Mordaunt-Short is embracing online sales as part of a revamp of its distribution strategy

Mordaunt-Short is to begin selling its products online directly from its own website at www.mordaunt-short.com.

The company has ended its European distribution partnership with Marantz, and from April 1st M-S products will also be available from Richer Sounds online and Richer Sounds' network of around 50 UK locations.

"Taking control of distribution in our home market is an important step forward for the Mordaunt-Short brand," says chief operating officer Peter Brown.

"Our team is thrilled by the potential this brings, allowing us to reinvest significantly in the development of new products."

Meanwhile, Boston Acoustics will become the preferred speaker partner for Marantz electronics from April 1st.

More after the break

Marantz brand ambassador Ken Ishiwata has developed a new range of Boston Acoustics speakers after the US company was acquired by D&M Holdings, parent company of Marantz, Denon, McIntosh and now Boston.

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