Amazon Prime Day 2025: before the big sale, 31 great deals already live

The countdown is on: we're now just five days away from Amazon Prime Day 2025, one of the biggest sales events of the year.

This will be Prime Day's 10th anniversary, so expectations are high.

We should see discounts on all kinds of devices, including some of the best Bluetooth speakers, wireless headphones, hi-fi kit, TVs, soundbars and more.

The dates for your diary are 8th – 11th July. That's right, four whole days, which makes it twice as long as last year's sale.

We'll be here for the duration, bringing you the best deals on the best products we've tried and tested. We've reviewed almost every product below – and if we haven't, we'll flag it – and put the sale prices in context. That way, you can be sure it's a great deal on a great product.

Browse all of today's best Amazon deals

Prime Day is an Amazon-only affair, but you can bet other retailers will have sales of their own at the same time. More competition means more choice, and better deals.

To qualify for the Prime Day deals, you'll need Amazon Prime membership, which costs £8.99 a month or £95 a year. But here's how to sign up for a free Amazon Prime trial and not pay a penny.

Some deals are already live – check these out.

Quick links

Editor's picks: the best deals overall

Q Acoustics 5050 was £1299 now £1169 at Sevenoaks (save £130)What Hi-Fi? Product of the YearRead our Q Acoustics 5050 review

Q Acoustics 5050 was £1299 now £1169 at Sevenoaks (save £130)
The Q Acoustics 5050 are sensational-sounding floorstanders, capable of impressive insight, clarity and scale. Avoid partnering them with bright or aggressive amplification and you’ll be handsomely rewarded. What Hi-Fi? Product of the Year
Read our
Q Acoustics 5050 review

Sony WF-C700Nwas £99now £59 at Amazon (save £40)What Hi-Fi Awards winnerRead our Sony WF-C700N review

Sony WF-C700N was £99 now £59 at Amazon (save £40)
These are a step up from the C510, but not as advanced as the range-topping WF-1000XM5. Active noise cancellation comes as standard, they're comfortable, and like their stablemates their sound quality is off the chart for the money. A deserved Award winner, and absolute bargain at this price – though they have been replaced by the C710N. What Hi-Fi Awards winner
Read our
Sony WF-C700N review

Samsung HW-Q990D
Save £951.50
Samsung HW-Q990D: was £1,699 now £747.50 at Amazon

The Samsung HW-Q990D is, hands down, the finest soundbar system we've ever tested. This is backed up by the fact that we gave it a much coveted five-stars as well as a What Hi-Fi? Award in 2024. And now you can pick up the set for one of the best prices we've ever seen. What Hi-Fi? Awards winner
Read our Samsung HW-Q990D review

LG OLED65G4was £3299now £1699 at Richer Sounds (save £1600) plus free soundbarFive starsRead our LG G4 review

LG OLED65G4 was £3299 now £1699 at Richer Sounds (save £1600) plus free soundbar
The 65-inch LG G4 is a fantastic OLED TV which we happily awarded five-stars when we first got our hands on it. And that's down to its brilliantly bright picture, stellar gaming features and general improvements across the board. It's a solid competitor in the busy OLED market, and at this price, you'd be silly not to pounce. Five stars
Read our LG G4 review

Sony WH-1000XM4
Sony WH-1000XM4: at Amazon

Sony WH-1000XM4 was £350 now £179 at Amazon (save £171)
They're not quite at their lowest price ever, but they're only a few pounds away. At this price, the XM4 are well worth snapping up if you want solid premium all-rounders but cannot afford the extra £80-120 newer models from Sony, Bose and Sennheiser cost. Five stars
Read our
Sony WH-1000XM4 review

Sony Bravia 8 (K55XR80) was £2199now £1499 at Amazon (save £700)What Hi-Fi? Awards winnerRead our Sony Bravia 8 review

Sony Bravia 8 (K55XR80) was £2199 now £1499 at Amazon (save £700)
We tested the 65-inch variant of the Bravia 8, but this smaller model should perform similarly to the larger five-star model. We praised the Bravia 8's balanced and immersive picture, and it even sounds pretty great by TV standards. What Hi-Fi? Awards winner
Read our Sony Bravia 8 review

Sony WH-CH520 wireless over-earswas £59now £33 at Amazon (save £26)Five starsRead our Sony WH-CH520 review
Lowest ever price

