UPDATE: Black Friday may have come and gone, but Cyber Monday is here to take its place! For all new deals, head over to our Cyber Monday 2021 page.
Black Friday 2021 has wrapped up in Australia, and while Cyber Monday takes up its mantle, there's still a few choice deals on offer which we've highlighted below – but for all the latest deals check out our Cyber Monday page.
The Black Friday sales period is great if you've been hanging out to upgrade your home theatre or are looking to do some Christmas shopping, giving you the chance to save thousands on big ticket items.
While the Friday (November 26) itself is where the namesake of this deals event comes from, the discounts were rolling in for weeks ahead and continued into Cyber Monday and likely a week or two beyond.
The 5 best deals still live from Black Friday
What is Black Friday?
When is Black Friday 2021?
The Black Friday 2021 date is Friday 26th November.
Cyber Monday 2021 will be Monday 29th November.
Black Friday always takes place on the Friday after Thanksgiving, which means this year it will fall on Friday 26th November. While this 24-hour window will no doubt host a wide array of sales across retailers, we fully expect there to be plenty of offers available in the weeks leading up to Friday as well (see below for some early deals already live).
In the same fashion, while Cyber Monday itself will likely see a fresh wave of deals land, we don't expect it to be the last deals we'll see for the period, with discounts often lasting a few days after Monday has passed.
What is Black Friday?
Black Friday began in the US but in recent years has very much become a worldwide shopping phenomena. It's regarded (and backed up by stats) as the busiest shopping day of the year – both online and in-store – and officially kicks off the holiday season.
Why is it called Black Friday? The date was traditionally the start of the Christmas shopping season, when retailers hoped to move out of the "red" (loss) and in to the "black" (profit), hence Black Friday.
What about Cyber Monday?
Cyber Monday 2021 will be Monday 29th November.
The term 'Cyber Monday', meanwhile, was coined by Scott Silverman and the National Retail Federation's Ellen Davis in a bid to encourage people to take their shopping online during the Black Friday event. That was back in 2005, when people needed such encouragement! It's always the Monday after Black Friday.
Where to get the best Black Friday deals?
4K TVs, smart and Bluetooth speakers and wireless headphones will almost certainly be on offer at pretty much every electronics retailer, and those looking to buy into, or build upon, an Amazon Alexa ecosystem will surely be able to save money on the Echo speaker range.
The likes of JB Hi-Fi and eBay will always go big on games console bundles ahead of the holiday season, and as OLED continues to be such a buzzword, some cheap OLED TV deals are likely on the cards too.
Even though Amazon Australia has its fun with Amazon Prime day each year, we don't see the online retail giant missing out on the Black Friday sales in a hurry – wanting to compete with all the other retailers, we expect there to be some choice deals here too.
How long will Black Friday last?
Well, Black Friday is 24 hours. And Cyber Monday is 24 hours. But like Amazon Prime Day and the January sales, these events always have preliminary and aftermath offers.
For one, deals will run during the weekend sandwiched in the middle of the two days. And in the days and weeks building up to them, there will be plenty of 'pre-Black Friday' savings serenading the sites.
What Black Friday deals can you expect?
LG OLED TVs, JBL Bluetooth speakers, Sony and Bose wireless headphones, Amazon Echo devices, Apple AirPods... You get the drill. Some of the most popular products of the year are almost guaranteed be on offer at pretty much every electronics retailer during the Black Friday sales.
Previous big-sellers over Black Friday also include the Sonos One and Beam, Sony WH-1000XM3, Amazon Echo products, Bose wireless earbuds and noise-cancelling headphones, UE speakers, Denon AV receivers, OLED TVs and plenty more.
We fully expect the latest flagship noise-cancelling audio kit from Sony – the WH-1000XM4 over-ear and WF-1000XM4 true wireless earbuds – to be discounted this Black Friday as well, and we expect they'll be the hottest items going.