Amazon Prime Day started at midday on Monday and runs through until midnight Tuesday, with Amazon promising a "bigger than ever" Prime Day for 2018. There are 36 hours of Amazon deals scheduled, with more than one million discounts set to go live on Amazon in the UK, US and around the world.
Prime Day is Amazon's own members-only sale, with special offers for Prime members released throughout the day and for a limited period of time. New for 2018, Amazon Prime is promising 'Prime Day Launches' - exclusive new items, content and special edition products from both new and established brands.
Naturally, we'll be doing our level best to cut through the noise and bring you our pick of the best Prime Day deals. You'll find all the best Amazon Prime Day offers listed below, split into categories such as TVs, headphones, home cinema and more.
The best TV deals on Amazon Prime Day
LG OLED TV: was £1700, now just £1229: LG's Award-Winning OLED55B7V TV from 2017 is an absolute stunner - and an absolute bargain at this price. Originally tested at £3000, you can now pick it up for just £1299. View the LG OLED deal on Amazon
LG 55SK8000PLB TV: was £1396, now just £910 This 4K television also comes with HLG, HDR 10, Dolby Vision support... whatever you're watching, you'll be able to eke out as much punch and colour as possible. Dolby Atmos processing also gives your sound more dimensionality, placing the audio around and above you. And at nearly £500 cheaper? What's not to like? View the LG 55SK8000PLB deal at Amazon
Philips 55POS9002 TV: was £2000, now £1199 An incredible deal, this 4K HDR OLED television is absolutely stunning - receiving the full five stars when we looked at it in December 2017. Ambilight and Google Play services are just the icing on a great audio-visual cake. View the Philips 55POS9002 deal at Amazon
Philips 55PUS7303 TV: was £800, now just £559 Want the picture to expand even beyond the screen? Philips' 4K television with Ambilight will do just that - with LEDs on its back that light up the wall around your TV for a larger experience. And if you think this TV is too big, the deals extend to its smaller siblings: the 50in has gone from £700 to £489, while the 43in has dropped to £419 from £600. View the Philips 55PUS7303 deal at Amazon
Sony Bravia KD49XE7093BU TV: was £479, now £379 Spending as little as £400 on a 4K HDR television - from Sony no less - seems like an impossibility. But seeing is believing, and with full Smart TV functionality, you won't be short of content to watch on this great television. Snap this up while it's still available! View the Sony Bravia KD49XE7093BU deal at Amazon
The best headphones deals on Amazon Prime Day
Beats by Dr. Dre Solo3: was £209, now just £149.99: These fashionable wireless on-ears from Beats By Dr. Dre may not have the sonic subtlety of class-leading rivals, but their wireless technology, not to mention their 40-hour battery life, are impressive. View the Beats by Dr. Dre headphone deal on Amazon (Black) / View the Beats by Dr. Dre headphone deal on Amazon (Rose Gold)
Bose QuietComfort 25: was £214, now just £129.95: Despite bowing down to new-and-improved successors, these former-Award-winning noise-cancelling on-ears are still astonishingly good for the money. Get the Bose headphones deal on Amazon
B&O Play Beoplay H4: was £208.99, now just £114: 19 hours of wireless playback (which these on-ears clam) doesn’t seem too taxing on your ears when you look at their memory foam ear cushions and lambskin covering. A generous 45% off today. Get the B&O Play headphones deal on Amazon
B&O Play Beoplay E8: was £249, now just £175: B&O has a knack for stylish products, and these true wireless buds don’t buck that trend. They also offer four hours of charge and adjustable noise-cancellation, and this discount could put them in more people's price range. Get the B&O Play headphones deal on Amazon (Black) / Get the B&O Play headphones deal on Amazon (Charcoal Sand)
Bargain Bluetooth headphones: was £150, now just £100: The AKG Y50BTs boast the same smart styling as their wired siblings and they sound just as good as they look. And now you can save £50. Check out the AKG headphone deal on Amazon
