Amazon Prime Day will be back for 2020... we think. The big day of sales normally takes place in July – last year it was 15th July – but Prime Day 2020 has been postponed due to the coronavirus pandemic.
The latest rumours now suggest that the Prime Day date will be delayed until October. Amazon hasn't commented, so we have no confirmation as yet, but we do know that Amazon has diverted its efforts to essential deliveries, so a tech sales extravaganza doesn't seem quite so essential. We shall watch this space for an official announcement.
The online retail giant has turned its annual Prime Day sale into a serious shopping event, helped in no small part by our collective inability to turn down a good deal that's delivered right to our door. From a single day of deals, Prime Day grew to a two-day (and the rest) of special offers in 2019, so we were sure Amazon wouldn't look back from that. This year's Prime Day sale was tipped to last a full week.
Assuming Prime Day 2020 isn't cancelled entirely, we will once again be sorting the genuinely good deals from those worth avoiding and doing our best to help you find a bargain that's worth buying.
- Browse today's best deals on Amazon UK
- Browse today's best deals on Amazon US
- Browse today's best deals on Amazon AU
When is Amazon Prime Day 2020?
Prime Day 2019 was a two-day sale of pretty much non-stop deals that started on 15th July, 2019. Back in 2018, it was a 36-hour event that happened on 16th July.
The Prime Day 2020 date has not yet been announced by Amazon but we can assume the global Covid-19 crisis will mean it takes place much later in the year than usual, if it happens at all. The closer we get to Black Friday, the less likely it may be that we get any Amazon Prime Day at all.
Previously, we had thought that Amazon might decide to go earlier than usual with Prime Day 2020 to get ahead of the competition, who might be readying rival deals for non-Prime members. There were rumours of an August date, and then September, but now it looks like Prime Day will be later still, albeit not too late as to get too close to Black Friday. It all depends if the retailer can get back up to speed for normal global deliveries.
Last year Amazon announced the Prime Day date on 25th June, so we are already well past the usual time of year when Amazon would reveal the big day.
What is Amazon Prime Day?
Prime Day is Amazon's take on Black Friday. While every online retailer gets involved in the now annual Black Friday bargain bun fight, Prime Day is all about Amazon.
The special day of deals is a members-only affair, so you'll need to be a Prime member to take advantage of the offers. Thanks to Amazon's 30-day Prime free trial, there is always the option to sign up, bag a few bargains, and then cancel your membership.
Prime members are then able to take advantage of limited time only 'Lightning deals' as well as broader Prime Day deals across the site.
Amazon promises new deals every few minutes, with the deals dropping on the website and on the Amazon app (which gave members an early heads-up on the deals).
Prime Day ran in the UK, US, Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, Singapore, Netherlands and Luxembourg. And for the first time, Prime Day also ran offline, with savings coming to Whole Foods stores on the day.
Prime Day 2019: what happened
So what did we learn from Prime Day last year? Well, there were A LOT of deals. And Amazon sold an almost unfathomably high number of products, which must mean there are lots of happy bargain-hunters enjoying their shiny new toys right now.
In total, Amazon sold 175 million items, making it the biggest ever shopping event for the online retail behemoth, bigger even than Black Friday. Amazon Prime members across 18 countries were involved, double the number since the first Prime Day five years ago.
And with more Prime members than ever signing up over the two days of Prime Day, it looked like Amazon Prime Day 2020 would only be bigger. Now, we're not so sure.
Prime Day 2019 in numbers
- 175 million items sold
- $1 billion+ in savings worldwide
- 18 countries participated
- 2x as many Ring and Blink devices sold compared to last year
- 2x as many Fire TV Edition Smart TVs compared to last year
- 1 million headphones sold by Amazon US
- 200,000 TVs sold by Amazon US
- 100 lunchboxes sold by Amazon US
Prime Day 2019 best-selling items
Top-selling Prime Day deals included the iRobot Roomba 690 Robot Vacuum, MyQ Smart Garage Door Opener Chamberlain MYQ-G0301, and Amazon Smart Plug.
Prime Day was also the biggest event ever for Amazon devices, with the Echo Dot, Fire TV Stick with Alexa Voice Remote, and Fire TV Stick 4K with Alexa Voice Remote topping the Amazon devices charts. The Fire 7, meanwhile, was the biggest-selling Amazon tablet.
Amazon quick links
Still in the mood for shopping? Check out the best deals right now via the links below.
- Amazon daily deals – today's Amazon deals
- Amazon electronics store – the home of all Amazon electricals
- Amazon devices – Alexa, Echo, Fire TV; all of Amazon's smart devices
- Amazon TV and home cinema – TVs, projectors, set-top boxes and more
- Amazon audio and hi-fi – record players, radios, speakers
- Amazon headphones and earphones – wired, wireless, noise-cancelling
- Amazon phones and accessories – cables, SIM cards, phone adapters