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In the market for a new TV? Today's Amazon Prime Day sale is the best way to get all the latest deals on 4K, HDR, and OLED televisions from the likes of LG, Philips and Sony.

Amazon Prime Day is well under way. 36 hours of cut-price action, giving you the opportunity to save as much money as possible on a new television. But with so many deals popping up, how can you make sure you're getting the right one?

That's where we come in - read on for all the best bargains. And while you have to be a Prime member to take advantage of these deals, there are always ways around it...


55in LG OLED55B7V TV: was £1700, now just £1229: LG's Award-winning OLED55B7V TV from 2017 is an absolute stunner - and an absolute bargain at this price. Originally tested at £3000, you can now pick it up for just £1299. View the LG OLED55B7V deal on Amazon

55in LG 55SK8000PLB TV: was £1499.99, now just £839 This 4K television also comes with HLG, HDR 10, Dolby Vision support... whatever you're watching, you'll be able to eke out as much punch and colour as possible. And at nearly £600 cheaper? What's not to like? You can also pick up the 49in version for £729, down from £119.99 and the 65in for £1469.99, down from £2199.99.  View the LG 55SK8000PLB deal at Amazon

65in LG 65UK6300PLB TV: was £1399.99, now just £899 This 4K TV has Freeview Play built-in, so you can stream the latest shows fro a number of catch-up services like BBC iPlayer, Netflix, and Amazon Prime Video. Aided by a £500 saving, the LG makes a strong case for itself. The 55in version is available for £899, down from £1399.99, the 49in version for £429 down from £699.99 and the 43in version for £349 down from £599. View the LG 65UK6300PLB deal at Amazon

55in Philips 55POS9002 TV: was £2000, now £1199 An incredible deal, this 4K HDR OLED television is absolutely stunning - receiving the full five stars when we looked at it in December 2017. Ambilight and Google Play services are just the icing on a great audio-visual cake. View the Philips 55POS9002 deal at Amazon

55in Philips 55PUS7303 TV: was £800, now just £559 Want the picture to expand even beyond the screen? Philips' 4K television with Ambilight will do just that - with LEDs on its back that light up the wall around your TV for a larger experience. And if you think this TV is too big, the deals extend to its smaller siblings: the 50in has gone from £700 to £489, while the 43in has dropped to £419 from £600. View the Philips 55PUS7303 deal at Amazon

65in Philips 65PUS6753 TV: was £1100, now just £769.00 For £330 less than previously you can get this Ultra HD 4K television, with Freeview Play support and Ambilight too. That's something not to be sniffed at, and with HDR Plus for better contrast and colour there are few better deals out there. View the Philips 65PUS6753 deal at Amazon

49in Sony Bravia KD49XE7093BU TV: was £479, now £379 Spending as little as £400 on a 4K HDR television - from Sony no less - seems like an impossibility. But seeing is believing, and with full Smart TV functionality you won't be short of content to watch on this great television. Snap this up while it's still available! View the Sony Bravia KD49XE7093BU deal at Amazon

49in Sony Bravia KD49XF8096 TV: was £849, now just £589 This Sony television is 4K HDR-supported, and its slim body and thin aluminium bezel will keep your eyes on the picture. Google Assistant support also means it can work in sync with other smart speakers, like the Home and the Home Mini. View the Sony Bravia KD49XF8096 deal at Amazon

60in Sony Bravia KD60XF8305BU TV: was £1599, now just £1119 Another great bargain from Sony: one of its latest 2018 televisions with the impressive X1 processor, 4K High Dynamic Range support and Google Assistant support for £480 off. You don't have to tell us twice. View the Sony Bravia KD60XF8305BU deal at Amazon