Sony MDR-EX650AP: was £54.15, now just £25: Not just former Award winners but former Product of the Years, these veteran Sonys are everything in-ears should be: comfortable, secure and insightful… and less than half price. Get the Sony headphones deal on Amazon
Jabra Elite 65e: was £173.28, now just £109.99: With ‘professional-grade’ noise cancellation and a neckband design, these transatlantic-flight-suitable Jabras will keep your music going strong for 13 hours. Get the Jabra headphones deal on Amazon
The best wireless speaker deals on Amazon Prime Day
Amazon Echo: was £90, now just £60 Bigger speakers and, consequently, a greater scale of sound than the Dot. Amazon's Echo is a great choice for those that might not have other speakers in a room, and want to add in artificially-intelligent smarts with better-than-average audio quality too. See the Amazon Echo deal at Amazon
Amazon Echo Dot: was £50, now just £30 The smallest speaker in Amazon's range, the Echo dot is a great way of getting Amazon's Alexa voice assistant into your home. Sound quality might not be the top of your prorities when it comes to this speaker, but its functionality is undeniable. Check out the Amazon Echo Dot deal at Amazon
Amazon Echo Spot: was £120, now just £90 Your bedroom table's best friend, the Amazon Echo Spot is a smart alarm clock (and speaker, and assistant, and all manner of other things Alexa can do) that can be set to wakt you up with Spotify playlists in the morning and turn off your smartlights at night. It may not the best speaker in the world, but it's arguably one of the most useful. Get the Amazon Echo Spot deal at Amazon
Amazon Echo Show: was £200, now just £100 A bigger, bolder version of the Echo Spot, the Show makes for a great kitchen or living room companion. Bigger speakers means it can push your music into your room with greater ease, while its screen is large enough that it can leave Prime Video content actually viewable. While YouTube still hasn't returned to the device, if you can make do without there's not much to dislike Get the Amazon Echo Show deal at Amazon
B&O BeoPlay A1: was £199, now just £124 A great Bluetooth speaker with a stylish exterior and impressive sound quality to go with it, the A1 looks even more attractive now that £75 has been knocked off its price. Multi-speaker pairing, a solid battery life and nice tonal balance are three reasons you should snap this speaker up. View the B&O BeoPlay A1 deal at Amazon
B&O Beolit 17: was £449 now £314 A Scandanavian speaker with aluminium grille, and leather handle so you can carry it around, the Beolit 17 certainly looks the part. A "one-touch connect" button will set alarms, play the most recent song or control playback. Very snazzy. See the B&O Beolit 17 deal at Amazon
House of Marley Get Together: was £200, now just £90 The biggest Amazon Prime Day speaker deal we've seen so far, this Bluetooth speaker boasts a claimed 8 hour battery life, a 3.5mm input and a USB output on the back so you can charge your smartphone or tablet while you listen. Check out the House of Marley Get Together deal at Amazon
LG PK5: was £149, now just £100 LG, partnering with Meridian for its audio products, offers a speaker with aptX HD Bluetooth for 24bit quality and the ability to pair with others of its ilk. A claimed battery life of 18 hours, IPX5 waterproofin, and multi-coloured lighting could be exactly what you're looking for. Get the LG PK5 deal at Amazon
Sony GTKXB5B: was £171, now just £115 This speaker might not have the snappiest of names, but it does have Sony's LDAC Bluetooth streaming, lighting effects at each end and ClearAudio+ music processing (Sony says will optimise your audio for better sound quality)... View the Sony GTKXB5B.CEK deal at Amazon
Ultimate Ears Wonderboom: was £123, now just £80 It's small, it's round, it... well, it doesn't quite bounce on the ground - but nevertheless the Wonderboom's waterproofing and excellent sonic prowess more than make up for its lack of bouciness. It received five stars when we looked at it last year, and it remains a five-star product now. With 35% slashed from its price, this is not one to miss. See the Ultimate Ears Wonderboom deal at Amazon
More after the break
