Amazon Prime Day 2025 home cinema deals live: massive savings on OLED TVs, Dolby Atmos soundbars, AVRs, projectors and more
Tune in to our live blog as our experts recommend the best Prime Day home cinema deals
LG's already affordable Dolby Atmos soundbar is no even cheaper
If you’re on the hunt for a deal on a Dolby Atmos soundbar package, one of the only big ones we’ve seen the Prime Day is on the LG S70TY, which is currently available for just £219 from Amazon.
That’s a massive £380 off the unit’s launch price and the best we’ve ever seen it sell for. That makes it probably the best performance-per-pound soundbar you can buy right now.
This is a solid soundbar system that impressed us enough to earn a four-star rating when we reviewed it at the original price of £599.
Highlights include an easy-going, well-balanced presentation, a simple setup process and a well-integrated subwoofer. Just don’t expect it to be a class leader with its handling of vocals, especially during very busy, heated movie scenes.
Fancy a 4K projector at a tempting discount? This Nebula X1 deal could be the one for you
Searching for a 4K projector but not sure what's worth your time? Well, the Nebula X1 could be right up your alley.
It offers an easy set-up packed with AI smarts, including real-time autofocus, keystone correction, ambient light adaptation and wall colour adaptation.
We were most impressed by its full-bodied audio quality, where most projectors tend to add sound as more of an afterthought.
And right now, you can snag the X1 for £1800 at Amazon. That's a discount of £400. If you have the cash to splash, this capable projector is worth a second look at this price.
The incredible Sony Bravia 8 II just got its first discount
The new Sony Bravia 8 II is an amazing TV. I know, because I reviewed it and I own its predecessor, the A95L.
Honestly, the Bravia 8 II is so good, it makes the brilliant A95L look a bit soft and flat – and that's really saying something.
And while most retailers are still charging the full price of £2999 for the 65-inch Bravia 8 II, there's a cheeky 10 per cent discount available that takes the price down to £2699 at Richer Sounds.
This five-star budget 4K projector is now even... budget-er
The world of affordable 4K projectors hasn't really moved on much in recent years. Sure, we're seeing more laser models appearing, but, honestly, the switch to laser often isn't the upgrade you might think it is, with greater brightness and vibrancy coming at the expense of contrast and subtlety.
That's why we still recommend the Epson EH-TW7000, which we first reviewed way back in 2020.
It's a fairly compact projector that produces a crisp 4K picture through pixel-shifting technology. To some people, this isn't 'true' 4K, but the results speak for themselves, and the TW7000 is a superb performer.
Why am I talking about this older Epson projector now? Because it's dropped to just £850 at Amazon for Prime Day.
The Sennheiser Ambeo Soundbar Plus is back down to its lowest-ever price
Sennheiser's soundbars get rather overlooked in a see of Sonos, Sony and Samsung models (what is it with 'S'-named soundbar brands), but its Ambeo Soundbar Plus model is a real contender – and its reduced for Prime Day.
Now, personally speaking, I would still take the Sonos Arc Ultra over the Sennheiser Ambeo Soundbar Plus, even though the Sonos is still full price (£999 at Amazon and everywhere else), but the Sennheiser is an undeniably classy device with impressively spacious sound despite it's fairly compact dimensions.
There's a big discount available on the Sony Bravia Theatre Quad – but you can save a further £500 if you buy a TV at the same time
The Sony Bravia Theatre Quad, which is a complete Dolby Atmos system in a box, has been discounted by a cool £500 for Prime Day.
But what's even cooler than that is that you can combine it with other products to get additional deals, so the discounts snowball.
I personally feel that the Theatre Quad system is a little too bass-light on its own, and is much better when the SA-SW5 subwoofer is added.
Said sub is already down from £699 to £626 at Peter Tyson – but that price drops by a further £150 if you add it to your basket along with the Theatre Quad system.
But it gets even better than that.
The 65-inch version of the Award-winning Bravia 8 OLED TV is already down from £2999 to £1899 at several retailers, but Peter Tyson is offering an extra 10 per cent discount on that, taking the price down to £1709 at Peter Tyson.
But I'm still not done!
By adding the Bravia 8 to the basket, you'll get an additional £500 off the Theatre Quad system.
So you're looking at getting a complete home cinema system that includes an Award-winning OLED TV, a serious Dolby Atmos speaker system and a hefty subwoofer for £3684.
That's a system that would have cost you £6197 when new, so by bundling deals, we've saved a huge £2513.
If you're wondering if other retailers are doing the same deals, some are, but none to the degree that Peter Tyson is. The next closest is Richer Sounds, which is charging £3947 for the same package.
For more info on this, check out my dedicated story:
Meet the team!
While I (Tom Parsons) am manning this live blog right now, posts will be appearing from several members of the What Hi-Fi? team over the coming hours and days.
We're all seasoned TV and home cinema reviewers (some of us are so seasoned that we're pretty much dry-brined at this point), and we take value very seriously, which is why we're also expert deal-hunters.
Read below to learn more about the people behind this blog.
Alastair is What Hi-Fi?’s editor in chief. He has well over a decade’s experience as a journalist working in both B2C and B2B press. During this time, he’s covered everything from the launch of the first Amazon Echo to government cybersecurity policy. Prior to joining What Hi-Fi?, he served as Trusted Reviews’ editor-in-chief. Alastair is in the process of turning his newly converted attic into a full-blown cinema room, so he walks the walk just as much as he talks the talk.
Tom Parsons has been writing about TV, AV and hi-fi products for over 18 years. He began his career as What Hi-Fi?'s Staff Writer and is now the TV and AV Editor. Tom is a huge fan of OLED TVs and Dolby Atmos speaker packages, but he also loves budget kit that punches above its price tag and appreciates lifestyle-friendly gear that allows more people to get a great home cinema experience at home.
Lewis Empson is a Senior Staff Writer on What Hi-Fi?. He was previously Gaming and Digital Editor for Cardiff University's Quench Magazine. Lewis graduated in 2021 and worked on a selection of lifestyle magazines and regional newspapers before joining the What Hi-Fi? team. He is an avid gamer and movie-lover, and a champion of the 4K Blu-ray format.
Robyn Quick is a Staff Writer for What Hi Fi?. After graduating from Cardiff University with a postgraduate degree in magazine journalism, they have worked for a variety of film and culture publications. In their spare time, Robyn can be found playing board games too competitively, going on cinema trips and learning muay thai.
Day 3 of Prime Day is here!
There was a time when Amazon Prime Day was just one day. Back then, the name made sense.
It quickly grew to a two-day bonanza, but this Prime Day is the first one that's going longer than that.
Not only are the deals still coming today, on day three – there will also be a day four.
Does that mean you should wait before pulling the trigger on that deal you've seen? In most cases, I would say "no".
While a few extra discounts might come along, I feel like the best are already here.
What's more, some of the best, most sought-after deals have already been snapped up, and the deals have gone.
The 65-inch LG C4 OLED TV is a great example – it was available for just £1099 at Amazon, but it's now out of stock.
We will do our best to make sure you don't miss out on any of the other great deals, though.
Speaking of which, the 55- and 77-inch versions of the LG C4 are still available with some amazing discounts.
I definitely recommend pouncing on one of these right now if you're in the market for an amazing OLED TV at a bargain price.