Sony WH-CH520 wireless over-ears was £59 now £33 at Amazon (save £26)
Sony's most affordable wireless headphones sacrifice as little quality as they possibly can, and the results are truly impressive: you won't get such a balanced, engaging sound anywhere else at this price. If getting value for money is your priority, you've just found your next pair. Five stars
Read our Sony WH-CH520 review

4 months' Amazon Music Unlimited was £40now FREERead our Amazon Music Unlimited review

4 months' Amazon Music Unlimited was £40 now FREE
Make a massive saving on Amazon's dedicated streaming platform for four whole months up until 14th July. Normally £10.99 a month (£9.99 for Amazon Prime members), you can now save around £40 with this deal. Non-Prime members can get three months free.
Read our Amazon Music Unlimited review

Sony HT-A3000 was £599 now £449 at Amazon (save £150)Read our Sony HT-A3000 review

Sony HT-A3000 was £599 now £449 at Amazon (save £150)
This Sony soundbar delivers cinematic Dolby Atmos sound for a relatively affordable price. Expect Bluetooth, Apple AirPlay 2 and HDMI eARC support and a dynamic, muscular sound with clear dialogue.
Read our Sony HT-A3000 review

Sony WF-1000XM5 was £259now £189 at Amazon (save £70)What Hi-Fi? Awards winnerRead our Sony WF-1000XM5 review
Lowest ever price

Sony WF-1000XM5 was £259 now £189 at Amazon (save £70)
Sony's exemplary wireless earbuds sound more detailed, more refined and more accomplished than ever before. They also pack in some of the most extensive features available for the price. We can't think of a rival pair of wireless buds that can touch them, and this discount is more than welcome. What Hi-Fi? Awards winner
Read our Sony WF-1000XM5 review

Samsung Q990C was £1599now £779at Amazon (save £820)Read our full Samsung Q990C review

Samsung Q990C was £1599 now £779 at Amazon (save £820)
This compelling soundbar package from Samsung includes a Dolby Atmos soundbar, two wireless satellite speakers with upward-firing drivers and a wireless subwoofer for a full surround sound experience. We thought it sounded big and spacious while remaining cohesive and well-integrated. This is an ideal solution for those who want an immersive sound experience without trailing cables around their living room.
Read our full
Samsung Q990C review

Best headphones deals

Sony WH-CH520 wireless over-earswas £59now £33 at Amazon (save £26)Five starsRead our Sony WH-CH520 review

Sony WH-CH520 wireless over-ears was £59 now £33 at Amazon (save £26)
Sony's affordable wireless headphones sacrifice as little quality as they possibly can, and the results are truly impressive: you won't get such a balanced, engaging sound anywhere else at this price. If getting value for money is your priority, you've just found your next pair. Five stars
Read our Sony WH-CH520 review

Sony WF-1000XM5 was £259now £189 at Amazon (save £70)What Hi-Fi? Awards winnerRead our Sony WF-1000XM5 review
Lowest ever price

Sony WF-1000XM5 was £259 now £189 at Amazon (save £70)
Sony's exemplary wireless earbuds sound more detailed, more refined and more accomplished than ever before. They also pack in some of the most extensive features available for the price. We can't think of a rival pair of wireless buds that can touch them, and this discount is more than welcome. What Hi-Fi? Awards winner
Read our Sony WF-1000XM5 review

Sony WH-1000XM4
Sony WH-1000XM4: at Amazon

Sony WH-1000XM4 was £350 now £179 at Amazon (save £171)
They're not quite at their lowest price ever, but they're only a few pounds away. At this price, the XM4 are well worth snapping up if you want solid premium all-rounders but cannot afford the extra £80-120 newer models from Sony, Bose and Sennheiser cost. Five stars
Read our
Sony WH-1000XM4 review

Sony WF-C700Nwas £99now £59 at Amazon (save £40)What Hi-Fi Awards winnerRead our Sony WF-C700N review

Sony WF-C700N was £99 now £59 at Amazon (save £40)
These are a step up from the C510, but not as advanced as the range-topping WF-1000XM5. Active noise cancellation comes as standard, they're comfortable, and like their stablemates their sound quality is off the chart for the money. A deserved Award winner, and absolute bargain at this price – though they have been replaced by the C710N. What Hi-Fi Awards winner
Read our
Sony WF-C700N review

Sony WH-CH720N was £99 now £73 at John Lewis (save £26)What Hi-Fi? Awards winnerRead our Sony WH-CH720N review

