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Amazon Prime Day 2020 in Australia: official date and other details

Amazon Prime Day 2020
(Image credit: Amazon)

While Amazon Prime Day typically falls in the middle of July in Australia, the global pandemic and all the disarray that brought with it has pushed the major shopping event back considerably.

Earlier rumours suggested that the online retailer would hold its massive Amazon Prime Day 2020 sales in early October, and a specific date leaked shortly after – October 13.

Now, Amazon Australia has officially announced that Prime Day 2020 will fall on October 13-14, with Australia getting a full 66 hours of discounts, savings and special offers.

Starting out in the US, Amazon Prime Day quickly grew into a major online shopping event full of huge discounts and savings on the latest and greatest tech, and naturally there's a selection of hi-fi and AV gear amongst it.

It began as a single day (hence the name) but has swollen to a multi-day event now, with fresh bargains dropping across a two (and a bit) day period in Australia.

On this page, we'll be putting up the best deals we can find on all the audio, home theatre, and other hi-fi gadgets that are discounted across Amazon Australia's Prime Day event.

Early Amazon Prime Day 2020 deals

Sony WH-1000XM4 noise-cancelling headphones | AU$445 (RRP AU$549; save AU$104)

Although these industry-leading, five-star headphones have only been on the market for a month or two, you can already score a AU$104 discount on the Sony WH-1000XM4 at Amazon Australia. Or if you aren't as hellbent on the latest model but are still after some of the best audio and noise-cancelling around, you could score their predecessor – the WH-1000XM3 for just AU$325 instead.
View Deal

Amazon Echo Show 5 | AU$99 (RRP AU$129; save AU$30)

Now that Amazon has freshly announced a new Echo Show 10, it's discounting some of its earlier models by a significant amount. The Show 5 has a 5-inch screen (as its name suggests) and all the Alexa smarts on board. Even if you don't have connected devices, you can still use it to check the weather, watch videos, keep up with the news and (of course) listen to music. Better yet, the 23% discount makes the Echo Show 5 a lot more affordable at just AU$99.View Deal

Amazon Echo Show 8 | AU$159 (RRP AU$229; save AU$70)

For those thinking that the above 5-inch screen on the Echo Show 5 is a touch too small, you can opt instead for the Echo Show 8 and still be spending considerably less than the brand new Show 10. You'll get a bigger screen with a higher resolution and a speaker that boasts bigger sound too. Now's your time to pounce with the solid AU$70 saving on this Amazon smart device.View Deal

Fire TV Stick Lite + 3rd-gen Echo Dot | AU$89 (RRP AU$138; save AU$49)

Alongside the Echo Show 10 (mentioned above) that Amazon freshly unveiled ahead of Prime Day 2020, the retail giant also announced its Fire TV Stick Lite – and it's already discounted! Along with a pre-order the Fire TV Stick Lite (shipping October 6), you can bundle it with the Echo Dotto save AU$49 on the total cost. Simply add the Echo Dot to your cart from the box on the right of the page and you can save AU$49 on the total cost.View Deal

When is Amazon Prime Day 2020 in Australia?

Prime Day 2019 was a two-day sale of pretty much non-stop deals that started at midnight on 15th July, 2019. In Australia, it kicked off at local AEST time, but ended when the sales event finished in the US, making for a marathon 65-hour shopping event. Back in 2018, it was a 36-hour shopping spree that landed on 16th July. 

The Prime Day 2020 date is officially Tuesday and Wednesday, October 13-14, kicking things off on midnight (local time) on the Tuesday, with sales extending via US sellers until 6PM on Thursday the 15th, totalling an insane 66 hours.

Previously, we had thought that Amazon might decide to go earlier than usual with Prime Day 2020 to get ahead of the competition, who might be readying rival deals for non-Prime members. 

There were rumours of an August date, and then September, but now it's confirmed that Amazon Prime Day 2020 is in October, squeezing in just in time ahead of the Black Friday sales in November.

What is Amazon Prime Day?

Prime Day is Amazon's take on Black Friday. While every online retailer gets involved in the now-annual Black Friday bargain bun fight, Prime Day is all about Amazon.

The special day of deals is a members-only affair, so you'll need to be a Prime member to take advantage of the offers. Thanks to Amazon's 30-day Prime free trial, there is always the option to sign up, bag a few bargains, and then cancel your membership.

Prime members are also able to take advantage of time-limited 'Lightning deals', alongside those broader Prime Day deals available across the site.

Amazon Australia promises new deals every few minutes, with the deals dropping on the website and on the Amazon app (which gave members an early heads-up on the deals). 

Last year, Prime Day ran in the UK, US, Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium, Austria, Singapore, Netherlands, Luxembourg, and, of course, Australia.

Prime Day 2019: what happened

So what did we learn from Prime Day last year? Well, there were A LOT of deals. And Amazon sold an almost unfathomably high number of products, which must mean there are lots of happy bargain-hunters enjoying their shiny new toys right now.

In total, Amazon sold 175 million items, making it the biggest ever shopping event for the online retail behemoth, bigger even than Black Friday. Amazon Prime members across 18 countries were involved, double the number since the first Prime Day five years ago.

And with more Prime members than ever signing up over the two days of Prime Day, it looked like Amazon Prime Day 2020 would only be bigger. Now, we're not so sure.

Prime Day 2019 in numbers

  • 175 million items sold
  • About AU$1.4 billion in savings worldwide
  • 18 countries participated
  • 2x as many Ring and Blink devices sold compared to last year
  • 2x as many Fire TV Edition Smart TVs compared to last year