Yes, we know the Black Friday hype can be hard to bear. But, there's no denying, a) Black Friday 2017 is happening, and b), there will be some good deals in amongst the madness. And that's where we come in.
If you want to a new 4K HDR TV, some wireless noise-cancelling headphones, an Atmos soundbar, a turntable, a wireless speaker... the Black Friday weekend, and indeed Cyber Monday, is certainly a decent time to buy. And with the Black Friday deals set to start within weeks, it's worth holding out to see what's on sale.
This year Black Friday takes place on Friday 24th November, with Cyber Monday following on 27th November. Retailers including Amazon, Argos, Currys, John Lewis, Sevenoaks, Richer Sounds, and pretty much anyone else you can think of, will be offering savings as soon as the start of November, so it's worth keeping your virtual wallet closed until then.
This page is where we'll be rounding up the best Black Friday prices on some of our favourite products, helping you to navigate the noise and find the genuine deals. We'll be rounding up the best Cyber Monday deals here, too.
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Black Friday 2017 - quick links
What is Black Friday?
The concept of Black Friday sales originated in the USA, with the shopping event taking place on the day after Thanksgiving Day. Like the concept of Halloween as a Big Deal, this pre-Christmas shopping bonanza has now well and truly taken off on this side of the pond - most UK retailers have jumped on the bandwagon.
And for consumers, that's largely a good thing - even if it does involve plenty of clicking and, potentially, waiting in virtual queues in order to bag a bargain.
We aim to make it a little easier for you by delivering a comprehensive list of TV, hi-fi and home cinema offers from all the retailers taking part. Almost every category was involved last year, and you can expect more of the same in 2017.
Why is it called Black Friday? It's up for debate. The name either came from the fact the popularity of the shopping day caused widespread disruption and traffic chaos, so Philadephia police picked a name with negative undertones, or because it was a chance for retailers to turn a profit and get the revenue sheet back 'in the black'. Take your pick.
See all the What Hi-Fi? Deals of the Week
Black Friday Record Store Day
Independent record shops will also get in on the act for 2017, with a special batch of vinyl releases announced for Black Friday 2017.
Much like the Record Store Day in April, this offers a whole host of exclusive vinyl releases, limited editions, reissues, collectibles and more.
The Black Friday Record Store Day deals are only available in the US for now, but we are keeping our eyes peeled for any UK vinyl releases.
What are the most popular Black Friday products?
The most popular Black Friday deals are likely to feature the Amazon Fire products, anything Apple, and the PS4 and Xbox One.
We'd expect 4K, HDR and OLED TVs to feature heavily this year, alongside perennial favourites such as headphones and soundbars. And anything wireless.
And it's not just hardware deals you can expect to see. There will be plenty of deals on CDs, DVDs and Blu-rays, as well as video games.
Best Black Friday headphone deals
Whether you want wireless headphones for your new iPhone, noise-cancelling cans for travelling or simply a bargain pair of in-ear or over-ear headphones, we'll dig out some bargains.
See all the deals: Black Friday headphone deals
Best Black Friday speaker deals
Stereo speakers and wireless speakers are sure to feature in the sales, as well as savings on multi-room speakers from the likes of Sonos. We might even seen some voice-controlled smart speakers with decent money off.
See all the Black Friday speaker deals
More after the break
Best Black Friday hi-fi deals
Something has to power those nice new speakers of yours, and here's where we'll round-up the best deals on hi-fi essentials like turntables, amps and DACs... and more besides.
See all the deals: Black Friday hi-fi deals
Best Black Friday soundbar deals
Best Black Friday gaming deals
Best Black Friday phone deals
The Black Friday phone deals will be some of the most attention-grabbing, with savings on iPhone, Samsung Galaxy and Google Pixel from the likes of Carphone Warehouse, eBay, EE and more.
See all the Black Friday phone deals
Best Black Friday Apple deals
Apple's official store has occasionally got in on the Black Friday act, with vouchers or selected discounts, while there's also the potential to pick-up Apple TV, iPad and iPhone deals courtesy of authorised retailers. We'll be keeping an eye out.
See all the best Black Friday Apple deals
Best Black Friday Currys deals
Best Black Friday Richer Sounds deals
When is Black Friday 2017?
The official date for Black Friday 2017 is Friday 24th November. However, if it's anything like 2016 (or 2015, for that matter), you can expect plenty of retailers to start pushing early 'Black Friday deals' well before that date.
Last year Amazon pushed tens of thousands of 'Lightning Deals' in the month of November, despite Amazon Prime Day being an increasing focus for the site.
Want to get the best Black Friday deals? You might have to stay up all night. Some deals will kick off at midnight or in the early hours. The savings then flow thick and fast over the next 24 hours.
The following Monday has been dubbed Cyber Monday, when a fresh batch of deals gets rolled out from participating retailers - so we should be in for at least a week of bargain shopping.