Amazon Prime Day 2018 starts July 17th - and isn't just a day

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Amazon Prime Day, the time when the retailing giant slashes some of its prices, will officially happen on Tuesday July 17th - although deals will actually start at midday on Monday 16th.

Spotted by Techradar via a banner published on the Amazon UK website, the 36-hour 'day' makes this the longest Prime Day Amazon has undertaken so far.

You should expect discounts on the full range of Amazon-branded hi-fi content including (deep breath) the Amazon Echo, Amazon Echo Dot, Amazon Echo Plus, Echo Spot, the Fire TV Stick with Alexa, the Fire TV 4K and Fire HD tablets.

Keep your eyes on our round-up page for the best Prime Day deals as they're released...

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