So at last Amazon Prime Day is up and running - and, as the name doesn't especially suggest, you've just 36 hours or so to bag an uncommon bargain. Don't forget you must be a Prime member to take advantage of these deals - or perhaps you don't...
As far as uncommon home cinema bargains go, we've identified these seven fine items as particularly impressive value for money. 4K Blu-ray players, home cinema systems and video streaming sticks all feature.
Cheap soundbar with Bluetooth streaming: was £69, now just £47.99 Boosting the sound from your TV just got more affordable thanks to the slimline LG LAS260B. This Bluetooth-toting bar is now available for under £50 and works with LG's own control app. See the LG LAS206B deal at Amazon
Budget Blu-ray home cinema in a box: was £280.46, now just £229 A compact, discreet and reasonably stylish all-in-one system for just £229 could be worth rearranging the furniture for. The LHB654N also includes a Blu-ray player and Bluetooth streaming. View the LG LHB645N deal at Amazon
LG SJ2 soundbar: was £118.90, now just £109 Get 2.1-channel audio with this soundbar/wireless subwoofer from LG - 160 watts of power should be ample to bring the cinema experience to your front room. It's tricked out with Bluetooth too. View the LG SJ2 deal at Amazon
LG UBK80 4K Blu-ray player: was £178.08, now just £124.99 It's not easy to get your 4K UHD disc thrills for under £200, let alone for less than £150. On that basis alone this LG spinner is well worth considering. View the LG UBK80 deal at Amazon
Cheap 4K streaming stick: was £70, now just £40 You can save a sizeable £30 on the tiny Amazon Fire TV 4K. It's a ridiculously affordable option if your 4K TV needs an added boost of smart functionality and it even has Alexa built-in. View the Amazon Fire TV 4k deal on Amazon
Amazon Fire TV stick with Alexa: was £34.99, now just £24.99 If you're not fussed about 4K, but want to make your TV smarter the standard Amazon Fire TV stick will be able to help you out with access to over 7000 apps, including BBC iPlayer, ITV Hub, Netflix, Prime Video and more. View the Amazon Fire TV stick deal on Amazon
Prime Video: 50% off purchases: Prime members can get up to 50% off selected movies and TV shows to rent or buy on Prime Video from 3rd to 17th July. Check out the Prime Video deal on Amazon
Epson EH-TW5650 projector: was £745.99, now just £619.99 A Full HD projector from an acknowledged master of the technology, with 3D capability, a 60,000:1 contrast ratio, 11 years of lamp-life and the ability to deliver a 300in image? With a load of money off? Yes please. View the Epson EH-TW5650 deal at Amazon
Epson EH-TW7300 projector: was £1731.99, now just £1499.99 This replacement for a What Hi-Fi? Award-winning projector has 4K 'ehancement', a huge 160,000:1 contrast ratio and motorised optics for fuss-free installation. View the Epson EH-TW7300 deal at Amazon
Optoma HD27e projector: was £539.99, now just £379.99 When we reported on this brand-new projector earlier in the year, we noted that its £600-ish price made it something of a steal. So now it's down below £400? What do you reckon? View the Optoma HD27e deal at Amazon
Optoma UHD51A projector: was £1549.99, now just £1199.99 There's just no arguing with a 4K HDR projector sporting HDMI 2.2 and served up by one of the best projector manufacturers around. Certainly not at this sort of money. View the Optoma UHD51A deal at Amazon
Budget soundbar with £50 off: was £189, now just £139. If your TV's audio in need of a boost, then the affordable Yamaha YAS105BLB could be right up your street thanks to a very decent discount. It boasts a compact design and Bluetooth connectivity for added flexibility. See the Yamaha YAS105BLB on Amazon.
Yamaha RX-V683 home cinema amplifier: was £419.72, now just £339.99 Yamaha has long been among the multi-channel front-runners, and this seven-channel monster comes equipped with the company's MusicCast multi-room functionality too, Dolby Atmos and DTS:X support, Bluetooth and a phono stage for your turntable. Bargain. View the Yamaha RX-V683 deal at Amazon