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Amazon Prime Early Access Sale: the confirmed dates and details for Prime Day 2

Amazon Prime Early Access Sale: all the dates and details for Prime Day 2
(Image credit: Future)

Prime Day has been and gone... or so we thought. Amazon has just confirmed that a second Prime Day – officially called the 'Prime Early Access Sale' – will take place in October, following our discovery last week that strongly suggested a pre-Black Friday Amazon sales event was nigh.

The Prime Early Access Sale will take place on Tuesday 11th and Wednesday 12th October across 15 countries, including the UK and US (see below for start times in various regions).

There's been talk of a "high velocity" sales event for a while now – a previous leak by Insider suggested it would offer "early access to exclusive high caliber-T5 quality deals when Prime members least expect it." And Amazon hasn't disappointed.

The first Prime Day of 2022 took place between the 12th-13th July. The 48-hour sales bonanza saw Amazon slash the cost of everything from air fryers to AirPods, saving Prime members some $1.7 billion. 

Like with Prime Day, you'll need an Amazon Prime membership to get access to the best deals in the Prime Early Access Sales (here's a 30-day free Prime trial (opens in new tab)). You can even sign up, grab a few Prime deals, and cancel your membership within the 30 days.

Here's everything we know so far about the Prime Early Access Sale 2022...

Prime Early Access Sale dates

Prime Day 2, Amazon Prime Early Access Sale

(Image credit: Prime Day 2)

Amazon's Prime Early Access Sale 2022 – aka Prime Day 2 – will take place over two days: Tuesday 11th and Wednesday 12th October.

The deals will go live on 11th October at 12am BST / 12am PT / 3am ET and finish at the end of the following day.

Amazon Prime Early Access Sale, Prime Day 2

(Image credit: https://www.amazon.com/b?ie=UTF8&node=20780375011)

It is what we were expecting. Back in July, just days before Prime Day, a leaked notice revealed that Amazon retailers had been asked to submit Lightning deals for something called "Prime Fall" (via Insider). "The Prime Fall deal event is a Prime-exclusive shopping event coming in Q4,” stated the official-looking document.

Amazon didn't mention any specific dates then, but the leak sparked talk of another two-day Prime Day sales event in October. Why October? This is typically the month when e-commerce growth tends to slow down, before picking up again around Black Friday in November.

The biggest clue, however, was when we recently spotted that Amazon had published a terms and conditions page (opens in new tab), titled "Prime Early Access Sale 2022 - Alexa Exclusive Deal", which not only appeared to confirm that the rumoured sale was a thing... but also that it would take place on two October days. Yes, the 11th and 12th.

What countries will run the Prime Day Early Access Sale?

While the regular Prime Day expanded to over 20 countries this year, this October sale will only be available in 15 countries – Austria, Canada, China, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Spain, Sweden, Turkey, the UK, and the US.

Sadly for our Aussie readers, Australia is not one of them.

What are the Prime Early Access Sale deals?

Amazon often keeps its deals under wraps until they go live during the sales event, but also in keeping with Prime tradition it has included in the event announcement a few deals going live in the coming days.

In the UK, shoppers can get three months (non-Prime members) or four months (Prime members) of free Amazon Music Unlimited (opens in new tab) from 26th September. From 30th September, new and popular titles to rent or buy will also be up to 50% off on Prime Video (opens in new tab)

Prime Day members will also be able to snap up one year of free Deliveroo Plus when they spend £25 or more.

In the US, shoppers will soon get access to the same Amazon Music Unlimited extended free trial. But Prime members can choose to alternatively get an Echo Dot (3rd gen) for $0.99 with the purchase of a one-month Music Unlimited subscription.

Amazon US will also be running a Prime Video rental discount, while it will also be offering a free Grubhub+ membership for one year.

Prepare for the Prime Early Access Sale with these tips

Amazon is yet to the Prime Early Access Sale 2022, but if it does happen, it's worth knowing how to make the most of the deals... 

1. Sign up for the free Prime trial
If you're new to Amazon Prime, make sure you take advantage of the 30-day free Prime trial (opens in new tab). And remember to cancel if you don't want a monthly bill when the trial ends.

2. Google a product before buying
Not every Prime Day deal is going to be a winner, so make sure you compare prices online before you buy.

3. Big brands can equal big savings
Amazon often slashes the cost of a few big brand items – think Playstation and Xbox accessories, Samsung TVs and tablets, etc – to grab shoppers' attention. Keep an eye out for these 'marquee' deals.

4. Check the Amazon Warehouse
Returned goods end up on sale at the Amazon Warehouse at a decent discount., so there's a chance you could spot an open-box bargain that beats the boxfresh Prime Day price.

5. Stay tuned to What Hi-Fi.com
Amazon hundreds of deals every month, which can make it tricky to find genuine bargains on five-star tech and AV. If the Prime Early Access Sale – aka Prime Day 2 –  does go ahead on 11th-12th October 2022, as our leak suggests, we'll be publishing an up-to-the minute list of all the best deals.

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Amazon Prime membership – 30-day free trial
(opens in new tab)Prime usually costs £79 / $139 a year, or £7.99 / $14.99 a month, so getting it for nothing is a significant saving. It gives you access to the Prime Early Access Sales deals, free one-day delivery, and access to the Prime Video and Prime Music streaming services, all for one fee. Bargain.

What happened on Prime Day 2022?

Will there be another Prime Day in 2022?

