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The best Amazon Prime Day deals of day 2: savings on headphones, OLED TVs, Dolby Atmos soundbars and more, direct from our experts
Our reviewers are adding the top audio and home cinema savings they’ve spotted live!
It’s day two of the Amazon Big Deal Days sale, and the What Hi-Fi? team of AV experts have returned for another day of top savings, daring discounts and hopefully rock bottom prices.
Yesterday saw deals on everything from five-star headphones to Award-winning Dolby Atmos soundbars to an OLED TV we only reviewed last week, and we’re expecting more excellent hi-fi and home cinema deals on this final sale day.
Once again, unless we mention otherwise, every product below has been reviewed and rated by our expert team of reviewers. They had to get at least four stars to earn the What Hi-Fi? recommendation, and we’ve checked prices to ensure they’re all genuine deals.
We’ll also be offering tips and tricks, especially with Black Friday 2026 looming on the horizon and the promise of even more deals in just a few weeks.
But for genuine savings that are live right now, scroll down to see our picks from Amazon Big Deal Days 2026.
Big Deal Days quick links
LIVE: Latest Updates
Welcome to our Big Deal Days live hub!
Before we get started, I want to say a massive thanks for coming and checking out our hub. Hopefully you’ll find it useful, as it’s currently a pretty difficult time for hi-fi and home cinema shoppers for a variety of reasons. But the cost of living crisis and ongoing fluctuations in prices for hi-fi and home cinema hardware are undeniably two of the top contributing factors.
On the final point, a variety of issues mean a lot of the products we recommend are actually going up in price right now, which can make recommending them or spotting actual deals tricky.
But that’s why we’re here. On top of that, we want to make sure it’s as easy as possible for you to talk to us and get advice. If there’s a deal on a product you’ve spotted, but aren’t sure about, or if you’re not 100 per cent if the price is the best you’ll find, get in touch using this page's comments section, on our forums, social channels or shared email. We’ll try to answer as soon as we’re able.
Meet the team running the hub
I’ve covered more Prime Days, Black Fridays and general AV sale events than I care to count. This, plus my experience as What Hi-Fi?’s editor-in-chief and a regular reviewer, gives me an expert knowledge of the market as a whole, which is why I’ll occasionally be chipping in here, offering my two cents on the top savings to jump at, and ones to avoid.
As the Deals Writer for What Hi-Fi? and a bona fide home cinema and hi-fi fan, I spend my days covering deals on all the latest TVs, soundbars, projectors, amps, speakers, headphones and more. I’ve spent years taking part in Prime Day both as a writer and a consumer, and know how important it is to cut through the noise to recommend the best value products. As a Deals Writer, I’m constantly searching for new lowest prices and for ways to help our readers save money, but also making sure we’re highlighting products that are genuinely worth your money and have earned a recommendation from our rigorous review process.
I’m What Hi-Fi?’s TV & AV Editor, and I’ve been testing TVs and home cinema kit for almost 20 years. I love high-end gear, of course, but I also firmly believe that great picture and sound quality should be available to all. The good news is that it is! You really don’t have to spend a fortune to get a home cinema experience to be proud of – especially if you shop around. I’m always on the hunt for big discounts, and sales events such as Amazon Prime Day often unearth some great deals, but not all offers are as great as they might at first seem. Over the next few days, I will be flagging the real deals and warning you off the fake ones.
I run our hi-fi and audio section, and have spent over 14 years at What Hi-Fi? reviewing everything from premium turntables and stereo amplifiers to affordable DACs and speakers. Armed with plenty of advice, experience, and a desire to ensure everyone gets the ideal product for their needs and system, I will be able to tell you whether a Prime Day hi-fi deal is worth the plunge or not – and recommend better alternatives for better value.
A great (not on Amazon) Dolby Atmos deal to kick us off
The event has just started, but one of the best deals we've spotted so far for serious movie fans is Peter Tyson's solid saving on Sony's five-star, "dissected soundbar", the Bravia Theatre Trio.
Thanks to a £200 cashback offer and an additional £200 discount, the unit, which pairs a small centre channel with two wireless satellites, you can pick the package up for £1599. Overall, that's a £400 discount on its regular price.
Considering how much our reviewers liked the Trio when we tested it, we'd strongly recommend it to any movie fan looking for a compact wireless Dolby Atmos system capable of creating a wonderfully wide, immersive soundstage.
As we said in our review: "An ingenious Dolby Atmos system that combines huge scale, impressive cohesion and excellent usability in one stylish package."