Sony WH-CH720N was £99 now £73 at John Lewis (save £26)
The Sony WH-CH720N are well-made, fun-sounding headphones that deliver good active noise-cancelling and a strong feature set. Great at full price and now even better value thanks to this discount. What Hi-Fi? Awards winner
Read our
Sony WH-CH720N review

Focal  Bathys
Five stars
Focal Bathys : was £699 now £549 at Peter Tyson

The Focal Bathys' name refers to a bathysphere, the deep-sea submersible used for exploring the ocean depths, an apt moniker considering that, like the aforementioned vessel, their price is also sinking rapidly. Down from £699 to £549, we don't often see the Bathys enjoying major discounts, though when prices do drop, they tend to drop pretty hard. Nab a set while you have the chance. Five stars
Read our
Focal Bathys review

Earfun Air was £50 now £29 at Amazon (save £21)Five starsRead our Earfun Air review

Earfun Air was £50 now £29 at Amazon (save £21)
These true wireless buds were a bargain at their full launch price, so picking a pair up for nearly half price is something of a no-brainer if you want good sound but are on a super tight budget. Five stars
Read our Earfun Air review

Best TV deals

Samsung QN95D (QE65QN95D) was £3299now £1189 at Amazon (save £2110)Read our Samsung QN95D review

Samsung QN95D (QE65QN95D) was £3299 now £1189 at Amazon (save £2110)
The Samsung QN95D (QE65QN95D) Mini LED TV is a well-equipped TV that offers sharp and clear picture quality, excellent gaming specs and some superb features. When we first tested this TV, it was £3299. Now it's come down a lot. For a high end Mini LED TV, you'd be hard pushed to find something better at this price.
Read our Samsung QN95D review

LG OLED55G4was £2399now £1199 at Richer Sounds (save £1200)Five starsRead our LG G4 review

LG OLED55G4 was £2399 now £1199 at Richer Sounds (save £1200)
The 65-inch LG G4 earned the full five stars from us, with our review deeming it to be easily one of the best TVs you can buy. This deal is not only a very low price – it comes with a free LG soundbar too. Five stars
Read our
LG G4 review

LG OLED65G4was £3299now £1699 at Richer Sounds (save £1600) plus free soundbarFive starsRead our LG G4 review

LG OLED65G4 was £3299 now £1699 at Richer Sounds (save £1600) plus free soundbar
The 65-inch LG G4 is a fantastic OLED TV which we happily awarded five-stars when we first got our hands on it. And that's down to its brilliantly bright picture, stellar gaming features and general improvements across the board. It's a solid competitor in the busy OLED market, and at this price, you'd be silly not to pounce. Five stars
Read our LG G4 review

Philips 48OLED809 was £1299 now £899 at Richer Sounds (save £400)Read our Philips OLED809 review

Philips 48OLED809 was £1299 now £899 at Richer Sounds (save £400)
If you want a 48-inch OLED TV this Philips 809 is one of the best prices you'll find. For your money you'll get a great blow your socks off home cinema experience complete with Philips Ambilight bias light tech. The 65-inch model earned five stars in our review.
Read our Philips OLED809 review

TCL 32SF540K
TCL 32SF540K 32-inch Fire TV: was £179 now £119 at Amazon

A £60 saving on a highly capable 32-inch TV makes this a very tempting deal indeed. It might not deliver flagship performance, but what you do get is surprisingly solid and balanced Full HD picture quality and the very smart Fire TV platform. The sound isn't going to blow you away but at this price you could always buy one of the best soundbars to sort that out.
Read the full TCL 32SF540K review

Samsung UE65CU8000 was £999 now £499 at Amazon (save £500)Read our Samsung UE55CU8000 review

Samsung UE65CU8000 was £999 now £499 at Amazon (save £500)
We've tested the UE55CU8000, the 55-inch version of this and awarded it five stars, praising its sharpness, balanced colours, and 4K upscaling so we would certainly consider its bigger brother, especially at this heavily discounted price.
Read our Samsung UE55CU8000 review

Sony Bravia 8 (K55XR80) was £2199now £1499 at Amazon (save £700)What Hi-Fi? Awards winnerRead our Sony Bravia 8 review

Sony Bravia 8 (K55XR80) was £2199 now £1499 at Amazon (save £700)
We tested the 65-inch variant of the Bravia 8, but this smaller model should perform similarly to the larger five-star model. We praised the Bravia 8's balanced and immersive picture, which even sounds pretty great by TV standards. What Hi-Fi? Awards winner
Read our Sony Bravia 8 review

