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Amazon Prime Day 2020: the date, details and predictions

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Amazon Prime Day 2020 is coming and it now looks like it will take place in October

Amazon Prime Day 2020
(Image credit: Amazon)

Amazon Prime Day will be back for 2020. The big day of sales normally takes place in July, but was postponed due to the Covid-19 pandemic. Now Amazon has officially confirmed Prime Day 2020 "is coming".

The latest rumors suggested that the Prime Day date would be delayed until October, and, with Amazon yet to confirm the exact date, that certainly looks likely. Amazon has listed Prime Day on its website, so it is confirmed that there will be a two-day sales extravaganza.

The online retail giant has turned its annual Prime Day sale into a serious shopping event, thanks to low, low prices and speedy delivery. From a single day of deals, Prime Day grew to two days (and more) of special offers in 2019, so we're sure Amazon will look to raise the bar once again - and convince people why Prime is a better subscription service than new kid on the block, Walmart+.

We will once again be sorting the best US Prime Day deals from those worth avoiding, and doing our best to help you find a bargain that's worth buying. 

When is Amazon Prime Day 2020?

Prime Day 2019 was a two-day sale of pretty much non-stop deals that started on 15th July, 2019. Back in 2018, it was a 36-hour event that happened on 16th July. 

The Prime Day 2020 date has not yet been announced by Amazon but the retailer has confirmed it's coming, saying: "Prime Day is an annual deal event exclusively for Prime members, delivering two days of special savings on tons of items. Prime Day 2020 dates for the US have not been announced yet."

Previously, we had thought that Amazon might decide to go earlier than usual with Prime Day 2020 to get ahead of the competition, who might be readying rival deals for non-Prime members. There were rumors of an August date, and then September, but now it seems Prime Day will be later still, albeit not too late as to get too close to Thanksgiving and Black Friday. 

Last year Amazon announced the Prime Day date on 25th June, so we are already well past the usual time of year when Amazon would reveal the big day.

What is Amazon Prime Day?

Prime Day is Amazon's take on Black Friday. While every online retailer gets involved in the now annual Black Friday bargain bun fight, Prime Day is all about Amazon.

The special day of deals is a members-only affair, so you'll need to be a Prime member to take advantage of the offers. Thanks to Amazon's 30-day Prime free trial, there is always the option to sign up, bag a few bargains, and then cancel your membership.

Prime members are then able to take advantage of limited time only 'Lightning deals' as well as broader Prime Day deals across the site.

Amazon promises new deals every few minutes, with the deals dropping on the website and on the Amazon app (which gave members an early heads-up on the deals). 

Prime Day ran in the US, Mexico, Canada, UK, Spain, Japan, India, Italy, Germany, France, China, Belgium, Austria, Australia, Singapore, Netherlands and Luxembourg. And for the first time, Prime Day also ran offline, with savings coming to Whole Foods stores on the day.

Prime Day 2019: what happened

So what did we learn from Prime Day last year? Well, there were A LOT of deals. And Amazon sold an almost unfathomably high number of products, which must mean there are lots of happy bargain-hunters enjoying their shiny new toys right now.

In total, Amazon sold 175 million items, making it the biggest ever shopping event for the online retail behemoth, bigger even than Black Friday. Amazon Prime members across 18 countries were involved, double the number since the first Prime Day five years ago.

And with more Prime members than ever signing up over the two days of Prime Day, it looks like Amazon Prime Day 2020 will only be bigger. 

Prime Day 2019 in numbers

  • 175 million items sold
  • $1 billion+ in savings worldwide
  • 18 countries participated
  • 2x as many Ring and Blink devices sold compared to last year
  • 2x as many Fire TV Edition Smart TVs compared to last year
  • 1 million headphones sold by Amazon US
  • 200,000 TVs sold by Amazon US
  • 100,000 lunchboxes sold by Amazon US

Prime Day 2019 best-selling items

Top-selling Prime Day deals included the iRobot Roomba 690 Robot Vacuum, MyQ Smart Garage Door Opener Chamberlain MYQ-G0301, and Amazon Smart Plug.

Prime Day was also the biggest event ever for Amazon devices, with the Echo Dot, Fire TV Stick with Alexa Voice Remote, and Fire TV Stick 4K with Alexa Voice Remote topping the Amazon devices charts. The Fire 7, meanwhile, was the biggest-selling Amazon tablet. 

In the United States the best-selling items across the Prime Day sales were said to be the LifeStraw Personal Water Filter, Instant Pot DUO60, and 23andMe Health and Ancestry kits. 

Still in the mood for shopping? Check out the best deals right now via the links below.