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Best Apple deals and early Black Friday deals UK

The best Apple deals deliver serious savings across the whole Apple range, from iPhones and iPads, to AirPods, Apple TVs, HomePods and more. 

Whether you're after a HomePod smart speaker (currently heavily discounted, possibly to make way for the long-awaited HomePod mini), a new iPad or iPhone, the excellent Apple TV 4K video streamer or a new pair of AirPods, you'll naturally want the cheapest price. 

This is where we're at your service, folks. We've rounded up all the cheapest prices on every Apple device, and the best Apple deals on offer from around the web. And with the new iPhone hitting stores, we're sure to see some tempting deals on the current range of iPhones.

Plus, with Black Friday and Cyber Monday just around the corner, we'll be keeping an eagle eye out for the best Apple deals and discounts.

Our pick of the best Apple deals

Apple AiPods Pro £249 £214.97 at Laptops Direct
Knock a big chunk – almost £35 – off the cost of Apple's noise-cancelling wireless buds with this deal. The AirPods Pro are a joy to use (especially with iOS devices) and sound great to boot.View Deal

Apple iPad 10.2in 2019 32GB Silver £349 £299 at John Lewis
If you're looking for a cheap iPad, the 2019 model is a great place to start. The display misses out on HDR support but the natural-looking picture is impressive and the sound is loud and dynamic. A user-friendly device at a user-friendly price.View Deal

Apple AirPods (2019) £159 £129 at Amazon
Technically and sonically better than before, the second generation AirPods offer unbeatable Bluetooth usability and decent sound quality. Get 20% off and save over £30 with this deal.View Deal

Apple AirPods with wireless charging £199 £159 at Amazon
Fancy the wireless charging AirPods? This tasty deal gets you Apple's flawless Bluetooth pairing and sophisticated sonics at £30 off the typical price.View Deal

Apple HomePod smart speaker £349 £270 at Laptops Direct
Discounts on Apple products are hard to come by, so this £83 saving on the five-star HomePod smart speaker (in Space Grey) caught out eye. If you own an Apple smartphone and subscribe to Apple Music, then you'll find plenty to like.View Deal

iPhone 11 64GB | 100GB data | No upfront cost| £40/month | 24-month Three contract
A huge amount of data, reasonable monthly cost and no upfront cost makes this iPhone 11 deal the best around at the moment. Includes a one year Apple TV+ subscription and free next day delivery.View Deal

The cheapest prices on Apple devices

Best Apple deals ahead of Amazon Prime Day UK

(Image credit: Apple)

Apple AirPods

The original AirPods, launched in 2016, introduced flawless true wireless technology and average sound quality. Now, though, we have a next-generation model, which sprinkles a little more pixie dust over proceedings. The 2nd-gen AirPods (2019) make improvements in sound quality and feature unbeatable Bluetooth usability, securing their four-star review. They're currently priced at £159 (AU$249) but have a look at the deals below – you might score a sweet saving.

Best Apple deals ahead of Amazon Prime Day UK

(Image credit: Apple)

Apple AirPods with Wireless Charging Case

The AirPods (2019) are supplied with a standard charging case, but Apple also bundles them with a Wireless Charging Case bundle. This lets you charge your AirPods by placing them in the case and laying it on a Qi-compatible charging mat (sold separately). The Apple AirPods (2019) with Wireless Charging Case will set you back £199 (AU$319) but we'd strongly recommend that you shop around. Here's our pick of the best deals... 

Best Apple deals ahead of Amazon Prime Day UK

(Image credit: Apple)

Apple AirPods Pro

The 'Pro' version of the AirPods brings a big step up in performance. They feature Apple's excellent noise-cancelling technology plus an extremely comfortable fit, long battery life and Siri for voice control. In short, the AirPods Pro are a strong contender in the true wireless category.

Fancy nabbing a top deal on the Apple AirPods Pro? They typically retail at £249 (AU$399) but you might spot a more palatable price below. 

Best Apple deals ahead of Amazon Prime Day UK

(Image credit: Apple)

Apple HomePod 

The HomePod is our favourite smart speaker, garnering five stars when we reviewed it at its original price of £469 (AU$469), so the discounts below are to be celebrated. It may, predictably, be incredibly Apple-centric – it's almost wholly reliant on an iPhone and Apple Music account – but it also delivers superb sound considering the size and money. A weighty delivery and compact styling, and Siri's enhanced, music-specific skills, make for an enticing package for Apple lovers. Apple's due to launch the HomePod 2 so prices of the first-generation model could go even lower.

Best Apple deals ahead of Amazon Prime Day UK

Apple TV 4K

The flagship Apple TV box sees Apple embracing 4K and HDR – great news, because it shines a light on specs that we want to see become as popular as possible. What’s more, the Apple TV 4K box itself brings with it a whole load of 4K HDR movies to streaming for the first time. This box delivers all the key UK catch-up TV services, the biggest library of 4K HDR films available anywhere, Dolby Atmos – and great, all-round performance. Recommended - especially as it's now available from some retailers below at a discount on the usual price (£179, AU$249). Every little helps, after all.