Amazon Fire TV Omni QLED 65in was £1000now £759 at Amazon (save £241)Read our full Amazon Omni QLED TV review

Amazon Fire TV Omni QLED 65in was £1000 now £759 at Amazon (save £241)
The Amazon Omni is a much better TV than its original £1000 price suggested, so with this deal, it's a serious bargain. Its picture is really balanced and consistent, it supports all HDR formats and it's got really good gaming specs as long as you don't need 120Hz. And, of course, it runs the Fire OS platform, which features more or less every app under the sun.
Read our full Amazon Omni QLED TV review

Sony XR-55A80L 2023 OLED TV was £2399 now £1099 at Richer Sounds (save £1300)Read our Sony A80L review

Sony XR-55A80L 2023 OLED TV was £2399 now £1099 at Richer Sounds (save £1300)
Our favourite performance-per-pound TV of 2023, the Sony A80L uses standard OLED technology to amazing effect, delivering a picture that balances the spectacular with the cinematically subtle with absolute aplomb. It sounds good by TV standards, too, and has a solid gaming feature set.
Read our
Sony A80L review

Samsung QE55Q80D was £999now £599 at Amazon (save £400)Five starsRead our Samsung QE55Q80D review

Samsung QE55Q80D was £999 now £599 at Amazon (save £400)
Samsung's QE55Q80D is a five-star set, and even without Mini LEDs, this mid-ranger hits the mark. We praised it for its powerful processing, rich colours, excellent contrast and potent sound – and now we have the privilege of praising an epic discount. Five stars
Read our Samsung QE55Q80D review

RCA Roku TV 24-inch (RK24HF1) was £136 now £105 at Amazon (save £31)Read our RCA Roku TV review

RCA Roku TV 24-inch (RK24HF1) was £136 now £105 at Amazon (save £31)
This 24-inch RCA Roku TV isn't fancy, but it gets the basics of picture quality right and has a very comprehensive and easy-to-use smart platform. We were impressed enough to award the TV four stars at £136, so this is a real bargain.
Read our RCA Roku TV review

Amazon 43-inch Fire TV 4-series was £429 now £279 at Amazon (save £150)

Amazon 43-inch Fire TV 4-series was £429 now £279 at Amazon (save £150)
We haven't yet tried out this model of Amazon Fire TV, however, considering the excellent on-board smart platform, comprehensive connectivity options and great voice controls, you'll be hard-pressed to find a TV that offers this much for the same price.

Best hi-fi deals

Q Acoustics 5050 was £1299 now £1169 at Sevenoaks (save £130)What Hi-Fi? Product of the YearRead our Q Acoustics 5050 review

Q Acoustics 5050 was £1299 now £1169 at Sevenoaks (save £130)
The Q Acoustics 5050 are sensational-sounding floorstanders, capable of impressive insight, clarity and scale. Avoid partnering them with bright or aggressive amplification and you’ll be handsomely rewarded. What Hi-Fi? Product of the Year
Read our
Q Acoustics 5050 review

Technics SA-C600 was £899 now £759 at Peter Tyson (save £140)Five starsRead our Technics SA-C600 review

Technics SA-C600 was £899 now £759 at Peter Tyson (save £140)
There isn’t much the Technics SA-C600 can’t do. It will play your CDs, stream music from your favourite service, connect to a turntable, and it has 30W per channel to power the speakers of your choosing. This is its lowest ever price. Five stars
Read our
Technics SA-C600 review

iFi Zen DAC 3
Save £40
iFi Zen DAC 3: was £229 now £189 at Amazon

The iFi Zen DAC 3's refined presentation, solid build quality, and versatile connectivity make it worthy of your desktop – especially at this discounted price.
Read our iFi Zen DAC 3 review

Triangle Borea BR08 was £999 now £899 at AV.com (save £100)Five starsRead our Triangle Borea BR08 review
Five-star speaker deal

Triangle Borea BR08 was £999 now £899 at AV.com (save £100)
Partnered with the right electronics and given room to breathe, these floorstanding speakers really shine. Expect a dynamic, punchy and rhythmic sound that keeps you coming back for more. Five stars
Read our Triangle Borea BR08 review

Sony PS-LX310BT Bluetooth was £249now £198 at Amazon (save £51)Five starsRead our Sony PS-LX310BT review

