What Hi-Fi? Verdict
The Samsung S85H is a solid entry point to the world of OLED, even if it’s not quite perfect
Pros
- +
Punchy, three-dimensional picture
- +
Good, for an entry-level OLED, peak brightness
- +
Solid app and gaming support
Cons
- -
Underpowered audio
- -
Can overbake reds
- -
Tendency to overbrighten
Why you can trust What Hi-Fi?
A good, cheap OLED TV has been top of many cinephiles' wish list for over a decade. This makes the S85H a big-ticket item despite it sitting at the bottom of Samsung’s new OLED TV range.
It’s looking set to be one of the cheapest options for serious movie fans who want a new OLED that sits in the same family as the S99H, a set we recently declared to be the finest Samsung OLED we’d ever tested. Big shoes to fill, then.
Price
The Samsung S85H is available in sizes from 48 to 83 inches. The cheapest 48-inch size launched carrying a £1199 ($1199) price tag, while the giant 83-inch model retails for £3699 ($4499).
We have the middle-child 55-inch model in our review rooms, which launched at £1499 ($1499 / AU$2499).
Initially, that meant it cost slightly less than its closest rival, the LG B6, which cost £1599 (AU$2500) when it first came out.
However, rapid price drops mean it’s now more expensive than its LG rival. The 55-inch B6 is now available for as little as £899 in some places.
However, the S85H puts is still cheaper than most of this year’s mid-tier OLEDs, including its big brother, the 55-inch S90H, which now floats around the £1699 mark.
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Design
You won’t find any flourishes like the fancy metal bezel sported by the flagship S99H; instead the S85H has a rather utilitarian look, with a basic, plastic design that is nevertheless mostly solid.
Screen size 55 inches (also available in 65, 77, 83 inches)
Type OLED
Backlight N/A
Resolution 4K
HDR formats HLG, HDR10, HDR10+
Operating system Tizen
HDMI inputs x 4 (4 x 48Gbps HDMI 2.1)
Gaming features 4K/120Hz, VRR, ALLM
ARC/eARC eARC
Dimensions (hwd, without stand) 70.5 x 122.6 x 3.4cm
The TV has feet, rather than a pedestal stand design and includes two placement options, central and wide, which puts them on the furthest right and left edges. This is a nice touch that lets you adjust the position to fit on your cabinet and place a soundbar underneath it as required.
Our only minor quibble with the design is that, as well as feeling distinctly plasticy, the feet wobble. Not so much that we’re worried it will break, but enough that you’ll want to place it with care.
The SolarCell remote seen on Samsung’s previous step-down and entry-level OLEDs also makes a return. It is pleasingly compact and intuitive, and features solar and USB-C charging, something that isn’t guaranteed at this price. The only real negative is the ongoing lack of a backlight, which makes using it in the dark a bit tricky.
Features
The set's specifications sheet is nearly identical to the outgoing S85F, with only three big upgrades to mention.
It has been upgraded to Wi-Fi 6E, which will improve connectivity if you have a compatible router using the standard. It also has a new AI football mode, which Samsung claims will “make you feel like you’re in the stadium” using the set’s processing smarts.
Finally, there is a smattering of what Samsung claims to be "performance improvements" – the biggest, apparently, is to its peak and operating brightness. Samsung hasn’t given a definite nit count, however, so we can't be sure how big the alleged brightness upgrades are.
Samsung also hasn’t specified what panel is being used, but the fact that the S85H is powered by the same NQ4 AI Gen2 processor as its predecessor suggests it may be using one of the new OLED SE panels LG Display unveiled at CES in January, which aim to boost brightness while simultaneously bringing prices down.
We had hoped the Q85H would get the newer Gen3 silicon, which brings more accurate tone mapping and better upscaling, among other things, but that remains reserved for the more expensive S99H and S90H models.
The same is true for Samsung’s vibrancy-boosting Quantum Dot tech, which once again is reserved for its flagship offering. A shame, yes, but unsurprising given the S85H’s price. You also, once again, won’t find the firm’s Glare Free screen coating included, which will be an annoyance if you use the TV in a room with lots of ambient light.
Despite the lack of big changes, the S85’s specifications remain very competitive at this price.
The set offers four full-speed HDMI 2.1 inputs, capable of carrying a 4K/120Hz signal for next-generation gamers. ALLM and VRR are also on board, so gamers are fully covered.
The only big omission is the set’s lack of support for Dolby Vision Gaming, or any version of Dolby’s HDR standard, for that matter. The S85H continues Samsung’s HDR grudge match, with it only supporting the HDR10+, HDR10 and HLG standards.
The set also doesn’t support FlexConnect, a bit of audio tech that the LG B6 does. This is a clever technology designed to let you create surround sound systems using compatible speakers on the fly. It includes the power to use the TV’s speakers as the central channel. Samsung, instead, pushes its own Q-Symphony solution, which aims to make the TV’s sound system work with compatible soundbars to improve audio quality and create a wider soundstage.
The latest-gen version of Tizen featured on the S85H is easy to navigate and includes a content bar at the top that splits your apps into categories, curated and arranged to automatically match your usage habits. All the major apps and services are present and running correctly, including Netflix, Amazon Prime Video, Disney+, Apple TV and more.
Picture
In its out-of-the-box Eco mode, the S85H comes off a little strong. Playing our F1: The Movie 4K Blu-ray, the picture is a little sharp, oversmoothed and colours, particularly reds, are overcooked.
Switching to Filmmaker mode, things rapidly improve. Now, the cars’ movements become precise and rapid, losing the artificial floaty feel of its default setting.
