The best TV deals 2023: 4K, QLED, HDR, OLED

(Image credit: Future / Netflix, Enola Holmes 2)

If you're looking for a superb TV at a superbly low price, you've come to the right place. We scour the web on a near-daily basis to find the very best deals on the very best TVs – those sets that we've tested and rate highly ourselves.

There are all sorts here, from massive TVs with the latest smart TV tech, to more basic models that are a little easier on the wallet. But no matter what type, they all excel at what they do.

Most of the deals you'll find below are on 2022 TVs, which are now being massively discounted to clear stock. 2023 models have now started arriving in shops, but you won't find any worthwhile discounts yet and it will be a long time before they hit the sort of deal prices we're seeing now on the outgoing 2022 TVs. The seasoned bargain hunter knows that it's always best to buy a TV that's been around a while.

With that in mind, here are the very best TV deals you can pick up right now.


LG OLED42C2 2022 OLED TV  £1399

LG OLED42C2 2022 OLED TV £1399 £949 at Sevenoaks (save £450)
LG's first 42-inch OLED TV has only been available for five minutes but has already had a big discount. It's slightly less bright than the 55-inch-plus C2 models but otherwise has the same features. That should make it a huge hit, particularly with gamers who want a desktop TV with all of the next-gen specs.

Sony XR-42A90K 2022 OLED TV  £1899

Sony XR-42A90K 2022 OLED TV £1899 £1449 at Sevenoaks (save £350)
Sony's first 42-inch OLED is a high-end treat, particularly if picture authenticity is your priority. It sounds great by TV standards, too. The 42-inch LG C2 is still overall the better buy, given its much lower price, but there are many who will feel it's worth spending the extra on this Sony.


Hisense 43A6GTUK 43-inch LCD TV  £429

Hisense 43A6GTUK 43-inch LCD TV £429 £249 at Amazon (save £180)
The 2021 43A6GTUK is another lesson from Hisense in how you can no longer judge a TV by its price point. Yes, there are weaknesses – unhelpful presets and slightly desaturated colours, for example – but it also offers more features and delivers a much greater level of picture and sound consistency than should be possible at this price.

Samsung UE43AU7100 2021 43-inch TV £499

Samsung UE43AU7100 2021 43-inch TV £499 £329 at Argos (save £170)
Simply put, this is the best 43-inch TV we've tested this year. It boasts a surprisingly mature and consistent picture performance and the full, excellent Samsung smart platform, which gives access to more or less every streaming service under the sun.

Samsung UE43AU8000 2021 TV  £549

Samsung UE43AU8000 2021 TV £549 £329 at Amazon (save £220)
Compared with the AU7100 above, the AU8000 adds Dynamic Crystal Colour technology that should make for a more vibrant performance. We weren't actually very impressed when we reviewed the 50-inch version, and while this 43-incher could be better, we'd suggest that the AU7100 or Q60A deals look better.


LG OLED48C2 2022 OLED TV £1399

LG OLED48C2 2022 OLED TV £1399 £979 at Sevenoaks (save £420)
If you want a cutting-edge 48-inch TV, the OLED48C2 is for you. This is the very latest LG OLED TV with all of the company's best tech and every gaming feature covered.

Philips 48OLED807 2022 OLED TV  £1499

Philips 48OLED807 2022 OLED TV £1499 £1199 at Hughes (save £300)
The 48OLED807 is an absolutely brilliant OLED TV at a really attractive price. Great picture, above-average sound, strong gaming specs and glorious Ambilight. What more could you want?

Sony XR-48A90K 2022 OLED TV  £1899

Sony XR-48A90K 2022 OLED TV £1899 £1499 at Sevenoaks (save £400)
"An astonishingly good 'small' OLED TV" is how we described the 48-inch Sony A90K in our review. For picture authenticity and sound quality, you can't buy better at this size, and its gaming specs (while not quite up there with the LG C2) are strong.