(Image credit: Amazon)

Prime Day 2022 was dubbed "the most successful" ever. Digital market research firm eMarketer pegs Amazon Prime Day 2022 sales at $7.76 billion, up 16.7% from a year ago (via prnewswire). Revenue, meanwhile, is estimated to have jumped over 300% compared to the daily average in the 20 days leading up to the two-day event.

Impressive. But what about the deals themselves? There was plenty to get excited about from a shopper's perspective, with many of the biggest savings reserved for Amazon's own devices. In the US, the Echo Dot (4th Gen) dropped to an all-time low, while UK buyers were treated to a 43-inch Fire TV for just £209.

If October's Prime Early Access Sale is anything like Prime Day, we're already looking forward to more TV deals, headphones deals and Bluetooth speaker deals – not to mention serious savings on Award-winning and five-star tech.

Best Amazon Prime Day deals July 2022 (UK)

Prime Day of 2022 offered plenty of discounts and savings across a wide range of tech in both the UK and US. Most of these deals have now lapsed, but here is a look back at some of the biggest bargains ahead of October's Prime Early Access Sale 2022...   

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Sony WF-1000XM3 (opens in new tab)£230 £93 at Amazon (save £137) (opens in new tab)
Now succeeded by the WF-1000XM4  but still one of the best earbuds around – and ridiculous value with this unbeatable Prime Day deal. These Sonys combine effective active noise-cancelling with a real sense of musicality. Five stars, What Hi-Fi? Award winner

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Amazon Fire TV Stick 4K £50 £23 at Amazon (save £27) (opens in new tab)
This is a great 4K video streamer at its normal price of £50, so with any money off it's a veritable bargain. Under review, we concluded, "For such a low price, the Amazon Fire TV Stick 4K has all the apps you need, supports all current HDR formats and throws in Dolby Atmos."

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Sony WH-1000XM4 £350 £209 at Amazon (save £141) (opens in new tab)
(opens in new tab)Sony’s premium wireless noise-cancelling headphones deliver on all fronts. They're detailed, dynamic and have a natural knack for timing. Nothing really lets them down – battery life, build, comfort and usability are all great for the money.

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Samsung QE43Q60A 2021 QLED TV £749 £388 at Amazon (save £360) (opens in new tab)
This is the smallest, cheapest QLED TV that Samsung makes. We've not tested it but the addition of quantum dots should make for a punchier picture than that offered by the AU7100 above.

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LG OLED48C1: £1299 £826 at Amazon (save £474) (opens in new tab)
LG's C1 line of TVs is excellent, offering up fantastic image quality, a huge list of features, and even an intuitive menu system. Plus, as a 4K HDR 120Hz display with HDMI 2.1 inputs, this set is perfect for gamers, too.

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Q Acoustics 3010i standmounts: £199 £149 at Amazon (opens in new tab)
"Exemplary budget bookshelf speakers for smaller living spaces", as we concluded in our five-star review. The 3010i are among the most engaging of their kind at this level. So another Prime Day Fall discount would be most welcome.

Best Amazon Prime Day deals July 2022 (US)

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Amazon Echo Dot 4th Gen $50 $20 at Amazon (save $30) (opens in new tab)
The latest Echo Dot swaps the puck design of its predecessors for an orb-like shape that sounds significantly better. As the smallest speaker in the Echo range, it's ideal for adding Alexa to every room. Fingers crossed for another 60% saving if the Prime Day 2 rumours pan out...

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Sony XR65A80J 4K OLED TV $2500 $1400 (save $1100) (opens in new tab)
An excellent 65-inch TV with Sony's top 2021 TV tech, plus Dolby Vision HDR, Dolby Atmos and a benchmark performance. The 55-inch TV in this very range is one of our favourite models and has a What Hi-Fi? Award to show for it. 

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iPad 10.2-inch $479 $429 at Amazon (save $50) (opens in new tab)
The iPad 2021 is still the best tablet in its field. If your current device has seen better days, or you're looking for an entry-level model for video calls that can also hold plenty of content to keep family members occupied, then this is an excellent option. 

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Amazon Fire TV Stick $40 $17 at Amazon (save $23) (opens in new tab)
This mid-range streaming stick promises Full HD streaming, Dolby Atmos support for more immersive sound and Alexa voice controls. Prime Day brought us a 57% saving on this fantastic streamer.

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Amazon Fire 7 16GB $70 $30 at Amazon (save $37) (opens in new tab)
Amazon's cheapest tablet is no iPad, but it's also a fraction of the price - especially with this Prime Day deal. It offers a decent 7 hour battery life, a basic 7-inch screen and access streaming apps such as Netflix, Disney+ and, yes, Amazon Prime Video.

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Sony WH-1000XM4 wireless headphones: $350 $228 at Amazon (opens in new tab)
Not the latest premium Sony headphones (that'd be the pricier XM5) but these are still hugely recommendabe – especially at a discount. They sound excellent, are comfortable to wear and sport decent ANC.

MORE:

Shop today's best headphones deals

Feast your eyes on the best OLED TV deals

Our pick of the best speakers for every budget

Tom is a journalist, copywriter and content designer based in the UK. He has written articles for T3, ShortList, The Sun, The Mail on Sunday, The Daily Telegraph, Elle Deco, The Sunday Times, Men's Health, Mr Porter, Oracle and many more (including What Hi-Fi?). His specialities include mobile technology, electric vehicles and video streaming.

  • Friesiansam
    Why would there be another Prime Day only around a month before Black Friday?

    More of Future Publishing's clickbait nonsense.
    Reply