth is very decent for this kind of money, the colours are bold and balanced, and the HDR production brings an excellent sense of immersion. Five stars 
Read our Epson EH-TW7100 review
Best early Black Friday deals: Bluetooth speakers
JBL Xtreme 4 was £330 now £229 at Amazon (save £101)
The JBL Xtreme 4 took all that we loved about the Xtreme 3 and built on it to great effect, resulting in an Award-winning Bluetooth boombox that sounds masterful no matter what you throw at it. This is the lowest price for the Xtreme 4 we've seen thus far, meaning you'll be getting the best price possible on a very fresh, up-to-date unit. What Hi-Fi? Awards winner
Read our JBL Xtreme 4 review
JBL Charge 5 was £170 now £92 at Amazon (save £78)
This five-star Bluetooth speaker can be yours with a decent discount. A discount here is not to be sniffed at – this is an excellent sounding, no-nonsense portable Bluetooth speaker that has a legacy of excellent Charge models behind it. Five stars
Read our JBL Charge 5 review
Dali Katch G2 was £349 now £299 at Peter Tyson (save £50)It's finally happened! The Dali Katch G2 was released years ago, but prices never fell as they usually do for almost any other rival Bluetooth speaker. Perhaps it's due to its increasing age, perhaps it's down to the Katch not being a current Award-winner anymore, or perhaps Dali was softened by the Black Friday sales. Either way, it's a belting deal on one of our favourite portable speakers of recent times. Don't question the reason, just accept this stellar bargain. Five stars
Read our Dali Katch G2 review
Bowers & Wilkins Zeppelin was £699 now £499 at Amazon (save £200)
Make a great saving on the B&W Zeppelin Wireless speaker. With unique looks, excellent streaming smarts and expansive and weighty sound that will fill your room easily, it's still a wonderful choice after all this time.
Read our B&W Zeppelin review
Best early Black Friday deals: Hi-Fi speakers
Bowers & Wilkins 607 S3 was £599 now £449 at Peter Tyson (save £150)
These compact standmounts offer, to borrow a quote from our 607 S3 review, "a clean, refined and detailed sound that’s also entertaining in spades", and are certainly the best-value pair around at this kind of level. Five stars
Read our Bowers & Wilkins 607 S3 review
Deal also at Richer Sounds
Bowers & Wilkins 603 S3 was £1999 now £1599 at Peter Tyson (save £400)
It's always a good day when a pair of B&W speakers drop by any margin. We've seen the Bowers & Wilkins 603 S3 floorstanders fall to £1499 before, so this isn't their lowest ever price, but it it is a great deal on a great pair of speakers.
Read our Bowers & Wilkins 603 S3 review
Q Acoustics 5040 floorstanders was £999 now £739 at Richer Sounds (save over £260)
Class leaders below the £1000 mark, the Q Acoustics 5040 are superb towers that deliver an insightful, expressive and entertaining performance that sets the benchmark at this level. They dropped to £879 in the lead-up to Black Friday, but now they're even cheaper. Five stars
Read our Q Acoustics 5040 review
Triangle Borea BR08 was £999 now £899 at AV.com (save £100)
Partnered with the right electronics and given room to breathe, these floorstanding speakers really shine. Expect a dynamic, punchy and rhythmic sound that keeps you coming back for more. Five stars
Read our Triangle Borea BR08 review
Q Acoustics 3050i was £749 now £399 at Peter Tyson (save £350) 
Ignore the fact that they've been around for a good while, lots of the best products have. This is a massive saving, and while we tested the Q Acoustics 3050i at £649, they've often been listed at a more substantial price of £749. That makes this discount all the juicier, especially when you consider how musical, engaging and downright fun they sound.
Five stars
Deal also at Richer Sounds
Best early Black Friday deals: Turntables
Audio-Technica LP5x was £359 now £299 at Amazon (save £60)
Audio-Technica’s original AT-LP5 turntable was a winner. This LP5x model now comes with an easier-to-fit cartridge, a built-in phono stage for both MC and MM and it even sounds a little cleaner than its predecessor. Winner.
