Amazon Big Smile Sale 2026 is still going strong — shop these 30+ AV & audio deals before time runs out

Amazon Prime Day image showing hi-fi products on a red background
(Image credit: What Hi-Fi?)

Well, look what we have here, it's an Amazon Big Smile Sale! Going off experience, we always suspected Amazon would drop a sale in March, and here we are.

The Big Smile Sale, admittedly, tends to be smaller in scale compared to Prime Day — the online retail giant's main sale that usually lands in July — but it's still a fantastic opportunity to score some great discounts on a range of electronics and home appliances. Of course, for us here at What Hi-Fi?, we place a strong emphasis on AV gear.

All of the recommendations are approved by What Hi-Fi? – the products featured have either been tested by our expert reviews team or are closely related to a product they have tested (a 55-inch TV, when we've only reviewed the 65-inch version, say).

Amazon Prime Day 2025: best deals now live

Headphones

Sony WH-CH720N
Save 32% (AU$82.95)
Sony WH-CH720N: was AU$259.95 now AU$177 at Amazon

If your budget can't stretch to a pair of Sony XM5 or XM4 headphones, this more affordable option makes sensible compromises to significantly lower the price, which is even better for the Big Smile Sale. The WH-CH720N are among our favourite Bluetooth over-ears at this price, with fantastic sound and noise cancellation. The best price is on the white model.

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Sony WH-1000XM4
Save 27% (AU$119)
Sony WH-1000XM4: was AU$439 now AU$320 at Amazon

They may now have two successors in Sony XM5 and XM6, but we still rate the Sony XM4s incredibly highly. We have seen them go slightly lower in price before, but this is still a good saving on what is a talented set of cans.

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Bowers & Wilkins Px7 S3
Save 14% (AU$100)
Bowers & Wilkins Px7 S3: was AU$699 now AU$599 at Amazon

These B&W headphones are gorgeous to both look at and listen to, and they've now received a decent AU$100 discount for Big Smile Sale. As we said in our review of these headphones, they "dig deep into your music, eschewing a broad or general sonic overview and instead pulling out instrumental timbres with the relentless curiosity and enthusiasm of a bloodhound on the scent of a new lead.

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Sennheiser Momentum 4 Wireless
Save 55% (AU$350.95)
Sennheiser Momentum 4 Wireless: was AU$639.95 now AU$289 at Amazon

This 80th Anniversary edition of the excellent Sennheiser Momentum 4 Wireless might have divisive looks, but it's also the cheapest model by far available right now. They sound great, have effective ANC, solid battery life at 60 hours and an excellent app. No wonder they scored a five-star review.

Black is AU$329.

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Sennheiser HDB 630
Save 31% (AU$312.20)
Sennheiser HDB 630: was AU$999 now AU$686.80 at Amazon

I know this page is for Amazon deals, but I simply had to include this discount on the excellent Sennheiser HDB 630 over-ears. They'll help unearth plenty of detail and dynamism from your music thanks to an included USB-C dongle. At AU$999 RRP they're certainly an investment, but you can grab them right now from Sennheiser's eBay store with a 15% discount, on top of an already discounted price. If you're eBay Plus member, you can save even more. You can read our Sennheiser HDB 630 review for more details.

Also available at Amazon for AU$799.

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Sennheiser HD 505
Save 45% (AU$200.95)
Sennheiser HD 505: was AU$449.95 now AU$249 at Amazon

These open-back Sennheiser headphones are extremely comfortable to wear over longer periods and deliver "as easy-going a listen as you could hope for". They're balanced, clear and are able to serve up excellent levels of detail, particularly in the mid-range. At nearly half-price, they're a great buy.

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Sony WH-1000XM6
Save 15% (AU$101.95)
Sony WH-1000XM6: was AU$699.95 now AU$598 at Amazon

Our Product of the Year, the Sony XM6 serve up exceptional levels of detail and a spacious sound. ANC is among the very best you'll find, too. We wish they supported audio over USB-C, but otherwise, they're sensational.