TCL 50RP620K 50-inch Roku TV  £399

TCL 50RP620K 50-inch Roku TV £399 £259 at Currys (save £140)
Another excellent-value Roku TV, this time from TCL. The superb smart platform is the attention-grabber, but it's the surprisingly solid picture performance that makes this such a great buy, particularly with this discount.


Samsung QE55S95B 2022 QD-OLED TV  £2399

Samsung QE55S95B 2022 QD-OLED TV £2399 £1249 at PRC Direct (save £1150)
You'd have thought that the first QD-OLED TV (which combines Quantum Dot and OLED technologies) would be obscenely expensive, but Samsung is offering huge discounts on the S95B. This is one of the best TV deals you're ever going to find.

LG OLED55C2 2022 OLED TV £1899

LG OLED55C2 2022 OLED TV £1899 £1099 at PRC Direct (save £800)
LG's new C2 is the ideal TV for most people. It's brighter than any 2021 OLED, produces brilliantly punchy but natural images and boasts every next-gen gaming feature you could ask for.

LG OLED55A2 2022 OLED TV  £1499

LG OLED55A2 2022 OLED TV £1499 £799 at Hughes (save £700)
This 55-inch A2 OLED does without the C2's advanced gaming specs and brighter panel, but otherwise should offer the excellent LG OLED picture quality we've come to know and love. Potentially a great-value option for the non-gamers out there.

LG OLED55C1 2021 OLED TV £1699

LG OLED55C1 2021 OLED TV £1699 £849 at Hughes (save £850)
2021's C-series OLED from LG was everything you would expect – an all-round picture performer with every next-gen gaming feature you could hope for. It's got the catch-up apps that were missing from the CX, too. A brilliant TV, particularly at this price.

Sony XR-55A95K 2022 QD-OLED TV  £2699

Sony XR-55A95K 2022 QD-OLED TV £2699 £2199 at Sevenoaks (save £500)
Unlike Samsung's S95B, above, Sony's new QD-OLED TV is priced as you'd expect a premium, next-gen television to be. It's an undeniably expensive proposition, even with this discount, but if money's no object, this is the best TV you can currently buy.

Sony XR-55A80J 2021 OLED TV £1899

Sony XR-55A80J 2021 OLED TV £1899 £998 at Amazon (save £901)
This What Hi-Fi? Award-winning TV is an absolute cracker. It supports Dolby Atmos and Dolby Vision, and features Sony's impressive audio and motion processing technologies.

LG OLED55G2 2022 OLED TV  £2399

LG OLED55G2 2022 OLED TV £2399 £1399 at Sevenoaks (save £1000)
While most people will be best served by the C2, above, the G2 is even brighter and punchier and boasts a frame-like design that makes it look particularly brilliant when wall-mounted. Do bear in mind that there's no stand in the box.


LG OLED65C2 2022 OLED TV  £2699

LG OLED65C2 2022 OLED TV £2699 £1599 at Amazon (save £1100)
While the G2 is an even better performer, the C2 is still the 2022 LG OLED TV that most people should buy, thanks to its irresistible performance-per-pound credentials. It's got a flawless set of next-gen gaming features, too.

Samsung QE65S95B 2022 QD-OLED TV  £3399

Samsung QE65S95B 2022 QD-OLED TV £3399 £1785 at Amazon (save £1614)
The 65-inch version of Samsung's next-gen QD-OLED TV is even more heavily discounted than its 55-inch sibling. This is an astonishingly low price for such an excellent, envelope-pushing television.

Sony XR-65A95K 2022 OLED TV  £3499

Sony XR-65A95K 2022 OLED TV £3499 £2999 at Amazon (save £500)
QD-OLED is a brand-new TV technology that combines the Quantum Dots of QLED with the self-emissive pixels of OLED to excellent effect. Only Sony and Samsung have so far launched QD-OLED TVs, and this A95K is arguably the best TV of the year. It's expensive, but less so with this deal.

LG OLED65G2 2022 OLED TV  £3299

LG OLED65G2 2022 OLED TV £3299 £1999 at Sevenoaks (save £1300)
The G2 offers the best 4K picture quality that LG currently produces, boasting not only OLED Evo technology, but also an added heatsink that allows the panel to be pushed to even brighter levels. The design is also lovely (though bear in mind that a wall bracket is included but a stand is not) and every gaming feature imaginable is supported.