Sony PS-LX310BT Bluetooth was £249 now £198 at Amazon (save £51)
Here, Sony has generously given us a ‘plug and play’ fully automatic deck, including a phono stage, thrown in Bluetooth and priced it at the low end of the market. Very kind of it. Five stars
Read our
Sony PS-LX310BT review

AudioQuest DragonFly Cobalt was £269 now £190 at Amazon (save £79)What Hi-Fi? Awards winnerRead our AudioQuest DragonFly Cobalt review

AudioQuest DragonFly Cobalt was £269 now £190 at Amazon (save £79)
Any money off this excellent, multi-Award-winning DAC is welcome and this is a sizeable discount. Want to boost your laptop, PC or mobile sound? This dinky USB device will do it tenfold. What Hi-Fi? Awards winner
Read our
AudioQuest DragonFly Cobalt review

NAD D 3020 V2 was £399 now £299 at Amazon (save £100)Deal also available at Sevenoaks

NAD D 3020 V2 was £399 now £299 at Amazon (save £100)
A compact, unique, delightful amplifier based on a classic favourite, with ample connections (phono stage, digital inputs, Bluetooth, headphone jack). An enthusiastic performer that's brilliant with timing and dynamics, it's perfect for those who want a tiny but mighty system that will fit into the smallest room or on a desk for the home office.
Deal also available at Sevenoaks

Best home cinema deals

Samsung HW-Q990D
Save £950
Samsung HW-Q990D: was £1,699 now £749 at Amazon

The Samsung HW-Q990D is, hands down, the finest soundbar system we've ever tested and reviewed. This is backed up by the fact that we gave it a much coveted five-stars as well as a What Hi-Fi? Award in 2024. And now you can pick up the set for one of the best prices we've ever seen. What Hi-Fi? Awards winner
Read our Samsung HW-Q990D review

Hisense HS214 was £129 now £74 at Amazon (save £55)Read our Hisense HS214 review

Hisense HS214 was £129 now £74 at Amazon (save £55)
This might be one of the cheapest ways to get your hands on a decent soundbar to improve your TV's audio. We gave this bar a four-star review when we tested it and were impressed with its vocal clarity and low end, despite the compact nature of the unit.
Read our Hisense HS214 review

Bose TV Speaker was £270now £199 at Amazon (save £71)Read our Bose TV Speaker review
Was £270 now £199 at Amazon

Bose TV Speaker was £270 now £199 at Amazon (save £71)
This soundbar thrives on simplicity: there's a one-connection set-up to your TV via an optical audio cable or an HDMI. You can use your current TV remote to control the volume of the speaker and it detects the signal from your TV when turned on and automatically turns on, too. There's Bluetooth for streaming and settings for vocal clarity and extra bass too.
Read our Bose TV Speaker review

Best wireless speaker deals

JBL Flip 6 was £129 now £79 at Amazon (save £50)Five starsRead our JBL Flip 6 review

JBL Flip 6 was £129 now £79 at Amazon (save £50)
With top-notch sound and a durable waterproof build designed to withstand life's mishaps and challenges, the JBL Flip 6 is a sturdy, reliable bit of kit for enjoying tunes on-the-go. The Flip 7 is out now, so snap up this deal while stocks last. Five stars
Read our
JBL Flip 6 review

B&O Beosound A1 2nd Genwas £239now £157 at Amazon (save £82)Five starsRead our B&O Beosound A1 2nd Gen review

B&O Beosound A1 2nd Gen was £239 now £157 at Amazon (save £82)
The chic little speaker delivers a pleasing yet authoritative performance that you'd be happy listening to all day. Throw in its stylish design plus the bonus of Alexa smarts, and you're looking at a top Bluetooth speaker. Five stars
Read our
B&O Beosound A1 2nd Gen review

Amazon Prime Day FAQ

What is Amazon Prime?

Amazon Prime Video displayed on a wall-mounted TV above a shelf.

(Image credit: Amazon)

In order to be eligible for Amazon Prime Day discounts, you need Amazon Prime.

This is effectively a membership fee that gives you 'free' unlimited one-day delivery (in select areas) on millions of items bought from Amazon, plus Prime Video and Amazon Music streaming services (but not Amazon Music Unlimited – that costs extra), free ebooks, and the ability to share some of these benefits with others in your household.

Amazon Prime costs £8.99 a month, or £95 if you pay yearly (saving you £12.88 compared to paying monthly). Students pay £4.49 a month or £47.49 a year. Changed your mind? You can cancel your Prime membership on the Manage Prime Membership page. And if you haven't placed a Prime-eligible order or used any of your Prime benefits, you'll be refunded in full.

