Remember when tech used to get cheaper throughout its life span? Those were the glory days; but that all seems to be in the past now.
Apple is the latest company to hop on the trend of upping prices on its older products. It has just rolled out a fairly egregious swathe of updated pricing on its hi-fi and home cinema offerings; we think it’s fair to say that this is really not good news.
The Apple TV 4K now starts at £199 / $199 / AU$299 (originally £149 / $130 / AU$219) for the 64GB version, or £249 / $249 / AU$399 (originally £169 / $179 / $249) for the 128GB with ethernet. And this, we remind you, is the 2022 version, so it has been on the market for almost four years now.
The HomePod range hasn’t got off lightly either. The HomePod 2 now costs £349 / $349 / AU$549 – up from £299 / $299 / AU$479 – while the HomePod Mini (which launched in 2020 and hasn’t really been updated since) is now £129 / $129 / AU$199, up from £99 / $99 / AU$149.
There are price hikes across Apple’s iPad and Mac devices too.
The only products that appear to be mostly untouched are the iPhones and AirPods ranges; in fact, it looks like the AirPods 4 and AirPods 4 with ANC have dropped by £10 for both models.
If you had been holding out in the hope of new models launching – rumours of a new Apple TV 4K and HomePod with a display have been circulating for years – you might be better off pulling the trigger and snapping up the current-gen models from the retailers that haven't yet caught on to the price increases.
We have rounded up the retailers from the UK, US and Australia that are still selling these products for their original prices at the time of writing.
There’s no guarantee that these original prices will stick around, or if they will be updated in the next couple of hours.
Apple TV 4K (2022)
Apple HomePod 2
Apple HomePod Mini
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