Within the world of technology, there is often a misguided notion that newer always means better.
That is certainly true in the world of TV, especially with OLED sets. And OLED is a key tech on which readers, friends, family and random passers by often ask us for advice.
That has been especially true during this year’s Prime Day, when more than a couple of people have asked if there are any decent deals going on the two big-name flagship sets we recently reviewed – the five-star LG G6 and Samsung S99H.
If you’re dead to rights hellbent on one of them being your next TV, then I am pleased to report that, yes, there are deals running on both.
The best I have spotted is Richer Sounds’ deal on the 55-inch S99H. You can grab the 55-inch Samsung S99H for £2149 right now, if you use the TRADE250 code at checkout. You can then save a further £250 by claiming cashback from Samsung after purchase, letting you grab the cutting-edge set for £1899.
For the LG G6, numerous retailers, including Peter Tyson and Richer Sounds, have lopped £400 off the set’s original asking price, letting you grab one for £2099.
Both, in isolation, are pretty good deals, considering how recently the two TVs launched. But they’re not the TVs I, or any of the home cinema reviews team, would recommend right now.
Yes, they are top performers. The Samsung S99H in particular is a brilliant set that we describe as “the best Samsung has ever made”. We don’t give praise like that lightly.
The problem is that, even discounted, the S99H and G6 are expensive luxuries that are considerably pricier than a key rival, the Sony Bravia 8 II.
Our current Product of the Award winner, the Sony Bravia 8 II, is on sale at Richer Sounds for £1699, when you use the discount code, RSTV100, at checkout. That makes it £200 cheaper than the Samsung and £300 less than the LG.
Despite being older, the Bravia 8 II is still extremely competitive – we ran it against the G6 and S99H when we reviewed the new sets.
The upgrades offered by the S99H and G6 are limited to a smidge more peak-brightness here, a tad more colour-volume there. Even then, the Sony occasionally beats its newer rivals, offering a touch more dark detail and bit more finesse with its contrast in certain scenes. And that’s before we start talking about its better audio.
All of which helps to explain why we don’t tend to recommend buying the latest OLED TVs so soon after launch.
Year-on-year upgrades tend to be incremental (though there are exceptions to this rule). Still, TV makers launch new sets with incredibly high starting RRPs, just as the older models are plummeting in price.
And that’s the point we’re at with the S99H and G6. If you really want one of these sets rather than the older Bravia 8 II, we recommend waiting until later in the year, when the newer sets’ prices will almost certainly have dropped a little deeper. This usually happens in November, around Black Friday.
Until then, I strongly suggest looking at the much cheaper Sony Bravia 8 II. It represents significantly better value right now.
MORE:
These are the best OLED TVs we have tested
We rank the best 55-inch TVs
Check out our Prime Day 2026 home cinema deals live hub