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Sony WF-C510
Save 30% (AU$32.95)
Sony WF-C510: was AU$109.95 now AU$77 at Amazon

As the winner of a What Hi-Fi? 2025 Award, it's incredibly easy to recommend the WF-C510: they're compact, comfortable, IPX4 water resistant, and serve up a delightful, balanced sound – punching well about their sub-AU$100 price tag. Their one shortcoming is that they don't offer active noise cancelling, but given they have decent passive noise isolation (like most rubber-tip equipped in-ears) that shouldn't be an issue for most people. Currently this price is only for the white colourway.

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Samsung Galaxy Buds 3 Pro Wireless Earbuds
Save 43% (AU$172.51)
Samsung Galaxy Buds 3 Pro Wireless Earbuds: was AU$399 now AU$226.49 at Amazon

Samsung's previous set of flagship wireless in-ears are now available for a great price for Big Smile Sale. Sporting a revised design that clearly takes 'inspiration' from Apple's AirPods, we awarded the Buds 3 Pros a respectable 4 stars in our review, praising them for their bright and lively sound and strong feature set, though we did feel they might be a bit too forward and brash for some tastes. For this price though, they're an easier recommendation.

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Apple AirPods Pro 3
Save 12% (AU$50)
Apple AirPods Pro 3: was AU$429 now AU$379 at Amazon

If you're an Apple user, the AirPods Pro 3 makes a lot of sense. Serving up a comfortable fit, great sound and decent noise-cancellation, not to mention seamless connectivity. Also available at The Good Guys for AU$369 with code DEAL.

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JBL Live Beam 3
Save 32% (AU$80)
JBL Live Beam 3: was AU$249.95 now AU$169.95 at Amazon

We like the smooth, easy-going sound produced by these JBL earbuds in our review. Add in the fact they have a useful, interactive case and a heap of customisable features, and you have yourself an excellent pair of in-ear headphones.

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Sennheiser  Momentum True Wireless 4
Save 48% (AU$239.01)
Sennheiser Momentum True Wireless 4 : was AU$499 now AU$259.99 at Amazon

We gave these stunning earbuds 5 stars out of 5 in our Sennheiser Momentum True Wireless 4 review, praising their rich, detailed and dynamic sound and comfortable fit. ANC isn't quite best-in-class, but they still do a mighty fine job of blocking out external noise. They're simply terrific, especially at this price. The deal price here is for the Black Graphite model only.

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Technics EAH-AZ100
Save 30% (AU$150)
Technics EAH-AZ100: was AU$499 now AU$349 at Amazon

These Technics buds deliver a sound packed with detail and clarity, and one that is entirely engaging. ANC is great, and they're packed with useful features. And all four colours available via the same listing are the same discounted price.

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Speakers

JBL Flip 7 Bluetooth speaker
Award Winner!
Save 19% (AU$34.95)
JBL Flip 7 Bluetooth speaker: was AU$179.95 now AU$145 at Amazon

It has gone lower in price before, but this is still a good deal on the Flip 7. currently the best deal I can find on the Flip 7. This Award-winning speaker delivers a sound packed with detail, insight and impact. JBL is so often the king of BT spekaers, and this model proves why.

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JBL Charge 6 Bluetooth speaker
Save 20% (AU$46.95)
JBL Charge 6 Bluetooth speaker: was AU$229.95 now AU$183 at Amazon

This bigger, beefier JBL speaker also won an Award in 2025 for its powerful, punchy sound and it's ability to reveal great detail. We love how portable and tough it is too.

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Bose SoundLink Flex (2nd Gen)
Save 22% (AU$54.95)
Bose SoundLink Flex (2nd Gen): was AU$249.95 now AU$195 at Amazon

If you don't need a super-tough rugged exterior, this second-generation Bose SoundLink Flex, which launched in late 2024, is a good choice. While the exterior is quite sleek compared to the UE and JBL counterparts, it's still waterproof and delivers sound with a clear and detailed midrange. It's also perfectly portable, but it's perhaps best suited to being taken outside to the pool, rather than on a full hiking trip.

