Amazon Prime Day returns to Australia in a week — here's everything you need to know to get prepped and early deals now live

Amazon Prime Day image showing hi-fi products on a red background
(Image credit: What Hi-Fi?)

It's that time of year AV fans, the Amazon Prime Day sale in Australia is right around the corner, and while it doesn't always rival the likes of Black Friday for outright AV deals, there are usually plenty of good savings to be found on the likes of headphones, Bluetooth speakers and even hi-fi.

Now, how about those dates? Amazon Prime Day Australia kicks off on Tuesday, July 7 and will run for 7 days, coming to a close on Monday, July 13.

In previous years, we've seen plenty of five-star products discounted, from integrated amps and streamers to standmount speakers and headphones. And while it's too soon to know what goodies are in store for us this year, I'll be keeping my eyes peeled for the best deals as soon as they drop.

The main thing to remember is that, more often than not, you need to be an Amazon Prime member to take advantage of the deals. Of course, there are further benefits to having a membership, and if you've not been a Prime member before, you can sign up for a free 30-day Prime trial.

I've actually already found a good number of discounts live on Amazon's storefront already, if you wanted to get a head start on the deals mayhem. The prices below could go lower during Prime Day proper, but it's not always a guarantee.

Amazon Prime Day 2026: best deals now live

Headphones

Sony WH-CH720N
Save 43% (AU$111.95)
Sony WH-CH720N: was AU$259.95 now AU$148 at Amazon

If your budget can't stretch to a pair of Sony XM6 or XM5 headphones, this more affordable option makes sensible compromises to significantly lower the price, which is even better ahead of Prime Day. The WH-CH720N are among our favourite Bluetooth over-ears at this price, with fantastic sound and noise cancellation.

Bose QuietComfort SC Headphones
Save 46% (AU$229.96)
Bose QuietComfort SC Headphones: was AU$499.95 now AU$269.99 at Amazon

If you're finding yourself a bit baffled by Bose's huge range of QuietComfort headphones, we don't blame you. This SC variant gets you the audio brand's current mainstream (and well-regarded) noise-cancelling over-ears with a soft carry case – thus the 'SC' – rather than the hard case the regular version comes with. The cans themselves are identical. We haven't reviewed this pair but they are a modest update on the four-star QuietComfort 45, which we praised for superb noise-cancelling and, OK battery life and decent sound.

Bowers & Wilkins Px7 S3
Save 33% (AU$231)
Bowers & Wilkins Px7 S3: was AU$699 now AU$468 at Amazon

These B&W headphones are gorgeous to both look at and listen to, and they've now received a huge discount ahead of Prime Day. As we said in our review of these headphones, they "dig deep into your music, eschewing a broad or general sonic overview and instead pulling out instrumental timbres with the relentless curiosity and enthusiasm of a bloodhound on the scent of a new lead.

Sennheiser Momentum 4 Wireless
Save 39% (AU$215.95)
Sennheiser Momentum 4 Wireless: was AU$549.95 now AU$334 at Amazon

This Sennheiser Momentum 4 Wireless might have now been replaced, but they're still a stunning set of over-ears that deserve a mention. They sound great, have effective ANC, solid battery life at 60 hours and an excellent app. No wonder they scored a five-star review.

Sennheiser HDB 630
Save 20% (AU$201)
Sennheiser HDB 630: was AU$999 now AU$798 at Amazon

The Sennheiser HDB 630 over-ears unearth plenty of detail and dynamism from your music thanks to an included USB-C dongle. At AU$999 RRP they're certainly an investment, but a 20% discount helps. You can read our Sennheiser HDB 630 review for more details.

Bose QuietComfort Ultra Headphones
Save 39% (AU$251)
Bose QuietComfort Ultra Headphones: was AU$649 now AU$398 at Amazon

Bose continues its class-leading noise-cancellation legacy with the QuietComfort Ultra headphones and backs that up with exceptional sound quality. We personally weren't too convinced by the new Immersive Audio mode, but the fact it doesn't discriminate against source or streaming service means there is still plenty of appeal.

