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About What Hi-Fi?

What Hi-Fi? test room
(Image credit: Future)

Our comprehensive reviews help you buy the very best tech products for your money, from speakers to TVs, headphones to soundbars. Everything is tested by our dedicated team of in-house reviewers in our custom-built test rooms.

Our advice section gives you step-by-step information on what to buy and how to make the most of your purchases, while our features offer music and movie tips, opinions, interviews and more. We'll bring you the latest news and even help you find the best deals.

For almost 40 years, the What Hi-Fi? Awards have been the ‘Oscars’ of the hi-fi and home cinema industry, honouring Product of the Year and Best Buy winners across a huge range of product categories and price points. 

You can subscribe to the magazine online in either print of digital form. 

What Hi-Fi? Awards 2021 issue

(Image credit: Future)

Meet the team

Joe Cox
Joe Cox

Joe is Content Director for Specialist Tech at Future and was previously the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across print and online for more than 15 years, writing news, reviews and features. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung, reported from CES, the Bristol Show and Munich High End for many years, and provided comment for sites such as the BBC and the Guardian. In his spare time he enjoys playing records and cycling (not at the same time).

Jonathan Evans

Jonathan Evans is the editor of What Hi-Fi? magazine, and has been with the title for around 15 years. He has been a journalist for more than a quarter of a century now, working on a variety of technology and motoring titles, including Stuff, Autocar and Jaguar. With his background in sub-editing and magazine production, he likes nothing more than a discussion on the finer points of grammar. And golf.

Andy Madden bio pic
Andy Madden

Andy is Deputy Editor of What Hi-Fi? and a consumer electronics journalist with nearly 20 years of experience writing news, reviews and features. Over the years he's also contributed to a number of other outlets, including The Sunday Times, the BBC, Stuff, and BA High Life Magazine. Premium wireless earbuds are his passion but he's also keen on car tech and in-car audio systems and can often be found cruising the countryside testing the latest set-ups. In his spare time Andy is a keen golfer and gamer.

Ketan Bharadia
Ketan Bharadia

Ketan Bharadia is the Technical Editor of What Hi-Fi? He's been been reviewing hi-fi, TV and home cinema equipment for over two decades, and over that time has covered thousands of products. Ketan works across the What Hi-Fi? brand including the website and magazine. His background is based in electronic and mechanical engineering.

Becky Roberts

Becky is Hi-Fi and Audio editor of What Hi-Fi?, and has been part of the team for almost eight years, with her current position preceded by roles as a staff writer and news editor. During that time she has been fortunate enough to travel the world to report on the biggest and most exciting brands in hi-fi and consumer tech (and has had the jetlag and hangovers to remember them by). In her spare time, Becky can often be found running, watching horror movies and hunting for gluten-free cake.

Tom Parsons
Tom Parsons

Tom Parsons has been writing about TV, AV and hi-fi products (not to mention plenty of other 'gadgets' and even cars) for over 15 years. He began his career as What Hi-Fi?'s Staff Writer and is now the TV and AV Editor. In between, he worked as Reviews Editor and then Deputy Editor at Stuff, and over the years has had his work featured in publications such as T3, The Telegraph and Louder. He's also appeared on BBC News, BBC World Service, BBC Radio 4 and Sky Swipe. Outside of work Tom is a father, runner and gamer.

Becky Scarrott
Becky Scarrott

Becky has been a full-time staff writer at What Hi-Fi? since March 2019. Prior to gaining her MA in Journalism in 2018, she freelanced as an arts critic alongside a 20-year career as a professional dancer and aerialist – any love of dance is of course tethered to a love of music. Becky has previously contributed to Stuff, FourFourTwo, This is Cabaret and The Stage. When not writing, she dances, spins in the air, drinks coffee, watches football or surfs in Cornwall with her other half – a football writer whose talent knows no bounds. 

Mary Stone

Mary is a staff writer at What Hi-Fi? and has over a decade of experience working as a sound engineer mixing live events, music and theatre.

Ruben Circelli
Ruben Circelli

Ruben is a Staff Writer at What Hi-Fi? and longtime consumer technology and gaming journalist. Since 2014, Ruben has written news, reviews, features, guides, and everything in-between at a huge variety of outlets that include Lifewire, PCGamesN, GamesRadar+, TheGamer, Twinfinite, and many more. Ruben's a dedicated gamer, tech nerd, and the kind of person who misses physical media. In his spare time, you can find Ruben cooking something delicious or, more likely, lying in bed consuming content.