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Ultimate Ears EPICBOOM wireless Bluetooth speaker (white)
Save 32% (AU$158.95)
Ultimate Ears EPICBOOM wireless Bluetooth speaker (white): was AU$499.95 now AU$341 at Amazon

The Ultimate Ears Epicboom delivers an expansive soundstage, backed by a strong feature set. It's not the absolute last word in musicality, but it's a great option for outdoor parties, especially with this hefty discount.

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Bose SoundLink Plus
Save 15% (AU$63.54)
Bose SoundLink Plus: was AU$429 now AU$365.46 at Amazon

The Bose SoundLink Plus is a rugged, portable and entertaining speaker. It sports an impressive IP67 rating, meaning it can comfortably survive outdoors. It's not packed with features, but it's definitely packed with sound offering rich, full-bodied sonic presentation that will bring music to your summer and beyond.

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Hi-Fi components

Sony  PS-LX310BT
Save 29% (AU$115)
Sony PS-LX310BT: was AU$399 now AU$284 at Amazon

This Sony turntable is as fuss-free as they come concerning setup and getting your favourite vinyl records spinning – in fact, we liked it so much we awarded it 5/5 stars in our 2020 review. Whether you're playing via wired or wireless speakers, it delivers a delightfully musical sound that will satisfy vinyl beginners or those looking for a more hands-off approach. It has Bluetooth so can stream vinyl to your wireless speakers too. This is the lowest Amazon price we've seen, so a very worthwhile deal for a quality deck.

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JBL Spinner BT
Save 40% (AU$256.95)
JBL Spinner BT: was AU$649.95 now AU$393 at Amazon

This JBL turntable is a surefire winner in the budget space. It has a great quality built-in phono output making connection to an amplifier as easy as possible (but you can by pass it if you wish) or you can stream via Bluetooth to a wireless speaker. We'd obviously recommend using the phono output first, but streaming via Bluetooth is a lot more convenient!

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WiiM Pro Plus
Save 15% (AU$50)
WiiM Pro Plus: was AU$329 now AU$279 at Amazon

A What Hi-Fi? multi-award winner for good reason, the WiiM Pro Plus is an incredibly talented streamer that support virtually any source you can think of, be it a music or internet radio service, or music stored on a server thanks to DLNA compatibility. Analogue inputs mean you can stream from your turntable or CD player too, and the sound it serves up is exceptional for the money.

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WiiM Amp
Save 15% (AU$75)
WiiM Amp: was AU$499 now AU$424 at Amazon

Anyone looking for a budget streaming app should have the WiiM Amp top of their list. It's incredibly simple to use, is well-built and it's capable of delivering a lively, enjoyable sound. It is limited in its physical connections, but otherwise there isn't a lot that comes close at this price. We ultimately prefer the Amp Pro below, but if you want to spend as little as possible, the regular Amp will serve you well.

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WiiM Amp Pro
Save 15% (AU$105)
WiiM Amp Pro: was AU$699 now AU$594 at Amazon

The WiiM Amp Pro adds more power over the regular Amp, resulting in an improvement in sound quality. It maintains a compact size, and all of the streaming capabilities that make WiiM so appealing.

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WiiM Ultra
Save 15% (AU$90)
WiiM Ultra: was AU$599 now AU$509 at Amazon

The WiiM Ultra is a superb streamer, delivering crisp, clear sound alongside a wealth of connectivity and streaming features. The touchscreen is a nice, er, touch, although the lack of AirPlay support is surprising.

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Home cinema

Amazon Fire TV Stick 4K Max
Save 25% (AU$30)
Amazon Fire TV Stick 4K Max: was AU$119 now AU$89 at Amazon

It's been a little cheaper in some previous sales (it was AU$59 for Boxing Day 2024, for example), but with an impressive spec list, full range of Australian streaming apps, and an easy-to-navigate interface – particularly when using the bundled Alexa remote – the Amazon Fire TV Stick 4K Max offers plug-and-play Ultra HD streaming at a very nice price.