Sony WF-C510
Save 39% (AU$42.95)
Sony WF-C510: was AU$109.95 now AU$67 at Amazon

As the winner of a What Hi-Fi? 2025 Award, it's incredibly easy to recommend the WF-C510: they're compact, comfortable, IPX4 water resistant, and serve up a delightful, balanced sound – punching well about their sub-AU$100 price tag. Their one shortcoming is that they don't offer active noise cancelling, but given they have decent passive noise isolation (like most rubber-tip equipped in-ears) that shouldn't be an issue for most people. Currently this price is only for the white colourway.

Bose Ultra Open Earbuds
Save 30% (AU$134.98)
Bose Ultra Open Earbuds: was AU$449.95 now AU$314.97 at Amazon

These 4-star open earbuds from Bose offer a musical and entertaining sound, while also providing a comfortable and secure fit. If you've been tempted by the prospect of open earbuds, whereby the earpiece doesn't go into the ear canal, then Bose's debut pair are worthy of consideration.

Apple AirPods Pro 3
Save 23% (AU$100)
Apple AirPods Pro 3: was AU$429 now AU$329 at Amazon

If you're an Apple user, the AirPods Pro 3 makes a lot of sense. Serving up a comfortable fit, great sound and decent noise-cancellation, not to mention seamless connectivity.

JBL Live Beam 3
Save 41% (AU$101.95)
JBL Live Beam 3: was AU$249.95 now AU$148 at Amazon

We like the smooth, easy-going sound produced by these JBL earbuds in our review. Add in the fact they have a useful, interactive case and a heap of customisable features, and you have yourself an excellent pair of in-ear headphones.

Sennheiser  Momentum True Wireless 4
Save 43% (AU$217)
Sennheiser Momentum True Wireless 4 : was AU$499 now AU$282 at Amazon

We gave these stunning earbuds 5 stars out of 5 in our Sennheiser Momentum True Wireless 4 review, praising their rich, detailed and dynamic sound and comfortable fit. ANC isn't quite best-in-class, but they still do a mighty fine job of blocking out external noise. They're simply terrific, especially at this price. The deal price here is for the Black Graphite model only.

Technics EAH-AZ100
Save 30% (AU$150)
Technics EAH-AZ100: was AU$499 now AU$349 at Amazon

These Technics buds deliver a sound packed with detail and clarity, and one that is entirely engaging. ANC is great, and they're packed with useful features. And all four colours available via the same listing are the same discounted price.

Speakers

JBL Flip 7 Bluetooth speaker
Award Winner!
Save 20% (AU$36.45)
JBL Flip 7 Bluetooth speaker: was AU$179.95 now AU$143.50 at Amazon

It has gone lower in price before, but this is still a good deal on the Flip 7. currently the best deal I can find on the Flip 7. This Award-winning speaker delivers a sound packed with detail, insight and impact. JBL is so often the king of BT spekaers, and this model proves why.

JBL Charge 6 Bluetooth speaker
Save 20% (AU$45.95)
JBL Charge 6 Bluetooth speaker: was AU$229.95 now AU$184 at Amazon

This bigger, beefier JBL speaker also won an Award in 2025 for its powerful, punchy sound and it's ability to reveal great detail. We love how portable and tough it is too.

Bose SoundLink Flex (2nd Gen)
Save 34% (AU$85.95)
Bose SoundLink Flex (2nd Gen): was AU$249.95 now AU$164 at Amazon

If you don't need a super-tough rugged exterior, this second-generation Bose SoundLink Flex, which launched in late 2024, is a good choice. While the exterior is quite sleek compared to the UE and JBL counterparts, it's still waterproof and delivers sound with a clear and detailed midrange. It's also perfectly portable, but it's perhaps best suited to being taken outside to the pool, rather than on a full hiking trip.

