Five-star Sony A90J OLED TV deal stands out as one of the big Prime Day deals

Sony XR-55A90J deal
(Image credit: Future)

One of the best OLED TVs we've ever tested, the Sony XR-55A90J, is now up to 26% off at Amazon. This means you can grab the 55-inch X90J for just £1599 / $1798. Not a cheap set, but this level of picture quality won't be found in budget TVs.

Not only that, Sony's audio quality is a cut above the rest when it comes to TV speakers. Combine this with an absolutely stunning picture and you've got a five-star OLED TV at a bargain price.

Hurry! This Prime Early Access Sale discount ends at midnight on 13th October. 

Sony XR-55A90J deals at Amazon

Sony XR-55A90J: £1999 £1599 at Amazon (save £400)

Sony XR-55A90J: £1999 £1599 at Amazon (save £400)
This 55-inch Sony OLED TV is one of the best-looking sets we've ever tested and produces some of the best audio we've heard from a flatscreen. Now with £400 off.

Sony XR-55A90J: $2500 $1798 at Amazon (save $702)

Sony XR-55A90J: $2500 $1798 at Amazon (save $702)
US buyers can get a massive discount on the MSRP of the 55-inch A90J OLED TV in the Prime Early Access Sale. It's rare to see over $700 off a five-star product, so don't let this one slip away. 

Sony's OLED TVs are generally held in high regard for their superb picture quality, and the 2021 XR-55A90J does not disappoint. It's sharper and more detailed than LG's 2021 G1 OLED and it's one of the most natural-looking pictures we've seen. And, to top things off, motion is handled beautifully too. 

The A90J also raises the bar for Sony OLEDs when it comes to usability, allowing users to quickly and smoothly get access to all the various apps and settings they need.

TV speakers are notoriously disappointing, but the Sony XR-55A90J wows with its audio, too. It's more than capable of filling a room with sound and immersing you in a scene. However, of course, even the best TV speakers are no match for a separate sound system, so you might want to consider adding a soundbar.

And while the XR-55A90J doesn't have the best input latency money can buy for gaming, it's close to it, and now Sony's VRR update has finally arrived this set is a more attractive proposition for hardcore gamers.

If you want a brilliant premium TV with a good discount, last year's Sony XR-55A90J for £1599 / $1798 will be tough to beat.


What is the best TV on the market right now?

Our guide to the best OLED TVs

OLED vs QLED: Which is the best TV technology?

Tom is a journalist, copywriter and content designer based in the UK. He has written articles for T3, ShortList, The Sun, The Mail on Sunday, The Daily Telegraph, Elle Deco, The Sunday Times, Men's Health, Mr Porter, Oracle and many more (including What Hi-Fi?). His specialities include mobile technology, electric vehicles and video streaming.