Got a big TV? The Sony Bravia Theatre Trio will deliver the audio to match, with a far bigger, more immersive soundstage than a conventional soundbar. Claim £200 cashback from Amazon to get this deal price – full details are here.
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A small OLED bargain
The 48-inch LG C5 may not be the latest model. It's been replaced by the new, palpably better, 48-inch LG C6 we just finished reviewing. And if you want the best picture quality on a small OLED and don't care about the price you'll be better off with the newer model. But Amazon's current 30 per cent discount on the 48-inch C5 makes it one of the best value options available right now. We can also confirm it remains more than enough TV for most people, offering rich colours, decent dark detail, the perfect blacks only OLEDs can and flawless app and gaming support. The only minor word of warning we have is that we're expecting its price to drop even further as the year progresses. So if you don't need it right this second, it may be worth waiting a little longer.
LG's previous-generation small OLED TV is still a solid performer and a top option at its current price. Just be warned: the newer C6 is a palpable step up in performance, and we're expecting remaining stock of the C5 to drop in price even further towards the end of the year.
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What's better than one Sony wireless headphones deal..?
Why, two Sony wireless headphones deals, of course!
Sony loves a good discount during sales periods, and this year's Amazon Big Deal Days has been no different.
The company's flagship WH-1000XM6 wireless cans, are fabulous all-rounders, and now that they've dropped from their usual retail price of £399 to just £319 at Amazon, we can imagine that you're tempted to dive in and grab a pair.
It's not a bad shout, but don't go jumping the gun. The XM6s' Award-winning predecessors, the WH-1000XM5, are also heavily discounted, dropping from £380 to just £192 at Amazon, a mega saving of £188.
Like having prime Messi and Ronaldo in your team at the same time, it's a win-win, but it also leaves you with a tough decision to make.
If you want the very best wireless headphones that Sony has to offer, then get the Sony WH-1000XM6. With stunning sound quality, excellent comfort, great portability, and brilliant noise-cancelling skills, the brand's current flagship cans are sensational across the board.
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They're not the current flagships anymore, but what the WH-1000XM5 lack in box-fresh cachet, they make up for with their superbly discounted price. Considering that these are headphones that used to cost £380 at launch, a sub-£200 price is nothing short of miraculous.
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Some serious savings on vinyl
Whenever a deals event comes around, someone from the What Hi-Fi? team is invariably on the hunt for the best new savings on physical media.
This Amazon Big Deal Days has seen some great reductions on vinyl. But faced with so many options, knowing what to pick can become a challenge.
As such, we've sifted through the virtual crates to bring you the best bargains on records that will give your hi-fi set-up a run for its money. With albums from Kendrick Lamar to Rodriguez to The Rolling Stones, we think there's something for everyone in this Big Deal Days collection.
A record deal! Sony's five-star Bluetooth turntable hits a new low price
Well that didn't take long. Fresh from its five-star review in April, Sony's latest Bluetooth turntable has now plummeted to a new low price. It's just £217 at Amazon as part of the Prime Big Deal Days sale – that's a saving of £82 off the RRP.
Read the full story to see why it's a great first step into the world of vinyl.
We only tested the Sony PS-LX3BT in April, yet here it is enjoying a very healthy £82 discount thanks to Prime Big Deal Days. It's one we'd urge you to consider, too, as the PS-LX3BT is one of the best budget Bluetooth turntables you can buy thanks to its excellent sound and seamless usability. Five stars
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Max sound, lowest price
The Bose SoundLink Max may be a few years old now and faces tough competition from the newer JBL Xtreme 5.
However, it’s the Bose that’s on sale this Prime Day – and at a new lowest price.
The five-star Bluetooth speaker is perfect for this autumn heatwave we’re experiencing in the UK, with an attractive, outdoor-friendly exterior sure to survive the elements.
However, it can more than provide for party season too, thanks to excellent sound quality and an enjoyable user experience that delivers fun and entertainment in spades.
We'd recommend considering the Xtreme 5 too, which is only £4 more, but whichever speaker you buy will offer fantastic sound for your money.
Sound quality? Tick. Enjoyable user experience? Tick. The Bose SoundLink Max combines a rugged, ergonomic design, a lively, energetic sound and powerful, tight bass. Now at a new lowest price.
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A great deal on our new recommended small OLED TV
If you're looking for a good deal on a cutting-edge, small OLED TV, then we're pleased to report that you can grab a 48-inch LG C6 for £1000 at Sevenoaks Sound and Vision right now.
The deal is live and takes a further £200 off the already discounted OLED when you use the "GDLG10" voucher code at checkout. That's a £400 saving on its regular price.
