When Sony officially unveiled its 2026 TV range, there was plenty of disappointment that it didn’t include a new OLED model – much of it from me.
These days, Sony tends to work on two-year lifecycles for its TVs, so I wasn’t expecting a successor to last year’s Bravia 8 II; but a replacement for 2024’s Bravia 8 seemed a fairly safe bet – as did a successor to the A90K, which is now an incredible four years old.
The omission prompted some (again, mostly me) to theorise that Sony had in fact turned its back on OLED entirely, and that the Bravia 8 II could be the brand’s last OLED model.
Last month, though, we reported on rumours that Sony was bracing to launch a brand-new OLED TV. And now, those rumours have been all but confirmed by the appearance of this new OLED set on several of Sony’s own websites.
The listings, first spotted by High Def News (thanks, The Walkman Blog), confirm that the new OLED is indeed the Bravia 6. And, if the name wasn’t a big enough hint, the TV’s tagline – “OLED essentials, now within reach” – also confirms that this is indeed an entry-level OLED TV.
Naturally, I’m disappointed that Sony isn’t launching a new flagship OLED at this stage, but if the Bravia 6 is indeed Sony’s most affordable OLED TV yet, as the tagline suggests, that’s rather exciting news in its own right.
Full tech specs are currently absent from the live pages (another suggestion that they have gone live earlier than planned), but there are some nuggets of information to be gleaned.
First, the TV is listed in sizes ranging from 48 inches to 83 inches. That’s a broader range than Sony typically offers for its OLED TVs, but it’s also highly suggestive of the Bravia 6 using LG Display’s new OLED SE panel, which is available in exactly those sizes and notably not in 42 inches.
While it’s not confirmed, we believe this is the panel that is already found in the LG B6, a set we will be reviewing very soon.
Another encouraging detail is that the Bravia 6 sports four HDMI 2.1 sockets. Gamers (myself included) have long lamented Sony’s models being limited to just two HDMI 2.1 sockets, with that limitation even being true of the new flagship Bravia 9 II, so this is very good news.
The listing also confirms that Dolby Vision is supported on the video side, and that Dolby Atmos and DTS:X are present on the audio side.
Unsurprisingly, like every other modern Bravia TV, the Bravia 6 also features the Google TV platform, which can be operated via voice control (though it’s not clear whether this is via a microphone built into the remote control or the TV itself).
We do know the TV includes ambient sensors, with the listing promising automatic picture adjustments based on room conditions.
None of the leaked listings includes pricing, so we don’t yet have any indication of where the Bravia 6 will sit in Sony’s range.
We don’t even know, in fact, whether the Bravia 6 will even come to the UK. Sony has a recent habit of releasing some models in certain regions but not others.
If it does launch the new model in the UK, there’s no guarantee that it will do so in all sizes: I note that Sony Hong Kong is listing the Bravia 6 in 48-, 55- and 65-inch sizes, while Sony Gabon is listing the 55-, 65-, 77- and 83-inch sizes.
We have approached Sony UK for comment. We don’t expect the company to confirm the Bravia 6 ahead of an official announcement, but with multiple regional Sony websites now listing the TV, that announcement surely can’t be far away.
Stay tuned for more on the Sony Bravia 6 as we get it.
MORE:
These are the best TVs you can buy right now
Will the Bravia 6 be good enough and cheap enough to hit our list of the best cheap TVs?
