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Amazon Prime Day 2020: the date, details and what to expect

Amazon Prime Day 2020
(Image credit: Amazon)

Amazon Prime Day will be back for 2020, of that we can be certain. The online retail giant has turned its annual Prime Day sale into a serious shopping event, helped in no small part by our collective inability to turn down a good deal that's delivered right to our door. And there's every sign Prime Day 2020 deals will last even longer...

From a single day of deals, Prime Day grew to a two-day (and the rest) of special offers in 2019, so you can guarantee Amazon won't look back from that. Could we see this year's Prime Day sale officially span a full week? We wouldn't bet against it. If so, we can only hope Amazon remembers to keep the quality of deals high. 

However Prime Day 2020 pans out, we will once again be sorting the genuinely good deals from those worth avoiding and doing our best to help you find a bargain that's worth buying. 

When is Amazon Prime Day 2020?

Prime Day 2019 was a two-day sale of pretty much non-stop deals that started on 15th July, 2019. Back in 2018, it was a 36-hour event that happened on 16th July. 

The Prime Day 2020 date has not yet been announced by Amazon but we can assume again that it's likely to start on a Monday, which would point to the 13th or 20th of July. Of course, Amazon could decide to run the event across that whole week...

There is one school of thought that says Amazon might decide to go earlier than usual with Prime Day 2020 to get ahead of the competition, who might be readying rival deals for non-Prime members. Monday 6th July 2020 instead? We can only wait and see. 

Last year Amazon didn't announce the Prime Day date until the 25th June, so we likely have a while until the official announcement.

What is Amazon Prime Day?

Prime Day is Amazon's take on Black Friday. While every online retailer gets involved in the now annual Black Friday bargain bun fight, Prime Day is all about Amazon.

The special day of deals is a members-only affair, so you'll need to be a Prime member to take advantage of the offers. Thanks to Amazon's 30-day Prime free trial, there is always the option to sign up, bag a few bargains, and then cancel your membership.

Prime members are then able to take advantage of limited time only 'Lightning deals' as well as broader Prime Day deals across the site.

Amazon promises new deals every few minutes, with the deals dropping on the website and on the Amazon app (which gave members an early heads-up on the deals). 

Prime Day ran in the UK, US, Spain, Mexico, Japan, India, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, Singapore, Netherlands and Luxembourg. And for the first time, Prime Day also ran offline, with savings coming to Whole Foods stores on the day.

Prime Day 2019: what happened

So what did we learn from Prime Day last year? Well, there were A LOT of deals. And Amazon sold an almost unfathomably high number of products, which must mean there are lots of happy bargain-hunters enjoying their shiny new toys right now.

In total, Amazon sold 175 million items, making it the biggest ever shopping event for the online retail behemoth, bigger even than Black Friday. Amazon Prime members across 18 countries were involved, double the number since the first Prime Day five years ago.

And with more Prime members than ever signing up over the two days of Prime Day, it looks like Amazon Prime Day 2020 will only be bigger.

Prime Day 2019 in numbers

  • 175 million items sold
  • $1 billion+ in savings worldwide
  • 18 countries participated
  • 2x as many Ring and Blink devices sold compared to last year
  • 2x as many Fire TV Edition Smart TVs compared to last year
  • 1 million headphones sold by Amazon US
  • 200,000 TVs sold by Amazon US
  • 100 lunchboxes sold by Amazon US

Prime Day 2019 best-selling items

Top-selling Prime Day deals included the iRobot Roomba 690 Robot Vacuum, MyQ Smart Garage Door Opener Chamberlain MYQ-G0301, and Amazon Smart Plug.

Prime Day was also the biggest event ever for Amazon devices, with the Echo Dot, Fire TV Stick with Alexa Voice Remote, and Fire TV Stick 4K with Alexa Voice Remote topping the Amazon devices charts. The Fire 7, meanwhile, was the biggest-selling Amazon tablet. 

In the United Kingdom the best-selling items across the Prime Day sales were said to be the Sony PlayStation Classic Console, Oral-B SmartSeries Electric Toothbrush and Shark Vacuum Cleaner.

Still in the mood for shopping? Check out the best deals right now via the links below.