This isn’t my first Prime Day rodeo.
After covering more Amazon-led sales events than I care to count, I always bet on the company to discount its range of first-party AV devices, and for good reason, too.
The company practically always slashes the prices of its Fire TV range of devices, and my advice (even when reviewing them at full price) is to wait until a Prime Day or Black Friday sale to get the best deal.
In fact, during our Prime Day predictions roundup (spearheaded by our deals aficionado Daniel Furn), I said that I'd "eat my proverbial hat" if the Fire TV streaming sticks aren't heavily discounted.
Luckily for me, there will be no hat eating, as the Award-winning Amazon Fire TV Stick 4K Max (2nd Generation) is currently enjoying a pretty tasty discount.
Tongue twister of a name aside, this super-effective streamer offers up a simple proposition: you give it one of your TV’s HDMI sockets, and in return you get a pretty potent streaming upgrade.
We reviewed it at £70, making it one of the most affordable (if not the most affordable) products to enter our AV testing room, but you’ll find that price has been drastically reduced in the UK and the US.
We said that the Fire TV Stick 4K Max (2nd Generation) “might just be the easiest no-brainer buy in the AV world,” in our full review, and with its price slashed in half, it somehow becomes even easier to recommend.
We approved of its detailed and rich picture, comprehensive coverage of all HDR formats, and impressive range of streaming apps on offer; it really is the full streaming package.
Our review highlights a "sharp and engaging picture", with excellent motion and a balanced approach to colours. It also sounds good, with a clear approach to dialogue, and music sounds warmer and more detailed compared to the competing Google TV Streamer.
Now, in an era of smart TVs, a dedicated streaming device may sound like a pointless recommendation. Still, we've found that you can get tangible picture and sound improvements by plugging in a dedicated streamer.
We've also tested plenty of projectors that don't have streaming platforms built in, and our advice to anyone suffering with a sluggish, older 4K TV who isn't ready to upgrade yet is to invest in a streaming stick (like the Fire TV Stick 4K Max) for a smoother experience.
At a discounted price of £40 on Amazon UK or $35 at Amazon US, this streamer is the perfect choice for those wanting a Prime Day treat without breaking the bank.
MORE:
Which Amazon Fire TV streamer should you buy?
Read our full Amazon Fire TV Stick 4K Max (2nd Generation) review
And check out our picks for the best streaming devices
