Brand loyalty is a double-edged sword. On the one hand, you know what kind of quality to expect, and you should already be familiar with the user interface. But on the other, you could miss out on what rival companies have to offer.
Samsung has picked up plenty of five-star reviews recently, so we wouldn't blame you for wanting one of its new TVs. These are the best around, from a 32in model that's perfect for a smaller room, to a top-of-the-range, big screen 4K set costing thousands.
So put your feet up and break open the popcorn. It's time to pick your next TV.
See all our TV reviews
Samsung UE32M5500
A great UI, plenty of apps, and a nicely balanced picture make this small Samsung a great second set.
Samsung UE43KS7500
There are plenty of great Samsung TVs for under a grand, but the KS7500 is our pick of the bunch. The picture is sharp and detailed, and it handles colours with aplomb.
Also consider
Samsung UE40JU7000
Samsung UE55MU8000
4K doesn't have to cost the Earth. This telly gives you a great picture at a mid-range price. And with Samsung's Smart Hub included, there's plenty to like.
Also consider
Samsung UE49KS8000
Samsung QE55Q7F
Now that the HDR bug has been ironed out, the Q7F delivers punchy visuals at a more reasonable price than its OLED rivals.
Also consider
Samsung UE55KS9000
Samsung UE65KS9500
This high-end set doesn't come cheap, and its curved screen might put some people off. But it handles HDR superbly, delivering a detailed picture with silky smooth motion.
Also consider
Samsung UE65JS9000
