The first Prime deals are now live, and include savings on 4K TVs, PS4 and Xbox One bundles, B&O headphones, the Amazon Fire tablet and the Fire TV Stick.

Black Friday and Cyber Monday are so last year... Amazon is once again delivering its own Amazon Prime Day deals extravaganza, with the first deals now live and set to run through Tuesday 12th July. 

Highlights include £15 off the Amazon Fire tablet and £15 off the Fire TV Stick, 40% off TVs, including 4K TVs, £130 off an Epson projector and 45% off Bang & Olufsen speakers and headphones. 

You'll be able to pick up a 65in Sony 4K TV from 6pm tonight. We don't know the deal price yet, but it's current price is £1800.

Prime Day gaming deals will include a Sony PS4 bundle for less than £250, plus an Xbox One Kinect Console for less than £230.

You have to be an Amazon Prime member but you can sign-up for a free trial today and cancel your membership at anytime, so it needn't cost you a penny. You can find out more about Prime and sign up here.

We've rounded-up the best Prime deals below - click through to the individual product category deals pages to see the complete list of Prime Day deals.

Best Prime Day TV deals

Finlux 43UXE310B-P Ultra HD 4K TV 

- was £500, now £300 - VIEW OFFER


Samsung UE32J4000 

- was £195, now £156 - VIEW OFFER


LG 49UH600V 4K Ultra HD TV 

- was £599, now £479 - VIEW OFFER


Sony 65S8005C 4K Ultra HD TV

- was £1799, deal goes live at 6pm - VIEW OFFER

  See all the Amazon Prime Day TV deals

Best Prime Day hi-fi and home cinema deals

Amazon Fire TV Stick

- was £35, now £20 (save 43%) - VIEW OFFER*


JBL Charge 2+

- was £119, now £69 (save 44%) - VIEW OFFER


Yamaha RX-V381 AV receiver (Black) 

- was £344, now £229 - VIEW OFFER


Sony BDP-S6700 Blu-ray player 

- was £135, starts at 10am - VIEW OFFER


Sony HT-XT1 soundbase 

- was £192, starts at 11am - VIEW OFFER


See all the Amazon Prime Day home cinema deals

More after the break

Best Prime Day headphone deals

B&O BeoPlay H2 (Green)

- was £169, now £79 (save 53%) - VIEW OFFER*


AKG Y50BT (Black) Bluetooth on-ear headphones

- was £124, deal goes live at 12am - VIEW OFFER


Beats by Dr. Dre Studio 2.0 over-ear headphones, Titanium

- was £179, deal goes live at 8am - VIEW OFFER


SoundMagic E10S

- was £40, deal goes live at 12pm - VIEW OFFER


Sony MDR-EX450AP in-ear headphones

- was £31, deal goes live at 2pm - VIEW OFFER


See all the Amazon Prime Day headphone deals

Best Prime Day DVD & Blu-ray deals

Spectre Blu-ray 

- Deal goes live at 12.45am - was £27, now £9 - VIEW OFFER


Game of Thrones seasons 1-4 Blu-ray 

- Deal goes live at 12.45am - was £100, now £32 - VIEW OFFER


The Revenant Blu-ray

- Deal goes live at 1.00am - was £29, now £9 - VIEW OFFER


See all the Amazon Prime Day DVD & Blu-ray deals

Previous Amazon Prime Day deals

Goldring NS1000 noise-cancelling headphones (read our review) - was £70, now £55 - VIEW OFFER - 30 minutes early access for Prime members

Philips SHO9567GN/10 STRETCH Scratch Headphones - was £100, now £19.54 - VIEW OFFER - 30 minutes early access for Prime members

LG BP250 Blu-ray player - was £50, now £41 - VIEW OFFER - Prime Exclusive deal

Panasonic TX-40CS520 - was £399, now £319 (save 20%) - VIEW OFFER (read our review)

Panasonic TX-40C300B - was £299, now £251 - VIEW OFFER

Roberts Blutune100 DAB/DAB+/FM/CD/Bluetooth sound system - was £280, now £169 (save 40%) - VIEW OFFER

AKG K612PRO headphone - was £118.80, now £85 (save 28%) - VIEW OFFER

*Epson EH-TW6100 full HD projector - was £1300, now £700 - VIEW OFFER

Logitech Harmony Ultimate remote control - was £230, now £118 - VIEW OFFER

Sony HT-XT1 soundbase - was £300, now £180 - VIEW OFFER (read our review)


*Deal of the Day, open to everyone. All other deals are exclusively for Prime members


And if you like a bargain, sign-up for our weekly deals newsletter for the best deals and exclusive offers...


MORE: The best What Hi-Fi? Deals of the Week


Big Aura's picture

would love to have Prime, but

would love to have Prime, but sadly they refuse to add Chromecast compatibility to their service, so will stick with Netflix....

bigboss's picture

I'm pretty sure Amazon Fire

I'm pretty sure Amazon Fire stick will be available for half price on 15th.

Big Aura's picture

Perhaps, but I've got my

Perhaps, but I've got my Chromecast now and don't feel the desire to waste more cash on a Fire thingy, just be cause Amazon have decided to work with a closed system.  I respect the open source approach more than Amazon who are abusing their dominance in the streaming market to flog dongles.

Ben Russell's picture

I've got prime membership

I've got prime membership because you get free next day delivery on Amazon. Always saw the streaming service as a bonus not the main reason for having prime. 

Vasco Barreto's picture


mafrost's picture

What an anticlimax!

After all the fanfare I was expecting something to equal/better Black Friday.  Personally I found the whole thing very disappointing, even more so as a long time Prime member, with very few worthwhile deals to be had.  Next time Amazon, spend less on the marketing and more on the deals!

Joe Cox's picture

Yep...'re probably right.