2020 has already seen huge savings on the iPhone 11, iPad, HomePod, AirPods, Apple TV 4K and more.
Whether you're after a HomePod smart speaker (which can currently be found heavily discounted, possibly to make way for the long-awaited HomePod 2), a new iPad or iPhone, the excellent Apple TV 4K video streamer or a new pair of AirPods or Beats headphones, you'll naturally want the cheapest price.
This is where we're at your service, folks. We've rounded up all the cheapest prices on every Apple device, and the best Apple deals on offer from around the web. And with the new iPhone getting ever closer, we're sure to see some tempting deals on the current range of iPhones.
UK: the very best Apple deals
Apple HomePod smart speaker
£319 £199 at Very
Discounts on Apple products are hard to come by, so this saving on the HomePod smart speaker (in white) shouldn't be sniffed at. If you own an Apple smartphone and subscribe to Apple Music, then you'll find plenty to like.View Deal
Apple AirPods 2
£159 £124.97 at Laptops Direct
Technically and sonically better than before, the second generation AirPods offer unbeatable Bluetooth usability and decent sound quality. This model has the standard charging case.View Deal
Apple AirPods with wireless charging
£199 £159 at Currys
Fancy the wireless charging AirPods? This £40 saving is available right now through Currys.View Deal
iPhone 11 64GB | 100GB data | unlimited calls and texts | £40/month | £10 upfront cost | 24-month Three contract
A huge amount of data, reasonable monthly cost and a very small upfront cost makes this iPhone 11 deal the best around at the moment. It's a £970 total cost over the contract.View Deal
US: the very best Apple deals
$23.34 $11.67/month with new unlimited plan at AT&T
For a limited time, AT&T will give you 50% off the iPhone 11 when you buy it on a qualifying installment agreement. You must add a new or have an existing account and the $350 in credits will be applied in equal amounts over 30 months. You can also save 20% on the Apple Airpods with your iPhone purchase.View Deal
The cheapest prices on Apple devices
Apple AirPods (2019)
Ubiquity appears to have fostered acceptance, and AirPods no longer draw the slightly mocking glances they once did. In 2016, the originals introduced flawless true wireless technology and average sound quality. Now, though, we have a next-generation model, which sprinkles a little more pixie dust over proceedings. The 2nd-gen AirPods make improvements in sound quality and feature unbeatable Bluetooth usability, securing their four-star review and a solid recommendation for those after a combination of convenience, reliability and good performance.
Apple AirPods Pro
Apple's noise-cancelling in-ears haven't been on sale that long, so discounts are rare - but if they do appear, they'll appear right here. With an extremely comfortable fit, long battery life and very high tech features, it does seem that they're worth getting excited about.
Apple AirPods (2016)
Despite the release of the second-gen pair, the original AirPods are still knocking about - and with a bit of a discount, too. While we'd go for the newer model at this nominal price difference, these AirPods are still an absolute marvel in terms of tech. For this price, they're a pretty good deal for iPhone users.
The HomePod is our favourite smart speaker, garnering five stars when we reviewed it at its original price, so any discount is to be celebrated. It may, predictably, be incredibly Apple-centric - it's almost wholly reliant on an iPhone and Apple Music account - but it also delivers superb sound considering the size and money. A weighty delivery and compact styling, and Siri's enhanced, music-specific skills, make for an enticing package for Apple lovers.
Apple TV 4K
The flagship Apple TV box sees Apple embracing 4K and HDR – great news, because it shines a light on specs that we want to see become as popular as possible. What’s more, the Apple TV 4K box itself brings with it a whole load of 4K HDR movies to streaming for the first time. This box delivers all the key UK catch-up TV services, the biggest library of 4K HDR films available anywhere, Dolby Atmos – and great, all-round performance. Recommended - especially as it's now available from some retailers with a bit of a discount. Every little helps, after all.
Apple iPhone 11 Pro
Apple's new range-topping phone is an absolute belter. Admittedly, the iPhone 11 Pro's biggest upgrade is to the camera, which is now a three-lens affair that will reward dedicated shutter-bugs with professional-grade snaps, but us content consumers also get an even better OLED screen than before and surprisingly significantly upgraded sound quality.
