Best Black Friday soundbar deals 2023: Sonos, Samsung, Sony and more

Home cinema soundbar: Sonos Beam Gen 2
(Image credit: Sonos)

When you watch TV, would you like to experience a more powerful cinematic sound? Why, of course, you would! Whether it's a dialog-heavy indie-flick, the latest Hollywood blockbuster or a binge-worthy Netflix series, a decent soundbar will improve your viewing immeasurably. 

What's more, you don't have to drop thousands on a fancy, bespoke home theater set-up with 13 channels and more subwoofers than chairs to enjoy a powerful cinematic sound – you can do that with a soundbar, too. Soundbars won't usually break the bank either, especially with a deal. 

Here's our pick of the best deals from online retailers on a selection of sound-boosting TV soundbar solutions. Oh, and don't forget, we've also got a dedicated Best soundbars buying guide, and a special feature which will show you how to choose and set up a soundbar, so there'll be no issues when it arrives.

Black Friday is also well underway, with savings to be found for every size, shape and style of soundbar. So if you want an Atmos-equipped home cinema speaker or a simple soundbar to enhance dialogue - then we have you covered. 

Best soundbar deals under $100

Hisense HS214 was $150

Hisense HS214 was $150 now $80 at Best Buy (save $70)
Hisense's 65cm 'bar with multiple connections (line-in, USB, Bluetooth, optical, HDMI out ARC), three Audio Modes (movie, music, and news), and a bundled universal remote is a great way to upgrade your TV sound while spending very little.
Read the full Hisense HS214 review.

Roku Streambar:  was

Roku Streambar: was $130 now $85 at Amazon (save $50)
Roku has its own soundbar, the Streambar, and it's got direct, well-projected sound with a solid feature list, and most importantly can get loud without issue. If you need a cheap upgrade for your TV, this is it. Plus, the Roku Streambar is also its very own full-fledged Roku device with all the familiar Roku features you already probably know and love, so it's a great way to make a TV smart and easily stream all the 4K HDR content you could ever want.
Read our full Roku Streambar review

Best soundbar deals $100 to $250

Sony HT-SF150

Sony SF100 soundbar $128 $100 at Target (save $28)
If you're looking for a simple, constructive step up in sound from your TV's in-built speakers, Sony's SF150 offers a significant sonic enhancement for little outlay. Alongside HDMI ARC, it has an optical input supporting Dolby Digital, Dolby Dual mono and LPCM 2ch. There's also a USB port and Bluetooth 4.2 connectivity for music playback from an external source too.

Sonos Ray was $280

Sonos Ray was $280 now $223 at Best Buy (save $57)
The Ray is Sonos' only non-Atmos soundbar. Instead, it focuses on delivering crisp stereo audio in a compact shell, opting to ditch HDMI eARC for optical in the process. It's a simple, yet efficient soundbar, and ideal for someone who just wants hassle-free improved TV sound.
Read our full Sonos Ray review

Best soundbar deals $250 to $500

Sonos Beam (Gen 2) was $499

Sonos Beam (Gen 2) was $499 now $399 at Target (save $100)
Sonos's impressive mid-level soundbar is a top-notch performer, especially at this price. Being a Sonos product, WIFI is on board as is HDMI eARC and compatibility with Amazon Alexa and Google Assistant.
Read our full Sonos Beam (Gen 2) review.

Samsung Q700A Dolby Atmos soundbar $698

Samsung Q700A Dolby Atmos soundbar $698 $430 at Walmart (save $259)
We haven't tested this step-down model from the Q800A (above), but Dolby Atmos soundbars at this price don't come up very often. Like its big sibling, this is a 3.1.2 system with Dolby Atmos and DTS:X support and the same excellent connectivity. The main bar is even the same size as the Q800A, but the sub is slightly smaller, indicating the low-end performance may not be as punchy. If you're not all about the bass though, this could be the perfect bargain. 

Best soundbar deals $500 to $1000

Bose Smart Soundbar 900 was $750

Bose Smart Soundbar 900 was $750 now $600 at Best Buy (save $150)
This slick soundbar has all the specs you'd expect from Bose with wifi connectivity, Airplay, Bluetooth, Chromecast and multi-room streaming. Sonically it produces an impressively wide sound field and an articulate and crisp Dolby Atmos performance.
Read our full Bose Smart Soundbar 900 review.

Sonos Arc soundbar was $899

Sonos Arc soundbar was $899 now $719 at Target (save $180)
This soundbar delivers five-star Dolby Atmos performance and WiFi connectivity for easy music streaming and integration with other Sonos products. It's sat proudly in our Hall of Fame for good reason.
Read our full Sonos Arc review.

Sony HT-A7000 was $1399

Sony HT-A7000 was $1399 now $998 at Target (save $402)
This Award-winning soundbar delivers amazing Atmos and a bountiful feature set that culminates in a truly impressive soundbar. Equally as impressive are these savings, meaning you can get a big discount off the usual asking price right now.
What Hi-Fi? Awards 2023 winner
Read our full Sony HT-A7000 review

Sennheiser AMBEO Soundbar Plus $1500

Sennheiser AMBEO Soundbar Plus $1500 $1000 at Crutchfield (save $500)
Sennheiser's Ambeo Plus impresses with a wide, spacious soundfield, excellent musical ability and a fine spread of useful features and connectivity options. HDMI inputs are included as are a number of different steaming options, from Bluetooth to Spotify Connect. The Ambeo Plus sits among the best Dolby Atmos soundbars at this level. 
Read our full Sennheiser AMBEO Soundbar Plus review

Best soundbar deals over $1000

Sennheiser Ambeo Max: was

Sennheiser Ambeo Max: was $2500 now $1700 at Crutchfield (save $300)
Standing over four feet wide, Sennheiser's Ambeo is not for the faint of heart or short of space. But it sounds sensational and boasts Dolby Atmos and DTS:X support. Relatively expensive by soundbar standards, but worth investigating if you can get a discount. Five Stars

Best soundbar deals £500 to £1000

Ruben Circelli

Ruben is a long-time freelance consumer technology and gaming journalist, and was previously a Staff Writer at What Hi-Fi?. Since 2014, Ruben has written news, reviews, features, guides, and everything in-between at a huge variety of outlets that include Lifewire, PCGamesN, GamesRadar+, TheGamer, Twinfinite, and many more. Ruben's a dedicated gamer, tech nerd, and the kind of person who misses physical media. In his spare time, you can find Ruben cooking something delicious or, more likely, lying in bed consuming content.

With contributions from
  • Babur72
    Picked-up the SONY HT-A7000 soundbar, SA-RS5 rear surrounds & SA-SW5 sub. during SONY’s pre-Xmas promotion to partner existing SONY Bravia XR 4K UHD TV. Combined with price match offer, saved over £900- on SONY UK MSRP.

    Despite it’s class leading connectivity, functionality & sonic performance - particularly with respect to movies & TV - i doubt that i’d be willing to part with much more if I was shopping around now. And probably not at SONY’s current prices.

    Although complex movie scenes, dialogue & soundtracks are handled with aplomb, i do think there are a few soundbar & sub. options, a couple of them for significantly less, that offer slightly better replay of stereo or multi-channel music.