John Lewis's highly regarded customer service and extended warranties have long made it a popular destination for those purchasing a TV or other piece of electronics, but did you know that the retailer is also now one of the cheapest out there?
Through the course of our regular deals updates, we've spotted John Lewis offering the best prices time and again, so you no longer need pay extra for that improved service and warranty.
So read on and bag yourself a bargain.
The best 49-inch TV around and a What Hi-Fi? Awards winner. This 49in Sony has all the 4K and HDR spec, LED backlighting, Sony’s X1 Extreme processor, X-Reality Pro and X-Motion Clarity. All that adds up to a superb TV, now with a £350 discount.View Deal
This Samsung QLED TV supports 4K and HDR, all of the apps you'll likely need, from Netflix and Amazon to BBC iPlayer and ITV Hub, and Freeview and Freesat tuners. Four HDMI inputs mean you can connect a whole host of devices, too. Better than OLED? Maybe not, but QLED delivers an impressive, bright picture nonetheless.View Deal
The cheapest 4K OLED TV in LG's 2018 range is now even more affordable. This is a brilliant OLED TV from the company responsible for the best OLED TVs on the market. You can't go wrong with this award-winning TV, which is even cheaper now than it was on Cyber Monday.View Deal
Even at this discounted price the C8 is £500 more expensive than the B8 above but, thanks to the Alpha 9 processor under the skin, it's also a slightly better performer in almost every way. We recommend stretching if you're able.View Deal
The Q9FN sits pretty at the top of Samsung's 4K QLED range and is an excellent alternative to an LG OLED, particularly in terms of brightness and colour vibrancy. At £1799, this 55in version is a great bet.View Deal
We gave Panasonic's FZ802 OLED TV five stars at its original price of £2299, so it really is a bargain with this massive discount.View Deal
4K pictures should look fantastic on this screen while the solid stand makes it easy to install. X-motion Clarity tech promises smooth sports and action movies while HDR10, HLG and Dolby Vision support is present and correct. A recent further price reduction means you can now save a massive £600 on this big-screen Sony. View Deal
You can save £800 on the 65-inch version of the LG OLED B8 range. This is a 2018 model LG OLED TV, and these are the sets that we've been so impressed with this year. Expect 4K, HDR video in stunning style and the full suite of streaming apps. A bargain budget OLED.View Deal
Again, this may not look like a hug bargain next to the model above, but the C8 is an undeniably better OLED than the B8 and it's now available for £1600 below its launch price.View Deal
The Q9FN is the best 4K QLED (a great alternative to OLED) currently available, and it's now available with a big discount.View Deal
The 65in version of Panasonic's excellent 2018 OLED is also currently heavily discounted. The LG C8 above would be our first choice, but this is a great alternative, particularly as it's now a good deal more affordable.View Deal
This tip-top Panasonic TV offers a huge 65-inch panel crammed with 4K resolution and HDR colours and contrast. Backed with Freeview, plenty of 4K capable apps and Freesat, this is a super bargain.View Deal
We gave this substantial, fully-featured, Meridian-tuned soundbar 4 stars when we reviewed it at its original price of £1200, so with this near-£500 discount it's a real steal.View Deal
Our favourite premium soundbar (it's won two What Hi-Fi? Awards on the bounce) is now available with a substantial £400 discount. This is a cracking sound solution with Dolby Atmos processing, Bluetooth and Chromecast built-in. The subwoofer is wireless, too.View Deal
This all in one soundbar offers fantastic minimalism to your home while adding a hefty 120W of two channel, bass reflex, Dolby Digital, S-Force surround sound to your TV setup. That extends to smartphone streaming thanks to Bluetooth connectivity too. View Deal
This may not seem like a huge discount, but Sonos kit's rarely available for much less than the recommended retail price and this is the best soundbar in its class.View Deal
Blu-ray player deals
Our favourite affordable 4K Blu-ray player is now available from John Lewis with a healthy £60 discount.View Deal
This Blu-ray player is reduced by £50 to get you top features for less. That means 4K UHD and HDR Blu-ray playback with Panasonic's Hollywood Cinema Processor for enhanced movie visuals. The High-Precision Chroma processor should ensure superb colours while upscaling lets you enhance even standard Blu-ray quality.View Deal