If you’re looking to upgrade your lounge AV setup holistically during Prime Day, then we have two bits of advice.
First, don’t go for the new stuff, especially when shopping for an OLED TV or Dolby Atmos soundbar. Most of the new hardware has just arrived and is still full price, or at best has had a tiny amount shaved off its RRP.
Second, ignore Amazon, at least for now, as the best deal combination we've found for a new setup is actually at Richer Sounds.
The deal requires you to use a combination of discount codes to get the best result, but once done, it nabs you a 55-inch Samsung S95F QD-OLED TV with the firm’s Award-winning Q990F Dolby Atmos soundbar system for £1836.50 – pretty impressive considering the two products would have cost £4198 mere months ago.
All you have to do is add the 55-inch S95H and Q990F to your basket at Richer Sounds and apply the “599Q990F”, “SAMS10PERCENT” and ”RSTV200” discount codes at checkout.
As an added perk, you will even get a Samsung SP-LFF3C projector thrown in for free with the deal. We haven't reviewed that specific model, so we can't comment on performance, but free is free, right?
What about the brand new Samsung S99H and Q990H? Yes, they have also both been discounted. Richer Sounds is currently offering the 55-inch Samsung S99H for £2149 (or an even better £1899 if you apply for cashback with Samsung after purchase), which is a decent saving on its £2499 regular price.
We’ve also spotted the Q990H retailing for £1299 (save £100) on Amazon. But that still adds up to a combined cost of £3198 for the two together.
While the newer models do offer noticeable performance gains according to our testing, they still don’t quite justify an extra £1371.50 investment, in our mind.
Especially as the S95F and Q990F are still very competent performers and among the best you will find at their current, discounted price.
As we said in our Samsung S95F review: “Sound aside, the Samsung S95F is every bit the five-star stunner. Vibrant, punchy and more crisp than a lifetime’s supply of Walkers Max, it’s a thrilling TV to live with and use, yet it also continues Samsung’s trajectory in producing more balanced and cinematically authentic TVs.”
And on the topic of sound, here’s our verdict on the Q990F: “The Samsung HW-Q990F nails it with a crisp and engaging sound and a whole new level of bass performance.”
So, all in all, a match made in heaven – perfect for watching the World Cup, then.
MORE:
These are the best OLED TVs we’ve reviewed
We rank the best Dolby Atmos soundbars
Check out our Prime Day 2026 home cinema deals live hub