Read our Audio-Technica AT-LP5x review
Technics SL-1500C was £1099 now £799 at Richer Sounds (save £300)
This Award-winning Technics is one of the best-sounding, fuss-free direct drive record players we've heard for around a grand. While the official RRP has shot up to £1099 in recent months, this huge saving is the best deal it's had yet. Highly recommend. Five stars
Read our Technics SL1500C review
Best early Black Friday deals: Hi-Fi systems
ELAC Debut ConneX DCB41 was £529 now £339 at Peter Tyson (save £190)
The Elac Debut ConneX DCB41 is a neat, affordable and talented entry into the speaker systems market which produces a detailed and balanced sound. It offers Bluetooth connectivity, a switchable stereo input/moving magnet phono stage, plus HDMI and optical and USB inputs. Five stars
Read our ELAC Debut ConneX DCB41 review
Musical Fidelity M2si was £799 now £499 at Richer Sounds (save £300)
If you're looking for a performance-first amplifier, this no-frills integrated could be the open, muscular and refined powerhouse your system needs. It goes without digital connections and even phono and headphone stages, offering purely five sets of line-level inputs (and a preamp output and tape loop). But if you can live with this limited feature count, the M2si deserves to make your shortlist at this discounted price. Five stars
Read our Musical Fidelity M2si review
Marantz PM6007 was £499 now £369 at Amazon (save £130)
The Marantz 6000 Series has allowed the company to have a firm grip on the budget hi-fi market over the past few years, and with the arrival of the PM6007, the amplifier line has been strengthened yet again. Five stars
Read our Marantz PM6007 review
Naim Mu-so 2 was £1149 now £899 at Sevenoaks (save £250)
With a stunning all-in-one design, the Mu-so 2 offers rich, powerful sound, comprehensive features and a user-friendly app. If you’re looking for a single, capable unit to handle all things audio (and some TV), then this huge saving on a brilliant product is worth exploring. Five stars
Read our Naim Mu-so 2 review
Best early Black Friday deals: Home cinema
Sony Bravia Theatre Quad was £2499 now £1799 at Sevenoaks (save £700)
The Bravia Theatre Quad is a cutting edge, wireless Dolby Atmos surround sound system and at this price a solid option for any movie fan who’s not keen on threading cables throughout their lounge.
Read our Sony Bravia Theatre Quad review
Deal also at John Lewis
Sony TA-AN1000 was £999 now £699 at Peter Tyson (save £300)
We loved the Sony TA-AN1000 so much that we didn't just give it five stars, we gave it an Award in 2023, 2024 and this year. And now, it's £300 cheaper – grab it quick. What Hi-Fi? Awards winner
Read our Sony TA-AN1000 review
Denon AVC-X3800H AVR was £1499 now £999 at Sevenoaks (save £500)
The Denon’s AVC-X3800H AVR is a class AVR. It earned five stars from us, as well as a much-coveted Product of the Year Award in 2022 for Best home cinema amplifier. This is a great opportunity to bag it without the hefty price tag. Five stars
Read our Denon AVC-X3800H review
Panasonic DP-UB150EB-K 4K BD Player was £180 now £128 at Amazon (save £52)
A budget 4K disc spinner with HDR10+ format support is hard to find – but clearly not impossible! This Pana player is one of the most affordable ways to play back your 4K Blu-rays with the comfort of knowing that you're doing so in very decent quality. Five stars
Read our Panasonic DP-UB150EB-K review
Panasonic DP-UB450EB 4K BD player was £219 now £179 at AV Online (save £50)
The performance is virtually identical to the five-star, 4K Panasonic player above but this one offers both HDR10+ and Dolby Vision support.
Panasonic DP-UB820EB 4K Blu-ray player was £349 now £299 at Amazon (save £50)
The excellent UB820EB has been a What Hi-Fi? Award-winner every year since its launch in 2018. It's still the best performance-per-pound 4K Blu-ray player you can buy, with awesome picture and sound quality that demolishes streaming. What Hi-Fi? Awards winner
Read our Panasonic DP-UB820EB review
Black Friday FAQ
When is Black Friday 2025?
  
The Black Friday 2025 date is Friday 28th November. Cyber Monday 2025 will be Monday 1st December.
Black Friday always takes place on the Friday after Thanksgiving, which means this year it will fall on Friday 28th November. Most retailers will want to make the most of what will typically be the busiest 24 hours of the event, meaning we can expect deals going live at midnight and running until the end of the day.
Of course, you can rest assured that Black Friday will stretch out longer than just 24 hours – those days are long gone. Instead, expect at least a week of build-up, maybe longer, from many retailers. And of course, the Black Friday sales continue through to Cyber Monday, which is always the Monday after Black Friday.
What is Black Friday?
Black Friday began on the other side of the Atlantic but in recent years has very much become a worldwide and UK shopping phenomenon. It's regarded (and backed up by stats) as the busiest shopping day of the year – both online and in-store – and officially kicks off the holiday season.
