Amazon Prime Day is back for 2017 with a slightly tweaked format. The main day is Tuesday 11th July, but Prime members can start shopping for deals from 6pm on Monday 10th. New Prime customers can even save £20 on their first year of Prime membership during the build-up to the big day.

Amazon has unveiled the date of Prime Day 2017, with the deals extravaganza undergoing a slight tweak this year.

Though Prime Day will officially be held on Tuesday 11th July, Amazon is kicking things off a little earlier for members of its Prime service. Subscribers will be able to take advantage of discounts from 6pm on the previous day, Monday 10th.

The elongated format means there will be 30 hours of deals for you to monitor with your bank card(s) at the ready.


As a further incentive to sign new customers up to Prime, Amazon has knocked £20 off the cost of your first year of membership. Normally £79 (or £8/mth), it is available for £59 for new customers signing up before today is out.

To take part in Prime Day without any initial cost, you could sign up for Amazon's 30-day free trial. All you need to do is remember to cancel the trial before the 30 days are up or you'll be billed at the monthly subscription rate.

In the build up to Prime Day, new members will be offered exclusive daily promotions and deals including a four-month trial of Amazon Music Unlimited for just £1 (compared to the usual price of £8 per month). Between the 7th and 11th of July, Prime members will also have the chance to win £100,000 by streaming Amazon Video through select Amazon Fire products.

Amazon has also announced Prime members will be able to see an exclusive teaser for Season 2 of The Grand Tour, ahead of its launch later in the year.

Head over to our Amazon Prime Day deals 2017 page for all the best deals across all AV categories. Expect savings on 4K TVs, headphones, wireless speakers and more.

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