Amazon Prime Day 2025 home cinema deals live: top savings on OLED TVs, Dolby Atmos soundbars and more
Follow our live blog for all the best Prime Day home cinema deals our experts recommend
Meet the team!
While I (Tom Parsons) am manning this live blog right now, posts will be appearing from several members of the What Hi-Fi? team over the coming hours and days.
We're all seasoned TV and home cinema reviewers (some of us are so seasoned that we're pretty much dry-brined at this point), and we take value very seriously, which is why we're also expert deal-hunters.
Read below to learn more about the people behind this blog.
Alastair is What Hi-Fi?’s editor in chief. He has well over a decade’s experience as a journalist working in both B2C and B2B press. During this time, he’s covered everything from the launch of the first Amazon Echo to government cybersecurity policy. Prior to joining What Hi-Fi?, he served as Trusted Reviews’ editor-in-chief. Alastair is in the process of turning his newly converted attic into a full-blown cinema room, so he walks the walk just as much as he talks the talk.
Tom Parsons has been writing about TV, AV and hi-fi products for over 18 years. He began his career as What Hi-Fi?'s Staff Writer and is now the TV and AV Editor. Tom is a huge fan of OLED TVs and Dolby Atmos speaker packages, but he also loves budget kit that punches above its price tag and appreciates lifestyle-friendly gear that allows more people to get a great home cinema experience at home.
Lewis Empson is a Senior Staff Writer on What Hi-Fi?. He was previously Gaming and Digital Editor for Cardiff University's Quench Magazine. Lewis graduated in 2021 and worked on a selection of lifestyle magazines and regional newspapers before joining the What Hi-Fi? team. He is an avid gamer and movie-lover, and a champion of the 4K Blu-ray format.
Robyn Quick is a Staff Writer for What Hi Fi?. After graduating from Cardiff University with a postgraduate degree in magazine journalism, they have worked for a variety of film and culture publications. In their spare time, Robyn can be found playing board games too competitively, going on cinema trips and learning muay thai.
Will the LG C5 get a massive discount for Amazon Prime Day?
Afternoon, deal-hunters! TV & AV Editor Tom Parsons here.
This time last year, LG used Amazon Prime Day as an excuse to drop some massive discounts on the LG C4, which was pretty much brand-new at the time.
All versions were discounted, particularly at LG.com, and the sizes of them were genuinely shocking. We're talking £900 off the 55-inch model and, briefly, £1800 off the 77-inch model.
I'd never seen anything like that on a just-released LG OLED, and it meant that during Amazon Prime Day, the C4 was barely any more expensive than the older C3.
So, the big question is, will the same happen to the C5 this year?
To be clear, I have no way of knowing for sure, but my instinct is that it won't.
Stock of the C3 was already running low this time last year, and it seems that LG might have introduced some surprising flash sales on the C4 to tempt buyers away from its rivals' models during the deals period.
But I'm still seeing quite a lot of stock of the LG C4 around right now, so I think we're more likely to see some super-low prices on that, rather than big, early discounts on the new C5.
That isn't to say there won't be deals on the C5 – in fact, you can already get between £100 and £500 off it at LG.com, depending on which size you go for – but I don't think they'll be amazing.
But if I were hunting for a great deal on an OLED TV this Amazon Prime Day, it's the LG C4 I'd be watching. There are already some great deals on that (such as the one below), but I think they could get even greater.
Which TV is on the top of our Amazon Prime Day wish list?
There's one TV that we're keeping a close eye on this Prime Day, and it's surprisingly not the latest and greatest flagship model. It's actually the LG C4, which we're anticipating some huge savings on if pricing decreases from earlier this year are anything to go by.
Specifically, we're talking about the 42-inch LG C4, which dropped to a tantalising £589 (down from £1400) in May. We have our fingers tightly crossed for the best gaming TV on the market to drop to an even lower price in the Prime Day sales.
But what makes it such a good gaming TV? It sports four full bandwidth HDMI 2.1 sockets, all of which support 4K/120Hz gaming with VRR and ALLM. Furthermore, its compact screen size makes it a great choice for use in a desktop setup; think of it as an overpowered gaming monitor.
It's also a great choice for those working with confined living room spaces, as it proves that you don't have to compromise on picture quality if you're after a smaller TV.
We're tracking the price of the C4 in all sizes very closely this year, so stay alert for some potentially huge savings.
Read our full LG OLED42C4 review
Which soundbar should you buy?
Looking for a soundbar this Prime Day, but not sure where to start or which models to keep tabs on? If that sounds like you and you’re short on cash, then our staff writer and regular soundbar tester, Robyn Quick, has two options they’d recommend keeping an eye on.
First up is the Sonos Beam (Gen 2). This is the top recommendation for buyers on a budget, or without oodles of space, even at full price. Hence its ongoing place in our best Dolby Atmos soundbars buying guide.
Offering solid Atmos support, generally great for the price sound, and a discreet design, the Beam (Gen 2) is fantastic. As it’s starting to get long in the tooth, it also frequently gets decent discounts. We’re expecting a decent deal on it during Prime Day, as a result.
The second, even cheaper, model they recommend watching is the Sony HT-SF150. Though it’s getting on and doesn’t have Atmos, the HT-SF150 is the best soundbar you’ll find for less than £100.
Having retested it mere weeks ago, we can also confirm it is a cut above the audio you’ll get from most TVs’ built-in speakers. So if you want to upgrade your home set-up's audio but want to pay the absolute minimum possible, this is the one to watch.
Read the full story: We’ve reviewed hundreds of soundbars – for most people, these are the only two you need to consider
Which Mini LED TV should you keep an eye on?
Though, as a team, we tend to favour OLED sets for buyers looking for a top-notch TV – that’s why most of the premium sets in our best TV guide use the panel tech – if you want a great value TV and can’t afford to spend thousands, we’d recommend keeping a close eye on Mini LED sets.
The TVs can’t match the perfect blacks of OLED sets, but they are cheaper to make and often get huge discounts during Prime Day, making them easy recommendations based on our hallowed performance-per-pound metric.
If that sounds appealing, our editor has two Mini LED TVs in particular that he recommends keeping an eye on.
The first is Amazon’s own-brand Fire TV Omni Mini LED. This is because, as well as offering one of the most consistent movie watching experiences you’ll find on a set its price, Amazon also tends to offer the biggest savings on its Fire-branded devices during Prime Day.
Last year, its Amazon Fire TV Omni QLED sold for close to half price during Prime Day. If the same happens to its Mini LED this year, then the set will be one of biggest bargains we’ve seen in 2025.
The second is on the TCL C805K. This was a 2024 Award-winner, and while it’s coming to the end of its life, it remains one of the best value big screen TVs currently available.
Based on our experience covering past Prime Days, TCL sets tend to get hefty discounts. This was the case with the TCL C845K last year.
If you want a big screen TV with reliable, incredibly bright picture quality and solid gaming specifications, we’d strongly recommend keeping an eye on the C805K, especially the 85-inch model.
Read the full story: I'm predicting huge savings on five-star Mini LED TVs – these are the two I'd keep an eye on
Welcome to our 2025 Amazon Prime Day home cinema deals live hub. The event is set to kick off at midnight, but we’ve started a little early to help you get off on the right foot with this year’s sale.
In the run up to the main event, we’ll be delivering a curated list of the best early deals we’ve spotted, both on Amazon and other retailers, right here, on this page.
Each hour our team of experts will also offer advice on which products they’re personally keeping an eye on, helping you create your own shortlist.
Make sure to follow us and keep this page open for all the latest posts, direct from our home cinema experts!