Best Apple deals ahead of Amazon Prime Day UK

(Image credit: Apple)

Apple iPhone 11 Pro

Apple's iPhone 11 Pro (£1049, AU$1749) is an absolute belter. Admittedly, the Pro's biggest upgrade is to the camera, which is now a three-lens affair that will reward dedicated shutter-bugs with professional-grade snaps, but us content consumers also get an even better OLED screen than before and surprisingly significantly upgraded sound quality.

Flagship phones don't come cheap, which is why we've scoured the internet for the best iPhone 11 prices and listed them below.

Best Apple deals ahead of Amazon Prime Day UK

(Image credit: Future)

Apple iPhone 11 Pro Max

True to form, the iPhone 11 Pro Max (£1149, AU$1899) is simply a bigger version of the standard iPhone 11 Pro above. The OLED screen goes from 5.8in to 6.5in and the battery life is extended a bit, but otherwise this is the same, excellent phone.  

Best Apple deals ahead of Amazon Prime Day UK

(Image credit: Future)

Apple iPhone 11

Apple's 2019 mainstream mid-range model (£679, AU$749) is arguably the pick of the range, particularly if you're not a pro photographer. The iPhone 11's screen is LCD, rather than OLED, but it delivers on-the-go video in emphatic fashion. Sound, meanwhile, is superb. Buy with confidence.

Best Apple deals ahead of Amazon Prime Day UK

Apple iPhone XS

The iPhone 11's predecessor - a What Hi-Fi? Awards 2018 winner - might not be the latest and greatest phone, but it remains a solid buy. It features a crisp, vibrant screen and clear sound, so it's great device for watching movies on the move. The  XS originally hit the shelves at £999 (AU$1629) but you'll likely find it available much cheaper below.

Best Apple deals ahead of Amazon Prime Day UK

Apple iPhone XS Max

Like the sound of the XS but want a bigger screen? The 2018-released iPhone XS Max is for you. Apple no longer sells this model, so it won't be around much longer. On the upside, the XS, which hit the shelves at £1099 (AU$1799), is now available at a hefty discount.

Best Apple deals ahead of Amazon Prime Day UK

Apple iPhone XR

The most affordable of the 2018 iPhones is the XR (£629, AU$1049). It has a 6.1in LCD screen and a single-sensor camera, but it remains a good choice for iPhone fans on a budget.

Best Apple deals ahead of Amazon Prime Day UK

Apple iPad Pro 2018

The iPad Pro is a productivity powerhouse, with performance that’s on a par with some laptop PCs. Skinny bezels and a superb display make it a fine choice, whichever screen size you choose (11in or 12.9in). You can connect a Smart Keyboard or use an Apple Pencil (both cost extra) and thanks to the rapid 64-bit A12X Bionic CPU chip, everything works smoothly. You can choose 64GB, 256GB, 512GB and 1024GB versions, with just WiFi or added cellular connectivity. 

There's a new, 2020 model, but you won't find any discounts on that yet. That's why the smart buyers buy the 2018 version while they still can. It started life at £769 (AU$1329), so it's a bit of a bargain these days.

Best Apple deals ahead of Amazon Prime Day UK

Apple iPad mini

The iPad mini is Apple's most portable tablet. There's a lot to be said for convenience of carrying around a 300g device that'll fit in just about any bag, no matter how light you're looking to travel. Nonetheless, its ample 7.9-inch screen won't leave you disappointed. The display is vibrant with plenty of picture punch and the sound is reliably crisp and clear. Apple has also added support for the Apple Pencil although we suspect owners will more appreciate the A12 Bionic chip to help with their seamless media consumption. Available in 64GB and 256GB sizes and a choice of three colours and cellular models. We tested it at £399 (AU$599). Discounts tend to be small but they are out there.

Beats headphones

Beats by Dr. Dre has been a subsidiary of Apple since 2014 and its popular headphones and earbuds are probably the strongest rivals to AirPods when it comes to sheer ubiquity. We may not find them class leaders in terms of sound quality, but they're no doubt among the more stylish pairs out there and feature some of the most interesting wireless technology courtesy of Apple's own W1 Bluetooth chip. There are plenty of discounts to be had on Beats' wide range of headphones, especially now that Apple is due to launch its own over-ear headphones soon. You'll find today's cheapest prices on the most popular Beats models below.

Beats Solo 3 Wireless

The Beats Solo 3 Wireless – originally priced at £249, AU$299 - push the boundaries of wireless headphones technology. And while the sound quality may not beat the best headphones around, the extra battery life, range and close compatibility with the iPhone, mean the Solo 3 Wireless are well worth a look, especially at the discounted prices below.

Beats Powerbeats Pro

We admire the Powerbeats Pro headphones (£220, AU$350) for their build, their fit and their superb features. Thanks to the Apple H1 Bluetooth chip technology, they’re wonderfully easy to set up and use, and they’re virtually glitch-free in their delivery of wireless audio.

In terms of practicality, the Powerbeats Pros are an excellent set of headphones, they just can't quite match the very best in terms of sound. But if you can find a good deal below, it might be tempting.

Beats X

As the most Apple-centric wireless headphones not made by Apple, the Beats X (£130, AU$200) are aimed squarely at iPhone owners. It’s all about the Apple W1 chip, which makes this pair slicker than your average Bluetooth headphone. They’re easy to live with, and Bluetooth performance is almost faultless whether they end up connected to an iPhone or Android equivalent. 

Beats Powerbeats 3

Beats by Dre EP