Samsung's next-gen HDR standard arrives this month, but you'll need a very specific set-up to be able to watch.
HDR10+ Advanced will only initially be available on certain 2026 models of Samsung TVs, and only through the Prime Video streaming service. It's also only available on select Prime Video content at the moment – though Amazon hasn't said what that includes.
Its rival technology, Dolby Vision 2, also launched this week, but only on select Hisense TVs.
HDR10+ Advanced promises a "brighter, more immersive picture quality", and has been developed with RGB Mini LED TVs in mind, like the R95H (pictured). Confusingly, Samsung refers to its RGB Mini LED TVs as 'Micro RGB TVs'.
HDR10+ Advanced builds on the HDR10+ standard, with the addition of two key features: Enhanced Overall Brightness and Intelligent Motion Smoothing.
These are pretty Ronseal: the former uses statistical metadata to deliver "brighter, more precise HDR across the full tonal range", while AI-driven tone mapping preserves shadow detail without compromising peak brightness.
Intelligent Motion Smoothing, meanwhile, uses scene-by-scene metadata to dynamically adjust motion processing, "preserving the cinematic feel of film content while delivering smooth, natural motion for sports, action and other fast-moving scenes."
We first saw HDR10+ Advanced back in October during a trip to Samsung's Korean HQ, and we concluded that it looks "very promising".
Samsung and Amazon have been in bed together for a long time now. Prime Video was also the first streaming service to offer the original HDR10+ format back in 2017.
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