Ultimate Ears EPICBOOM wireless Bluetooth speaker (white)
Save 21% (AU$102.95)
Ultimate Ears EPICBOOM wireless Bluetooth speaker (white): was AU$499.95 now AU$397 at Amazon

The Ultimate Ears Epicboom delivers an expansive soundstage, backed by a strong feature set. It's not the absolute last word in musicality, but it's a great option for outdoor parties, especially with this hefty discount.

Bose SoundLink Plus
Save 33% (AU$140)
Bose SoundLink Plus: was AU$429 now AU$289 at Amazon

The Bose SoundLink Plus is a rugged, portable and entertaining speaker. It sports an impressive IP67 rating, meaning it can comfortably survive outdoors. It's not packed with features, but it's definitely packed with sound offering rich, full-bodied sonic presentation that will bring music to your summer and beyond.

Hi-Fi components

Audio-Technica Sound Burger
Low stock!
Save 40% (AU$172)
Audio-Technica Sound Burger: was AU$429 now AU$257 at Amazon

It has dropped to AU$213 before, but this is still a great saving on the iconic Sound Burger record player. It's cleverly designed and easy of use, and makes a fabulous entry into vinyl sound.

Sony  PS-LX310BT
Save 25% (AU$100)
Sony PS-LX310BT: was AU$399 now AU$299 at Amazon

This Sony turntable is as fuss-free as they come concerning setup and getting your favourite vinyl records spinning – in fact, we liked it so much we awarded it 5/5 stars in our 2020 review. Whether you're playing via wired or wireless speakers, it delivers a delightfully musical sound that will satisfy vinyl beginners or those looking for a more hands-off approach. It has Bluetooth so can stream vinyl to your wireless speakers too. This is the lowest Amazon price we've seen, so a very worthwhile deal for a quality deck.

JBL Spinner BT
Save 39% (AU$255.95)
JBL Spinner BT: was AU$649.95 now AU$394 at Amazon

This JBL turntable is a surefire winner in the budget space. It has a great quality built-in phono output making connection to an amplifier as easy as possible (but you can by pass it if you wish) or you can stream via Bluetooth to a wireless speaker. We'd obviously recommend using the phono output first, but streaming via Bluetooth is a lot more convenient!

WiiM Pro Plus
Prime exclusive
Save 15% (AU$50)
WiiM Pro Plus: was AU$329 now AU$279 at Amazon

A What Hi-Fi? multi-award winner for good reason, the WiiM Pro Plus is an incredibly talented streamer that support virtually any source you can think of, be it a music or internet radio service, or music stored on a server thanks to DLNA compatibility. Analogue inputs mean you can stream from your turntable or CD player too, and the sound it serves up is exceptional for the money.

WiiM Amp Pro
Prime-exclusive
Save 15% (AU$105)
WiiM Amp Pro: was AU$699 now AU$594 at Amazon

The WiiM Amp Pro adds more power over the regular Amp, resulting in an improvement in sound quality. It maintains a compact size, and all of the streaming capabilities that make WiiM so appealing.

WiiM Ultra
Prime-exclusive
Save 15% (AU$90)
WiiM Ultra: was AU$599 now AU$509 at Amazon

The WiiM Ultra is a superb streamer, delivering crisp, clear sound alongside a wealth of connectivity and streaming features. The touchscreen is a nice, er, touch, although the lack of AirPlay support is surprising.

Home cinema

Sony X90L Bravia XR 4K LED TV (75-inch)
Save 37% (AU$1,096)
Sony X90L Bravia XR 4K LED TV (75-inch): was AU$2,995 now AU$1,899 at Amazon

It might be a fews years old now, but the Sony X90L is still a fantastic TV option, especially in this 75-inch guise. We praised its bright, impactful picture quality in our review, and could only really fault it for having jus two HDMI 2.1 ports.

