Prime Day 2026 LIVE: our home cinema experts' picks of the best OLED TV, Dolby Atmos soundbar, projector deals and more
We’re recommending the top savings, on and off Amazon, in real time
Prime Day 2026 is still running, and we are seeing a steady stream of new deals on a wealth of home cinema hardware appear, both on and off Amazon.
In fact, there are so many deals covering everything from cutting edge home cinema projectors and premium OLED TVs to entry level soundbars and tiny streaming sticks, you may be struggling to find the right deal for your specific needs.
Which is why, despite starting over 48 hours ago, when Prime Day began(pray for us), our team of home cinema experts is still here, updating this live hub with all the top savings they’ve spotted, as well as warning you about ones to avoid.
Every deal we recommend, outside of rare exceptions we’ll flag, is on a product our team has reviewed and knows is worth your time and money.
We also check the product’s price history, to make sure it wasn’t significantly cheaper in the past and is an actually decent discount – company’s love to pull nasty tricks like raising the RRP just before a sale event to make the saving look more impressive than it is.
For shoppers ready to pull the trigger we’ve also included some quick links to the stores we’ve spotted offering the best discounts and a smattering of our editors' top picks below. Otherwise, keep checking this page until the clock strikes midnight on Friday. We’ll be here, continuing our toil until then…
If stereo is more your thing, don't forget to visit our Prime Day 2026 hi-fi deals live hub, where we're tracking the best discounts on headphones, speakers and hi-fi separates.
Prime Day quick links
- Amazon: browse all of today's best deals
- Richer Sounds: massive cashback savings on Samsung and LG TVs
- Argos: big savings on TCL TVs at Argos
- Best Prime Day TV deals: LG, Samsung, Sony and more
- B&W speakers: save hundreds at Peter Tyson
- John Lewis: LG OLED discounts in the TV sale
- Sevenoaks: shop the latest AV and hi-fi deals
Editor's top picks
The very best deals right now
Meet the team
A word of advice
Prime Day 2026 technically starts at midnight (UK time) tonight. But there are already a lot of early deals appearing. Which is why, to help you avoid buying a lemon, we have a couple of bits of advice for shoppers.
Don’t limit yourself to Amazon
Prime Day is an Amazon event, one that requires a Prime subscription to be part of. But even if you have subscribed to Prime and can take advantage of the event’s discounts, we still recommend checking specialist retailers, as well as Amazon.
First, because specialist retailers usually run similar discounts, some offering even better prices than Amazon during Prime Day.
Second, because some of the higher-end products we recommend aren’t stocked on Amazon, or sell out incredibly fast during the event. In the UK, the five-star KEF XIO Dolby Atmos soundbar we recommend to buyers with deep pockets is a “prime” (see what we did there) example.
Go in prepared
Prime Day is a sales event, so it's designed to instil a sense of urgency and persuade you to buy things. That means it’s all too easy to get lost in the hype and buy a lot of things you don’t need if you don’t go in prepared.
That’s why we always recommend doing your research before the event and going in with a hit-list of things you want. That can be a shortlist of products to keep an eye on or a category in general, to make sure you’re spending your money only on the things you actually need/want.
The best cheap TV just dropped in price
We always struggle to find good, cheap TVs to recommend. Which is why the TCL C6KS was such a pleasant surprise when we reviewed it last year.
Not only does it have much better specifications than most of the sets we test in the affordable end of the market but it also delivers the goods in the real world.
So much so that our reviewers gave it a What Hi-Fi? Award last year. And now, thanks to a deal on Amazon, the C6KS is even better value.
We reviewed the smaller 50-inch C6KS, not the 65-inch model on sale here. But we're still happy to recommend it given our positive experience and the price drop on offer. The deal lets you grab the Award-winning 65-inch TCL C6KS for £529 (save £180).
That’s the best price we’ve seen on an already stellar value Mini LED TV.
A great OLED TV deal
Morning all! Tom Parsons, TV & AV Editor, here.
Yesterday, I wrote about how I was considering buying the 42-inch LG C5, not because I really need it (if anyone can ever truly need an OLED TV), but because the deal was just too good to resist, and because I rather fancy a 42-inch OLED to use as a gaming and work monitor.
Sadly, while it has jumped back up in price to £729, after hitting an all time low of £649 yesterday, it is still the best small OLED deal we've spotted. So if you don't want to wait, it's the one to get. For those that can, however, maybe wait a bit longer, as we're expecting it to drop back down to £649 at some point today or tomorrow. Amazon loves to keep us on our toes, after all...
Meet the team
I’m What Hi-Fi?’s TV & AV Editor, and I’ve been testing TVs and home cinema kit for almost 20 years. I love high-end gear, of course, but I also firmly believe that great picture and sound quality should be available to all. The good news is that it is! You really don’t have to spend a fortune to get a home cinema experience to be proud of – especially if you shop around. I’m always on the hunt for big discounts, and sales events such as Amazon Prime Day often unearth some great deals, but not all offers are as great as they might at first seem. Over the next few days, I will be flagging the real deals and warning you off the fake ones.
I’m What Hi-Fi?’s Senior Staff Writer for everything AV, and I’ve reviewed a huge range of home cinema products. From super high-end projectors to flagship OLED TVs and even affordable streaming sticks, I’ve found that there are ways to improve your home cinema setup regardless of your budget. As such, I’ll be scouting out the best Prime Day deals on TVs, soundbars, surround sound packages and more. It’s always worth remembering that the best Prime Day deals aren’t always on Amazon, so I’ll be scouring a wide range of retailers to ensure that the prices you’re seeing are actually worth your hard-earned money.
As What Hi-Fi? TV & AV Staff Writer, I have spent my fair share of time testing a range of home cinema equipment. That has included high-end soundbar models (namely the KEF XIO and the Focal Mu-so Hekla), but also a range of budget kit that gets you great audio and picture performance while saving you some cash. This proves that you don’t always have to spend a fortune to get the right product, and events such as Prime Day drop those prices even lower. I’ll be keeping my eyes carefully peeled to find the best prices on products that are worthy of your living room.
As the Deals Writer for What Hi-Fi? and a bona fide home cinema fan, I spend my days covering deals on all the latest TVs, soundbars, projectors and more. I’ve spent years taking part in Prime Day both as a writer and a consumer, and know how important it is to cut through the noise to recommend the best value products. As a Deals Writer, I’m constantly searching for new lowest prices and for ways to help our readers save money, but also making sure we’re highlighting products that are genuinely worth your money and have earned a recommendation from our rigorous review process.
I’ve covered more Prime Days, Black Fridays and general AV sale events than I care to count. This, plus my experience as What Hi-Fi?’s editor-in-chief and a regular home cinema reviewer, gives me an expert knowledge of the market as a whole, which is why I’ll occasionally be chipping in here, offering my two cents on the top savings to jump at, and ones to avoid.
