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The best OLED TV deal you'll see in the Black Friday sales just got better

48in LG OLED A1 TV Black Friday deal
(Image credit: LG)

You can more or less guarantee that this is the cheapest and best 48in OLED TV deal you'll find on Black Friday. The LG OLED48A1 was £899 at launch earlier in the year. It dropped to £799 10 days ago. You can now pick it up in this Black Friday OLED TV deal for an astonishing £649! Better yet, BT has dropped the 55in version of the A1 to just £50 more at £699. Unbelievable.

The A1 is LG's entry-level OLED TV for 2021. It's not one we've reviewed but it simply can't be ignored with a price this low. Saving £250 on a small OLED is enormous. That's nearly 28 percent off the original price.

The LG OLED48A1 uses the same Alpha 7 Gen 4 picture processor as the B1 (just above in the 2021 LG TV range) and is still a very smart 4K HDR OLED TV with all the benefits of the apps and streaming services available on LG's webOS TV operating system.

Best OLED TV deal

LG OLED48A1 48in OLED TV £899

LG OLED48A1 48in OLED TV £899 £649 at BT Shop (save £250!)
Pick up LG's entry-level OLED for 2021 at its lowest-ever price. Not one we've tested but expect vibrant colours and deep blacks. There are no HDMI 2.1 sockets but it does still have eARC and ALLM.

LG OLED55A1 48in OLED TV £999

LG OLED55A1 48in OLED TV £999 £699 at BT Shop (save £300!)
We're not sure what BT is playing at but here's the 55in version of the same 4K HDR set as above.

The A1 doesn't feature all the same treats and technologies as the top-end LG OLEDs but it looks like a great way to get a taste of the action for a very reasonable outlay.

With eARC still onboard, it will be able to passthrough a Dolby Atmos signal to any Atmos-enabled soundbars or speakers that you attach. It's also compatible with the Dolby Vision dynamic HDR standard and Dolby Vision IQ, both of which should help squeeze out the best possible picture performance without you having to do much adjustment work.

The downgrades over those more premium OLED TVs are worth considering, though. The A1 uses a 60Hz rather than 120Hz panel, and it does without any HDMI 2.1 sockets. That makes it less well suited to next-gen gaming than its more premium siblings, but it could be an excellent option for non-gamers who want a low-cost OLED for movies and TV.

Of course, you could always buy the more premium LG OLED48C1 instead for £999 or the 'Product of the Year' TV because the superb Philips 48OLED806 is just £999 too.


These are the best OLED TVs we've tested

Got the TV? Now buy some audio. Here are some of the best soundbar deals

Take a look at the entire LG 2021 TV line-up

Dan Sung

Dan is a staff writer at What Hi-Fi? and his job is with product reviews as well as news, feature and advice articles too. He works across both the hi-fi and AV parts of the site and magazine and has a particular interest in home cinema. Dan joined What Hi-Fi? in 2019 and has worked in tech journalism for over a decade, writing for Tech Digest, Pocket-lint, MSN Tech and Wareable as well as freelancing for T3, Metro and the Independent. Dan has a keen interest in playing and watching football. He has also written about it for the Observer and FourFourTwo and ghost authored John Toshack's autobiography, Toshack's Way.

  • gel
    What Hi-Fi? said:
    LG's A1 48-inch OLED TV is down to an all-time low of £649 – a terrific and a price that won't be bettered.

    This is the best 48-inch LG OLED TV deal you'll find on Black Friday : Read more
    Buy this TV with the bundle deal at the bottom of this page and get a WWE belt free worth £150! So £650 including free £150 belt.
  • Tinman1952
    gel said:
    Buy this TV with the bundle deal at the bottom of this page and get a WWE belt free worth £150! So £650 including free £150 belt.
    Too late...its back to £799....😕
  • gel
    Tinman1952 said:
    Too late...its back to £799....😕
    Could get this deal and a 5 year warranty to boot:
    And enter code BF10 and get a further £10 off. That will be £60 more plus a 5 year warranty. I would wait and see if it comes down again on Friday, though.
  • gel
    Tinman1952 said:
    Too late...its back to £799....😕
    Back on now:
    Just £50 more for the 55 inch too, remember the free belt bundle.
  • FiddyBee
    If I didn't love this site before, I sure do now. Ordered the 55" earlier this morning from AO for £859, seen this article now and called them back, they confirmed it and refunded me £160.