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This is easily the best Prime Day Apple deal so far (and it's not AirPods)

best Prime Day Apple deal
(Image credit: Apple)

Prime Day (or any sales event really) never attracts massive Apple deals, but we're glad to see big savings on AirPods and discounts on the iPad this time around.

We'd argue, however, that neither is the best Apple Prime Day deal around. Because this one is...

Amazon has slashed a huge $70 off the Apple TV 4K video streamer for Prime Day, which means you can now pick one up for just $109 (opens in new tab).

That's the Prime Day price on the 32GB model (which should be enough storage for most people), but there's also a $70 saving on the 64GB model, now down $129 (opens in new tab).

The Apple TV 4K is packed with features including support for 4K HDR and Dolby Atmos. It picked up a What Hi-Fi? Award last year thanks to its outstanding picture and great usability. Ultimately, we think it's the best streaming box on the market.

It's rare to see a latest-generation Apple product marked down – let alone a What Hi-Fi? 2021 Awards winner – so if you're looking to add the best selection of apps and widest picture support to your TV, we'd grab this Prime Day Apple TV deal before it's too late!

(opens in new tab)

Apple TV 4K $179 $109 at Amazon (save $70) (opens in new tab)
In short, if you’re looking to buy the best video streamer currently available, the new Apple TV 4K is it. Excellent interface and unrivalled selection of content. And at this price, it's pretty hard to resist. See the $129 64GB model (opens in new tab).

If you want a 4K streamer, the now-discounted Apple TV 4K (2021) is an excellent choice. It boasts the biggest library of 4K HDR films available anywhere courtesy of Apple TV+ (the company's own streaming service) and of course supports 4K HDR on other video streaming services like Netflix and Disney+ too.

This five-star streamer also delivers Dolby Atmos audio and a great all-round performance. The A12 Bionic processor results in more realistic games and more lifelike videos, and the chip combines with a new HDMI 2.1 socket to add support for 4K HDR content in frame rates of up to 60fps. 

Apple has even added support for spatial audio via AirPods Pro and AirPods Max headphones for Apple TV 4K boxes with the release of tvOS 15. That means you can now get a Dolby Atmos movie experience via headphones.


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Tom is a journalist, copywriter and content designer based in the UK. He has written articles for T3, ShortList, The Sun, The Mail on Sunday, The Daily Telegraph, Elle Deco, The Sunday Times, Men's Health, Mr Porter, Oracle and many more (including What Hi-Fi?). His specialities include mobile technology, electric vehicles and video streaming.

With contributions from