The Fire TV Stick 4K is down 30% to AU$69, too, while the entry-level Fire TV Stick HD is reduced to AU$39, or 43% off.

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Sony X90L Bravia XR 4K LED TV (85-inch)
Save 49% (AU$2,600)
Sony X90L Bravia XR 4K LED TV (85-inch): was AU$5,299 now AU$2,699 at Amazon

It might be a fews years old now, but the Sony X90L is still a fantastic TV option, especially in this 85-inch guise. We praised its bright, impactful picture quality in our review, and could only really fault it for having jus two HDMI 2.1 ports.

85-inch too big? Grab the 55-inch model for AU$1,199.

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Sony HT-S100F
Save AU$69
Sony HT-S100F: was AU$249 now AU$180 at Amazon

Despite being over 5 years old, we still reckon this already-affordable 2-channel Sony model is the best cheap soundbar you can buy in 2026 – and this 28% discount makes it even easier to recommend. While it has been a smidge cheaper (it was AU$169 for Boxing Day 2024, for example), this is still a great price for a well-built 'bar that will improve your TV's sound with minimum hassle.

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Yamaha SR-B30A soundbar
Save AU$169.01
Yamaha SR-B30A soundbar: was AU$499 now AU$329.99 at Amazon

While we've not reviewed this specific Yamaha soundbar, we're comfortable recommending it given that we're big fans of the Japanese company's similar SR-C30A and SR-B20A. Users also seem to love it for its relatively compact size and simplicity (it's a 5.1 channel configuration with a built-in subwoofer), not to mention its competitive price.

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Nebula Capsule 3 Projector
Save 41% (AU$450.99)
Nebula Capsule 3 Projector: was AU$1,099.99 now AU$649 at Amazon

Receiving a healthy 41% off, this mini home projector from Anker can display images up to 120 inches in size, with 200 ANSI lumens of brightness. It's portable too, offering up to 2.5 hours of battery life. It didn't score that highly with us, but we appreciated its ease of use and its SDR performance.

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Amazon Big Smile Sale FAQ

What is the Amazon Big Smile Sale and Amazon Prime Day?

The Big Smile Sale is Amazon's first sale of the year and we think it's fair to say it's not quite as big as the main — and more well-known — Prime Day that takes place in July.

Prime Day is Amazon's bi-annual sales event, conceived in response to other major sales such as Black Friday. It began in 2015 as a celebration of the retail giant's 20th anniversary. While other online retailers get involved in the Black Friday bargain bun fight, Prime Day is generally all about Amazon, though you might see other retailers lowering prices at the same time in order to jump on the sales frenzy bandwagon and stay competitive during that period.

Prime Day is a big sale that encompasses most areas of the Amazon site – as well as audiovisual gear, you'll find discounts on toasters, books, clothes, and pretty much anything that Amazon sells. And that's a lot!

You'll need to be a Prime member to take advantage of the best offers. Not yet a member? Amazon’s free 30-day Prime trial gives you the option to sign up, bag a few bargains during the sale, and cancel your membership without paying a cent. Go you.

Prime Day 2026 dates: when is Prime Day in Australia?

The Big Smile Sale runs for seven days in 2026, kicking off at 12pm AEDT on Monday, March 16. It will come to a close at 11.59pm AEDT on Sunday, March 22.

We don't yet have any details about the main Prime Day event that takes place later this year. However, in 2025, Prime Day was also 7 days, which was longest Prime Day we'd had.

What Prime Day 2026 deals can I expect?