The best hi-fi deals on Amazon Prime Day
Sony turntable: was £400, now just £248: Want to rip vinyl to hi-res? Of course you do. The entertaining Sony PS-HX500 turntable has that ability, sounds great while it's doing so, and these days is a serious bargain. Get the Sony turntable deal on Amazon
The best home cinema deals on Amazon Prime Day
Epson EH-TW7300 projector: was £1731.99, now just £1499.99 This replacement for a What Hi-Fi? Award-winning projector has 4K ' ehancement ', a huge 160,000:1 contrast ratio and motorised optics for fuss-free installation. View the Epson EH-TW7300 deal at Amazon
Yamaha RX-V693 home cinema amplifier: was £419.99, now just £339.99 Yamaha has long been among the multi-channel front-runners, and this seven-channel monster comes equipped with the company's MusicCast multi-room functionality too, Dolby Atmos and DTS:X support, Bluetooth and a phono stage for your turntable. Bargain. View the Yamaha RX-V693 deal at Amazon
The best Amazon offers today
Cheap 4K streaming stick: was £70, now just £40 You can save a sizeable £30 on the tiny Amazon Fire TV 4K. It's a ridiculously affordable option if your 4K TV needs an added boost of smart functionality and it even has Alexa built-in. View the Amazon Fire TV 4k deal on Amazon
Prime Video: 50% off purchases: Prime members can get up to 50% off selected movies and TV shows to rent or buy on Prime Video from 3rd to 17th July. Check out the Prime Video deal on Amazon
Cheap Amazon tablet: was £80, now just £50: You need an Amazon Prime subscription to get the best experience, but even without Prime, you’ll struggle to find a better performing tablet than the Fire HD 8 at this budget price. See the Amazon Fire HD 8 deal
When is Amazon Prime Day?
Prime Day is set to take place on Tuesday July 17th, with the first Amazon Prime deals set to be released at midday on Monday 16th.
It wouldn't be an online sale if there weren't some special offers leaked in advance so we would be seriously surprised if Amazon doesn't sneak out some extra deals to build the excitement in the week before the big day.
Naturally, Amazon’s voice assistant Alexa had all the news on Prime Day. Ask, “Alexa, when is Prime Day”, and you will get all the details on this year's shopping extravaganza. Or you could just keep reading this very page...
What is Amazon Prime Day?
Prime Day is Amazon's take on Black Friday. While every online retailer gets involved in the now annual Black Friday bargain bun fight, Prime Day is all about Amazon.
The special day of deals is a members-only affair, so you'll need to be a Prime member to take advantage of the offers. Thanks to Amazon's 30-day Prime free trial, there is always the option to sign-up, bag a few bargains, and then cancel your membership.
Prime members are then able to take advantage of limited time only 'Lightning deals' as well as broader Prime Day deals across the site.
Last year Amazon promised a new deal every five minutes, with the deals dropping on the website and on the Amazon app (which gave members an early heads-up on the deals).
This year Prime Day will be running in the UK, US, Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, Singapore, Netherlands and Luxembourg.
And for the first time, Prime Day will also run offline - with savings coming to Whole Foods Market stores across London on the day.
What Prime Day deals can we expect?
You should expect discounts on the full range of Amazon tech products including (deep breath) the Amazon Echo 2, Amazon Echo Dot, Amazon Echo Plus, Echo Spot, the Fire TV Stick with Alexa, the Fire TV 4K and Fire HD tablets. Not to mention cheap deals on plenty of other products on the site.
But are the Amazon Prime Deals actually any good? Well, the 2017 highlights included up to 46% off Amazon devices, up to 30% off powered laptops and 30% off an LG 4K Ultra HD TV. If you're thinking of buying an Echo speaker, it's certain to be a good time to pick one up.
We'll be sorting through all the deals to pick out the best, so keep your eyes on our round-up page for the best Amazon Prime Day UK deals as they're released and you can sign-up for our weekly deals newsletter to get our pick of the bargains straight to your inbox.