Colours are also much more reined in, but reds still look a little overcooked, which leads to a series of quick tweaks before we finally settle on Filmmaker Mode, with the Warm 1 colour profile and Active Dynamic Tone Mapping on for the best results.
The TV’s colours are still a little bombastic compared to the more subdued B6, but the picture’s solidity and three-dimensionality ensure our eyes still favour the Samsung during the heated F1 race.
Switching to Pan, our standard peak brightness stress test due to its atypical 4000 nits mastering, it’s immediately clear that the S85H burns brighter than previous entry-level OLEDs we’ve tested and its main rival, the LG B6. The setting sun offers a wider range of reds and oranges that show up as pure white on its rival.
The only slight issue is that, once again, colours are pushed a touch too hard, with blues looking a smidge too vibrant and the picture a little too warm in general.
(Editor’s note – for our sanity, if a filmmaker is reading this, please master your next film in 4000 nits and shoot an incredibly bright scene we can use for testing. If our reviewers are forced to hear Pan’s butchered version of Smells Like Teen Spirit for much longer, there may be a mutiny.)
Switching to our 4K Blu-ray Sinners test disc, minor black crush creeps in. Although the scene oozes menace and has a wonderful sense of dread, thanks to the perfect blacks, parts of the gangsters’ faces lose definition and fade into the black background.
The S85H also has a tendency to try too hard. In a bid to show how bright it can go, the set artificially raises the brightest sections of the picture, but doesn’t always have the finesse to do it naturally.
Highlights on characters’ skin come up as pure white, losing some detail and adding a distracting artificiality, making it look like they’re in the spotlight on a Broadway stage, rather than drinking and dancing in a dingy Prohibition-era speakeasy.
The aggressive push then flattens faces completely by overbrightening them, losing shadow detail and some of the picture’s otherwise impressive three-dimensionality. The flaw isn’t uniform either, rearing its head at specific moments, which is distracting and breaks our immersion in its otherwise solid performance.
Switching gears to our 4K Blu-ray of Civil War and tagging in step-up OLEDs, including its big brother/sister the S90H, the S85H puts up an admirable fight, but there are obvious benefits if you can afford to go up a price tier.
The S90F delivers a series of modest improvements that add up to make a big difference. On the S85H, greens in a military camp’s grass fields look a little too vibrant, taking on an almost cartoony look. Skin tones lose their warmth and colour volume, coming across as slightly jaundiced during low-light scenes compared to the more lifelike, immersive S90F.
The flames in a burning forest flicker a little brighter on the step-up model, offering more detail, with a wider range of reds and oranges dancing in the brightest parts of the flames. Overall, we get a little more nuance, a sprinkle more finesse, and a generally more natural picture with the S90F.
The S85H does a decent, but not front-of-the-pack, job of upscaling our SDR True Grit Blu-ray. The picture retains the grainy, spaghetti western feel, but the picture is dimmer and a bit flatter than those we've seen on rival sets. Though it retains the intentional grain, some sharpness and detail are lost. The stitches in the characters’ woollen clothes look a bit softer than we’d like, too.
Sound
“Where’s the bass?” is the immediate question we ask, testing the S85H’s 2.0 channel, 20W, Dolby Atmos system with our F1: The Movie test disc.
Engine noise, the sound of the crowd, the boom of cars crashing and skidding across the track; all of it lacks the bite and impact needed to do justice to the scene. The entire sound feels weak, even by TV speaker standards, sounding more like a Scalextric race than a deafening, international F1 event.
And this issue is the sound system’s undoing. Moving to a night-time battle scene in Civil War, explosions are occasionally entirely lost as vocals and the higher-frequency sound of gunfire, bizarrely, overpowers them.
This is a particular shame as, while the speakers never come close to matching a moderately capable soundbar, such as the entry-level Sonos Beam (Gen 2), they do get some things right.
During the musical medley in Sinners, Sammie’s blues vocals don’t have the power or vibrato required to do them justice, but they’re suitably separated from the guitar part.
As the scene develops, adding more and more layers and modern music genres to the song, that decent separation continues, with each part remaining distinct, albeit underpowered. And the set does a reasonable job of offering a sense of direction as the camera swoops through the barn.
The S85H’s speakers are ultimately fine for watching the news or a casual series, but not quite good enough for even basic movie watching. You will need to invest in a soundbar or speaker system for that.
Verdict
If you want an OLED TV but can’t afford to step up into the mid-tier, it’s one of the top options currently available, the Samsung S85H is a very competent option at the price.
Its punchy, immersive and nicely three-dimensional picture is a cut above most of its entry-level rivals. There are undoubtedly palpable gains to be had in paying more for a mid-range OLED, however – ones we think are worth paying for.
SCORES
- Picture 4
- Sound 3
- Features 5
MORE:
Read our review of the Sony Bravia 7 II
Also consider the LG C6
Read our Samsung S90F review
Best TVs: flagship OLEDs and budget Mini LED sets tried and tested

Alastair is What Hi-Fi?’s editor in chief. He has well over a decade’s experience as a journalist working in both B2C and B2B press. During this time he’s covered everything from the launch of the first Amazon Echo to government cyber security policy. Prior to joining What Hi-Fi? he served as Trusted Reviews’ editor-in-chief. Outside of tech, he has a Masters from King’s College London in Ethics and the Philosophy of Religion, is an enthusiastic, but untalented, guitar player and runs a webcomic in his spare time.
- Lewis EmpsonSenior Staff Writer
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