Sonos Beam (Gen 2)
Save 25% (AU$200)
Sonos Beam (Gen 2): was AU$799 now AU$599 at Sonos

Sonos' brilliant Beam (Gen 2) is a two-time Award-winning soundbar and an absolute steal at this great price. I know, it's not an Amazon deal, but with Sonos knocking 25% off, I had to include it here. The headlining feature of the Beam (Gen 2) is Dolby Atmos support, with the 3D audio format bringing immersive sound to your movies, music and gaming.

Sony HT-S100F
Save 28% (AU$70)
Sony HT-S100F: was AU$249 now AU$179 at Amazon

Despite being over 5 years old, we still reckon this already-affordable 2-channel Sony model is the best cheap soundbar you can buy in 2026 – and this 28% discount makes it even easier to recommend. While it has been a smidge cheaper (it was AU$169 for Boxing Day 2024, for example), this is still a great price for a well-built 'bar that will improve your TV's sound with minimum hassle.

Sennheiser Ambeo Soundbar Max
Save 38% (AU$1,500.95)
Sennheiser Ambeo Soundbar Max: was AU$3,999.95 now AU$2,499 at Amazon

A previous What Hi-Fi? Award winner, this Sennheiser soundbar boasts 13 speaker drivers within its rather large body, which it uses to deliver a powerful, articulated sound that fills and envelops a room, all without the need for a wireless subwoofer or rear speakers. It’s a big unit, and it is heavy, but it produces a sound unlike any other soundbar.

Nebula Capsule 3 Projector
Prime-exclusive
Save 37% (AU$407.99)
Nebula Capsule 3 Projector: was AU$1,099.99 now AU$692 at Amazon

Receiving a healthy 37% off, this mini home projector from Anker can display images up to 120 inches in size, with 200 ANSI lumens of brightness. It's portable too, offering up to 2.5 hours of battery life. It didn't score that highly with us, but we appreciated its ease of use and its SDR performance.

Anker Nebula Mars 3
Save 56% (AU$1,400)
Anker Nebula Mars 3: was AU$2,499.99 now AU$1,099.99 at Amazon

While often discounted to this same price, we haven't seen the Nebula Mars 3 go lower, and it's a great deal. It serves up great brightness levels for a portable model, although you'll benefit most from watching at night.

Sony Bravia Theatre U
Save 40% (AU$200)
Sony Bravia Theatre U: was AU$499 now AU$299 at Amazon

Something a little different now, the Bravia Theatre U. As we found in our review, this neckband-cum-speaker delivers genuinely good sound. It's a little fussy to set up and we wish there was more bass, but if you want to try this personal audio device, this is a great price to do so.

Amazon Big Smile Sale FAQ

What is Amazon Prime Day?

Amazon Prime Day is Amazon's bi-annual sales event, conceived in response to other major sales such as Black Friday. It began in 2015 as a celebration of the retail giant's 20th anniversary. While other online retailers get involved in the Black Friday bargain bun fight, Prime Day is generally all about Amazon, though you might see other retailers lowering prices at the same time in order to jump on the sales frenzy bandwagon and stay competitive during that period.

Prime Day is a big sale that encompasses most areas of the Amazon site – as well as audiovisual gear, you'll find discounts on toasters, books, clothes, and pretty much anything that Amazon sells. And that's a lot!

You'll need to be a Prime member to take advantage of the best offers. Not yet a member? Amazon’s free 30-day Prime trial gives you the option to sign up, bag a few bargains during the sale, and cancel your membership without paying a cent. Go you.

Prime Day 2026 dates: when is Prime Day in Australia?

The Big Smile Sale was the first Amazon sale of the year, and it showed up in March, running for seven days in 2026 from Monday, March 16 until Sunday, March 22.

The main Prime Day is set to kick off on Tuesday, July 7 and will run for seven days, coming to an end on Monday, July 13.

What Prime Day 2026 deals can I expect?