Why is it called Black Friday? The date was traditionally the start of the Christmas shopping season when retailers hoped to move out of the "red" (loss) and into the "black" (profit), hence Black Friday. Cyber Monday is the online equivalent to Black Friday, and was created to give smaller websites a chance to compete with larger retailers.
What is Cyber Monday?
The term 'Cyber Monday', meanwhile, was coined by Scott Silverman and the National Retail Federation's Ellen Davis in a bid to encourage people to take their shopping online during the Black Friday event. That was back in 2005, when people needed such encouragement! It's always the Monday after Black Friday.
How long will Black Friday last?
  
Well, Black Friday is 24 hours. And Cyber Monday is 24 hours. But like other big sales events, you always have preliminary and aftermath offers.
For one, deals will run during the weekend sandwiched in the middle of the two days. And in the days and weeks building up to them, there will be plenty of early Black Friday deals flooding the internet.
Are Black Friday deals any good?
After the initial few years of excitement around Black Friday in the UK, we naturally moved to the apathy stage, as people began to question whether the offers were genuinely good deals. And it remains up for debate.
For example, it's not unusual to see discounted products rise in price in the summer months ahead of a "price cut" come Black Friday; this means you're essentially just getting the original discounted price from earlier in the year. That said, there are always genuine deals to be had – it's just finding them amongst the onslaught of offers.
That's where we come in; we'll handpick all the the best TV, audio and AV deals across retailers to identify the genuine Black Friday 2025 deals. And don't forget: you can always refer back to our in-depth reviews to check up on a specific product's performance, features and value for money.
It's best to have a rough idea of what you want in mind – whether that be noise-cancelling wireless headphones under £200, a discounted 55-inch 4K OLED TV or a cheap record player – but restricting yourself only to specific models will reduce your chance of being lucky in the Black Friday and Cyber Monday sales. Pick the features you fancy, then see what ticks your boxes and has the best Black Friday discount.
What Black Friday deals can you expect?
  
LG OLED TVs, JBL Bluetooth speakers, Sony wireless earbuds and Bose headphones, Alexa and Echo devices, Apple AirPods... you get the picture. Some of the most popular products of the year are almost guaranteed be on offer at pretty much every electronics retailer during Black Friday 2025.
Previous big-sellers over Black Friday also include the Sonos Beam (Gen 2), Sony WH-1000XM5 and WF-1000XM5, Amazon Echo and Fire products, Bose wireless earbuds and noise-cancelling headphones, UE speakers, Naim Mu-so products, Denon AV receivers, OLED TVs and plenty more.
The recent Amazon Prime Day in October gives us a good idea of what to expect. That saw super low prices on the AirPods 4, LG C5 OLED TV, Sonos Beam (Gen 2) and the Sony WF-C710N and WF-C510 wireless earbuds, among others. Here's hoping Black Friday proves even better.
Where to get the best Black Friday deals?
Amazon is obviously one of the biggest players. That's not only down to its size and ubiquity – it also discounts its own products by massive amounts. Considering they're already some of the most competitively-priced devices in their product areas, there are some real bargains to be had.
Its Echo speakers were reduced to better than half price in its recent Prime Big Deal Days sale (aka October Prime Day), so we would expect a repeat performance come Black Friday. Its Fire TV Sticks are also usually among the best deals going.
LG has already slashed the price of its excellent C5 OLED TV, so we're hoping it goes even further. Not to be outdone, Sony's Bravia 8 II fell in price substantially during the last Prime Day, so look out for another hefty discount.
There should also be bargains on older devices. Now that the Apple AirPods (2019) are no longer available from Apple, retailers could be hoping to clear stock. Sony's WH-1000XM4 are getting on now, so this could be their last Black Friday. LG's C3 OLED has been convincingly outperformed by its successors, so the C3 could go for a song.
We won't forget the hi-fi and home cinema kit, so will be on the lookout for deals on B&W and KEF speakers, not to mention 4K and portable projectors, AVRs, turntables and more.
We're confident the specialist AV retailers such as Richer Sounds and Sevenoaks will deliver some hi-fi and home cinema bargains – this year's What Hi-Fi? Award-winners are a good place to start when it comes to finding a price reduction.
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Andy is Deputy Editor of What Hi-Fi? and a consumer electronics journalist with nearly 20 years of experience writing news, reviews and features. Over the years he's also contributed to a number of other outlets, including The Sunday Times, the BBC, Stuff, and BA High Life Magazine. Premium wireless earbuds are his passion but he's also keen on car tech and in-car audio systems and can often be found cruising the countryside testing the latest set-ups. In his spare time Andy is a keen golfer and gamer.
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