I've seen (almost) every new TV of 2026: these are the 5 I'm most excited about

Philips OLED911 on a white table and background
(Image credit: Future)

April is usually when practically every TV manufacturer has officially unveiled its lineup of TVs for the year, and I've had the pleasure of seeing almost every new model in the flesh.

From new Primary RGB Tandem OLED flagships, to game-changing RGB Mini LED sets, and even affordable mid-range models (both Mini LED and OLED), the 2026 TV market is officially in full swing after a busy string of launches.

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1. Philips OLED911

Philips OLED911 on a white shelf with a palace surrounded by trees on screen

(Image credit: Future)

Kicking things off with Philips, the OLED911 is a sequel to one of my favourite TVs of 2025. The OLED910 offered up a picture experience that truly rivalled the Award-winning Sony Bravia 8 II, and there was no competition when it came to sound performance.

Its sequel, the OLED911, was unveiled at Philips' Unboxed Event in Berlin last month, and it stole the spotlight at the showcase.

It sports a second-generation Primary RGB Tandem OLED panel with an even higher claimed brightness figure than its predecessor and improved anti-reflective qualities to combat glare from ambient light.

Furthermore, it features a major upgrade for gamers: four HDMI 2.1 sockets (all of which support up to 4K/165Hz with VRR and ALLM), and it is also the first OLED TV in the world to support Dolby Vision 2 Max.

Rounding things off with the improved 81W Bowers & Wilkins sound system, which includes a slimmer rear-mounted subwoofer with four passive radiators, and dedicated left, right and centre channels, all of which feature dual 45mm midrange glass-fibre drivers alongside a 19mm titanium-dome tweeter.

This TV is feature-packed, and it comes in a slick new design as well, which makes it one of my top TVs to watch out for in 2026.

Read our Philips OLED911 hands on review

2. TCL C7L

Wall-mounted TCL C7L with vibrant demo content on screen

(Image credit: Future)

While the pricey OLEDs are unquestionably the more eye-catching sets I've seen at these events, I've also been on the lookout for some of the more affordable options, which are guaranteed to shake up the mid-range TV market in 2026.

Case in point, the TCL C7L, which is a follow-up to the Award-winning C7K. Spotted at the company's Nxt Home launch in Paris last month, the C7L stood out thanks to its new Super Quantum Dot Mini LED (SQD-Mini LED) display, which promises more dimming zones, higher brightness figures, and better colour accuracy.

It's got big shoes to fill, but the TCL C7L promises to make some big picture upgrades over its five-star predecessor, which was enough to get me excited during my brief hands-on time with the new Mini LED set.

Read our TCL C7L hands on review

3. Samsung S99H/S95H

A wall mounted Samsung S95H showing stock footage of Las Vegas at night time

(Image credit: Future)

If we were giving out an Award for the luxurious TV of 2026, then Samsung's new S99H (S95H in the US) would have already won.

This new flagship OLED TV sports a brighter QD-OLED panel (Samsung claims there's a 700 nit upgrade in the TV's movie picture mode), and there have also been reported improvements to colour reproduction and banding visibility in lower-quality content.

Samsung has also made some changes to the One Connect system. The TV sports four full-bandwidth HDMI 2.1 sockets housed within the main chassis. However, there is also an optional wireless One Connect box, which expands this to a whopping eight HDMI 2.1 sockets.

These upgrades sit inside a new, premium chassis that incorporates a Frame-style metal bezel, on which the QD-OLED panel sits to create a floating effect. I've seen this TV wall-mounted, and paired with the matte display finish, it really does look like a work of art.

I was treated to an early sighting of this TV at Samsung's headquarters in Suwon, South Korea, and was there to see its official unveiling at CES 2026. Despite being severely jet-lagged in both instances, this TV was an absolute showstopper at both events.

Read our Samsung S95H hands on review

4. Hisense UR8

Hisense UR8 on a stand at a press event

(Image credit: Future)

2026 is a big year for backlit TVs, as the next generation of Mini LED panel technology is here.

