Whether you're after a HomePod, iPhone, iPad or Apple TV 4K, you might as well get the best possible price. Apple doesn't make a habit of big discounts but it is worth shopping around to find the best iPhone deals, while there are also occasional savings to be made on other products. We've rounded-up the best prices, including a tidy saving on the HomePod.
We love the HomePod and would recommend it at full price, but you can get the white model of the Apple wireless speaker with a healthy £40 discount right now.View Deal
The Apple TV streamer is now our favourite 4K offering, thanks to a wealth of content available to stream in 4K, HDR and Dolby Atmos. And we've found a solid deal, available while stocks last.View Deal
The best prices on Apple products
The HomePod is our favourite smart speaker. It may, predictably, be incredibly Apple-centric, almost wholly reliant on an iPhone and Apple Music account, but it also delivers superb sound considering the size and money. A weighty sound and compact styling, and Siri's slowly-improving skills, make for an enticing package for Apple lovers.
Apple TV 4K deals
The latest Apple TV box sees Apple embracing 4K and HDR – great news, because it shines a light on specs that we want to see become as popular as possible. What’s more, the Apple TV 4K box itself brings with it a whole load of 4K HDR movies to streaming for the first time. This box delivers all the key UK catch-up TV services, the biggest library of 4K HDR films, Dolby Atmos – and great, all-round performance. Recommended.
iPhone XS deals
The new iPhone XS doesn’t represent a seismic shift like its predecessor but it does still come with a smattering of upgrades. There's a gold finish and upgraded rear glass, a new 5.8in Super Retina OLED screen promising 60% greater dynamic range than the iPhone X, and the zippy new A12 Bionic chip. The battery life has been bumped by 30 minutes, the speakers have been given a 'wider stereo sound' and there's a new Smart HDR camera mode. Enough for an upgrade from the iPhone X? Possibly not for casual users, but power users will be tempted by the faster processor and upgraded camera.
iPhone XS Max deals
Like the sound of the XS but want a bigger screen? The iPhone XS Max is for you. It's the biggest-ever iPhone, with a whopping 6.5in OLED screen. The bezels have been reduced, allowing Apple to squeeze a super-size screen on to a handset the size of the iPhone 8 Plus. The XS Max gets a bigger battery, too, claiming an extra hour of life over the new XS (90 minutes compared to the iPhone X). And that's about your lot for differences. The choice, is yours.
iPhone XR deals
The 'cheap' iPhone has arrived - and it's not that cheap. It's certainly cheaper than the flagship models, though, and with the XR sharing many of the same features, may prove to be a popular choice. Available in a range of colours, the iPhone XR has the older glass and aluminium design and feels chunkier as a result. It has a 6.1in screen, crucially using LCD rather than OLED technology - hence the cheaper price tag. The camera is a lower spec, too, with a single sensor rather than the two on the XS models. The new A12 chip is here, though, and it promises a battery as long-lasting as the XS Max.
iPad Pro deals
The iPad Pro is a productivity powerhouse, with performance that’s on a par with some laptop PCs. Skinny bezels and a superb display make it a fine choice, whichever screen size you choose (10.5in or 12.9in). You can connect a Smart Keyboard or use an Apple Pencil (both cost extra) and thanks to the rapid 64-bit A10X Fusion CPU chip, everything works smoothly. You can choose 64GB, 256GB and 512GB versions, with just WiFi or added cellular connectivity. The screen is great, sound is good from the speakers or the headphone connection, and thanks in no small part to iOS, this is simply the best tablet on the market.