For the money, you'll be treated to an OLED our senior staff writer, Lewis Empson (who helped review the TV), described as "the small, next-generation OLED TV he's been waiting for".
The main upgrades apply to its picture, with it offering significantly higher peak brightness, more balanced colours and better colour volume, especially during dark scenes, than all the other small OLEDs we tested it against.
Though the C5 further down this hub is cheaper, if you want a current-gen OLED, we'd strongly recommend considering the C6 as a result.
The C6 is LG's latest step-down OLED TV. Having fully reviewed the 48-inch model mere days ago, we can confirm it's a stellar set and a night-and-day upgrade over the older C5 further down this list.
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Life in the old dog yet – these OG value wireless earbuds have hit their lowest price ever
Great cheap wireless earbuds might be ten a penny nowadays, but that wasn't always the case. Just a few years ago, cheap pairs were best avoided by anyone who valued sound quality. That all changed with the launch of the Earfun Air.
They were the first budget earbuds to earn five stars from us, and that's despite competition from some very big brands. They genuinely kickstarted the budget 'buds revolution, and now here they are six years later, dropping to a new low price.
They're now just £21 at Amazon, to be exact – down from their launch price of £55. A great price for a pair of genuinely groundbreaking earbuds.
The EarFun Air are certainly an older pick on the market, but they're still wireless earbuds we love to recommend. Feature-heavy and sparkly-sounding, the EarFun Air represent remarkable value after all this time. Five stars
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A "deal" on an Award-winning, affordable Dolby Atmos soundbar system
Dolby Atmos is hard to do right. Numerous premium soundbars and soundbar systems struggle to deliver the proper sense of height required to create the intended dome of sound effect. And that's before we talk about all the other important metrics of sound quality we listen for when reviewing.
So last year, when the affordable Hisense AX5125H wandered into our review rooms, we are ashamed to admit it, but we didn't have high hopes. The affordable unit already looked too good to be true, featuring a central soundbar backed up by wireless satellites and a subwoofer, all for less than £250.
So you can imagine how surprised we were when it actually delivered the sonic goods and created an immersive, fun home cinema experience so enthralling, we felt the need to give it a What Hi-Fi? Award at the time.
And now, it's on sale for £194 at Amazon. Is that the best price ever? No, it's actually a return to the price it went for during most of Black Friday 2025. But it's still a darned impressive price for a five-star package that will elevate any TV's sound. If you want a decent system for less than £200, this is the one to get.
The best cheap Dolby Atmos system we've tested is back down to its best price ever. If you're short on cash but want a decent setup, this is the one to get.
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A Sonos surprise
Sonos only just wrapped up a sale a few weeks ago, but they’ve returned in force this Prime Day – with a new lowest price. The Sonos Era 100 SL is now down to £134 at Amazon.
The Sonos Era 100 SL is exactly the same as the five-star Sonos Era 100, only with the lack of a microphone for voice control. Most importantly, though, the big, open sound and crisp, clear detail that we fell in love with remain, as well as plenty of streaming and playback features.
If you would like voice control, the original Sonos Era 100 is sitting at £179 on Amazon.
The 100 SL is identical to the five-star Sonos Era 100, other than the lack of a microphone and voice control. If you can live without this feature, this is the cheapest way to get hold of the Era 100 and its crisp, winning sound.
Lowest price on black finish
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These Award-winning earbuds flew under the radar, but deserve to be heard, especially at their lowest price ever
Ask anyone 'Who makes the best wireless earbuds?' and they'll probably mention Sony, Bose and Sennheiser. But it was Technics that won the most recent Award for best premium pair – that honour went to the stunning EAH-AZ100, which have now fallen to their lowest price ever.
Keen to see what all the fuss is about? This is the perfect time – they're now just £180 at Amazon, a discount of £79 on their RRP, and a tenner cheaper than their previous low price during Prime Day over the summer. Get in.
The Technics EAH-AZ100 are a great choice for music fans who take their listening seriously. Offering superb detail, expressive sound, and noise-cancelling to give Bose a run for its money, these comfortable earbuds offer superb value at their lowest price ever.
Lowest price only on silver model
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The five-star JBL Xtreme 5 tumbles by £50
We tested the JBL Xtreme 5 around its release date in May of this year, and we haven't seen many drops since that time. Thankfully, Prime Day has come along and given us one of the first major discounts on a speaker we lauded as elevating the established Xtreme range to a whole new level.
Right now, the Xtreme 5 can be picked up for £279 at Amazon, a £50 discount on a speaker that launched at £330 in the summer. This deal won't last, though, so get a move on if you don't want to miss out on an absolute belter of a saving on five-star quality.