It's always tricky to confidently assume what deals will appear during Prime Day – although Amazon devices are a shoo-in – but based on previous Prime Day sales, we reckon JBL Bluetooth speakers, Sony wireless buds and Bose headphones are all safe bets. AirPods also tend to get a look in – whether or not the recently launched AirPods Pro 3 will get a discount remains to be seen

Popular items from previous Amazon Prime Day sales have included the Sony WH-1000XM5 and older WH-1000XM4 noise-cancelling headphones, Amazon Echo Show smart speakers and Fire TV video streamers, Bose QuietComfort Ultra headphones, LG, Philips and Sony OLED TVs, and plenty more five-star products across the audio and AV space.

Sonos, Sennheiser, Sony and Bose products – particularly headphones – all come up regularly in Prime Day sales, so if you have your eye on something from one of the bigger brands, there's a good chance some money will be lopped off it.

What about hi-fi? Unfortunately, Prime Day tends to spotlight more mass-market product categories such as TVs, soundbars and Bluetooth speakers for deals, meaning that discounts on hi-fi gear are far and few between. We have seen good discounts on gear from WiiM and KEF before though, so it's not completely unheard of.

While some other retailers drop their prices to piggyback the Amazon Prime events, Black Friday remains the best time of the year to buy hi-fi at discounted prices due to many specialist hi-fi retailers getting on board the more encompassing sale.

How much does Amazon Prime cost in 2026?

First things first: to be eligible for Prime Day discounts, you need Amazon Prime. This is effectively a membership fee that gives you free standard international delivery on select orders over AU$49 or free expedited delivery (in select areas) on eligible items bought from Amazon, as well as access to the Prime Video and Amazon Music streaming services (but not Amazon Music Unlimited – that costs extra), free ebooks, and the ability to share some of these benefits with others in your household.

Amazon Prime costs AU$9.99 a month, or AU$79 if you pay yearly (saving you AU$40 compared to paying monthly). Changed your mind? You can cancel your Prime membership on the Manage Prime Membership page.

And if you haven't placed a Prime-eligible order or used any of your Prime benefits within your membership, you'll be refunded in full.

There's an Amazon Prime free trial, too. Sign up, select 'Start my free trial', and you'll have access to Prime for 30 days with nothing to pay.

That means you can sign up, take advantage of the deals, and then cancel your trial before the 30 days end and not be charged your second month's fee for Prime. Not that we would condone such behaviour, of course!

To be eligible for the trial, you can't have subscribed to Prime in the last 12 months.

Big Smile Sale 2026 shopping tips

1. Sign up for the free Prime trial
If you're new to Amazon Prime, make sure you take advantage of the 30-day free Prime trial. And remember to cancel if you don't want a monthly bill for AU$9.99 when the trial ends.

2. Google a product before buying
Not every Big Smile Sale 2026 deal is going to be a winner, so make sure you compare prices online before you buy, and, of course, check reviews to make sure the product is worth buying at all!

We at What Hi-Fi? work tirelessly to call out the best deals on the consumer electronics categories we cover – our job, after all, is to point customers towards the best products on the market – so if we haven't included one in our deals coverage, there's usually a good reason for it!

3. Big brands can equal big savings
Amazon often slashes the cost of a few big-brand items – think Playstation and Xbox accessories, Samsung TVs and tablets, etc – to get the attention of shoppers. Keep an eye out for these 'marquee' deals.

4. Check the Amazon Warehouse
Returned goods end up on sale at the Amazon Warehouse at a decent discount, so there's a chance you could spot an open-box bargain that beats the box-fresh Prime Day price.

5. Stay tuned to whathifi.com
Amazon unleashes thousands of deals around Prime Day, which can make it tricky to find genuine bargains on five-star tech and AV. That's why we'll be publishing an up-to-the-minute list of the very best Prime Day 2025 deals.

Max Langridge

Max is a staff writer for What Hi-Fi?'s sister site, TechRadar, in Australia. But being the wonderful English guy he is, he helps out with content across a number of Future sites, including What Hi-Fi?. It wouldn't be his first exposure to the world of all things hi-fi and home cinema, as his first role in technology journalism was with What Hi-Fi? in the UK. Clearly he pined to return after making the move to Australia and the team have welcomed him back with arms wide open.

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