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Amazon Prime Day 2020 in Australia: new date, details and what to expect

Amazon Prime Day 2020
(Image credit: Amazon)

While Amazon Prime Day typically falls in the middle of July in Australia, the global pandemic and all the disarray that brought with it has pushed the major shopping event back to an unknown date.

We don't know for sure, but it's looking likely that we'll see the online retailer hold its massive Amazon Prime Day 2020 sales in early October, at least, if the rumours are true.

It's worth noting that this is no official announcement, so the date could be more fluid than we thought, or the event may not even go ahead this year at all, but we suspect that's unlikely.

Starting out in the US, Amazon Prime Day quickly grew into a major online shopping event full of huge discounts and savings on the latest and greatest tech, and naturally there's a selection of hi-fi and AV gear amongst it.

It began as a single day (hence the name) but has swollen to a multi-day event now, with fresh bargains dropping across a two (and a bit) day period in Australia.

On this page, we'll be putting up the best deals we can find on all the audio, home theatre, and other hi-fi gadgets that are discounted across Amazon Australia's Prime Day event.

When is Amazon Prime Day 2020 in Australia?

Prime Day 2019 was a two-day sale of pretty much non-stop deals that started at midnight on 15th July, 2019. In Australia, it kicked off at local AEST time, but ended when the sales event finished in the US, making for a marathon 65-hour shopping event. Back in 2018, it was a 36-hour shopping spree that landed on 16th July. 

The Prime Day 2020 date has not yet been announced by Amazon but we can assume the global Covid-19 crisis will mean it takes place much later in the year than usual, if it happens at all. The closer we get to Black Friday, the less likely it may be that we get any Amazon Prime Day at all.

Previously, we had thought that Amazon might decide to go earlier than usual with Prime Day 2020 to get ahead of the competition, who might be readying rival deals for non-Prime members. There were rumours of an August date, and then September, but now it looks like Prime Day will be later still, albeit not too late as to get too close to Black Friday. It all depends if the retailer can get back up to speed for normal global deliveries. 

Last year, Amazon announced the Prime Day date on 25th June, so we're already well past the usual time of year when Amazon would reveal the big day.

What is Amazon Prime Day?

Prime Day is Amazon's take on Black Friday. While every online retailer gets involved in the now-annual Black Friday bargain bun fight, Prime Day is all about Amazon.

The special day of deals is a members-only affair, so you'll need to be a Prime member to take advantage of the offers. Thanks to Amazon's 30-day Prime free trial, there is always the option to sign up, bag a few bargains, and then cancel your membership.

Prime members are also able to take advantage of time-limited 'Lightning deals', alongside those broader Prime Day deals available across the site.

Amazon Australia promises new deals every few minutes, with the deals dropping on the website and on the Amazon app (which gave members an early heads-up on the deals). 

Last year, Prime Day ran in the UK, US, Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium, Austria, Singapore, Netherlands, Luxembourg, and, of course, Australia.

Prime Day 2019: what happened

So what did we learn from Prime Day last year? Well, there were A LOT of deals. And Amazon sold an almost unfathomably high number of products, which must mean there are lots of happy bargain-hunters enjoying their shiny new toys right now.

In total, Amazon sold 175 million items, making it the biggest ever shopping event for the online retail behemoth, bigger even than Black Friday. Amazon Prime members across 18 countries were involved, double the number since the first Prime Day five years ago.

And with more Prime members than ever signing up over the two days of Prime Day, it looked like Amazon Prime Day 2020 would only be bigger. Now, we're not so sure.

Prime Day 2019 in numbers

  • 175 million items sold
  • About AU$1.4 billion in savings worldwide
  • 18 countries participated
  • 2x as many Ring and Blink devices sold compared to last year
  • 2x as many Fire TV Edition Smart TVs compared to last year