How we test

What Hi-Fi? test rooms

(Image credit: Future)

We have state-of-the-art testing facilities in London, Reading and Bath, where our experienced reviewers put more kit through its paces than any other brand. We can, and do, handle anything from the smallest portable speaker to the largest home cinema system.

We’re the only brand in the UK to have a dedicated team of in-house reviewers delivering all of our reviews, all working in the same acoustically-treated listening rooms. This gives us complete control over how products are tested and the environment in which they are tested. We also use the Future photographic studio and in-house photographers, so all equipment is photographed for the magazine and website to the highest standards.

All products are tested in comparison with rival products in the same price category. We have a warehouse full of kit, so even in a First Test a product will be reviewed in the context of other products in that sector of the market.

All review verdicts are agreed upon by the team as a whole – not an individual reviewer. Each product will be listened to and/or viewed by several members of the test team, who will then discuss the final verdict before it appears in the magazine or on the website. This avoids any individual bias creeping in.

No manufacturer or PR is ever shown a review prior to publication, and our advertising department never knows what the test verdicts are before the magazine is published or a review appears online.

The team has more than 100 years of collective experience reviewing, testing and writing about consumer electronics.

So you can rest assured that all What Hi-Fi? reviews are fair, honest and accurate and brought to you by the most experienced team in the business.

The test rooms

What Hi-Fi? test room

(Image credit: Future)

Our main hi-fi test room:

The main hi-fi test room is used for all separates stereo components such as CD players, turntables, amplifiers and stereo speakers.

Our current hi-fi reference system is:

Naim ND555/555 PS DR music streamer (£20k)

Naim Uniti Core (£1900)

Technics SL-1000R/Kiseki Purple Heart turntable (£17k)

Cyrus Phono Signature/PSX-R2 phono stage (£1900)

Burmester 088/911Mk3 pre/power (£36,150)

ATC SCM50 speakers (£10k)

Analogue, digital and speaker cables from Chord Company and Vertere Acoustics

Our AV test room:

The main home cinema room is currently equipped with:

Pioneer UDP-LX500 UHD 4K Blu-ray player

Oppo UDP-203 UHD 4K Blu-ray player

Denon AVR-X6700H Dolby Atmos home cinema amp

Epson EH-TW9400 projector

PMC Twenty5.23 surround speaker package with KEF R50 Dolby Atmos speakers

Chord Company cables

Sky Q, 4K streaming and Freeview HD



For any editorial or publishing opportunities:

If you have a comment or suggestion about the website or magazine: / 020 7042 4000

Or you can write to us at: 
121-141 Westbourne Terrace
W2 6JR

Please note that we are unable to give personal replies to all individual queries.

Advertising and sales

To advertise or for further information, feel free to contact  the What Hi-Fi? sales team:

Jess Hamer, Advertising Director: 


For any endorsement licensing information:


Online Orders: Magazines Direct

To contact customer care please email or telephone +44(0)330 333 1113

Sponsored content

If you see the word 'Promoted' or 'Sponsored' in a headline it means one of the following things:

'Promoted content' is paid for and provided by an advertiser but is content that we believe is relevant to and of interest to our readers, and is written in the style of What Hi-Fi? It is not written by the editorial team.

'Sponsored content' is commercially supported by a third-party sponsor but is written by our own editorial team and may not include sponsor sign-off on the content or a direct product message.

Affiliate & Advertising disclosure

We always aim to provide unbiased editorial created by our journalists and writers. We also need to pay our teams and website costs so we make money in a number of ways. We sometimes use affiliate links to products and services on retailer sites for which we can receive compensation if you click on those links or make purchases through them. From time to time we also publish advertorials (paid-for editorial content) and sponsored content on the site. When this is the case the content is clearly marked as sponsored or promoted, so you’ll always know which content is editorial and which is not. Future PLC is our parent company and has an in-depth terms and conditions page with a lot more information that you can read right here

IPSO membership

(Image credit: IPSO)

What Hi-Fi? is a member of the Independent Press Standards Organisation (which regulates the UK’s magazine and newspaper industry). We abide by the Editors’ Code of Practice and are committed to upholding the highest standards of journalism. 

If you think that we have not met those standards and want to make a complaint please contact If we are unable to resolve your complaint, or if you would like more information about IPSO or the Editors’ Code, contact IPSO on 0300 123 2220 or visit

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