It's always tricky to confidently assume what deals will appear during Prime Day – although Amazon devices are a shoo-in – but based on previous Prime Day sales, we reckon JBL Bluetooth speakers, Sony wireless buds and Bose headphones are all safe bets. AirPods also tend to get a look in – whether or not the recently launched AirPods Pro 3 will get a discount remains to be seen

Popular items from previous Amazon Prime Day sales have included the Sony WH-1000XM5 and older WH-1000XM4 noise-cancelling headphones, Amazon Echo Show smart speakers and Fire TV video streamers, Bose QuietComfort Ultra headphones, LG, Philips and Sony OLED TVs, and plenty more five-star products across the audio and AV space.

Sonos, Sennheiser, Sony and Bose products – particularly headphones – all come up regularly in Prime Day sales, so if you have your eye on something from one of the bigger brands, there's a good chance some money will be lopped off it.

What about hi-fi? Unfortunately, Prime Day tends to spotlight more mass-market product categories such as TVs, soundbars and Bluetooth speakers for deals, meaning that discounts on hi-fi gear are far and few between. We have seen good discounts on gear from WiiM and KEF before though, so it's not completely unheard of.

While some other retailers drop their prices to piggyback the Amazon Prime events, Black Friday remains the best time of the year to buy hi-fi at discounted prices due to many specialist hi-fi retailers getting on board the more encompassing sale.

How much does Amazon Prime cost in 2026?

First things first: to be eligible for Prime Day discounts, you need Amazon Prime. This is effectively a membership fee that gives you free standard international delivery on select orders over AU$49 or free expedited delivery (in select areas) on eligible items bought from Amazon, as well as access to the Prime Video and Amazon Music streaming services (but not Amazon Music Unlimited – that costs extra), free ebooks, and the ability to share some of these benefits with others in your household.

Amazon Prime costs AU$9.99 a month, or AU$79 if you pay yearly (saving you AU$40 compared to paying monthly). Changed your mind? You can cancel your Prime membership on the Manage Prime Membership page.

And if you haven't placed a Prime-eligible order or used any of your Prime benefits within your membership, you'll be refunded in full.

There's an Amazon Prime free trial, too. Sign up, select 'Start my free trial', and you'll have access to Prime for 30 days with nothing to pay.

That means you can sign up, take advantage of the deals, and then cancel your trial before the 30 days end and not be charged your second month's fee for Prime. Not that we would condone such behaviour, of course!

To be eligible for the trial, you can't have subscribed to Prime in the last 12 months.

Big Smile Sale 2026 shopping tips

1. Sign up for the free Prime trial
If you're new to Amazon Prime, make sure you take advantage of the 30-day free Prime trial. And remember to cancel if you don't want a monthly bill for AU$9.99 when the trial ends.

2. Google a product before buying
Not every Big Smile Sale 2026 deal is going to be a winner, so make sure you compare prices online before you buy, and, of course, check reviews to make sure the product is worth buying at all!

We at What Hi-Fi? work tirelessly to call out the best deals on the consumer electronics categories we cover – our job, after all, is to point customers towards the best products on the market – so if we haven't included one in our deals coverage, there's usually a good reason for it!

3. Big brands can equal big savings
Amazon often slashes the cost of a few big-brand items – think Playstation and Xbox accessories, Samsung TVs and tablets, etc – to get the attention of shoppers. Keep an eye out for these 'marquee' deals.

4. Check the Amazon Warehouse
Returned goods end up on sale at the Amazon Warehouse at a decent discount, so there's a chance you could spot an open-box bargain that beats the box-fresh Prime Day price.

5. Stay tuned to whathifi.com
Amazon unleashes thousands of deals around Prime Day, which can make it tricky to find genuine bargains on five-star tech and AV. That's why we'll be publishing an up-to-the-minute list of the very best Prime Day 2025 deals.

Max Langridge

Max is Editor of Australian Hi-Fi, What Hi-Fi's sister publication in Australia. It wouldn't be his first exposure to the world of all things hi-fi and home cinema, as his first role in technology journalism was with What Hi-Fi? in the UK. Clearly he pined to return after making the move to Australia and the team have welcomed him back with arms wide open.

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