There's an Amazon Prime free trial, too. Sign up, select 'Start my free trial', and you'll have access to Prime for 30 days with nothing to pay. That means you can sign up, take advantage of the deals, and then cancel your trial before the 30-day period ends and not be charged your second month's fee for Prime. Not that we would condone such behaviour, of course.

In order to be eligible for the trial, you can't have subscribed to Prime in the last 12 months.

What is Amazon Prime Day?

It's Amazon's summer sale, essentially another Black Friday but in July instead of November.

Prime Day began in 2015 as a celebration of Amazon's 20th anniversary. While other online retailers get involved in the Black Friday bargain bun fight, Prime Day is generally all about Amazon, though you will see other retailers lowering prices at the same time in order to stay competitive.

Prime Day is a big sale that encompasses most areas of the Amazon site – as well as audio-visual gear, you'll find discounts on toasters, books, clothes, and pretty much anything that Amazon sells. And that's a lot!

This year, Prime Day takes place over four days. But the deals can go on for weeks.

You'll need to be a Prime member to take advantage of the offers. Not yet a member? Amazon Prime's free trial gives you the option to sign up, bag a few bargains on Prime Day, and cancel your membership without paying a penny. You scallywag, you.

When does Amazon Prime Day 2025 start?

Amazon Prime Day 2025 starts at 00:00 on Tuesday 8th July.

When does Amazon Prime Day 2025 end?

Amazon Prime Day 2025 finishes at 23.59 on Friday 11th July.

Amazon Prime Day 2025 secret hacks and tips

1. Sign up for the free Prime trial
If you're new to Amazon Prime, make sure you take advantage of the 30-day free Prime trial. And remember to cancel if you don't want a monthly bill for £8.99 when the trial ends.

2. Google a product before buying
Not every deal is going to be a winner, so make sure you compare prices online before you buy, and, of course, check our reviews to make sure the product is worth buying at all!

3. Big brands can equal big savings
Amazon often slashes the cost of a few big brand items – think PlayStation and Xbox accessories, Samsung TVs and tablets, etc – to get the attention of shoppers. Keep an eye out for these 'marquee' deals.

4. Check the Amazon Warehouse
Returned goods end up on sale at the Amazon Warehouse at a decent discount, so there's a chance you could spot an open-box bargain that beats the box-fresh sales price.

5. Stay tuned to What Hi-Fi.com
Amazon unleashes thousands of deals around Prime Day, which can make it tricky to find genuine bargains on five-star tech and AV. That's why we'll be publishing an up-to-the minute list of the very best Prime Day 2025 deals.

Is Amazon Prime Day only once a year?

Technically, yes, but Amazon's other sales are near-identical, but just go by different names. Prime Day takes place in the summer, Prime Big Deal Days happens in the autumn, then Black Friday is at the end of November. Prime Spring Deal Days kicks off the sales year around March or April.

What discounts are offered on Amazon Prime Day?

We're expecting plenty of deals on all kinds of devices, including headphones, TVs, Bluetooth speakers, cables, hi-fi and smartphones from big brands like Sony, Samsung, Bose, JBL, Bang & Olufsen, Apple and Sonos.

But beware: not all that glitters is gold. Some discounts might seem hefty, but they might have been bettered previously, or be on sub-par products. We'll only feature deals that offer a worthwhile amount of money off on products that we recommend.

What benefits do Prime members get on Amazon Prime Day?

Without Prime, you can't take advantage of the discounts. There are all sorts of other benefits to Prime year round, like early access to 'Lightning deals', Prime Video and Amazon Music streaming, and try before you buy on certain items. Here's a list of more Prime benefits.

Is Amazon Prime Day for everyone?

It is, as long as you have signed up for Amazon Prime. No Prime, no deals. You can pay for Prime monthly (£8.99) or yearly (£95).

What Hi-Fi?

What Hi-Fi?, founded in 1976, is the world's leading independent guide to buying and owning hi-fi and home entertainment products. Our comprehensive tests help you buy the very best for your money, with our advice sections giving you step-by-step information on how to get even more from your music and movies. Everything is tested by our dedicated team of in-house reviewers in our custom-built test rooms in London, Reading and Bath. Our coveted five-star rating and Awards are recognised all over the world as the ultimate seal of approval, so you can buy with absolute confidence.

Read more about how we test

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