Amazon Prime Day 2019 UK: the date, best deals, and how it works

Amazon Prime Day 2019: the deals to expect in the Prime Day sale

Amazon Prime Day is coming. Maybe not today, maybe not tomorrow, but most likely the week commencing 15th July, Amazon will be treating all its Prime customers to days of deals. 

And while there may be plenty of dodgy offers to avoid, the best Prime Day deals do deliver serious savings on some of Amazon's best-selling products. No wonder Prime members bought more than 100 million products on Prime Day last year.

So if you're in the market for a new 4K OLED TV, a Bluetooth speaker or wireless headphones, a cheap projector or home cinema amplifier, or of course an Amazon Echo speaker or other Alexa device, it's sure to be worth checking the Prime Day sale. 

Remember, you must be a Prime member to take advantage of the deals, though thanks to the 30-day Amazon Prime free trial you can sneakily sign-up for the day of deals and then cancel at a later date. But are the Prime Day deals any good? Read on to see some of the best-sellers from last year and make your own mind up.

When is Amazon Prime Day?

Prediction: Tuesday 16th July 

The official Amazon Prime Day date hasn't yet been confirmed, but based on last year (and, of course, leaks!), we can make some educated guesses as to when the sales will start and end. Last year Prime Day took place on Tuesday July 17th, with the first Amazon Prime deals released at midday on Monday 16th. So we can expect the Prime Day 2019 date to be Tuesday 16th July, with the first Prime deals launching on Monday 15th July.

We have now had what looks like some sort of confirmation – a PR leak appears to confirm the Prime Day deals will begin on Monday 15th July. And they could last a whole week!

It wouldn't be an online sale if there weren't some special offers leaked in advance so we would be seriously surprised if Amazon doesn't sneak out some extra deals to build the excitement in the week before the big day.

Last year, Amazon’s voice assistant Alexa had all the news on Prime Day. Asking, “Alexa, when is Prime Day”, gave you all the details on the shopping extravaganza. So keeping on friendly terms with your Alexa device may dividends if you want to know the details in advance...

What is Amazon Prime Day?

Prime Day is Amazon's take on Black Friday. While every online retailer gets involved in the now annual Black Friday bargain bun fight, Prime Day is all about Amazon.

The special day of deals is a members-only affair, so you'll need to be a Prime member to take advantage of the offers. Thanks to Amazon's 30-day Prime free trial, there is always the option to sign up, bag a few bargains, and then cancel your membership.

Prime members are then able to take advantage of limited time only 'Lightning deals' as well as broader Prime Day deals across the site.

Amazon promises new deals every few minutes, with the deals dropping on the website and on the Amazon app (which gave members an early heads-up on the deals). 

Last year Prime Day ran in the UK, US, Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, Singapore, Netherlands and Luxembourg. 

And for the first time, Prime Day also ran offline, with savings coming to Whole Foods stores on the day.

And the first Prime Day deals are already going live...

Prime Day TV deals

Of course, Amazon is price competitive and runs sales and deals on electronics throughout the whole year, and we've spotted some particularly good pre-Prime Day 4K TV, hi-fi and home cinema deals you can snap up RIGHT NOW before the big event...

Save 50% on LG 43UK6300PLB 43in 4K HDR TV £600 £294

Save 40% on Sony Bravia KD43XE8004 43in 4K HDR TV £800 £459

Save 16% on Sony KD49XG81 49in 4K HDR TV £949 £799

38% off Samsung UE50NU7400 50in 4K HDR TV £810 £498

Get 24% off Philips 65PUS6753/12 65in 4K HDR TV £850 £649

Philips 55POS9002 4K HDR OLED TV now just £999, down from £1200

Prime Day headphone deals

£23 off Sony WH-CH500 wireless noise-cancelling headphones £60 £37

Save 15% on Sony WH-1000XM3 wireless headphones £330 £279

Samsung Galaxy Buds true wireless headphones £139 £117.29

Prime Day speaker deals

Save on 45% Ultimate Ears Wonderboom wireless speaker £89 £48.54

Prime day hi-fi deals

Save £41 on Sony NW-A45 High Resolution Audio Walkman £180 £139

Save £126 on five-star Sony PSHX500.CEK USB turntable £400 £274

Prime Day home cinema deals

Get 34% off Polk Command Bar soundbar with Alexa voice control £349 £229

Save 45% on LG SK5 soundbar with DTS Virtual X £299 £164

What Prime Day deals can we expect?

Last year saw savings on 4K and OLED TVs from LG, Philips and Sony, wireless headphones from Bose, Beats and B&O, wireless speakers from Amazon, Jam and Ultimate Ears, plus turntables, home cinema amplifiers, tablets, Blu-ray players, and more.

Amazon reported the best-selling Prime Day products as the Fire TV Stick with Alexa Voice Remote and the Echo Dot.

The most popular Prime Day products worldwide produced some predictably random results. See below for some selected highlights.

UK: Bosch Cordless Drill; Philips Hue Personal Wireless Lighting Light strip; Finish Dishwasher Tablets

US: Instant Pot 6 Qt 7-in-1 Multi Use; 23 and Me DNA Test; LifeStraw Personal Water Filter

Spain: SanDisk Ultra 64GB memory card; Cecotec robot vacuum cleaner

Singapore: Coca-Cola Zero Sugar

Mexico: Amazon Basics USB Lightning Cable

Luxembourg:  Solar-lamp in Preserve Jar with USB connector

Italy: Braun Multi-grooming Kit Precision Trimmer

India: Redmi Y2 Gold 32 GB smartphone

Germany: PlayStation Plus membership 

Last year's best Prime Day deals 

These are some of the best Prime Day deals we spotted last year to give you an idea of what to expect in 2019 (and many of them are on sale right now):

50% off Prime Video 

Amazon Fire TV 4K

Amazon Fire HD 8 tablet

Beats Solo 3 headphones

Bose QuietComfort25 headphones (On sale now)

Epson EH-TW565 projector (Save 28% right now)

ION Audio turntable (Save 15% right now)


LG UBK80 4K Blu-ray player (On sale now)

Philips 55POS9002 4K OLED TV (Save 36% right now)

Sony PS-HX500 turntable (Save 31% right now)