RGB Mini LED was introduced on a handful of 2025 TVs, namely a 115-inch Samsung model and a 116-inch Hisense. It should come as no surprise that these gargantuan TVs with their first-generation panel technology are wildly expensive.

Thankfully, that's all about to change in 2026. Hisense isn't the only company to welcome the new panel technology into its line up this year; however, it wants to be known as the RGB Mini LED brand, and the UR8 is just one of its new models.

With promises of high brightness figures and rich, pure colours, Hisense is really going all-in on the new panel technology, which hopes to succeed Quantum Dot Mini LED.

Interestingly, I've opted for the cheapest RGB Mini LED in the range, which I came face-to-face with in Munich, Germany, last month.

This is mostly because I, and many others, presumed that a new panel technology would equal huge introductory price tags, and yet Hisense claims that this step-down model – which comes in 55-, 65- and 75-inches – will hit the market at a "competitive" price.

Read our Hisense UR8 hands on review

5. Panasonic Z86C/Z85C

Panasonic Z85C with sci-fi images on screen sitting on a wooden tabletop

(Image credit: Future)

Speaking of step-down TVs, Panasonic has only announced one new OLED TV this year, and it's unfortunately not a successor to the excellent Z95B from 2025. Instead, Panasonic (which is now producing its European TVs in collaboration with Chinese AV brand Skyworth) unveiled the Z86C (Z85C in Europe) at its event (also in Munich) earlier this year.

This entry-level OLED TV sports LG Display's new OLED SE panel technology, which removes the polariser to cut back on costs. This will, of course, reduce the TV's ability to combat glare and reflections, but for dark-room viewing, the Z85C should be just fine.

With its 120Hz refresh rate, supported by two HDMI 2.1 sockets, the Z86C is also a solid choice for gamers. In my brief experience with the TV, I found that even at this entry-level point with a stripped-back panel, the contrast and black depths that OLED brings to the table were unquestionably great, even if this TV didn't quite rival its Award-winning Z90B counterpart.

Read our Panasonic Z86C hands on review

Bonus: Sony Bravia 3 II

The Sony Bravia 3 II TV pictured against a white background

(Image credit: Sony)

I'm sneaking in this TV as a bonus option, and I'm even breaking my own rules here as it's not a TV I've seen in the flesh. It's no secret that the Sony Bravia 3, which I reviewed last year, was a bit disappointing, especially by Sony's usually excellent TV standards.

It ultimately came down to the hardware limitation; the Bravia 3 featured a 60Hz direct-lit LED panel with no QLED layer, which made it feel quite expensive, especially considering it outpriced the Award-winning TCL C7K (which featured a 120Hz QD-Mini LED display).

I have to give credit where credit is due though; Sony has come back with a MKII refresh which directly addresses my gaming-focused concerns, and it even brings something new to the table for Sony TVs.

While we don't get Mini LED or even QLED here, it does now feature a 120Hz panel and four, yes four, HDMI 2.1 sockets to support gaming features.

Better yet, the Bravia 3 II now comes with Sony's XR processor, which has worked wonders in its more expensive TVs, especially when it comes to enhancing the sharpness and solidity of the image.

While I feel as though Sony could (and probably should) have crammed in another upgrade or two, these are certainly steps in the right direction. Unfortunately, this TV isn't currently slated to come to the UK yet, meaning we'll have to wait to see if this TV is an improvement over its predecessor.

Find out more about the Sony Bravia 3 II here

MORE:

Read our full LG C6 65-inch review

Check out our picks for the best OLED TV

As well as the best Mini LED TV

Senior Staff Writer

Lewis Empson is a Senior Staff Writer on What Hi-Fi?. He was previously Gaming and Digital editor for Cardiff University's 'Quench Magazine', Lewis graduated in 2021 and has since worked on a selection of lifestyle magazines and regional newspapers. Outside of work, he enjoys gaming, gigs and regular cinema trips.

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