The best TV deals in the January Sales: 4K, QLED, HDR, OLED

Hisense 43A6GTUK 43-inch LCD TV £429 £298 at Amazon
The 43A6GTUK is another lesson from Hisense in how you can no longer judge a TV by its price point. Yes, there are weaknesses – unhelpful presets and slightly desaturated colours, for example – but it also offers more features and delivers a much greater level of picture and sound consistency than should be possible at this price.

Samsung UE43AU7100 2021 43-inch TV £499 £349 at Amazon
Simply put, this is the best 43-inch TV we've tested this year. It boasts a surprisingly mature and consistent picture performance and the full, excellent Samsung smart platform, which gives access to more or less every streaming service under the sun.

Philips 48OLED806 48-inch OLED TV £1299 £998 at Currys
Let's cut straight to the chase: this is our favourite TV of 2021. The OLED806 series is just brilliant, offering super-punchy and crisp images, solid sound, Ambilight and loads of next-gen gaming features, and at 48-inches its compact enough for any lounge.

LG OLED48C1 48-inch OLED TV £1299 £979 at Very
The C1 is the performance-per-pound champ of LG's 2021 OLED TV range, and this 48-inch version is just as good as its larger siblings. It's a particularly strong choice for gamers, and more tempting than ever with this discount.

Samsung QE50QN90A 2021 Neo QLED TV £1799 £1095 at Amazon
Samsung's new, Mini LED-based Neo QLED TV is available as a relatively compact, 50-inch model – and it's seen massive discounts since launch. We've not tested it yet, but expect a very bright and punchy picture, plus lots of smart features and next-gen gaming specs.

Hisense R50A7200GTUK Roku TV £399 £349 at Argos
Arguably the best-value TV currently available in the UK, this Hisense combines the excellent Roku smart platform with a surprisingly mature picture performance. A superb buy.

LG OLED55C1 2021 OLED TV £1699 £1165 at Amazon
The latest C-series OLED from LG is everything you'd expect – an all-round picture performer with every next-gen gaming feature you could hope for. It's got the catch-up apps that were missing from the CX, too. A brilliant TV, particularly at this price.

Philips 55OLED806 55-inch OLED TV £1599 £1199 at Currys
While we've not yet tested the 55-inch OLED806, the 48-inch and 65-inch versions are Award-winningly brilliant and we've no reason to expect this to be any different. This is a big discount, too.

Sony XR-55A80J 2021 OLED TV £1899 £1289 at John Lewis
Sony's awesome A80J OLED TV launched at £1899, was down to £1699 when we reviewed it (and gave it 5 stars) and can now be bought for even less than that. An absolutely brilliant TV that majors on authenticity.

Samsung QE55QN94A 55-inch QLED TV £1499 £1179 at Sevenoaks
We gave the QN94A a five-star rating at £1499 so it's superb value at this new, extra-low price. It does without the QN95A's One Connect box but the performance is every bit as brilliant.

TCL 55RP620K 55-inch Roku TV £449 £380 at Currys
Another excellent-value Roku TV, this time from TCL. The superb smart platform is the attention-grabber, but it's the surprisingly solid picture performance that makes this such a great buy, particularly with this discount.

Samsung QE65QN95A 2021 QLED TV £2999 £1789 at Amazon
Samsung's 2021 flagship 4K 'Neo QLED' TV has already dropped massively in price. This is a superb television with a super-punchy mini LED backlight and a One Connect box with four HDMI 2.1 sockets. An excellent buy.

Philips 65OLED806 65-inch OLED TV £2299 £1799 at Currys
This is the best 65-inch TV of 2021 and it's now available for £500 less than at launch. For both picture and sound it's even better than the LG C1, below, and it also has beautiful Ambilight and two HDMI 2.1 sockets.

LG OLED65C1 2021 OLED TV £2499 £1589 at Sevenoaks
The latest C-series OLED from LG is everything you'd expect – an all-round picture performer with every next-gen gaming feature you could hope for. It's got the catch-up apps that were missing from the CX, too. A brilliant TV, particularly at this price.

Panasonic TX-65JX800B £1099 £589 at Amazon (save £510)
This 65-inch LED TV runs the Android TV operating system, bringing all the usual apps together in a slick user interface. You can also control it just by speaking, thanks to the power of Google Assistant. Includes Dolby Vision HDR, three HDMI inputs, plus ARC and ALLM support.

Sony XR-65X90J 65-inch TV £1799 £1089 at Sevenoaks (save £710)
This classy LCD/LED TV was already great value at its original price, so it's a real steal with this deal. It's a particularly strong option for gamers who can't quite stretch to an LG C1 or Samsung QN94A.

LG OLED65G1 2021 Evo OLED TV £2999 £1999 at Sevenoaks
The G1 is LG's new Evo OLED, which takes the excellent performance and feature set of the C1 (above) and adds even more punch to images. It's got a lovely design that's specifically for wall-mounting, too (you'll need to budget extra for feet or a stand if it's not going on the wall).

LG OLED77C1 2021 OLED TV: £3999 £2739 at Sevenoaks
The 2021 version of LG's C-series TV has also now been discounted. It's not hugely better than the CX, above, but it does have better motion processing, a more complete app selection and a new Game Optimiser feature that gives you instant access to the set's many next-gen gaming features. The price on page is £3099 but use code 'GDSAVE100' at checkout to get a further £100 off.