LG OLED77C2 2022 OLED TV  £3699

LG OLED77C2 2022 OLED TV £3699 £2999 at Amazon (save £700)
If you want the best performance-per-pound LG OLED of 2022 in a truly cinematic size, this 77-inch version of the C2 is what you're after. It's got all of the top-notch features of the smaller models but with an extra dose of epicness.

LG OLED77G2 2022 OLED TV  £4499

LG OLED77G2 2022 OLED TV £4499 £3599 at Sevenoaks (save £900)
The 77-inch version of LG's top 4K OLED TV is every bit the dazzling proposition you imagine it to be. If you've got the space and the money, this is a superb option.

Sony XR-77A80K 2022 OLED TV  £3999

Sony XR-77A80K 2022 OLED TV £3999 £2999 at Richer Sounds (save £1000)
The Sony A80K is a latest-generation OLED that combines the latest panel technology with a heatsink for increased brightness compared to most other OLEDs. It majors on image authenticity and has peerless motion-processing, too, as well as two HDMI 2.1 sockets with 4K/120Hz, VRR and ALLM support. You need to be a Richer Sounds VIP to claim this price, but joining is free and instant.


LG OLED83C2 2022 OLED TV  was £5499

LG OLED83C2 2022 OLED TV was £5499 now £4399 at Sevenoaks (save £1100)
The biggest-ever C-class OLED is a sight to behold. On a pounds-per-inch basis it's not as good value as its smaller siblings, but this discount helps, and there's no substitute for size when it comes to home cinema.

LG OLED83G2 2022 OLED TV  was £6499

LG OLED83G2 2022 OLED TV was £6499 now £5399 at Sevenoaks (save £1100)
The G2 – LG's brightest, most stylish TV – is available as a huge 83-inch model as well. If you've got the space and the budget, there may be no better TV out there.

When is the best time to buy a TV?

TV prices fluctuate massively over the course of a year, and knowing the best time to buy can be the difference between bagging a bargain and paying well over the odds. Generally speaking, there are three times of year that are best to buy a new TV: spring, big sales events and big sporting events.

Of these, spring is often the very best. This is because it's the time of year that all of the previous year's TVs tend to be sold with huge reductions so that space can be made for the new models that were announced in the January. Generally speaking, TV improvements are fairly incremental from one year to the next and you can usually save yourself hundreds, if not thousands, by opting for last year's model. A word of warning, though: these are end-of-line models we are talking about so when they're gone, they're gone. Wait too long for the very lowest price and you could end up missing out entirely.

If you don't want to wait until spring, there are three big sales events to mark in your calendar: Amazon Prime DayBlack Friday and Cyber Monday. The 2022 editions of these events have now been and gone, but you can bet your bottom dollar they'll be back and bigger than ever in 2023. Amazon Prime Day tends to move around, but Black Friday and Cyber Monday always take place, respectively, on the first Friday and Monday after Thanksgiving in the US. That means that this year Black Friday should take place on Friday 24th November, and Cyber Monday on Monday 27th November. While these sales events don't necessarily guarantee the very lowest prices you will see all year, you can be pretty sure of getting a deal that's at least good, and quite possibly great.

While slightly less obvious, big sporting events often really do generate big deals on new TVs. Think Wimbledon, the Olympics and of course football tournaments such as the World Cup, Euros and the FA Cup Final.


Tom Parsons

Tom Parsons has been writing about TV, AV and hi-fi products (not to mention plenty of other 'gadgets' and even cars) for over 15 years. He began his career as What Hi-Fi?'s Staff Writer and is now the TV and AV Editor. In between, he worked as Reviews Editor and then Deputy Editor at Stuff, and over the years has had his work featured in publications such as T3, The Telegraph and Louder. He's also appeared on BBC News, BBC World Service, BBC Radio 4 and Sky Swipe. In his spare time Tom is a runner and gamer.