Forget the Sony Bravia 8 II – this five-star flagship OLED TV rival is available for hundreds less

The Philips OLED910 really surprised me when I tested it right at the tail end of last year.

It's a TV that combines the latest and brightest Primary RGB Tandem OLED panel technology with a Bowers & Wilkins sound system, great styling, and delightful Ambilight.

It's the best-sounding TV you can buy right now, and it gets close to the awesome Sony Bravia 8 II for picture quality, all while costing a lot less.

In fact, not only did the OLED910 launch for significantly less than rivals such as the Bravia 8 II, LG G5 and Samsung S95F, but it's been discounted further, too, so you can now pick up the 65-inch model for just £1699 at Richer Sounds.

That's almost £300 less than the equivalent Bravia 8 II, which is currently £1979 at Richer Sounds.

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Philips 65OLED910 2025 OLED TV: was £2,199 now £1,699 at Richer Sounds

Lowest-ever price: £1699
The Philips OLED910 combines, to great effect, super-fancy Primary RGB Tandem OLED panel tech, B&W sound, a delicious design, and awesome Ambilight. It launched for less than rivals such as the LG G5, Samsung S95F and Sony Bravia 8 II, and it's been discounted further. An absolute bargain for the all-round quality it offers.

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Right out of the box, the OLED910 looks and feels like a high-end television: a slim, elegant screen framed by a clean, understated design, and finished off with Philips’ signature four-sided Ambilight.

This isn’t a gimmick – the ambient lighting genuinely enhances immersion, framing movies and games with dynamic light that dances with the action on screen. It's not necessary for all content, but with bright, colourful movies and games, it's stunning.

Under the hood, Philips has chosen a Primary RGB Tandem OLED panel (the same panel that's found in the LG G5 and Panasonic Z95B) and its P5 AI processor, giving you bright, vivid images with punchy highlights and rich shadow detail.

Unlike the LG G5, Samsung S95F and Sony Bravia 8 II, the OLED910 also supports all major HDR formats, including Dolby Vision and HDR10+, so you’re set up for the best possible streaming, disc and gaming content.

One of the OLED910’s standout features is its built-in Bowers & Wilkins 3.1-channel sound system. By TV standards, this is exceptional: full, detailed, and spacious enough to fill a room.

A premium soundbar such as the Sonos Arc Ultra will sound even better, but if you're determined to stick with your new TV's built-in speakers, the OLED910 is the best-sounding model you can buy right now.

There are a couple of small compromises – slightly raised blacks in Dolby Vision, over-brightened SDR and just two full-fat HDMI 2.1 ports – but these are minor caveats given the overall package.

At this price, you’re getting a super-premium OLED picture, class-leading integrated audio and a stylish, feature-rich package – making the OLED910 arguably the best performance-per-pound flagship OLED available right now.

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Read the full Philips OLED910 review

And here's our Sony Bravia 8 II review

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