Samsung is making a statement with its 2026 TV lineup. The company is shifting things around in its range, moves which include demoting Neo QLED to its mid-range in favour of the new RGB Micro LED panel technology. And there are even more OLED options to choose from than in previous years.
With all of these exciting TVs primed to launch, Samsung kindly invited me to view some of its latest products before they officially hit the shelves. And this time, I managed to get some in-depth time with three of its latest premium TVs.
Article continues belowWith that in mind, here's a quick roundup of my thoughts from hands-on looks at three of Samsung’s latest premium TVs…
RGB Micro LED could be a winner…
The first TV I spent time with yesterday was also the most fascinating model from Samsung’s new lineup. The R95H uses the brand’s new RGB Micro LED (which seems to be its version of RGB Mini LED) panel technology, and the initial signs are very promising.
I saw this TV at gargantuan sizes at CES, including 115- and 130-inches, but this time around it was the more real-world 65-inch model on show. While pricing wasn’t shared, I’m willing to bet that this will be a more attainable option to experience the latest panel tech compared with the huge TVs mentioned above.
Using a medley of reference clips we often use for testing, from films including Oppenheimer, Blade Runner 2049 and Pan, I got a flavour of what this TV can do. It’s safe to say that I walked away rather impressed.
A tricky nighttime scene from Oppenheimer demonstrated this TV’s local-dimming capabilities; I struggled to see any blooming, and black levels were remarkably good for a backlit TV.
At the other end of the scale, the blindingly bright Pan looked superb on this TV, with rich colours and dazzling highlights. There was also a sharpness and solidity to the picture that could – and I stress could, as we need more time with the set to cement this claim – give OLED a run for its money.
We'll need to assess this TV in our home cinema testing room to settle on a final verdict, but I certainly felt that this set left a strong first impression.
The S90H looks good, but my biggest question remains…
Sitting in the middle of Samsung’s premium TV range, the S90H is the closest rival to the five-star LG C6 that I have seen so far. Samsung set this TV up in a very brightly lit hotel room with all of the curtains open – and there was a reason behind this.
For the first time since Samsung introduced the display coating on the S95D, Glare Free is being introduced on the step-down models in the company’s range, which includes the S90H. And you’ll find it on every screen size, from 42 to 83 inches.
While it was unquestionably effective at combatting reflections and diffusing ambient light, it did disperse the light in a way that seemed to introduce a touch of greyness to blacks (this was most noticeable in the letterboxing bars of 21:9 content). However, this felt a reasonable tradeoff, and it certainly gives this TV an edge for daytime viewing.
That being said, Samsung remained coy on a hot-button issue relating to this TV, which is why I still have my reservations. Once again, the company refuses to clarify which OLED panel is inside this TV. While we have it on good authority that the S90H uses a WOLED panel, the previous generations of this TV have been subject to an “OLED panel lottery” in which Samsung used WOLED and QD-OLED panels interchangeably.
While the company maintains that the panel doesn’t matter, and that users will get a top-notch picture experience regardless, we know that these panels perform differently when it comes to brightness and colour reproduction; therefore, this remains a potential sticking point with the latest entry into the S90-series.
S99H: a unique OLED flagship?
At the top of Samsung’s range is the S99H, frustratingly called the S95H in the US. This might be the most interesting-looking flagship OLED TV we’ve seen so far this year.
The design is the most striking aspect of this set: it features a metal backplate that invokes the look of Samsung’s popular The Frame range TVs. On top of this plate is the OLED display, designed to appear as if it is floating. As a result, this TV really looks like nothing we’ve seen before.
It is designed to be wall-mounted, making it a competitor to LG’s W6 Wallpaper TV, although the benefit of the S99H is that it can also be configured to sit on a TV stand if needed.
We know that this TV uses a QD-OLED panel in its 55- to 77-inch sizes, but Samsung Display doesn't currently make QD-OLED panels in the 48-inch and 83-inch sizes that the TV is also available in.
During my demo time with the TV, the benefit of QD-OLED was certainly evident, as this TV presented an image that combined dazzling brightness and rich colours, alongside the superb contrast that we have come to expect from OLED.
Brightness improvements seem to be evident across the board with this new range, and I was impressed by both the Filmmaker Mode and Movie Mode picture presets with these TVs.
Further testing is, of course, required for all of these sets, so stay tuned for our full reviews coming soon.
MORE:
Read our Samsung S95H hands-on review
As well as our full Samsung S95F review
And check out our picks for the best Mini LED TVs