The Xtreme 5 is an absolutely tremendous Bluetooth speaker. It pushes the limits of portability, but if you want a substantial speaker that will fill pretty much any space with its relentlessly entertaining sound, there are few rivals at this level. Get it before it springs back to its full price.
Lowest price on Blue finish
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Quick! Don't miss these last minute bargains on physical media
The second day of a two day sale event can be cause for celebration or disappointment. Fortunately, this Prime Day sale belongs to the first camp, as even more bargains have popped up, with just hours to go on the sale.
There's something for everyone here, with discounts on vinyl from Charli xcx and Drake to old-school classics by Crosby, Stills, Nash & Young and Creedence Clearwater Revival. There's even a few CDs up for grabs, from Prince, David Bowie and Talking heads.
Whether your starting a new collection, or topping yours up with some big-hitter hard copies, act fast because these deals won't be around for much longer.
A new low on our favourite OLED
If you’re a regular What Hi-Fi? reader, then you’ll be well aware of our love for the Sony Bravia 8 II. Our TV & AV editor has one in his own living room, and it’s fought off many accomplished rivals.
Until this year. The Samsung S99H is our favourite TV of 2026 and has even eclipsed the Bravia 8 II, thanks to its dazzlingly bright highlights, awesome contrast and excellent three-dimensional depth.
The deal isn’t at Amazon, though – Richer Sounds lays claim to the best price, with the promo code RSTV350 bringing the 55-inch model down to £1849, the lowest price we’ve seen yet. You can then claim an extra £150 back from Samsung – full details here.
In picture quality terms, Samsung's new flagship OLED is arguably the very best TV we've tested. It's also a super-stylish set, particularly if you wall-mount it, and it has awesome gaming specs. On top of this discounted price, Richer Sounds says you can also claim £150 back from Samsung.
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What's better than the 55-inch S99H? The 65-inch version of the same TV, of course! This is the same awesome picture quality and specs, increased to a more cinematic size. We think the metal frame looks more in proportion at this size, too. And with this model, you can claim £200 cashback from Samsung.
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Big deals come in small packages
Got a Sonos Beam soundbar?
Then the Sonos Sub Mini is a great accompaniment to add more heft and depth to your film soundtracks. It’s a capable, snappy subwoofer with a discreet build, and it’s currently enjoying a healthy £102 discount.
We’d only recommend pairing it with the Sonos Beam Ultra or Sonos Beam (Gen 2), mind. Luckily, if you need a soundbar too, the Beam (Gen 2) is also on sale for £338 at Amazon, which is only £9 off its lowest price.
The Sonos Sub Mini is a capable subwoofer that offers a snappy delivery without any pesky unwanted vibrations. It really is a good option at this price, especially if you own one of the Sonos Beam soundbars.
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Save nearly £500 on this Award-winning "home cinema in a box" from Hisense
Looking for a compact, versatile and performant projector this Prime Day?
This Hisense 4K laser projector combines stellar picture performance, built-in streaming smarts, and convenient auto-calibration settings, making it an ideal coffee table projector for occasional use or as a permanent fixture in an affordable home cinema set-up.
It's capable of beaming a 200-inch image despite its compact size, and while the built-in speakers won't knock your socks off, they're ideal in a pinch or if you don't already have an external sound system.
We showered it with praise and a What Hi-Fi? Award last year at its £1299 launch price; but you can snag it at a £482 discount at Amazon right now, bringing the price down to £817.
This home-cinema-in-a-box solution delivers a crisp and detailed picture, tonnes of on-board apps, and an easy set-up process, allowing you to beam a picture up to 200-inches at a moment's notice.
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Looking for trendy wired headphones? Enter audiophile territory with these two Sennheiser models
If you’re after a stepping stone to the audiophile world, we recommend both the Sennheiser HD 505 open-back wired over-ears and Sennheiser IE 200 in-ear headphones.
In our reviews, we praised them for their comfortable design and clear, smooth performance for the money. These models give a taste of what you can expect from the brand's more premium, five-star models, and have a chunky amount off their full price right now.
The Sennheiser HD 505 are comfortable open-back headphones delivering smooth, detailed sound for a reasonable price. They excel at vocal clarity and spacious staging, but favour refinement over punch. Perfect for long at-home listening sessions, just be aware they leak sound like all open-back designs.
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As the entry-level model in Sennheiser's audiophile range, these budget wired in-ear headphones deliver a clear, rich and weighty sound that's immediately likeable. There are six ear tips in total to get the best fit, and this £82 deal price is practically a steal.
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