Last chance to bag the 11 best Prime Day deals under $100 – Apple, Sony, Roku and more

best Prime Day deals on tech under $100
(Image credit: Apple)

The Prime Day sale is awash with plenty of pricey products, from five-star 4K TVs to the world's best wireless headphones. But if you're nearly all spent out – and at this late stage of the Prime Day game, we don't blame you – and have just a little bit of cash still to splash before the deals end at midnight (PT time), we've found some excellent Prime Day deals under $100. And a handful of them are under $50, too.

From heavily discounted AirPods (and AirPods rivals) to well-reduced Amazon Echo devices and even a 40% saving on Apple kit, here are the best affordable Prime Day October deals still available...

Best Prime Day deals live now - all prices

Best Prime Day deals under $100

$100 (opens in new tab)

Sony WF-C500: $100 $58 at Amazon (save $42) (opens in new tab)
Boasting impressive musicality and excellent levels of detail and insight, these comfortable, sporty earbuds are well worth the investment. The new WF-C500 feature 20 hours of battery life, IPX4 splash resistance and Bluetooth 5.0.
Five stars

$55 (opens in new tab)

Fire TV Stick 4K Max: $55 $35 at Amazon (save $20) (opens in new tab)
Amazon's top-of-the-range Fire TV Stick Max has plenty of streaming smarts, bringing the Amazon content ecosystem to any TV and giving you access to all your favorite services. It usually costs $55, but that's reduced by 20 dollars with this deal. Don't need 4K? The Fire TV Stick is only $20 (opens in new tab).

Roku Streaming Stick 4K: $49.99 (opens in new tab)

Roku Streaming Stick 4K: $49.99 $26.99 at Amazon (opens in new tab)
Roku's smart stick supports Dolby Vision and HDR10+, promises 30% faster streaming, and offers all the apps you could need. At nearly half off, this is the streamer to buy if you prefer a Roku to an Amazon-heavy interface. Five stars

Amazon Echo Show 5 $85 (opens in new tab)

Amazon Echo Show 5 $85 $35 at Amazon (save $50)
(opens in new tab)Want a five-star Alexa smart speaker with the added bonus of a video screen? Of course, you do. As we said in our review, "if you want to get into the world of the digital assistant with both audio and video, the Echo Show 5 is a great way to do it." Five stars

Sennheiser HD 599 SE:  $200 (opens in new tab)

Sennheiser HD 599 SE: $200 $89.95 at Amazon (save $60) (opens in new tab)
Classics in the wired headphone world, the open-backed HD 599 over-ears promise a "natural tonal balance" and "spatial presentation", plus comfy velour earpads and detachable cables. They aren't legends for no reason.

Polk Audio T15 $149 (opens in new tab)

Polk Audio T15 $149 $99 at Amazon (save $50) (opens in new tab)
We haven't tested this Polk speaker, but its incredible user reviews speak highly in its favour – as does this 34% discount. Looking for a budget pair of stereo speakers? These could well do the trick.

Apple TV 4K 32GB:  $179 (opens in new tab)

Apple TV 4K 32GB: $179 $104.50 at Amazon (save $74) (opens in new tab)
OK so this is slightly over $100, but it's too good to ignore for the sake of an extra five bucks. The 32GB Apple TV 4K will give you access to every streaming service under the sun and provide high-quality video. It also has one of the best interfaces around which makes for a great user experience. Five stars
The 64GB Apple TV is only $123.50 (opens in new tab)

Jabra Elite 3:  $80 (opens in new tab)

Jabra Elite 3: $80 $48 at Amazon (save $32) (opens in new tab)
The sporty Elite 3 are fantastic all-rounders that look good, sound good, and feel solidly built. Battery life is seven hours per charge, they're a doddle to use, and they work with Amazon Alexa. Not as decent sounding as the Sonys above, but recommendable all the same. Four stars

AirPods (2nd Gen):  $160 (opens in new tab)

AirPods (2nd Gen): $160 $90 at Amazon (save $70) (opens in new tab)
Apple's wireless earbuds offer up a balanced, detailed sound with a huge suite of faultless wireless features. If you've got an iPhone or iOS device, there's no more convenient pair of wireless earbuds out there. Four stars

Kindle Paperwhite 8GB $140 (opens in new tab)

Kindle Paperwhite 8GB $140 $100 at Amazon (save $40) (opens in new tab)
Amazon's ever-popular Kindle is enjoying a 29% discount in the sales. With a 6.8-inch display and a revised design with thinner borders, plus adjustable warm light and up to 10 weeks of battery life, this is a fine digital book buddy.

Razer Kraken: $80 (opens in new tab)

Razer Kraken: $80 $40 at Amazon (save $40) (opens in new tab)
With a $30 discount for October Prime Day, this popular gaming headset is a best seller. Just look at those Amazon customer reviews! They're wired with in-line controls and a retractable mic, with 50mm drivers that promise big sound. Now half price in the Amazon sale.

Becky is the managing editor of What Hi-Fi? and, since her recent move to Melbourne, also the editor of Australian Hi-Fi magazine. During her eight years in the hi-fi industry, she has been fortunate enough to travel the world to report on the biggest and most exciting brands in hi-fi and consumer tech (and has had the jetlag and hangovers to remember them by). In her spare time, Becky can often be found running, watching Liverpool FC and horror movies, and hunting for gluten-free cake.