Amazon Prime Day is back for 2020. The big day of sales normally takes place in July but Prime Day 2020 was postponed due to the Covid-19 pandemic. Don't fret though, Amazon has officially confirmed Prime Day 2020 is taking place on Tuesday 13th and Wednesday 14th October instead.
The huge online retailer has turned its annual Prime Day sale into a serious shopping event, helped in no small part by our collective inability to turn down a good deal that's delivered right to our door. From a single day of deals, Prime Day grew to a two-day (and the rest) of special offers in 2019, so we were sure Amazon wouldn't look back from that. While Prime Day was tipped to be a week long this year, it is sticking with two days.
There's an extra incentive to take part in the Prime member-only event this year, too. In a bid to help small businesses that operate on Amazon, Prime members who spend £10 on items sold by select small businesses in Amazon’s store between now and 12th October will get £10 free credit to use during Prime Day. Some early exclusive deals for Prime members have already kicked off in the run-up to the event.
So what's it all about? How can you take part? And what deals can you expect? All is revealed below.
When the days come, we will once again be sorting the best Prime Day deals from those worth avoiding and doing our best to help you find a bargain that's worth buying...
- See all the Amazon Prime Day deals live now
- The best Amazon Echo deals ahead of Amazon Prime Day
- Best Amazon Fire TV deals
When is Amazon Prime Day 2020?
Prime Day 2019 was a two-day sale of pretty much non-stop deals that started on 15th July, 2019. Back in 2018, it was a 36-hour event that happened on 16th July.
Prime Day 2020 kicks off on 00.01am on Tuesday 13th October and ends on 23.59pm on Wednesday 14th October.
Previously, we had thought that Amazon might decide to go earlier than usual with Prime Day 2020 to get ahead of the competition, who might be readying rival deals for non-Prime members. There were rumours of an August date, and then September, but at least it is happening in good time before Black Friday.
What is Amazon Prime Day?
Prime Day is Amazon's take on Black Friday. While every online retailer gets involved in the now annual Black Friday bargain bun fight, Prime Day is all about Amazon.
The special day of deals is a members-only affair, so you'll need to be a Prime member to take advantage of the offers. Thanks to Amazon's 30-day Prime free trial, there is always the option to sign up, bag a few bargains, and then cancel your membership. Up until 12th October, new Prime members can also get £5 credit added to their account when they sign up for Prime via Alexa on their Echo device by saying, “Alexa, sign me up for Prime.”
Prime members are then able to take advantage of limited time only 'Lightning deals' as well as broader Prime Day deals across the site.
Amazon promises new deals every few minutes, with the deals dropping on the website and on the Amazon app (which gave members an early heads-up on the deals).
Prime Day will take place in the UK, US, United Arab Emirates, Spain, Singapore, the Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia and, for the first time, Turkey and Brazil.
Prime Day 2019: what happened
So what did we learn from Prime Day last year? Well, there were A LOT of deals. And Amazon sold an almost unfathomably high number of products, which must mean there are lots of happy bargain-hunters enjoying their shiny new toys right now.
In total, Amazon sold 175 million items, making it the biggest ever shopping event for the online retail behemoth, bigger even than Black Friday. Amazon Prime members across 18 countries were involved, double the number since the first Prime Day five years ago.
And with more Prime members than ever signing up over the two days of Prime Day, it looks like Amazon Prime Day 2020 will only be bigger.
Prime Day 2019 in numbers
- 175 million items sold
- $1 billion+ in savings worldwide
- 18 countries participated
- 2x as many Ring and Blink devices sold compared to last year
- 2x as many Fire TV Edition Smart TVs compared to last year
- 1 million headphones sold by Amazon US
- 200,000 TVs sold by Amazon US
- 100,000 lunchboxes sold by Amazon US
Prime Day 2019 best-selling items
Top-selling Prime Day deals included the iRobot Roomba 690 Robot Vacuum, MyQ Smart Garage Door Opener Chamberlain MYQ-G0301, and Amazon Smart Plug.
Prime Day was also the biggest event ever for Amazon devices, with the Echo Dot, Fire TV Stick with Alexa Voice Remote, and Fire TV Stick 4K with Alexa Voice Remote topping the Amazon devices charts. The Fire 7, meanwhile, was the biggest-selling Amazon tablet.
Amazon quick links
Still in the mood for shopping? Check out the best deals right now via the links below.
- Amazon daily deals – today's Amazon deals
- Amazon electronics store – the home of all Amazon electricals
- Amazon devices – Alexa, Echo, Fire TV; all of Amazon's smart devices
- Amazon TV and home cinema – TVs, projectors, set-top boxes and more
- Amazon audio and hi-fi – record players, radios, speakers
- Amazon headphones and earphones – wired, wireless, noise-cancelling
- Amazon phones and accessories – cables, SIM cards, phone adapters