Apple iPhone 11 Pro Max
True to form, the iPhone 11 Pro Max is simply a bigger version of the standard iPhone 11 Pro above. The OLED screen goes from 5.8in to 6.5in and the battery life is extended a bit, but otherwise this is the same, excellent phone.
Apple iPhone 11
Apple's 2019 mainstream mid-range model is arguably the pick of the range, particularly if you're not a pro photographer. The screen is LCD, rather than OLED, but it delivers on-the-go video in emphatic fashion. Sound, meanwhile, is superb. Buy with confidence.
Apple iPhone XS
The iPhone 11's predecessor may now be a bit long in the tooth in smartphone terms, but it remains a solid buy while stocks last.
Apple iPhone XS Max
Like the sound of the XS but want a bigger screen? The iPhone XS Max is for you. It won't be around for much longer but is available with decent discounts while it is.
Apple iPhone XR
The most affordable of the 2018 iPhones is the XR. It has a 6.1in LCD screen and a single-sensor camera, but it remains a good choice for iPhone fans on a budget.
Apple iPad Pro 2018
The iPad Pro is a productivity powerhouse, with performance that’s on a par with some laptop PCs. Skinny bezels and a superb display make it a fine choice, whichever screen size you choose (11in or 12.9in). You can connect a Smart Keyboard or use an Apple Pencil (both cost extra) and thanks to the rapid 64-bit A12X Bionic CPU chip, everything works smoothly. You can choose 64GB, 256GB, 512GB and 1024GB versions, with just WiFi or added cellular connectivity. There's a new, 2020 model, but you won't find any discounts on that yet. That's why the smart buyers buy the 2018 version while they still can.
Apple iPad mini
The iPad mini is Apple's most portable tablet. There's a lot to be said for convenience of carrying around a 300g device that'll fit in just about any bag, no matter how light you're looking to travel. Nonetheless, its ample 7.9-inch screen won't leave you disappointed. The display is vibrant with plenty of picture punch and the sound is reliably crisp and clear. Apple has also added support for the Apple Pencil although we suspect owners will more appreciate the A12 Bionic chip to help with their seamless media consumption. Available in 64GB and 256GB sizes, a choice of three colours and cellular models should you need, discounts are small but they are out there.
Beats by Dr. Dre has been a subsidiary of Apple since 2014 and its popular headphones and earbuds are probably the strongest rivals to AirPods when it comes to sheer ubiquity. We may not find them class leaders in terms of sound quality, but they're no doubt among the more stylish pairs out there and feature some of the most interesting wireless technology courtesy of Apple's own W1 Bluetooth chip. There is always discounts to be had on Beats' wide range of headphones, from the sporty in-ears to both the budget and premium on-ears. A round-up of the cheapest prices on the most popular pairs can be found below.
Beats Solo 3 Wireless
The Beats Solo 3 Wireless push the boundaries of wireless headphones technology further than we’ve seen before. And while the sound quality may not beat the best headphones around, the extra battery life, range and close compatibility with the iPhone, mean the Solo 3 Wireless are well worth a look.
MORE: Beats Solo 3 Wireless
Beats Powerbeats Pro
We admire the Powerbeats Pro headphones for their build, their fit and their superb features. Thanks to the Apple H1 Bluetooth chip technology, they’re wonderfully easy to set up and use, and they’re virtually glitch-free in their delivery of wireless audio.
In terms of practicality, the Powerbeats Pros are an excellent set of headphones, they just can't quite match the very best in terms of sound. But if you can find a really good deal, it might be tempting.
As the most Apple-centric wireless headphones not made by Apple, the Beats X are aimed squarely at iPhone owners. It’s all about the Apple W1 chip, which makes this pair slicker than your average Bluetooth headphone. They’re easy to live with, and Bluetooth performance is almost faultless whether they end up connected to an iPhone or Android equivalent.
MORE: Beats X review